between the united kingdom and the european union. a preview of the midterm elections with charlie cook, the publisher. , on today, jack doyle. stories he hase written and posted on contemporary pop culture. >> jack doyle, what is pophistorydig? >> it is the history of popular culture. it is a collection of stories on popular culture.

say pop culture, it is more .han that what i'm trying to do the site is go into detail with how popular culture impacts politics .nd sports and other arenas it is not just pop-culture. what we have on the site are stories about popular music, sports biographies, history of .edia entities newspaper histories. there are a range of things. when i form newly to the site that's what i formally to the that's what i envisioned when i formulated the site. "rumble riles

sensors." we will come back to that. step back. why did you do this? >> this is a second career for me. i spent 30 years working in public policy. working on environmental public policy. and 2007, i started to think about other work. idea -- theth the thoughtso intriguing, i about going into the web and starting something that could be a small business. i took some free time and money. i hired a young husband and wife team. an outfit called "mind storm"

they helped me build the site. they did the coding. coding, i knewof what a process it was. >> what kind of subjects -- what kind -- how many subjects do you have on there? >> there are eight different categories of topics. media, entertainment, sports, marketing. >> you can browse through those to a page ofons thumbnail sketches of stories that you can click on and go to. 170 stories on the website. >> how many have you written? >> all of them. i am the chief cook.

that is what intrigued me about the web. it is the fact that one person can do that. this ifon can jump into you are really interested. web is a marvelous tool. it is a marvelous opportunity. i jumped in and here we are. >> this got my attention because of my age. and goes back to 1958. "rumble" riles censors. what was rumble? ay.was written by link wr he made some adjustments with this technology to get certain sounds. some radios was,

stations would not play it they believed it incited juvenile the latency. .hey would not play the song the radio stations that tried to censor its made it more popular. , the kids areat attracted to it. the other interesting thing is, the gang" lingoe thing, the rumble was what the sensors jumped on. this is a song without lyrics. it is an instrumental. the first instrumental was banned.

>> how successful was the song? >> it made it into the top ten. >> let's hear a little bit of the song. i doubt if young people remember this. wray and ther link wrayman. >> i know the beat. i said, ok. went -- you know? microphone.rabs the and started down d and still -- stuck it

there. [rumble plays] the wrayman.and kids -- what chance would a song like that have today? usedme of his songs were in tarantino films. music -- youtal can always adapted -- adapt it.

want to ask you about the sensor part of it. was it censored by the government? >> no. and tvere radio stations stations that decided that they did not like the association with gang warfare and the name "rumble." there were some -- if i'm not in mistaken -- if i am not mistaken, -- said something negative about it. wray going to europe and having a successful career there. for manysicmaking

years. try to do a balance of things on the website. it is quite dependent on the visual. if i do not get a good visual to -- i the story or a video do not use video that much throughout the site -- i'm trying to make it a good visual experience. often, as i stay out and try scout and try to an ideatos, it gives me for another story. the process is pretty random. i am trying to balance topical matters. the opening page is lbj.

it pops up the full sore he -- story. first negative political ad in campaign history. for that reason, i thought it was his store glee significant. it was the first negative campaign ad. suggested that goldwater -- the republican candidate -- word on leash nuclear weapons to the unleashf the world -- nuclear weapons on the people of the world.

chosen byhave been that firm had been chosen by jfk meyer to his prior to his -- assassination. >> let's run the ad. this has been seen by most people watching. we will show the goldwater ad. >> one. two. three. five. seven. six. nine. nine. 10. 9.

8. 3. 2 1. these are the stakes. which all ofld in god's children can live or to go into the darkness. we must either love each other or we must die. one for president johnson november 3. the stakes are too high for you to stay home. >> it only ran once but it has been seen thousands of times. >> all the news organizations ran it. it had a widespread effect than. it introduced this notion of negative campaign ads. >> president johnson knew about this ad?

