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tv   The Communicators  CSPAN  January 28, 2012 6:30pm-7:00pm EST

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new promotions, we have new mascots, we have new web sites, we have new everything. >> it is a d.v.r. >> ok. >> you put it in any one room and it puts these little guys in the other room. it has taken it to the next level in terms of performance. you will see it is really, really fast. most of the boxes are sluggish. you see the high-definition guide, general logos, scrols back and forth really fast. this is a d.v.r. we made it easy to find what you are looking for. one of the cool things we did, we featured primetime any time. what primetime any time does, if you look at the statistics of how people watch tv, between the hours of 8:00 and 11:00, about
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half the people are watching abc, nbc news, cbs, and fox. so we will enable a feature to automatically record all the four networks using only one satellite tuner. this is a lot of technology that went behind it. we give them access to all of their prime time shows for eight days. anything that airs over the last eight days is right there. i can go and watch hawaii five-o or "castle." >> ok. >> you can also watch on your ipad or laptop. all these tv shows and movies you can watch from your mobile devices. >> did you hear these suggestions from consumers? what drew you to this? why this? >> a couple things we hear from consumers is the number of high definition teefs in the homes
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are in-- tvs in the home are increasing. now once you watch one tv in high definition, you want to change every tv in the home. we know consumers want price because i think that's what they are looking for. and three, video consumption on mobile phones is going up. it is still a small portion of total video consumption, but it is testify -- but it is definitely growing. people want to pay for this content, and they want to watch it on their own devices. you can go back one week in time. if you want to save it longer than eight days, you have that option. i have been discovering new shows which would not have watched otherwise. >> what would that be? >> there was one pretty
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impressive one called "my teen age daughter hates me" or something. that was really funny. like in the morning, i go to my exercise room, i never have to worry, did something new come up ? i can always just click and see it there. also, if you connect it to the internet, you connect it to thousands of movies. some are available for $10 a month. so if i pay $10 a month to get access to 10,000 titles, some of them are on new relief cycles, you pay $6.99 to watch. >> what's the improvement and energy eefficiency? >> also what happens is because these are what we call thin screens, when that television is off, and it is just sit thrg and
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not consuming energy. in a typical tv home, in the past you would have to have four boxes like this always on consuming a lot of energy. now you have only one of these boxes and three of these lightweight boxes. so we are spending about 50% of the energy in a four-tv home. >> thank you. >> please start with smart tv. the concept of smart tv is something our company helped pioneer a number of years ago, three years ago. we were the first to put netfelix into a blue ray player. that was the first that went in a device that wasn't a computer. now everyone has smart tvs. you see everyone connects directly to the internet. there is so much content out there, we want to make sure that consumers are able to access it.
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let me show you how we developed that. we call it the magic remote. it is very intuitive, the way you move it around the screen. for the first time, have you also integrated voice control. if you want to -- instead of having to type in a web page to go to find it, all you have to do is speak intoed remote and it would find it automatically for you. >> and you said i can do that? >> you can't do it here because there is too ever going on. but it actually works with english, spanish, and french. but there is so much content out there, we want to help consumers find an easy way to access it,
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and the magic remote is a big part of thafment from a policy standpoint we want to see how this will affect cable operators, so we're working closely on spbd's on how they are going to work on this content. the first application was bios and our friends from verizon. we actually have an app so instead of having the box for bios, you can get it through your smart tv. >> that is great for consumers. there are a number of devices. >> right. and i heard you talking about energy. it will help you reduce the energy use in your home. all these new sets are really energy efficient. we have eight teefs currently
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and they are in the most efficient -- eight tvs currently in the most efficient category. we have been showing l.e.d. for a number of injuries. 15-inch 20 years ago. it wasn't even a real product. the technology has matured to the point where it is really big and it is a -- it is really thin. less than .-- 3/16 of an inch. it has such high contrast, high resolution, it has color resolution. you get the ultimate high-definition experience. >> and you talk about energy efficiency. when i'm seeing this and i'm seeing the resolution, i am automatically thinking that we're going to consume more in terms of that as opposed to -- >> yes, it is really the
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opposite. you think about those big old sets we replaced. the first tv sets were really energy hogs. these are really energy efficient. i don't have the rating on this, but i can tell you on a 55-inch l.e.d. backlift l.c.d. it is about eight cents a day to operate. it is revolutionizing the 3-d experience. conventional 3-d uses what you call shutter glasses. these are the same from the movie theater. lightweight, inexpensive. >> and you are right. compared to three years ago -- >> very lightweight. this is the new ultradefinition screen. so this is four times the definition. so you take 10 a.d.p. times four, this is what you get.
