happen? what would you say to someone who was an ingredient to make this happen for you? >> i think the ingredient was walking through open doors and finding internships and trying a variety of different experiences. i go back to the work on the campaign trail. the internship. it is all kind of coming together and i can look back and say, this past makes sense. i think the importance of having a mentor cannot be

>> this week on "q&a," our guess -- guest is julianna overstated, to have somebody who goldman, white house correspondent for bloomberg news. believes in you to give you >> julianna goldman, white house correspondent for bloomberg news, if you were in front of a those opportunities. college class and you had to define for them what journalism is, what would you say? >> storytelling. i think journey -- i think journalism is getting beneath the surface, asking questions, developing a story, and informing the public. >> how long have you been when it became apparent that interested in that? >> since a young age. my mom likes to tell stories of when i was young, so even in days in elementary school, i barack obama was going to go on think i pretty much alternated to win the primary, some people, some of the more between being a journalist and being a veterinarian. >> what was the path for you? where did it start? seasoned reporters who cover hillary clinton, who was >> i think, looking back so expected to win, went on to many years, it might be an unconventional past, but i cover obama. think in today's world and what the fact that al and my news organization believed in me to cover barack obama, that is why the news industry has become, i i am covering the white house do not know there really is a today. >> when did al hunt become your mentor? >> he came to bloomberg in 2004. when i moved down in 2006. i would say from the moment i started in print in the spring

of 2007. conventional path. >> julianna goldman, we are out of time. i wrote for my high school thank you very much. newspaper. i wrote for my college >> thank you so much for having me. newspaper. i had a number of internships [captioning performed by and i was also exposed early on national captioning institute] to one of the great political [captions copyright national cable satellite corp. 2012] families in the u.s.. >> for a dvd copy of this program call 1-877-662-7726. for free transcripts or to give us your comments about this program, visit us at www.q-and- a.org. "q&a" programs are also i had worked for terry kennedy available as c-span podcasts. when they were in washington under the clinton and administration. i developed a bug for politics. it took a while to decide whether i wanted to choose the political route or the journalism route. ultimately, i decided journalism. >> all week, c-span will give i was a baby sitter. you live guests from politico's i took care of three adorable children. playbook breakfast.

i worked as a personal live 8:30 a.m. eastern here on assistant for kerry kennedy. c-span. she was writing a book. that transition into antar had "washington journal" brings you william march. been exploring a bit in new york and i started working on that then, ken jones on preparations campaign in the early days. traveling all around new york, and spending for the convention. doing a lot of surrogate scheduling. i worked in the press shop. i was working there summers during college. i remember them saying to me, "we will pay you if you decide to put off your senior year of college and stay on the campaign." i knew i could not approach this with my parents. they would tell me to leave the room. then it turned out the first -- my first day of class for senior year, i turned on a radio station in new york and they were announcing that andrew was dropping out of the primary that day.

a wise decision. that for me, it was a wonderful learning experience, but i decided i wanted to be on the other side of things after that. >> what did you like about what you saw up close in politics and what did you not like? >> i liked seeing the 1-on-1 connections between a candidate and voters. we always see how voters act. i remember during the obama campaign, the photographer used to travel quite a bit and he would talk to her about what photographs she looks for. she was less concerned about the candidate she was photographing and more about the reactions and the thistle expressions of -- and the facial expressions of the audience.

that struck a chord. the ability of the candidate to connect and relate to people is what politics is about. i enjoyed that and i enjoyed feeling like you are making a difference for people. i like working in the field. but i also just decided that i would rather be -- you are exposed to some of the campaigning, and i would have rathered have covered that. >> what did you like? in some ways, the same things you may not like in journalism. you are up one day and down the necks. you can only do so much work and feel like he did not get very far.

you pour your heart into something. loss is tough. >> what was the moment you said you would go from politics to journalism and how did you do it? >> i had worked and britain for the columbia daily spectator when i was in college. -- and worked for the columbia daily spectator when i was in college. i pursued internships.

