tv Consumer Electronics Show CSPAN January 21, 2012 6:05pm-6:30pm EST
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running in any race. do not look for perfection. look for principles. republican principles have made our country successful and if we get back to them, they were make us successful once again. obama principles are taking us down the road of european, secular socialism. and if somebody can point out to me a successful country that is socialist, i will be willing to look at it, but i look at world history and what works. what works in america are conservative ideals that have been here a long time. they have always worked and they will continue to work in the white house. host: mr. conley, thank you. >> south carolina voters have been heading to poland places
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today like this one in colombia -- polling places today like this one. as the ap reports the candidates and the groups that support them spend more than $12 million on tv ads here. polls close at 7:00 p.m., and we will be bringing you candidates' speeches and updates on the primary results after the polls close. you will also be able to join in the conversation with your phone calls, e-mails and tweeds. tomorrow on washington journal we will discuss the results of the south carolina primary. >> for more resources in the presidential race, use c-span campaign 2012 website to watch the videos of the candidates on the campaign trail. see what they have set on issues important to you, and read the latest from social media sites at c-span.org/campaign2012.
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>> now ebay president john donato addressing -- donahoe addressing the consumer electronics show in las vegas. he spoke for about 20 minutes. >> thank you. thank you very much. thank you. today is bain's one day of fame. thank you very much, gary. it is an honor and privilege to be here in front of you. i go to a lot of events in the course of my job during the year, and very rarely do you have so many policy makers, people from government officials from all different parts of the world along with people from industry large and small so i think this is a wonderful event and i am really thrilled to be here. i also recognize that the downside of giving this slot is
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that i'm the only thing between you and a night out in las vegas, so i will try to keep a relatively brief. what i'm going to speak about today is actually not my vision, as gary called it, that actually what we at ebay see happening. it is a vision created by consumers. and it is a vision being driven by the intersection of two very large and powerful forces, technology and retail. and the intersection of technology and retail before our very eyes, is transforming the retail industry. i am going to start out by making what some would call a relatively bold prediction. i think we will see more change in how consumers shop and pay in the next three years than we have seen in the last decade.
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so more change in consumer behavior in a three-year period of time in industries as large as shopping and paying as it may be the last 10 years, maybe the last 15 years. here is an analogy to think about. how many of you in the audience own an ipad? many of you do. how many of you consume media today news, other kinds of media, in a fundamentally different way on your ipad than you consumed media three years ago? i know that is certainly the case for me. and the ipad is not yet three years old. so, a technology device has taken an industry as large as media, and in a three-year short period of time consumer behavior has taken this device and has dramatically transformed
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our behavior and had significant impact on the media industry. there are new sets of winners, a new set of losers. i believe the same thing is about to happen to shopping, to retell. -- retail. this is a phenomenon, like in media, that is being led by consumers. it is not being led by brilliant technology visionaries or even brilliant retailers. it is being led by consumers and it is being enabled by technology. now, from where we sit, we see four forces that are impacting how consumers shop and pay in their everyday lives. mobile local social and digital. digital we talked about a minute ago, how we are now consuming our media through digital means in places and ways and through devices we probably could not have imagined three-four years ago. well, the same thing is
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happening to shopping, and this device -- and ralph, you will be really pleased to know -- we have the ceo of at&t wireless sitting in front -- the smart fun is transforming how we shop and pay. -- smartphone is transforming how we shop and pay. specifically what it is doing is blurring the line between what had been called e-commerce and what has been called retail. that distinction in the eyes of consumers is disappearing. here's an interesting statistic. if i had sat here or stood here a year ago, i would have said that at ebay we participate in the e-commerce industry and that the e-commerce industry is a $400 billion industry that only represents 5% of retail. and we think e-commerce is going to double, it is going to grow
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to 10%, so it is going to be a huge opportunity. well, a year later, i will tell you what happened. that was not the right way to think about it. consumers have spoken. retail in this country is a $10 trillion industry, and last year in half of all retail transactions consumers access the internet at some point in their shopping experience. think about your own shopping. we were talking earlier at the dinner table -- searching. you go on the internet to search an item, to figure out what product you might want to buy where you might want to buy it, in a store, online. look at prices. look at reviews. maybe you buy it online. maybe you pay for it. maybe you do not. but the consumers are now using the internet increasingly in almost every retail transaction they have. and they do not view it as e-
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commerce or retail, they view it as just biting stuff, commerce. -- buying stuff, commerce. so, consumers increasingly feel like they have a mall in their pocket. consumers want what they want, when they wanted, and how they want it. the days of running down to the store and hoping they have it in stock, hoping they have my size and flavor in stock, and then finding out that they do not consumers are increasingly unwilling to put up with that, anymore than not being able to find your newspaper in the driveway. you wanted when you wanted and how you want it. and the kinds of services we are all going to receive as consumers through our devices is just beginning. now, this is also having profound implications for retailers and merchants of all sizes all over the world. and i know we have many large leading retailers today in the
