the most challenging. they will need support. folks, i thank you sincerely. i really do. before you clap or anything, i i want you to hear me say thank you. we can't look outside this room for what the people in this room need to do. we can look outside this profession for what the people in this profession need to do. this is on us. thank you so much for all of your attention. [applause] >> coming up tonight on c-span, a panel of legal analysts look at current election laws and how they may impact of voting rights.

speakers talk about attempts in florida to purge voter rolls of suspected noncitizens. on federal court rulings voter laws and the prospects for a unified national registration system. here's a look at the event. >> they put this in a little bit of context as to why people can come to very different conclusions on the same topic. republicans generally have a view of the purpose of an election, which a certainty. the purpose of holding an election is that we know will one and we are clear as who at one and there is no question. clings up theat electoral process, that gives up that certainty, is a burden worth paying, because that is the purpose of an election. thatrats generally believe it involves participation. that anything limits the participation of all those who could vote from voting

undermines the legitimacy of the outcome, even if that means that the results may be a little messy on the edges. these are both legitimate decisions. this is a perspective towards the purpose of the election, of voting. but each perspective focuses on a different answer to the question of, "what is a legitimate burden for the state to impose upon voters in the voting process?" underneath this is that not so secret that each side takes a position that it is very comfortable with outcomes that will help them. the broader electorate, the better it is for democrats, the narrow the electorate the better it is for republicans. they are not doing it for that reason, it is just always easier to doing the right wing if the end result is the one you want. a the event is part of political campaign ethics conference held at st. thomas university law school in miami.

you can watch it at night at 8:00 eastern, here on c-span. to cio president spoke reporters at a christian science monitor breakfast. laborked about a range of related issues, including the andus of the movement executive action on immigration, raising the minimum wage, union solidarity, and the 2014 in 2016 elections. the christian science monitor's washington bureau chief not a rates the discussion. it is about an hour. >> for the sake of those of you who showed up on time we will do this on time. our guest is richard trumka. this is his sixth visit with our group. thanks for coming back. our guest grew up in the pennsylvania coal field,

followed his father and grandfather into the minds. -- mines. he worked his way through penn state university. 82, he was elected president of the united mine workers of america, the youngest in history. served three terms as president and brought the mineworkers into the cio. secretary-treasurer on the ticket led by john sweeney. he became the dentist person to hold that position as well and served for 15 years. he was elected president of the cio in september, two thousand nine, and reelected in 2013. the biographical portion of the program, now onto the recitation of ground rules. we are on the record. no live blogging retweeting, no filing of any kind while the breakfast is underway to give us time to listen to what our guest

says. there is no embargo when the session ends. we will e-mail several pictures of the session to all the reporters here as soon as the breakfast ends. as regular attendees know, if you would like to ask a question, please do the traditional thing and send me a signal. i will happily call on one and all the time we have available. i will start by offering my guests the opportunity to make some opening comments. thanks again for doing this. all, when we think the christian science monitor for doing this again. i look forward to it every labor day. i want to thank each one of you for coming out this morning. i know you came out for this, but i want to say thank you anyway and wish you all a happy labor day. i will be relatively brief in my comments so we can get to as

many questions and have a discussion. overall, we have seen some gains in the economy recently, but for most workers, it continues to be an economy stagnation, not a recovery. we did a recent poll. i think it sums things up. we asked people -- here's the question. we need to make sure that all of us, not just the ceos, get their fair share in our economy. those making less than $50,000 per year agreed with that. 26% making more than $50,000 a year agreed with that. here's the kicker. the poll was of all registered republicans.

which sort of tells you something. on the basic critique of the economy, all the way down the line with democrats, republicans, independents who make less than $50,000 a year, it all looks a like. and yet the policies that are being talked about -- don't answer those questions. this election, we think, will be about populism. it will be about one of two kinds of populism. side that seeks to create anger and division, or it can be progressive populism to address the economic policies by advocating that will create jobs and drive up wages. the matter where we go, that is the central issue that people talk to us about, being able to get a raise.