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a phenomenal 3-d experience. but you turn around and look at -- i don't have room for this one in my house, but i have already picked out my new set to buy for the super bowl. the first thing you will notice is, we call this cinema screen the boarder -- the border has pretty much disappeared. all these sets that are 3-d, and we have enhanced the 3-d to allow you to adjust the effect. if you are watching a sporting event that you would like more 3-d, you can dial it up. if you are watching a different show and you want to dial it down, you can. >> i feel squared. >> it was too much? >> it was too much. >> i want to give you the ultimate 3-d experience as we walk out. the other cool thing we've done
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with 3-d, we have a 3-dapp now, so you get more 3-d content. did i mention 2-d to 3-d conversion. it really didn't look that good. the new technology is fantastic. so you can envision, you know, watching -- if you are into classic tv, you want to watch "mash" in 3-d, you could turn on the 3-d converter and you could watch classic television in 3-d now. >> i guess i'm showing my age. i don't think i could do this for long. >> no, but i think when you are watching it in your living room and you are able to adjust it -- you wouldn't want to watch everything in 3-d, but for that special movie or sporting event,
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it is actually a phenomenal experience. >> thank you. >> thank you for joining us. so glad you came by. >> take care. >> what is the importance of showing you as an f.c.c. commissioner the 3-d tv? >> i think we need to stay in touch with the consumer. we need to know that this is where the demand, where the consumption is. we need to make sure that our policies, the decisions that we make be -- make, the decisions we consider are in line with the consumer. that is important. we are always reinventing ourselves with, as you see, all these incredible inventions on the floor. >> thank you so much. >> that was democratic federal communications commissioner mignon clyburn.
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we took a tour on the floor of the las vegas convention center. 3,000 plus exhibitors. we also caught up with republican fcc commissioner robert mcdowell as he toured the samsunning booth. what are you looking for? >> i try to learn what is the latest technology. one thing we learn, even is going wireless. so this is communicating wireless to broad bands. >> how do you make that happen?
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>> the fcc can do a few things. congress right now is working on incentive auction to get broadcasters to relinquish some of their channels for shows like this. that will help develop high-band videos like you are seeing here. >> one of the themes here is tv everywhere. how does that affect what you do? >> it has legal issues. it has their number one. if you want to watch video there.
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imaging for, let's say wifi versus over-the-air broadcast. >> what do we have going on here at samsung? >> at samsung, this is super l.e.d. technology. >> what does that stand for? >> you stumped me there. >> what this allows you to do is turn on each visual itself. each has its source that allows you to provide better efficiency and brighter pictures. this is a 55-inch tv.
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this is a standard high definition tv which has over a million pixels. it is essentially four times the number of pixels. >> when you say it gets ooh gets turned on and off -- >> each pixel is led that has three colors, and each color can be turned on individually. that allows to -- you to have a deep black or a bright, bright. >> so the black is actually off? >> the black is all off, the white would be all the pixels on. >> how long do you spend at samsung putting a display like this together?
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>> we spend the time to develop the technology. we're in the process now of acquiring next year's space. >> how many pixels does this have? >> this is four times the pixels. as you see, certain 3-d effect because of the higher red resolution of the image and the vivid colors that come through. >> so as a matter of physics and engineering will you be able to achieve a full 3-d effect by packaging more pixels so a couple years from now you won't need the new 3-d technology?
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>> 3-, as you know, depend on the user. some users can't process the 3-d very well. >> some people have motion sickness. >> glasses used. >> better for some people and worse for others. you are saying this is better? >> i will let you qudgeu judge that. you see the vivid colors. you see the effects of 3-d without the multiple images being sent to your brain at different times. >> so it is getting there, but maybe we call it 2 1/4 d? if it is the image of a football coming toward me, i am not going to dodge it? >> you are not going to dodge it. they have a long way to go because of the technology
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producing a higher resolution screen, producing the content. >> how many years did it help to develop this? >> this has been developed for quite a few years. it is at least four to five years. >> and how much does this retail for now? >> this is many years from coming to the market. >> so this will not be on the market any time soon? >> it will not be in the narkt market. this is the next step. it will be in ever higher definition. >> how many years does it take to produce something like this over four or five years? >> we have thousands of engineers working on this type of technology, how you increase the density of the pixels within the screen itself. >> and the screen is very thin, correct?