>> that's a good question. i'm sure they had a preview. i do not know that for a fact. it would seem that the campaign would have to know what they were doing. what did they goldwater campaign do as retribution? >> they came up with their own ad with school children pledging allegiance to the flag. >> that's right. , that is where the whole negativity thing started. they had a truce for the rest of that campaign. as we know, negative campaigning is the way of the world. sometimes you connect the video and sometimes you do not. what is your philosophy? videos, theembed

owner will shut them down and you do not have any control. you have to be careful about which videos to pick. movie trailers are pretty safe. -- most advertising -- remains in the public domain. >> hand over your heart. ready? begin. i pledge allegiance to the flag of the united states. language] godnation under language]

>> i want american kids to grow up as americans. and they will. so long as we make our intentions clear. heart, you know he is right. volts -- vote for barry goldwater. johnson swamped goldwater in the election. it is one of the great all-time landslide victories. weapon bynuclear bringing up khrushchev. >> have you ever worked in politics? >> i worked in environmental policy in washington.

i did not work in campaigns, per se. >> where did you grow up? >> pennsylvania. >> where did you go to school? college instate pennsylvania. school inuate pennsylvania. >> is there anything in your lead you tould think that you would be writing this blog ? >> i call it a website. harkin back to my high school days. they do these preference tests for children in high school. that i had aaled

predilection towards the persuasive arts. my career moved into writing and research. studiedo school and i planning in graduate school. , who would have imagined the web. >> you have been doing this for how long? we first engaged the search function in june of 2008. it has been up for five years. >> i have a bunch of stores in the of and -- oven. a lot more to come.

the politicse from section. it is about paul conrad. showing a cartoon president nixon caught up in a watergate spiderweb. why did you pick paul conrad? >> he was in the news. his work was very visual. that first graphic -- the watergate graphic -- was very dramatic. yet others that i used in the piece. -- he had others that i used in the piece. he was on nixon's enemies list. he had the visual elements that i usually look for. i did a quick sketch of his

career and incorporated some of his drawings. one from june 1972. he says he is from the phone company. very early in the watergate mess. he was one of the first. exposedington post watergate. was quick to make the nixon association early on. >> how about rights? one.is mies list."ne

at the bottom, his own worst enemy. do this under a fair use claim. i do it for public education purposes. , it of the material i use give credit where i can. interest ofn the public education under fair usage. to make you will have to come out and get me. me, you have to come out and get me. >> you consider yourself a journalist? >> i do. i have written several books.

i tried to stay balanced. lean in the progressive direction. onre is a lengthy piece richard nixon and his engagement with watergate and david frost. there is a long piece about nixon trying to be mccain vindicate himself. did he tell you during the 18.5 minute gap? notes are the only recollection i have.

he was a good notetaker. we had other opportunities to look at his notes. he was making the notes for my presidential file. >> of course. >> you asked me what it was, my recollection was the notes. about whether or not we were being bogged -- bugged. >> they both made a lot of money. >> the initial contract for nixon was $1 million. i tried to carve out a unique cut on these stories. in this case, i try to practice story around a giant

built around the nixon- frost interviews. there was a lot of business that are merged around the frost- nixon debates and engagements. that was fascinating. it was a lengthy piece on that whole. -- on that whole time. >> what are your rules? >> i try to have sourcing. i have sourcing at the end of each article so that people can go beyond what i have done and go to the primary sources themselves. i try to be fair and balanced. -- i have done learnedsite -- i have how to incorporate things and which links are valuable.