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audience with us today. here is what i am hearing when i talk to those retailers. they are saying such things as, john, you know, we have our physical stores. we have our website. we have maybe a catalog. but that is no longer enough. because our consumers are beginning to shop on mobile devices. and we are not present on the mobile device. and if we are not present where the consumer is starting to shop, how are we going to succeed? they are talking about demand generation. historically demand generation for a retailer was you advertise in a newspaper and you brought people into your store. increasingly technology is playing a growing role for retailers. i have had retailers say to me, john, we finally have a couple of people who know how to buy google add words to drive traffic to our website but now
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technology is driving a lot of our foot traffic into our stores facebook, twitter, a group on, living social -- groupon, living social. that is all technology stuff. we are a retailer. we're not a technology company. retailers are saying stuff like this a consumer data. i have a ceo say to me, here is the challenge i'm facing. we have 900 stores across the united states. i can tell you what products sold and what stores yesterday down to the sku down to the level of detail, and i can readily tell you how many customers came into our story yesterday. here is the problem i face. amazon or a company like yours e day you -- ebay, you know how many people came into your store, who bought what item,
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what they looked at, what they left at the checkout counter when they did not buy it, and what they paid for. you have perfect information about your customers. what i am scared of is the pandora of shopping, this ceo said to me. i do not know how many of you used pandora. pandora has this amazing ability to predict what music you will like. he said, i am afraid that companies like amazon and ebay are going to use the data to be able to start predicting what my consumers want. i need your help to get more information about my customers. so, technology is having a profound impact on retail. now, this has had a big impact on our companies strategy. as gary mentioned, ebay started as a consumer to consumer auction website. today auctions represent less than 25% of the ebay business,
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and the website represents less than half of what we do. today, as ebay evolves, our focus is on helping merchants helping retailers of all sizes compete in this new market, and we will never compete with them. ebay is not a retailer. we are focused on helping consumers get what they want, when they want it, how they want it. i wish i could tell you that this is the result of some brilliant strategy that i or others have cooked up. it has been more the story of how technology operates as we have opened up technology how consumers are pulling that technology and using it in how they shop and pay. they are driving the innovation that we get credit for. i just want to pick a few examples of how this is happening. and i think you are going to see an acceleration of the kind of innovation i'm talking about. let me take consumer
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electronics. consumer electronics is a huge, huge business. we have right at my table, best buy, fries, many of the leading consumer electronics companies in the united states. at ebay, we are the no. 9 for largest consumer electronics destination in the united states. a little over $4 billion, a little over 20 million active consumers on ebay. over the last 12-18 months, we have had these and other retailers come to us and say, we want to discover if we can sell on ebay. we are looking for additional channels. and the reason is what i referenced earlier. ebay has been blessed with tremendous success in our mobile applications.
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ebay mobile applications have been done loaded -- downloaded 65 million times. last year we did some where between roughly $5 billion in mobile commerce volume. people are buying two thousand cars per week on ebay on their mobile devices. next year we anticipate that being around $8 billion. here is what retailers are starting to realize, is that there consumers are beginning to shop on mobile devices and not every retailer will have their own act. consumers want and at that shows you -- app that shows you lots of retailers products. here is an example of retailers using technology to reach their consumers. toys r us. we on three technologies. how many people in here might have used a red laser?
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that is a technology we bought. two guys built it. you can go into any store and scan an item, and it will show you the price online or you can scan it in. retailers thought this was the worst idea in the world. because what consumers would do would become an, scan an item, and buy it from the cheapest place. we have had 10 million people download the red laser app on their iphones. they enter a key word, in this case, nintendo. what red laser shows you is the price of nintendo's on all web sites across the web. we do not as show you ebay results. we show you best buy, amazon, and others. we show you which stores have that item in stock and at what
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price. a growing number of consumers are using it to go into the stores. they're using this as a way to say hey i want to go shopping today. i want to figure out what stores are near me, who has what i want, and now i'm going to go into the store, walked into the store. what started as an e-commerce web enabled shopping experience, now and in the store. toys r us has made a bet with one click you buy it, and then -- made it that with one click you buy it, and then you go pick it up in the store. they also say, by the way, here are some accessories. would you like to continue shopping? consumers did not view this a shopping on a mobile device, a laptop or in a store. they just viewed it as shopping. best buy is creating a similar application.