i intern at cnn headline news. i heard about bloomberg news. i thought that would be a neat organization. it was a smaller new jersey station at the time. i knew i wanted to get into politics. i thought, "here is a place i could go and start from the ground up and work my way up." ? what happened? >> here is how i found out about lumber. the summer i was interning, my

room burt -- my roommate at the time was interning for bloomberg on the sales division. >> what is the terminal, for those who do not know? >> bloomberg lp is a financial mecha. it is data, analytics, news, and it is the firm that michael bloomberg founded. my roommate at the time, we were both in turns, spending all of our money on rent, and she brought serial home every day -- cereal home every day, because bloomberg has kitchens stopped -- stocked with wonderful food, not the most healthy for you. on the money and, you think, this is amazing, what company provides free food for its employees? if there is to there for you, you never have to leave the office, so it boosts productivity. that is how bloomberg news got on my radar. i wanted to check this company out. they were doing a recruitment program on campus, and i was debating between that were going to work for my political

science professor. i went to the event and i said, i want to work for bloomberg news. they said, you are coming right out of college. we do not have entry level positions on the news side. we are starting this program called, "global customer support." you make all these contacts. after a short period time, you can go to whatever division of the company want to go to. i thought, great. i got the job. i thought, this is the route i want to go. my political science professor, my mentor at barnard college, i said i would go this route.

i got to bloomberg. i started a few days after i graduated college. i realized that global customer support was a glorified cough center. it was a fascinating and wonderful learning experience, answering 203 hundred phone calls a day. traders were calling and saying, my machine is broken. get me on the phone with technical support. and having to very politely talk them down. sometimes, people would call and say, what is the name of the china store underneath the bloomberg office? you have to treat every phone call the same way because you are constantly being recorded. in some ways, the experience of working on a political campaign, somebody told me they look for people who have worked on political campaigns because you have to do everything yourself. there is nobody there who can

xerox for you, fax for you, and you have to multitask. this helped me develop skills to be able to do everything on my own, multitask, take a very unconventional questions, and try to figure them out. these are lessons you could apply to journalism. there was a whole nother half from how i got to bloomberg to the news side of the operation. i quickly learned nobody had net -- had gone from global support to the news side. >> i want to run some video from february. february 9, 2009. let's watch it and i will get to -- get you to explain it. [video cl;ip] >> it will cost the government more than $1 trillion to really fix the financial system. during the campaign, you promise the american people that

he will not tell them what they want to hear, but what they need to hear. will the government need far more than $350 billion to really solve the credit crisis? >> how did you get there? >> coming up the question? >> a whole scene. all those reporters looking at you. >> i still have butterflies in my stomach from that. that was very intimidating and they're tracking -- and nerve wracking. it was pretty awesome, i think, having covered -- i think i am on my five-year anniversary of

covering barack obama now. and seeing him through the campaign and to that moment. coming up with questions, we spent hours developing that. >> how did you get called on? he had your name on there. did you expect him to call on you? >> i had a sense i would get called on. part of the reason i got called on is because this was, if you remember in february 2009, died there and was going to be announcing the stress test and the next step of a financial bailout. it was at the height of the crisis. they were in the middle of the stimulus battle. bloomberg news for an economic focused press conference was a natural place to go. i had been covering them for quite some time. >> covering obama. >> it was a nice introduction to covering the white house. >> when did you start covering

senator obama? >> it was in july 2007. the first time i went out with iowa over the july 4 weekend. q talk about opportunities and how you get from point a to point b, that was real lock. -- luck. when i moved to bloomberg, the news side of the operation, i was working at bloomberg television. i moved down here to washington in 2006. i was working on the tv side because -- but i wanted to do more reporting. i asked my boss and mentor, al hunt. i was covering congress to the occasional white house trip, and then i was somebody who had

been covering senator obama. there was an opening to cover him. for a lot of the people who started covering senator obama early on and covering his presidential campaign, i think we were seen as the green reporters who were given an opportunity to work for a guy who did not have much of a shot of winning, but this was the way to get your feet wet in anticipation for the 2012 campaign. i went out with him and covered that july 4. it was my first time going out in a presidential campaign, first time on a bus tour. it might have been my first time in iowa.