are good, for me, solid research and not going out on a limb. >> how often do you pick up the phone and call somebody to talk to them about the piece? most of my work is secondary sources -- most of my work is secondary sources. taking novel slices of things that have already been done and repackaging them. of what happened in our society goes by so quickly. one of the reasons that i decided to do tackle these topics is because it passes us by daily. lots of things to. we do not always focus on what

happens. i rehashed them to have a second look at what has happened. >> what is the website address. >> www.pophistorydig.com >> where did you get the title? >> i was interested in popular culture in the history of it. dig is not slang. it means an archaeological dig. logo that would have a man with a shovel. we tried to have a visual logo. not come to an agreement on that so we put the logo aside -- we could not come

to an agreement on that. so, we put the logo aside. >> when did you know you had something that people wanted to read? >> it is still a work in progress. what keeps me going is that if you make a search for something i have written on, it will come up within the first or second pages on the search engines. that is what has kept me going. mesee that occur strikes that i am doing something right. the stories are coming up in searches. the other thing that is encouraging to me is that schools and colleges are using me. i have google analytics. is visiting the site and how long they are staying.

i have followings in schools and colleges. professors link to the stories. >> here is one called nader. what got your attention on ralph nader? >> i met him once. on the steps of the senate office building. in the early 80s. blurb for a book i did on the auto industry called, "taken for a ride." that is my previous life. that's when i worked on environmental policy issues. thatader story -- i felt -- the nader story is a good visual.

he instigated a lotta publication -- a lots of publication. of issuess came out of the day. i incorporated these books. and there hadd been a good picture of what nader had done in that window. they do great work. incorporatedcks, in the story, are good pieces of public policy. i thought i could use the websites to help teachers and college professors bring this history,- this popular

this publishing history -- to light. aboutis some negativity ralph nader. that this remember really changedhe investigative reporting, in a way. it was a novel idea. it really change the culture. >> where do you find most of the artwork? >> almost all of it comes from the internet. , to find ay searches particular book, like what you sometimes it is hard to find crisp and good photos.

you have to use what is available. subject.r jfk and the ad. time, i was working for wired magazine. that was in 2000. there was a two-page spread of kennedy giving a speech. will go to the moon" speech. he made in houston. the omega watch people use that photo to tout their watch. that got my attention. you seen aes have

former president be used to sell a product? >> it was a dramatic photo. case, the image was owned by the library. sectionad, there is a that has the jfk library in ved inin the ad -- engra the ad. >> we choose to go to the moon. we choose to go to the moon. moon ine to go to the this decade and do the other things, not because they're easy, but because they are hard.

>> first and only watch on the moon. >> it was. all the astronauts used it. it became quite the watch. there, you had kennedy not making a specific endorsement, but the association is there. that is all the advertisers needs. >> where do you live? in maryland. >> where you do this work? >> at my desk. >> when you first started and you had your first piece, what did it cost? having to pays the bills while i did the

research. out my design team who helped build the website. the cost was financing my research. i had some retirement money that i get into to finance the website. i could not do the research part time. this is a full-time job. the ideainto this with of making it a thoroughgoing venture. i am struggling still. >> is there any way to estimate what it would cost to get started? >> building the website is a few thousand dollars. there are lots of opportunities online. rudimentaryd a

website easily. there are a range of options. if you are going into it for a long time and you want a site that will last, you need professional help to get it started. today, there is an enormous opportunities. >> you do a piece on edward r morrow. who was he? why did you select that program? >> he was a famous news man. known for his is confrontation with joe mccarthy, the anti-communist crusader. and morrow had a dramatic

confrontation on the air. that was a separate show. "person to person," was looking at actors and sports figures. a range. he would bring cameras into their home and sit in an easy chair with actors and sports personalities. in their homes. he would exchange views with the celebrities. >> let's watch a clip. tell us what impact it had. >> they were married last month. they are looking for a place to live. they stay up in boston. so much for the history. lightso and meet the new

-- let's go and meet the newlyweds. >> have you opened all of your wedding gifts? >> we have a couple. us around yourow apartment? >> certainly. >> it looks like some of the things that we do. andt was early television this was early celebrity tv. .e did smalltalk interviews it was a popular show in those days. ess revisions.

