this new generation has proven itself to be a generation of leaders. they have on matched training and skills. they are ready to work in our country is stronger when we tapped their extraordinary talents. you care, a new opportunity, a new commitment to our veterans. if you like to send our troops and veterans a message, just visit whitehouse.gov. you'll find an easy way to upload your text or video. let them know they have the respect and support of a grateful nation, when their tour ends, when they see our flag, they will always be home in america that is a forever and therefore them just as they have been there for us. that is the promise our nation makes to those who serve. as long as i'm commander in chief, it is a promise we will keep. >> it is in honor to talk to about the direction of our country, about the decisions

being made in washington that will determine what kind of nation we leave to our children. america is the greatest country in the history of the world. but that did not happen by accident and it will not continue automatically. today, the american dream is threatened by out of control politicians in washington who think that more government deficit spending is what it takes to grow our economy. that has never worked anywhere in has been tried and will not work now. for some, there may be hard to imagine that the american dream could be at risk, but as the a son, i know it is possible to lose your country because my parents lost theirs. they came to america with virtually nothing. my mother worked as a factory worker, and a maid. my dad is a bartender. they made many sacrifices of the works -- so we would no opportunities they never did. our story is not unique. it is the story of america.

it is our common heritage. that type ofimain country? that depends on the decisions we make out. america's greatness is threatened by the economic policies in washington. they are taking us in the wrong direction. but it is not too late to do something about it. for the last two years, i traveled to florida, listening to the concerns of everyday america and discussing ideas to bring real change to washington. over and over, i heard the same message -- like most americans, they are frustrated with arrogance in washington and they have had enough of the failed stimulus, of record deficits, of reckless spending and economic policies that are killing jobs. the stimulus has passed more than -- since it was passed more than 200,000 floridians have lost their jobs. people have every right to be

upset. in the midst of the frustration, there is also great resilience. tired of sound bites, they want real solutions. they want an alternative to the direction that washington is taking our country. that alternative really is not all that complicated. first, washington needs to realize that politicians do not create jobs. jobs are created by everyday people from all walks of life who start a new business or grow an existing one. the job of government is to create an economic climate that encourages the job creators. the policies from washington are scaring the job creators. they have created tremendous uncertainty about the future. that is why we must prevent a massive tax hike set to take effect at the end of the year. tax increases which would be the largest in america's history. and it is time once and for all to abandon ideas like a cap and trade. second, we need washington, d.c.

to stop spending more money than it takes in. that means ending the failed stimulus and using the leftover funds to pay down the debt. finally, we must repeal obama- care. we must replace it with a plan that will lower health-insurance costs for americans without bankrupting the nation. replace it with a system that promotes competition, allows people to keep the coverage they already have and gives individuals the same tax breaks that businesses get when they buy health care insurance for their employees. crossroads.a our children will either be the most prosperous americans ever or they will not tu. but if we embrace free enterprise, if we except spending discipline, then america's future will be brighter than her history.

we will secure for our children what they deserve to inherit -- the greatest nation in all of human history. thank you for listening. god bless you and your family. in may god continue to bless the united states of america. >> president obama is in new orleans sunday. he will speak at xavier university, marking the fifth anniversary of hurricane katrina. live coverage at 3:10 p.m. eastern on c-span tomorrow. >> we now have a generation coming up who did not have the arts very much as children and in the public schools. these are now the 20-year olds. i am very concerned about that group of people, because it is not clear to me that they will arts.o the >> he heads the kennedy center. he will talk about the future

for the arts on c-span's today. "q&a". >> these interviews were conducted at the los angeles convention center. host: tom rogers is the ceo and president of tivo. thanks for being with us. guest: great to be here. host: tivo, your company, the brand is becoming a verb. tell me about tivo today. guest: that is a blessing and curse. obviously, we are very well- known brand. because of how it is used, there are many people think they have it but don't. there is a vast amount of

difference between a generic dvr and tivo in some chilly. that was when tivo was a recording device. today is a different animal. yes, it allows you to record television programs. and allows you to take things off of channels and watch them when you want to and create video on demand. ut what we have now donei is taken broadband to become a television, movies, music, anything available via internet, and display that on the television. we now deliver some 6 million pieces of content from netflix, ube, well beyond what cable or satellite is delivering. you have the recording capability, which allows you to watch things on channels when

you want to, and then you have the broad band capability which takes millions of options and makes those available on demand when you want them. the combination is really television, anything you want whenever you wanted. that is what we strive for. host: how is your relationship with cable operators who are concerned about preserving their video business? you can sell videos over the top. guest: we have a number of alliances in the cable industry. we have a relationship with comcast and ancox. our relationship with rcn in washington, d.c., c-span's home. we serve cable operators in different ways. we have software that we should up to an existing box, and create a way to transform the