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>> it is very thin film. >> what is that? >> we'll go over to the family share. the family share is a way to share content with your family through wireless technology to streaming pictures to carrying videos to your family. >> we call it family story. family story allows you to take a picture or take a video in the future, and it will be shared with whatever device they are on. if you are on a tablet for example, and you want to share with grandma in new jersey and she has a tv, you could say grandma here's the content i want to share with you. and that content would be shared with her. as you see right now, we're sharing a picture, and you see you are i.m.ing or texting about that back and forth.
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what's great about this, it is going to be a lot easier for you to do this. you could say, grandma, look at this great basketball shot she's got. >> but it all travels through the internet. >> it will travel through the internet. it could be hd video sent to grandma. so you're talking about at&t or verizon. now you have that data connection there persistently. >> your mobile device, you send the image, you pull this up into your living room or family room. it is actually a fancy high-powered computer model as well. >> it is sent to your tv or your
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tablet or your phone. we do not know -- it will go out to where ever you are at, find where you are at, and say -- get your camera. if you find something you want to share, you say yeah. >> so does it have a camera on it? >> these are new tvs in 2012. you are able to do video cameras between -- >> are you from nebraska? >> i'm not, but i thought i would pick some place far away. >> with the new user interface we can talk to tvs, and we can
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say tv channel 2, tv channel 5. you can also have gestures. you can wave at the tv and you can grab that menu and now have a new way to interact and control your tv or control content. >> how does that work if you are watching a sports game or presidential debate. will it do something? >> it might. you have to wave first. yeah, you'll probably trigger the menu or you default to channel up. >> this is proprietary software? >> this is built in our own app store. a very robust application.
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>> a mobile app through any device? >> for the family store, yes. the app will run on any of oir devices. it will run on a -- it will also run on our tablets or cell phones. >> you need more spectrum to carry those applications. >> especially when you start talking about video. video will probably the killer application or killer screen. >> hopefully it won't kill the wireless networks. >> we are always innovating and trying to be more efficient. >> that is the key, efficiency, what can we do to use the technology we have more efficiently and innovation will come about to do that. thank you. >> thank you. we can go on to all share which is another screaming -- streaming content.
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it is a fundamental mechanism to get content throughout your home. we are adding the video content and you want to share that, with your home, you can form that content and show it on her tv through -- >> we have come a long way from those tvs with rabbit ears, haven't we? >> we have. >> but the vacuum tubes are coming back in the audio systems. >> we are making news now. >> it is called the galaxy note and it is a device that bridges between a cell phone and tablet. >> so with the name galaxy they
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are very ambitious. >> this has been our flagship with various cell phones. this is a device running on a platform. it is 5.3 inches in size. it is a little bith bigger than a cell phone. >> and it is wifi nabledenavenlt >> and l.c.e.? >> and l.c.e. enabled so you have the latest bandwith. >> is there a t.s.m. chip in it? >> it has 3-g technology also available in europe. because of the device, the battery life is about eight to 10 hours. when you are using it all the time. >> what makes this device different from its competitors? >> one of the things we added to this is the --
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if you can hold it. >> the pen allows you to let you draw. >> oh, wow. ok. >> the s pen allows you to write on the device. the pen, it allows you to sense the pressure that you are pressing. behind you, you can see some of the artwork produced by this device by artists. >> so i can write a note? >> you can write a mest message, can you draw a picture. >> so write a message? >> write a message. >> you still have your eraser out.
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select your pen. go to black. you can do that. bad penmanship. i need to work on that. can i send this to somebody? >> you can send it. >> do i hit save? >> hit save. if you want to send it. >> send it. >> and then what? >> try this. >> there we go.
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this is going to be commercially available through at&t. >> obviously i need to spend some time using it. >> this is bridging some of our 10.1, 7.7. 5.3 bridge between our 4.3 inch. >> and this might retail for how much? >> do we know the retail price? >> we'll find out. >> we don't know. check your at&t web site in a few weeks, and they will tell you. >> excellent. >> and our "communicators" series from the electronics show in las vegas continues next week. to watch this and past "communicators" online go to c-span.org/communicators.
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>> tonight newt gingrich is at a lincoln day dinner in west palm beach. our live coverage starts at 8:00 p.m. eastern here on c-span. >> april 15, 2010, i had arrived in paris, walked into the hotel lobby, met general mccrystal for the first time, and he looked at me and he said "so you're the "rolling stone" guy. i don't care about the article, i just want to be on the cover." >> michael hastings wrote about the general in the june 2010 "rolling stone" issue. >> i said, sir, it is between you and laid -- lady gaga, joking, and he said, just put me and lady gaga in a heart-shaped tub. i thought, this is a

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