>> late. >> it was fairly late in the evening. >> i have watched a lot of these interviews. these are not exactly hard-core journalism. image?d he do to his morrow is known for criticizing the frivolity of television. gave a speech lambasting the direction of television. he said it was being used for frivolous purposes. there is a potential to use television in a good way, as c- span has done.

edward ro would approve of c- span if you were alive today -- if he were alive today. he was hoping to use this as an educational medium. he had higher aspirations for out.hen had panned he wanted use it for an educational game. it did not work out the way he wanted it. >> i have some more from your website on my ipad. here are the hearings. the beatles in america. newsweek sold. the jackson statutes. again, as you hear some of these, you remember why you did

them. story,rt murdoch, that he made a series of acquisitions in the late 1970s. he acquired new york magazine and the newer post -- and the new york post. he made a bunch of acquisitions in new york media media -- media. i thought that made an interesting story. of his empirepect being built. some interesting history there. time,rk magazine, at the had a very interesting editor. i get into these stories and i

discover an avenue. i travel down those avenues. part of the murdoch story is fascinating reading. anybody interested in journalism will like that story. how often have you done one of these stories and been told that you did something wrong? >> not that many. did a few e-mails that offer criticism. ira made open to critique and correction. i remain open to critique and correction. >> is this generating any revenue? >> not much. i have bare bone advertising in the margins. not -- it is not bushels

of money, by any means. >> how long can you keep doing it without making money? business a consulting that i continue. itm determined to keep at because i think there is potential for the site to go bigger. i'm not not giving up, by any means, at this point. movie, i'meet, the scrolling down and showing some of the pictures. gecko. gordon not a blockbuster. topf you scroll up to the of the piece, you will see the

fortune magazine cover. movie,e after the fortune used the gecko character on its cover. gecko, here is an example of a who is imprinted in the culture. they are using it to message their cover story. it is a good visual to begin the story. the businesst success of the film and how it is used in business schools to teach values and ethics. >> here is an example of where you have video on the site. we are going to run the trailer. >> from the director of

"platoon." the next story is in the greatest jumble of all, wall street. >> something big is going down. mr.?, that is not what i do. >> if you are not inside, you are outside. >> i am with you gordon. >> trade your peace of mind. >> for a piece of the action. >> all it takes is inside information. >> i don't care how you get it. >> you can trade everything you believe in. for everything you ever wanted. >> why do you need to reckless company? >> michael douglas.

daryl hannah. oliver stone. wall street. >> what impact do you think that movie had on the country? how much of that played in? , the fact that fortune picked up on him on their magazine -- i am always interested in the business aspect. , it did not do very well when they came out. they were surprised that it did not resonate at the time. subsequently, it has become a classic film. it describes the activity on wall street. >> i am looking at rfk in

brooklyn. why? one of the discussions at the andite is "icons celebrities." honorntrigued with who we with statues. it turns out that fictional characters have their own statues in some cases. statues a jackie gleason from when he was starring in "the honeymooners." ventured into a series of the statues and resurrected

fictional characters. mary tyler moore has one. there are others. phonze.s -- the of, who gets a statue? public figures. rfk caught my attention. captured i came across kennedy. she really captured kennedy in the bust that she did. the photo of the bust. my attention -- the photo of the bust got my attention. what he did for bedford

, he became concerned for the urban poor. his run for the white house was aborted because of the assassination. bust becamend the the pagan for that story -- peg for that story. which article is look at the most? >> yes. i can. the hope is that you get a few hits. story is thelar one on "rosie the river and are -- riveter." it goes back to a character named rosie. there's an interesting history

imagessie and subsequent related to characters like her used in the women's movement in the 1970s. rosie, and world war ii, was a significant image in recruiting women into the workforce. that article gets into the detail of how women became involved in the workforce. getsosie the riveter image you into the story. there is more about how women came into the workforce. like how long does it take to write -- >> how long does it take to write? >> can can take a week or a few months.