box into a tivo, which is brain surgery in terms of how software can be used when you have nothing to do with the chips internally. we build our our software into other people's boxes with virgin cable or directv. r, in the case of rcn in washington and new york city, they take our retell box and they have fashioned it into a cable box so the box those subscribers are getting is actually the tivo refashioned for cable. we have different ways to relate to the cable industry. at the end of the day, we realize that television, cable

operator, who is the great provider of broadband connections in the country today and the great provider of the video packages today, and they put this video offering together and they price it very attractively, but they have never provided the broadband video to make it a real television. that is what we can help them do. make it into a single product or people can use the remote control, get it on the television where they would like to see the movies on internet distribution. host: let's go to the content producer side of this. they are increasingly wondering how they will recoup their production costs. as the product is more ubiquitous and available. what is your view on how to monetize and preserve the capital to produce more content? guest: one way we help do that

the possibility for more content to get in front of the consumer. we have models were you can buy a movie in digital form so is there for you all is, and if he did not want restored on tivo you can create a digital locker through amazon. one model. another model where you can rent it, video-on-demand that cable has -- with tivo, you can do that across tens of thousands aof movies that goes beyond what satellite or cable offers today. we support advertising models as well. the issue that i think is most difficult for these program content side -- the program content side, it is the fast

forward through advertisers, which is one of the things that people do when they realize i can have control of my television set. i watch what i want to watch and often that means fast afforded through the commercials. we sat down and said, we cannot simply unable the consumer to do that without having a response for the business side to be able to create an advertising model that deals with that. so we have created a lot of absolutions -- and solutions, ways for advertisers to get their advertisements in front of the consumers. with hd television, those advertisements can look better. you have to recognize that people will not say every seven minutes, i am happy to what a commercial. the industry has to recognize that advertising can work but it will work differently. host: you are also collecting a lot of data about of your

choice. two questions. first of all, how does that help advertisers with the very specific data you collect? secondly, tell us about privacy issue? guest: on privacy, we take extreme precautions to anonymize all data. we do not do anything to compromise the privacy issues related to that data. we reject all kinds of proposals third party is made to us on possible ways that our data can contribute to something where we think there is any possibility that anonymity may be compromised. the value of this data is huge. we actually measure every second of all of your ship coming through these boxes -- viewership coming through these boxes, 1 billion pieces of data per day. we can tell when advertiser on any channel at any time at any

program on that channel, in any commercial within that advertising pod, how many people are watching and who is not. why that is critical is that with almost on1/3 of homes you have as in them, vast number of people, a particular with entertainment programming, fast forward. advertisers have to know who it is watching the ad and who isn't. to rely on data that tells you that your advertisement is out there and nothing more does not give an indication of any more than it would on the internet if he could not measure ever clicked as to whether or not someone is looking at the advertisement or not. we are providing click by click data, which we think will help the television industry

dramatically. they are competing against the reallocation of advertising dollars to the internet. the only way to fight that is to come up with audience measurement mechanism that makes television at every bit as accountable as the internet. that is how we do it. host: what did the last two years of economic downturn due to your business? guest: like every consumer electronics business, it affected it some. but it held its own against the decline in discretionary spending its prized many people just how solid -- it surprised many people just how solid the consumer electronics sector could be there was some degree of people staying home more and in-home entertainment became more important. being able to get any movie and

have it right at your fingertips at your remote-control, we saw people adapting to digital entertainment and it was a cheaper way to consume something then going out for dinner and movies. on the other hand, we continue to have the challenge of generic competitive issues those create. while we are building our relationship with the very operators to provide those generic dvr's. there are a number of issues in there. it was not all a function of the recession and consumer response. as high definition televisions continued to grow as the biggest expenditure in terms of consumer electronic devices, people want to be able to fuel that new set with a high as choice. everyone wants to be able to have what they want when they want it.

there are very few ways in the marketplace to accomplish that if you are cable subscriber. what we do is give the ability to do that. host: understanding the need to be cautious as a ceo, can you explain what the issues are around -- guest: our suit with charlie ergin's company -- dish ecostar, the second-largest satellite company, and the third largest overall multi-channel operator in the united states, they have been using our technology with out our permission. we have had a fight and we have won every round, including the court of appeals twice having upheld the lower court ruling that they violated our patent. and hundreds of millions of

dollars have been awarded, and an injunction is scheduled to go in effect in the near future, which we hope will lead to a resolution here. but along the way, clearly, the value of our intellectual property, of our reporting technology in the dvr area we invented is being respected much more than used to be the case. host: with an injunction, what will happen to the homes with the technology? guest: the injunction says that you would have to shut off the dvr capability, but i think smart businessmen would understand that we are here to do business with and they will find the right way to do business with us as we have done deals with conmcast and directv and a number of others.

