economy. >> he writes the happy warrior column for the national review and he is a frequent guest host on rush limbaugh's radio show. your chance to call and tweet your questions live on "book tv" on c-span 2. >> welcome to las vegas. the consumer electronics show is held every year at the convention center. "the communicators" is here looking at the most recent technology and talking to policy makers. up next interview the chairman of the board about some of the technology used in their cars. dieter zetsche joins "the communicators" here at the could -- the consumer electronics

show. what is the technology you are introducing? >> it is the latest of connectivity in the car. we have on the one hand future directions we will take that will show how with gestures to can interact with their car. navigation, all kinds in this regard. on the other hand, we have stopwatches available right now that will come with -- already started now what offer our mercedes customers here in the united states the combination of many services between navigation, all kinds of communication information as well as accident emergency

support. the are all in one package. >> if somebody had a new mercedes, would they be able to surf the internet, make a phone call, turn on their lights at home, etc.? >> absolutely. you can surf the internet. what is special for us you can have a private internet connection for download to whatever you want to do. you can prepare at home and download it to the car a special trip you are planning. again, you have safety as well where if something goes wrong and you have an accident, a media elite and emergency call goes out.

>> here in the -- you get an emergency call. >> how does it in effect the technology that mercedes has? >> that is the utmost importance. mercedes is known for safety and responsibility we are taking for our customers. we have to be worried about driver distractions. when you are driving you only get through our mercedes based server these connections which are responsibly acceptable while driving. and again, it allows you to focus on traffic and not a whole multitude -- multitude in your consul. >> we talked earlier today with the president of ericcson.

one of the things he was talking about was technology that would allow the car to communicate with the car behind it. if you put on your breaks it would tell the car behind it. is that in our future? >> and that is more or less in our present. we are starting these kinds of systems. we are just now having a major test field in germany with about 200 other cars that are totally interconnected. it is not just driving, it is talking with the car behind you but especially talking with the car in front of you that can warn you of unsafe conditions that you would approach and prevent you from going with of the preparations. this allows you much better navigation system where traffic jams are provided directly by

the flow of the traffic which relates the information online. you are always up to date on where to go and where road to take. these are not things for 513 years to come but for this year and next year to come. >> your background is engineer. how involved you get in the formation of these technologies? >> i do know that my kids know much more about these than i do. as far as the organization is concerned, it is important that these things are not driven to the company but create an environment where york tech kids, they can drive this process and make sure we are not behind the competition.

>> the you have to develop different standards for different nations? >> we have my command in europe. some service providers are different. some habits are lax. directionally we want standardized road cars which are as similar as possible. to some extent it is being three years ahead in growth per se >> what about voice commands? i know mercedes for the last several years has had a voice commands. >> we introduced that in the 1996. before google or facebook existed, today it is much better. it is adjusting to your access

and able to understand southern .merican slang th while in the past you had some key words you have to use, we are coming to the point where you can use your fluid language to interact with the vehicle. >> if someone were to buy a mercedes today, with the changes in technology would their technical features be out of date by next year? >> that is where we have to change. we have to have the same protocols' where we can communicate with these devices. we want to provide purposes that are similar and known to our customers. other than that, we have to allow the development of these

consumer electronic devices to be accepted by our vehicles. you get updated through the next level of technology on a frequent basis. >> the technology within the car itself, especially the communications technology, does that drive cars itself. >> there are a few customers to buy a vehicle because of safety or exclusively because of the combination. this kind of technology becomes more involved. >> what is the importance of being at the consumer electronics show as opposed to the auto show? >> i think it is a combination of the digital world with the automotive world is creating a

tremendous amount of new opportunities. you can only understand the opportunities and ultimately realize them as true features for your customers when you are at the cutting edge of technology. that is why we have our research department in palo alto to be at the very early trend along these new ideas. that is why i do believe we are able to lead the automotive world among our peers. >> do you work with partners like google, etc.? >> two years ago we had a cooperation with apple. specific interaction with the iphone where we put access.

just these days we have a new strategic agreement with google where we get some exclusive development made up together. as we get deeper involved with technology, we are doing basic research ourselves and not just replying on suppliers. we are an attractive partner with these tech companies. >> finally, looking 10 years down the road, give us an idea of what we may see. >> we can provide you more access to the worldwide web. driver distraction is not that critical anymore because the car can take care of itself. in both directions he will be on the one hand well protected in your car against any hazards and

at the same time totally connected. and you are more used to your life style in other places in the car anyway. >> what is the best part of your job? >> that at the -- that it deals with cars and i have a chance to drive a exciting cars as part of my job. >> the you get to test drive them? >> is, every year two or three. i am deeply involved in the development of the vehicle. >> dieter zetsche and we are at the consumer electronics show in las vegas. >> that was then interview we conducted with dieter zetsche. we also spoke with jon bucci from toyota. here is that interview.