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they want to use technology to bring people into their stores, but they want to take it one step further. this is what i think we will see an explosion of in the next year. you will be given customized offers. you walk by a best buy store and best buy says hey, you bought a computer last week. 50% off the printer if you walk in today. being able to offer you specific customized offers to change your shopping experience. and again, you have the choice of buying it online, having shipped home going into the store and picking it up or going into the store and buying it. a lot of innovation is being done by third-party developers, changing the way we shop and pay. i want to pick a couple other examples. this is an example from the u.k., a restaurant chain called pizza express. they have an application hour
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you can figure out where the closest pizza express is. if it was in the u.s., think starbucks. where is the closest one? let me order my kneeler my coffee ahead of time so that when i go and i can -- order my meal or my coffee ahead of time so that when i go win i do not have to -- go in i do not have to wait in line. and then instead of waiting for the waiter to come over so that i can pay, i just pay from my table. they are encouraging customers to use mobile devices to pay while in the restaurant because it adds volume to their business. a couple other examples. this is not just happening in the united states, by the way. this is happening all over the world. visual search. this is an area i am personally
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most excited about. think about typing in shopping online for things like consumer electronics. you tiepin, i want to buy and iphone. or i want to buy a laptop computer. think about clothing. there are an awful lot of things that when we buy them, it is much more of a visual experience. for me, i want to buy a dark blue suit that fits. for many, they want to buy a dark blue sweater. people tend to want to buy it visually. we are on the cusp of an explosion of visual technologies. we have a ebay today the ability where if i see someone who has a shirt or a sweater i like, i can take a picture of it, and it will instantly search he based search results for items that look like that based on visual -- ebay search results for items that looked like that based on visual search.
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in the year, you're going to see people walking down the street -- the whole notion of these devices, whether voice or visual -- walking down the street and saying, i like that person's shoes. i'm going to take a picture and see which retailer has shoes like that. you laugh. the technology today exists to do this and you're seeing more and more retailers and technology providers making that possible. i like that tie. i'm going to take a picture of it. i will find out what retailers around have ties like that or where i can get it shipped from. an explosion of visual technologies. ralph, you really ought to be paying me. this is like an advertisement isn't it? but i use the smartphones. consumers are in charge. visual technology is going to make a huge change in how we use these devices to shop and pay. let me give you an example of over in correa -- korea.
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we are the largest he-commerce provider in korea. -- e.-commerce provider in korea. in the subways athey take the windows and show products. they are now in the caribbean subway is -- korean subways tesco has little kiosks that have one of each item. a consumer runs through and says click, they buy it, and it is delivered to them the next day at their choice. the whole notion of what the retail store does is evolving in shifting in that part of asia and i think you will see more widespread adoption of that throughout the world. last example i will show is one that slightly more futuristic
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but is less than a year away which is, walking into a store looking into a mirror, and being able to look at your image and project yourself wearing different things without having to try them on. being able to bring people into give you opinions -- what do your friends think? being able to show what a accessories go with that. there is a wonderful video on this on youtube that sysco illustrates. again, the technology is there but in this case, it is going to be a matter of retailers and technology working together to make this a reality over the next 12-18 months, and consumers are the ones that are pulling this. so, i want to just conclude where i started. there is a revolution happening in how people shop and pay that
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i believe will be as significant as the revolution we have just been through or are in the midst of in media. and i think there will be more change in how consumers shop and pay in the next three years than in the last 10. it is an enormous opportunity for technology companies to enable these consumer behavior technology companies, many of whom are at this show. we are privileged to be one of those. we believe we can pay a clearance central role in that and we never compete with retailers, unlike other technology companies, hint hint. we believe this will be an enormous opportunity for retailers, some of which, people like best buy and fry's who are driving this technology aggressively, and some who suffer. but what i will conclude on is
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that any great technology movement or any movement that technology has driven in the history of the last 30 years since the advent of the pc, this is innovation that is being driven by consumers. it is being driven by yuen dai as the shop every day. so that is -- you and i as we shop every day. so that is a little bit about how we see the world. thank you for allowing me to share it with you. we hope you enjoy the rest of the show. thank you. [captioning performed by national captioning institute] [captions copyright national cable satellite corp. 2012] >> just a half-hour left for voting in the south carolina republican presidential primary today. after 7:00 p.m., we will have speeches and results as the polls close. you will be able to join in the conversation with your phone calls, e-mails and tweets. tomorrow, we will be discussing the results of the primary.
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