i may find a visual that i cannot get the narrative right for. i will set aside. stories thatred are in various stages of completion that i want to get up. when i need to pay the bills, i have to do consulting. that takes time. i am taken with this. this is my project. i want to make it work. >> how many hours a week? >> 70 or 80. i am added all the time. >> what would you tell someone who says, i want to do that. what would you warn them? >> you have to be dedicated. you have to have decent ideas. go for it. with the internet, a whole new

world is out there. >> you are just a citizen. wrote some books. did some lobbying. you started this www.pophistorydig.com >> i am hoping that it will become a paying entity soon. i am hoping that i will make a living off of it. in the meantime, if it is doing public education, that is part of why i set it up. for public education. >> you have a 12 minute video at you can link to. people whoto find knows who drew pearson is if they are younger. >> elvis presley was a truck

driver. he still cannot read music. his main appeal continues to be sex. poverty stricken black round -- background. , it is true that he began his climb to fame for television. following the violent criticism of his body movement on tv, he has become less objectionable. production, his popularity with teenagers is due to his lack of popularity with parents. presley ishat elvis

stereo will diminish -- hysteria will diminish. >> how did drew pearson do? >> elvis went on to great economic success beyond that. peice runs 12 minutes. because i have several thoughts on it. i have all of his itinerary listed. i'm in a the story of him making an appearance in jacksonville -- i have a story of him making an appearance in jacksonville where he is issued -- was straining water

issued a restraining order. washose days, presley revolutionary. he was a threat to many. after i had done those two stories, i came across the street pearson video -- drew pearson. critical, and was his accounting of presley, at the time, was accurate. >> who was drew pearson? >> he was one of the most read columnists in the country at the time. he went on to a great career. he was critical of politicians.

, i believe, made some accusations of nixon. pearson was a famous -- , here is we lose time fair. fair -- vanity here is fdr when he was governor. here is herbert hoover. why these covers? >> i became taken. publishing in the 1930s magazine art is quite striking. i came across it randomly. fair surprised that vanity

had not done much with its own cover history. i started collecting these covers. i did research on each of the covers and tried to build stories. 1933 cover offered the wailing wall of gold. >> he is a mexican. i have several illustrations that are quite elaborate. including, the fdr. he was a renowned artist. that. that time, the 1930s, it was all illustration. that time was quite fascinating. some reallyzine had

wonderful illustrators. and chief al capone justice hughes. theseity fair called impossible interviews. juxtapositions of impossible characters talking to each other. it was something that was popular. "donate" onhave your website. >> i solicit donations. i am doingind what is valuable, i am appreciative. if you like what i am doing, onate.donate -- please d -- no six-figure donations yet , but i am always optimistic.

i am always changing. the way i build my stories. , you can goa story back and improve it. you can rearrange things. as i found revisions more photos that illustrate something i was trying to say. i will add them. the fluidity is nice for a writer. you can mold things. " and started with "rumble link wray. i have to ask you a serious question. fan or anbeatles elvis fan? >> i am both.

i am more of a beatles fan. i am a baby boomer. there is a bias here. there are more baby boomer stories than the 1950s. >> our guest has been jack doyle. he was 40 miles north of washington. back ined a website 2008 called www.pophistorydig.com which he does all himself. thank you for joining us. >> thank you. [captioning performed bynational captioning institute][captions copyright nationalcable satellite corp. 2013]

>> a british economics hearing on the european union. really cook takes a look at the 2014 of elections. another chance to see q&a with jack doyle. >> on the next washington journal, will focus on the federal health care law and what it means for americans. we will kick off the partnership series with kaiser news. hancock, andrey, j -- will answer your questions. washington journal is live at 7:00 a.m. on c-span.

>> the first lady reflects the schism in the united states about where women are supposed to be today. we suppose be mom in chief? or first mate? -- at to navigate that the president is supposed to be head of state and head of government, is the first lady supposed to be the ideal fashionista must work warm on in chief? or first help mate? that means she really has to understand what is going on in the administration. she has to understand seven what is going on in the country and her husband's political agenda. you cannot really separate how the first