joining us on "the communicators" is jon bucci who is vice president for advanced technology. what are you doing at the consumer electronics show? what we are following our year one anniversary of intune. that is the ability to take off board content and deliver it to the customer's cell phone. today then download an application that goes into the vehicle. pears it with the and the hickel display and it opens up several applications that the consumer can interact with in the vehicle using voice, steering wheel control, or remote touch. it opens the various applications like bing, pandora, iheart, movietickets.com, and open atble. we do it in a safe manner

sitting in a moving vehicle. >> tell us about the safety features. there is a movement now to prevent cell phones from being used in cars. here you are talking about potentially surfing the internet while driving. >> for us is a curated environment. we take a hand in designing the look and feel the -- it is not quite surfing the internet. we designed the content, the font size and how far you can go into the application before you are tied out, we measure all of that carefully. we are very cautious and concerned and appreciate the aspect of safety. >> how available is in tune? is it optional for all cars? >> we just launched all cars in the last year.

it will begin to proliferate through our lineup. it is brand new. >> are you using a cloud base system? >> we are. all of the internet searches that we do, the applications we mentioned are essentially in the cloud. we use voice recognition to harness the ability to get the data to the vehicle and converse normally appeared >> how long did it take to develop the voice technology? >> we have been interacting with a company called voicebox to develop conversational voice. it is about three years now. it has taken even longer for them to get it to a maturity where it is right for the vehicle in a tournament here in >> are you a finding consumers expect technology in cars? what they want to interact with their own content on their own personal device the way they do normally. it is a balancing act between being able to conduct all of your business courses what is

safe. customers are expecting this. soon it will be one of the top three purchase reasons for buying a new car. things like quality, comfort, performance, and feel the economy -- fuel economy. >> the you incorporate blue tooth or another system? >> it is blue to carry the whole purpose of in the tune is flanking the handset with the vehicle with the blue tooth. >> what is the price line on an intune product? >> it comes standard with the audio video equipment that comes with that particular model. it is standard with particular models. it is in the price of the car. >> is working with some of these technology companies that you work with, you mentioned voicebox, is it like working

with a tire manufacturer to get the right tires? is it another supplier? >> it is all about collaboration. there are two other suppliers we work with called uie. they are smaller tech firms and the software experts that help provide for in tune. we could not be here without it today. it is important for a company like us to reach out and embrace the tech community. it is there a core competency. >> do you have different standards for different countries? >> i can speak for the united states. our standards are what our customers demand. we want to deliver with their demand is and work within the confines of driver distraction guidelines and safety measures we have to fit. there has been interest of some of our affiliates to export in tune. it has raised my interest level.

>> when it comes to connectivity in cars, is the u.s. be half and, ahead, about the same as europe or etc.? >> my sense is a head. we were tied with asia for a while, but we have catapult -- catapulted a head. in europe it is a little bit different. we have a little bit more latitude in europe because of the different cultures languages. some of the connectivity challenge is we have here are exasperated in europe. >> are based in the los angeles which often starts trends. the fact this is all now developing, he did it help to be in southern california? parts i think it did. the partners we engaged with

were from seattle, central california. our engineering arm is an an arbor, michigan. it is really a matchup of talent. >> what is in your background? >> my background is in marketing and advertising. i had an opportunity to work on the toyota website in its infancy. that is how i got into technology. >> when did it toyota.com get it developed? >> it was about 1992 when it launched. >> how many people visited the site in 1992? >>we had infantile metrics at the time. we went from say 10,000 to 2 million in a few years. >> corp. kind of advancements will we see in car technology in

the next five or 10 years? >> i can talk about the connected vehicle. what that is really about is our new ev coming out in the summer and our prius plug-in. we provide a means of controlling them like starting a charge for stopping a charge would you are not in the vehicle using a hand said. we are launching the new lexus form application suite that is application suitein tune with facebook and yelp. down the road we have more surprises coming. >> can a driver post on facebook while driving? >> in our application there is a facebook check in. if you arrive somewhere you can hit a soft key and tell it to post to your wall are tacked to your friends were you are. it is almost like a safety think

in the way. i know i would like my young daughter to uses so i know or she is checking in. >> what about the issue of privacy and tracking of cars? is that something you have incorporated into the technology. >> we do not track the vehicles. we have a service provider in our safety connect products that can locate a stolen vehicle and recover it. the only way that can be executed is if a police report is filed because of the reasons of privacy. we respect privacy and we are cautious about a data security. we have a third party firm looking at our entire architecture to identify any links that may be of any concern. customer privacy and data security is paramount for us. >> "the communicators" is at the consumer electronics show in las vegas. we have been talking with jon bucci, vice president for