>> how many people were there reporting? >> i think there were probably a dozen. it certainly, in those early days, it was a much smaller group of people and you did not have all the networks covering him 24 hours a day yet. you had more opportunities to jump in and ask him questions. you think back to he is going to the iowa state fair next week again, and you think back to five years ago at the iowa state fair and him walking down

and being able to jump in and ask him a question. you would never be able to do that now. >> your second question we found was in july of 2009 in the white house. let's watch that. [video clip] >> you said there has been no sense of remorse on wall street so we have not seen a change in culture. do you think your administration needs to be taking a harder line with wall street, and would you consider going a step further than your regulatory reform apart -- proposal and support a fee on activities? >> what leads up for those who just to and then. -- tuned in? >> there is an enormous amount of work that goes into preparing for a presidential conference. when you contrast that with the daily white house, there really

is no comparison. what we do at bloomberg is we decide who will go to the press conference, and then you put a list of questions together. usually, someone from bloomberg will be economic-focused. we had meetings and we drilled through certain topics, refined the questions, can you ask it a different way, more simply? in an ideal world, i would not have stumbled and looked down at my notes. you want to be able to ask the

question as closely -- as quickly and succinctly as possible. the way i prepare is, we have a meeting, we finalize the questions, and then i write it out on my pad of paper. sort of like a security blanket, there in case any to look down and read it. >> you can see some well-known folks. they are looking at you as if to say, why is she getting those questions? >> i do not remember if i expected to be called on. i think you always have to expect that you will be called on. you hear these horror stories

about those white house correspondents saying, i showed up to this surprise press conference and the president called on me and i had no idea what i was saying. stories of somebody hiding because but they were called on and were not expecting it. you always need to be prepared. you always need to go into these assuming you will get called on. sometimes, you say, the preparation, that is three hours of my life i will not get back. when you do get caught on, it is all worth it. >> you know a lot of people outside of washington look at those press conference and said -- press conferences and say, there is nothing happening there. there is lots of criticism about the daily briefings. where you come from on all this? >> i think that is unfair. i can appreciate looking in and saying that.

our job is not to ask "gotcha" questions. it is not to trick the president. it is to get fair answers. that is how i approach my job. i am not looking to catch. i am not looking to necessarily catch him in, that is not what you said the other day. it is really to try to get information to inform people with. part of the preparation for me when i go to the daily briefing

is mostly looking and seeing what the headlines are at the moment when we are going in and seeing what the white house should be commenting on. this week, we saw stocks rallying in part because of some optimism that europe might be getting its act together. behind the scenes, the president is playing a significant role to bring sides together because the u.s. economy is largely getting things right in europe. it will mean the difference between your -- u.s. recovery. an appropriate question at that time was to ask if the u.s. -- if the white house has the same sense of optimism the markets seem to have. it is not like a distant at -- a different answer was given then a week ago if he were asked, but it is still important to be asking those questions. >> the audience should know

this is being recorded in mid- august. it is a program about your life and how you got to the stop and what it is like to be a white house correspondent. we got another clip of you. this moves up to 2010. it is april 27. let's watch this and you will explain it. [video clip] >> we are learning today the oil has been gushing as much as five times the initial estimates. what does that tell you and the american people about what extent to which bp can be trusted? >> you did not look at your notes much this time. >> you can see i got better at this as time went on. >> are you less nervous? >> definitely. in part because of a comfort level you have with the president. practice i would not say makes perfect in this situation, but the more you practice, the more comfortable if it becomes. >> one of the criticisms is that the reporters who want to get their question in go soft on the president.

>> i look back and the first clip we showed, when i asked of the pleasant about -- the president about being straight up about whether taxpayers should be off the hook with the bailout, the president said, i will not tell you what you want to hear, but what you need to hear. i think that is a fair way to pose a question to him. this is what you said, how will you tell the american people now. a 27, it was within two weeks -- april 27, it was within two weeks of the oil spill. the question of how much blame should we be assigning to bp right now, that is a tough question for a president. he has to handle it delicately, too. >> how much do you trust the white house, the president, and the kind of information they are giving you? >> that is an interesting

question. i think, as a general rule, i think if we did not trust them and the information they were giving us, it would be a miserable beat to be covering. that is not to say you should take everything on face value. continuing to ask questions and get them to expand upon statements they have made, i do not think the two are necessarily -- i think the two go hand-in-hand. >> when you were involved with this, do you feel the bloomberg audience can -- who do you feel the bloomberg audience is? >> sometimes, that can be difficult and it can be one of those times during this job when you are saying, who is seeing what i am doing? there are some different platforms for bloomberg. you have the terminal. that is, in some ways, very local news. we were talking the other day in the office because it was goldman sacks ceo testifying on

the hill. he was to meet with the chief of staff. within the hour, it was one of the most-read stories. there is an element, a local news element. a titan on wall street and go -- goes to the white house and it is a huge news on bloomberg. you have that outlook. you have bloomberg television. you have a web site. we watched a new blog which is loaded with data, television packages, interviews, bloggy- type stories. then, social media. twitter, facebook. sometimes i tweet something and someone with more followers than i do tweets it out. uno some many people are seeing that? it depends on the story.