you'll have to stay tuned. host: as consumer demand increasingly becomes mobile, what does that do for your business? guest: we think most television, people prefer to watch on the television said. for a split is about the tv experience -- for us it is about the tv experience. all these movies, that are available on the internet, people do not want to watch them on the mobile device. if you have the ability to watch with all the crystal clarity of the hd set, that's how they want to watch it. having said that, we have been on the forefront of making programs they get to your iphone very easily. we have easy ways of being able to transfer a tivo recording to

a mobile device. what we hear from subscribers is that they care more than viewing something on their mobile device, that the use of their devices to control what is going on on their television. their ability to pull out your phone when you are out to dinner and you hear about a new television show, but you are out for the next three hours and can not get home to report appeared to be able to punch in a code and send a signal to your tivo to record it. at the office, to be able to get on the computer and do the same period a lot of the control functions and command functions have a man's popularit. immense popularity. host: our last question. as an employer of people who need it to be constantly developing new technologies, many feel -- how do you feel

about the graduates coming out of u.s. schools and their ability to create technology that you need as an employer? guest: we operate at the cutting edge of the video technology. as a result, most of our hiring of engineering and technical talent are people that i've had some significant experience. and we are not a huge employer of recent graduates. beyonder areas technology, certainly we do. the core of our engineering work is done in silicon valley. our media work is on the east coast in "new yorker" we consider ourselves apart a media company and part technology company. you have to operate in both

posts. you have to draw from the work force that have the skills and expertise in each. we hire diversely from many countries. so we have a number of engineers who came from abroad and studied here, and we find that's a high quality source of hiring. the interest in this area of where consumer electronics, software technology, media, and the future of how that comes together and how it affects people's lifestyle and their ease and ability to enjoy every day, there is massive interest in that. as a result of that interest, the best and brightest are drawn to this area that we inhabit. finding quality people will continue to be something we will

not have a challenge with. it is one of those areas that young people feel romantically about and i think that will continue. host: the president has identified this as a national competitiveness issue and tried to engage schools. guest: i was glad to see that the president at his university of michigan address mentioned tivo as an example of consumer technology that was at the cutting edge of what the u.s. was doing. host: you cannot get a better product endorsements and that. -- than that. with your experience in this business and coming out of d.c., what is your view and watching the debate over broadband regulation as it's being discussed in congress and the sec? guest: it is a question we

dabbled with 25 years ago when i was part of the team arriving the cable act of 1984 which set up the basic regulations -- 1984ng the cablea ct i act of which set up the basic regulations. the regulatory basis for all that part of the industry will the ball and is still so still so unsettled. the fcc focused on the television aspects of broadband policy and how can create that much more choice and competitiveness in the television world, and that is a great way for policy makers to think about how the right regulatory scheme for broadband can help drive one of the best economic engines of this country, which is the entertainment industry. if we can figure out how the broadband to television model

can work well and drive more content producers -- more economics for content producers, that area will continue to flourish. i am glad to see that the television aspects of broadband policy are getting the focus. host: thank you for your time. guest: thanks for having me. host: john landgraf is president of fx networks. thanks for being with us on "the communicators". there is so much on the migration of television to internet. guest: what we face is the dvr. the biggest challenge we face is that people have this wonderful device in their home. it gives them all to the

flexibility and that flexibility it includes the ability to skip through commercials. typically, we see our shows, the rating will go up 50% in our key demographic. once the dvr data is fact ored in, of the people that watch on dvr, most do not watch commercials. host: we just spoke to tom rogers of tivo. he said tivo has been working to get advertisers -- ads in in front of consumers using other technologies. guest: i cannot comment on tivo. it is a time-shifting and ad- skipping technology. most people that watch it, do

watch commercials. once they wait, they don't. we have a show called "justified," a critically acclaimed show. it is being watched and are key demographic by about 4 million people wait, bua week, but we cn sell 3 million, because the dvr is allowing 25% of the audience to skip the commercials. there may be people watching it on iphone or on hulu. host: all of those other places, you do get revenue, but the percentage is so much lower. guest: not on itunes. the economics of the pay-per- view are pretty good. but once you get beyond that,

right now we do not get commercial revenue from the vod screen. would anyone that is experimenting, i agree that there needs to be a lot of experimentation. there needs to be attempts made to figure out what kind of commercial messaging is usable in ancillary streams. from the advertiser's standpoint, it matters to them when that the message appears. they wanted to appear within a limited number of days. they have an elaborate media plan. it is not the same to them whether somebody watches at the night it errors or catch is that on another stream of month later -- or the night it airs. we have no means of selling at downstream of view to the original advertising. they are only willing to pay for the original 72 hours. the viewers will lose are those who watch it outside of the 72 hour time frame and do not want commerciall. host: what do you think of

canoe? guest: one of the potential solutions to this challenge is less advertising, but advertising that is more relevant to the consumer. if we could potentially gather some anonymous but relevant information that indicated what type of car you might be in the market for and we could deliver an advertisement just for people in the right groups that might purchase that clark, then we could deliver less advertising in terms of that number. there would be more effective. we could charge more for them on an individual basis. in that scenario, the consumer wins. they need to watch some advertising. part of the challenge with the current system is that there is a lot of advertising and some of it is relevant to the consumer and some of it is not. host: you suggested all of this host: you suggested all of this is