advanced technology for toyota. and now joining us is somebody who has been on the communicators in our washington , d.c. studio. what have you seen at this show that has collier act? what i think the biggest thing is really 3d television. they are staging a boxing match for the benefit of the crowd on thursday. every television is showing some version of a tv that with or without glasses gives you a 3d image. this is not the kind of 3-d he went there as a teenager. it is very vivid. i think it may be a little bit. 3-d comes up every five or 10 years. people want to bring it back. the technology is very advanced. >> will it be advanced enough that people do not want -- do not have to wear glasses?

>> sony is showing a tv that has 3-d without the glasses. i think right now it is still something you will need some sort of device. >> what is the cost. in 2012? >> i cannot say across all manufacturers, but you are seeing it come down to where lcd and plasma tvs were a few years ago. not cheap, but definitely less than before. >> what else has caught your attention? >> there is a lot of stuff here about tablets. they really want to get on the ipad and the competition going for apple. there is room for a smaller price. and smaller size. >> you told us earlier you attended a session with julius jankowski. what did you hear? >> he is primarily concerned --

he emphasized having get this done. he really emphasized that it is crucial because it gives people who do not pay for spectrum the ability to develop new technologies. we have seen some resistance from republicans on that pier >> why? >> basically they say in order to get spectrum we have to reclaim it from the broadcasters and auction it. in their view we should not give it away for free. with that being said, there is why fire right now and the ethnic ec opened up some more when they did the general -- there is a lot of hope it will lead to breakthroughs like wifi that can cover a whole city. the chairman once more unlicensed spectrum. republicans feel giving away the

spectrum would be counterproductive given the state of the national deficit when it could be sold for a fairly significant amount of money to wireless companies pierre >> will perspective of rigid what percentage of the spectrum is licensed? >> it is a very small percentage. >> is there a shortage? >> not a shortage, but it is the lowest quality spectrum. it has a limited range. from the wife i network, there is a lot of interference. some of the spectrum they are trying to free up is a lower frequency. it can travel over greater distances and through barriers. >> as you walk round the consumer electronics show, what is the message a lot of the manufacturers and developers are trying to get out? >> i think the number one message is that things are going

well in the technology space. especially when you are opposed -- exposed to the broader economy, i think spectrum wireless use is the demand. the first three days very few people were able to use cell phones. while that is an issue for the crowd, it is an indication of the state of our wireless networks as a country. the spectrum crunch appears to be real and people want something done about it. >> one more piece of technology you are looking forward to seeing here? >> i heard a lot of things about some of the new game consoles. apply station is showing a hand- held device. nintendo is not here. there is a lot of gaming breakthrough appeared >> i noticed that google and facebook are not represented here, nor is apple. >> apple traditionally does not come here. you do see some of the larger

technology giants that do not come here. a lot of them are producing products that are built on those platforms. they can really get them to come to their own. >> our "the communicators" series from las vegas continues next week. to watch this and others online, go to c-span.org/communicators. [captions copyright national cable satellite corp. 2012] he republican caucus is happening today with results expected to roll in and around 8:00 p.m. we will hear from mitt romney and newt gingrich both an las vegas with their reactions to the results starting at about

10:40 p.m. eastern time. our campaign coverage continues on newsmakers tomorrow with steve israel of new york. people talk about the goal to win 25 seats and take control of the house of representatives this fall. you can also listen to the program on c-span radio or stream it at c-span.org. >> at least half of all energy that the navy uses both afloat and ashore will come from non of fossil fuel sources. >> the first to use nuclear power for transportation, ray mabus on the reasons for a new energy standard for the fleet. >> we are too dependent on either potentially or volatile places on earth to get energy. even if we got enough, we are susceptible to price shocks.

when the libya situation started and the price of oil went up $40 a barrel, that was almost a $1 billion fuel bill for the u.s. navy. the only place we have to get that money is operations or training. our steams rigid our ships steam laws and our planes fly less. we trained sailors and marines less. >> more greater thanray mabus sunday night at o'clock eastern. >> janet napolitano said u.s. immigration laws are outdated. the department is doing the best it can to secure the borders under current law. mistakes were made in the fast and furious program which was a sting operation. these are some of the comments she made during the homeland security address she made to the

national press club. this is about one hour. >> good afternoon and welcome to the national press club. i am the 105th president of the national press club. we are the world's leading professional organization to journalists committed to the future through our programming such as this one this afternoon while fostering a free press worldwide. for more information please visit our web site at www.press.org. it's been glared national press club week so thank for you