>> i just had somebody, an older person, watching the olympics and went into a fit about twitter. explain twitter to someone who is not on it and what is the value? >> the way i see the value of twitter is i use it as a news wire. i follow people i respect and who i want to hear from and who may be making news so you can stay up-to-date on the latest happenings. >> can you give us an example of someone you follow that matters to you? >> mike, one of the executive editors at bloomberg.

people to eat out every major headline from bloomberg. that is who i follow. >> how do you know when you have a tweeted? -- tweet? >> i am not the greater -- greatest twitter user. there are people who probably use it far more better than i do. i usually keep it up on my computer screen and follow it that way. i have a twitter app on my iphone. i think there are positives and negatives of twitter. the positive impact is i think

it helps you stay more informed and more up-to-date on what is going on. covering the white house, have access to the president and see him interacting with the voters. we see him in afghanistan. you have a very unique lens into the president that others do not have. the value is to be able to tweet as realtime as things are happening. i think the negatives are that you are having a 24-hour news cycle. there is just so much cycling through. it can be hard to distinguish -- if you think a -- think of a

bouquet, you have your roses and feller. it is tough to distinguish between roses and filler. it forces you to refine your news judgment and have a keen eye. >> you have been on some international trips with the president. air force one? >> yes. i do not know how many times i have flown on air force one. it is part of my job. >> where have you been? >> all over the world. it has in one of the most rewarding experience over the last several years. all over asia with the president. went him to accept the nobel

peace prize. we went to china. israel. egypt for a speech. >> afghanistan? >> i have been, twice. >> there is a picture i have seen. it shows the president bringing some cake back to you. >> yes. >> what is going on here? >> it was my birthday. 31st birthday. 30th was last year. i was in the white house basement covering bin laden. this birthday technically lasted two days cared we were

in afghanistan covering the times on. -- the time zone. i think covering the white house and in journalism in general, you need to remain a detached observer. this was one of those trips and moments where i allowed myself to really enjoy that experience. we were coming back from afghanistan. weaver on the. -- we were on the second leg of the trip. i was writing a story on a first-person account of the afghanistan trip. i was learning -- wearing a sweatshirt and i was not expecting the president to come back there. i had coffee. he comes back with a piece of

coffee cake and candles singing happy birthday. i was trying to thank him and blow out the candle and not knock things over. >> those that want you to be tough, how do you stay independent? you have air force one, you get to ask questions at the briefings. the president of the united states brings you take on your birthday. >> i think that is a fair question. an observer could look in and say, she is huge, she is in the tank for obama. i also think, at a certain point, everybody is human and you have to be able to step back, the same way -- i cannot say -- how should i raise this? -- phrase this?

i do not think -- i do not think it affects my ability to cover him objectively because he brings the cake. it was a nice thing to do and it was a wonderful gesture, but you also have to have that kind of personable -- personal relationship with the people who cover and the people who cover you. >> one last question. this was in this year. 2011, february 15. another question. let's watch. >> julianna goldman. >> thank you. your budget relies on revenue from tax increases to moultrie national corporations that ship jobs overseas. if you could not get it through a democratic congress, why will -- why do you think you will be

able to get it through now? >> that look like it was -- >> yes. at the news conferences, they tend to be wires, prince, -- prints, and the network. >> you are talking not just to me. does the president have control in that room and does he only call on people that are not going to disagree with him? >> i do not think so. i do not think he goes into those press conferences and says, i will not call on somebody who disagrees with me. i think there are so many people who are in the press conferences who approach it and think, we are going to call on the network, the print organization, and the wires, because there is a limited amount of time. they are more steep than the

issues, the people who cover a state in and day out -- day in and day out. the president comes in there and for the most part he has a list of people he will be calling on. you do not necessarily know ahead of time if you are on that list. you do have to be prepared. >> go back to when you were taking consumer calls in new york city. how did you move into journalism? >> you are transferring calls all over the company and you will get to know people and you should take advantages of opportunities to shadow. not that anybody had ever move from global customer support to the news side of things, but most people took a path of going to the analytic side of the terminal, where you could

