their efforts to i think help americans get a fair digital data deal. and that's what they deser of. just very quickly before i make four points i submitted my testimony in writing. it tries to lay out for the committee the broad parameters of the interactive advertising system as we know it in the united states. all the various elements that now are shaping this very powerful system. so you can look at that if you want more information. [captioning performed by national captioning institute] [captions copyright national cable satellite corp. 2009]