analyze data, help clients, to then selling the terminal to outside clients. >> i was there when it happened. the current mayor of new york, i think he used to work for solemn brothers. he started this company and the terminal let's it's in business offices where you call up data, you pay x amount of numbers a year. this has been a huge success financially. >> bloomberg lp has been founded on this terminal. bloomberg ne, in some ways, provides the content for that terminal. >> television network, radio

stations, wire service. >> bloomberg government here in washington, our bloomberg website. >> doesn't have any impact on you that the mayor of new york is the owner of this outfit? >> no. if there is a story that involves the matter that you are covering, you have to have a disclaimer that says, the founder of bloomberg lp. >> who did you ask for a job? >> it was in the middle of the day and i got a call from somebody saying, i know this sounds crazy, but i was stranded on the side of the road the other night and some guy named andrew from the news helped me and i just wanted to thank him. i tried to figure out who it was named andrew, and i found this guy who turned out to be the assignment editor for

bloomberg television. he said that was him and i put the two in touch. i followed up with them and i said, i am interested with the news side of things over here. could i come and shadow blubber television? he said, sure. they were looking to hire a production assistant. that was my opportunity to move on to the news side of things. i had been in a global customer support for eight months. most people stay in for three months. whenever i call and speak to a customer service representative, i can fully appreciate what they have to deal with. >> it was last year in 2011. here is a clip with your mentor on "political capital." >> this number must have depressed obama. >> it does not fundamentally

change the dynamic of the race. the trend. needs to be going in the right direction. romney wants to make this a referendum of obama's handling on the economy. they get some sort of referendum on obama's handling on the economy. if the job picture is not improving, that is good for romney. >> is andy still running the news side? >> yes. >> what is your sense of mainstream american news thought? >> just looking over the last several years, we have the largest bureau of any news organization in washington.

more than "the new york times." 250 reporters, editors, and producers. being in the press pool all the time, we are therefore every breaking news event, every moment of this presidency. that has an impact. it does make us one of the most influential news organizations and i do not think that -- i have covered this white house and i o'clock -- i covered the obama guys for a long time, but i do not think they would be calling on the in press conferences if i was not representing a news organization like bloomberg that has the respectability and credibility behind its journalists. >> where did you grow up? >> in the washington area in bethesda, maryland. >> where did you go to school? >> in rockville. for 13 years. >> what did mom and dad do when you're growing up?

>> my father was an attorney and my mother has an employment agency. >> i have read your mother is involved in politics. >> she was very active in affordable housing. it is her passion. now she dabbles a bit on the jewish outreach. >> we have a picture of the head of the democratic party. your mother is on the right. who is on the left? >> i do not know. >> what she active in politics

when you were younger? >> not really. when i think of my mom's political activities, i think of it more in growing up as her working and doing housing issues. it was less political and more community service, almost. i think that is why that passion is there. i have two younger sisters. my middle sister worked at city group. the other is pursuing a master's. >> he shattered a producer at bloomberg.

when did they hire you and when was your first job? >> my first job was a production assistant at bloomberg television. i started there in the fall of 2004. just before the 2004 election. then they were developing a program called "money in politics." they knew i was interested in politics and asked if i wanted to be a producer on that. in 2006, it was an hour-long shell, and there were three or four of us working on it, and in 2006, they were moving the show down to washington and they asked me to come down here.

that is how i got to washington. >> how do you stay informed? what the use -- what do you use besides bloomberg? >> i use twitter. i have "the new york times" app. twitter is like a news wire. going through and checking to see what the headlines are constantly. it is because of who i follow, you can see when things are starting to pick up a buzz. >> what did you study at barnard? >> political science and history. >> if you have to name people you admire, who would they be? >> politics, i think -- and it is not because i work for them

-- the kennedy family. working for them was something i really learned to respect and appreciate to just see how this family and generations has instilled and ingrained in them. mario has been a mentor for me growing up and pursuing a career path. reporters i look to, diane sawyer is a woman i look to. charlie rose is an amazing interviewer and storyteller. al hunt has taught me how to cover washington, how to ask the right kind of questions, and the right way to frame how i approach it. >> here you are with charlie rose. >> this is a domino effect we are seeing unfold in the middle east.

you have to take each country by country. palaver urged the united states has is different with each country. the relationship with egypt, the u.s. act -- the u.s. had more leverage their. there was military aid. in yemen, in libya, it is a different situation. the u.s. does not have the kind of leverage over khaddafi it had with other leaders. the things we are talking about our economic sanctions that could be proposed unilaterally. >> when did you have to start

doing things like that? >> i was a few months into the beginning of the obama administration. some of the bosses at lumber came to me and said, we want you guys to cover the white house but we also want you to do more tv. they said, you will alternate. one week, you will be printed and work for the news wire. the other week, you will work for bloomberg television. i was on a foreign trip and they called me to tell me that.

i think it was a speech. the exposure on bloomberg television really helped. in some ways, tv is out of my comfort zone. i like to be able to type and hit delete carried you do not have that ability on tv. once i started doing more tv, there were more opportunities to do those kinds of appearances. >> here you are in 2011 in a debate situation. you were there with how many other bloomberg people? >> the debate was, i was representing bloomberg and charlie rose was the moderator. >> this was a republican primary debate. [video clip] >> it is 2013. you're a's largest banks are on

the verge of bankruptcy. the global financial system is on the brink. what would you do differently than what president bush and then burn anke did in 2008? >> you are talking about a scenario that is very difficult to imagine. >> is not hypothetical.

>> i am afraid it is. >> more than half the country believes that a financial meltdown is likely in the next several years and the u.s. banks have at least $700 billion in exposure to europe. it is a very real threat and voters want to know what you would do differently. >> it is still a hypothetical as to what will precisely happen in the future. i can tell you that i will not have to call up timothy guy in and ask how the economy works. >> would you not be open to another wall street bailout? >> no one likes the idea of another wall street bailout.

>> you said in 2008 it prevented the collapse -- >> no question. the actions president bush took -- >> you were a little more combative. what do you think of that? >> looking back, you talk about lessons for young people interested in journalism. to make, the preparation for that shows. i think any time -- i was not asking mitt romney a hypothetical question, but you have a sense of the way you know i politician can easily respond to a question saying it is a hypothetical.

knowing what he said in the past, if he comes back to say it is a hypothetical, to have all the necessary talking points and information at your fingertips. >> were you surprised at yourself? >> looking back, i was a little surprise. >> why? >> because it was combative. not necessarily combative, but i had never been in that kind of situation before where you did need to have that back and forth and be able to come back with that kind of information. i had never really interviewed mitt romney or spoken with him before. >> could you do that with the president? >> i think so. the opportunities now that you have to interact with the president are more the press conference setting that we have been looking at. in the interviews i have conducted, i have conducted several with him, and you can have that back and forth.

>> where do you hang out during the daytime in the white house? >> when you look at the white house, you see the west wing and you see the residents. in the middle is where the press shop is. in the basement, which you can see there, that is a hazard, but it is these two little desks right next to each other. that is our booth. >> how much time do you spend there? >> it depends. as the campaign has been heating up now, there is not much to cover at the white house every day. it is on the road and wherever the president is. when there is a lot happening in the white house, i might spend most of the day there. >> you have to edit your own

pieces? do you do any video editing there on your computer? >> no. >> we have a piece of video with ed of fox news. [video clip] >> this president finds the use of the kind of information that is protected in our national security environment highly important. he has to make life and death decisions. >> one of mitt romney's advisers accused the national security advisor. >> he made that accusation based on rumors he had heard. that same person called russia the soviet union on multiple cases, he called government from the governor reagan -- governor romney governor reagan. i would let the investigations take place. >> were you there that day? >> i was not. >> the question about the overall briefings, something we have covered, are we getting our money's worth? should we do this? >> i think so. it forces the white house to answer questions on the record and to have a spokesperson. sometimes i think the white house is a little too quick to speak. you can ask what purpose the briefings serve. for network, it is a chance for jay to react. his experience as a white house correspondent, he does -- it

does not just call on the first row in the briefing room. he makes a point of calling on a variety of organizations. >> when we started this, you said you grew up saying, this is julianna goldman, reporter. if this work -- has worked out the way you thought it would? you are on bloomberg news. 310 million television sets around world can get bloomberg news. is this what you thought would