stress.their biggest that is labor 2014. the economic reality. i will stop there and will open it up for questions. >> all do one or two -- i'll do one or two. let me ask you about the state of the labor movement. last year, in an interview with susan page of usa today, you set the labor movement was in crisis. the latest figures that came out in january showed that union membership had held constant '13, the number of workers was also little changed. what is your sense -- is there still a crisis? are things better? gotten steadyhave

membership because we have gotten some callbacks. but we are still in crisis. we are still too small to be able to change the economy, to make it a shared economy, prosperity for all. so we are still doing the things that we talked about last year. weprior to our convention, were talking about creating strategic partnerships with progressive allies. we are doing that. we are working together, planning together, mobilizing together, educating together, and hopefully executing together as well in 2014 and 2015. callbackhave seen some in the construction industry and a couple of other industries, i would say we -- the labor movement is still in crisis. >> in past visits, you have said that your members were frustrated with president obama,

because "this economy really hasn't worked for them." but he said he has been on the side of working people. there was an interesting story a reuters last week, noting number of former obama sixnistration officials -- years in, what is your sense of how the obama presidency has been for labor? oflet's take the beginning the year. i think he started off real well, with focusing on income inequality. hasn't stayed aggressive enough. i think he is trying. if you look at the various things that he has done -- raised the minimum wage, done things with contractors -- he

has done some things well. moreuld like to see a lot -- the economy needs a lot more. i think he has a ways to go yet. frustrated that are chitterof all the chatter from the washington other and a lot of groups, about issues that really don't affect their lives. when you go out and talk to workers, they are worried about the paycheck, they are worried about their income security, retirement security. ads andou listen to the most of what the debate is about the selection, it is about everything but things that concern them. as a result, it has a tendency to dampen their enthusiasm and their participation. i think we need to have the

president and all candidates get real aggressive between now and election day to talk about those things that will actually help their current situation and make things better for them. >> alexis? >> mr. trumka, you were saying that president obama has not done enough. advocacy groups are waiting for what is going to do on immigration. i have a multipart question. how confident are you that the president is going to announce executive action dealing with immigration along the lines of what they would like to see? when is he going to do it? and to what extent have you been briefed or are you still in the dark? and to what extent have you prepared a plan with other groups, perhaps, to mobilize when and if he does announce

what he wants to do so that you can do the pr and on the ground -- >> you're asking way too much of me. >> you can remember all of it. >> and now we can adjourn. [laughter] >> i want to go back to the beginning. >> how confident are you that the president can use his executive action on immigration, deportation? >> he has got to do something. i hope it is bold enough to be worthwhile. here's the story that i relate to them. mineice president of workers, and i went to a convention. $.50 dues for a increase, or a five dollar dues increase, i got the same amount. the same hate letters, the same and mean-spirited things. wheny would i ask for $.50 we get the same grief for five

dollars? i always ask for five dollars. no matter what he does, the right wing is going to go bonkers and say he doesn't care about anything. miles, he will energize the right, buddy won't energize the center or the left, unless he goes bold. then he will energize the right the same amount, but he will also energize the left. then is to happen in order for this election to elect enough people, to be able to pass comprehensive immigration reform. it is a broken system and it is a major drag on our economy, a major drag on wages right now. the fact that it is broken. aree undocumented workers

used to drive down wages for every american out there. if we fix the system then we can drive wages up. >> the other part -- to what extent are you prepared to help if the president does ask? how will you have a program in place to on the ground, pushback what you describe as the republican -- >> we are already out educating and mobilizing every single day. we have strategic partnerships with progressive allies in various groups. several cities. states. on 14 races, house races, governor races, state legislatures, senate legislative races. >> are you guys hearing him down in the left? can you speak up a little, sir?

the only way i can do this is if i talk this way. if i talk this way, they don't hear. you think a microphone would help? [laughter] >> this is the low cost operation. working with those progressive groups. we have embarked on another thing, which i am really excited about. it is an analysis of the economy, how we got there, and how we get out. it deals with things like mass incarceration. things like immigration reform and how they affect the economy and wages in that economy. and we plan on getting that out to about a million people before the election.

year.ion over the next so that we can actually start mobilizing around them. it has been successful. we have been trading traders with our strategic partners, they are taking it back to their roots. we have modules that are two hours long, one hour long, 15 minutes, five minutes. -- ite an international has been a great thing. we also have a working america that has been out. working america has been the states that we focus on in the last month and a half. it has gained 7500 members in the last month alone. >> have you included the 20 meetings you had with corporate

was theyory last week held the 20 meetings with various corporate tracts? >> yes, we have had significant meetings with the white house on immigration. >> we are going to go next to bedn, bloomberg. bit heard you talk quite a about the need for unions to get back some of the power they have lost. how do you see that playing out --ah the unions'attempts to potential to -- the join employer standard, for instance, mcdonald's allowing, considering in part that the union behind a mcdonald's branch of that --

>> is what? >> seicu, an x affiliate of yours. yours.ffiliate of >> there has been -- even though affiliated," about 85-90% other locals remain affiliated with us. we work with the nea. we probably have a better coordination now. we are working hard to try to together and work create synergy. we have targeted five cities in the south. the machinist just organized thousand workers in texas. 7 or 8rses organized work to create that

synergy and eliminate some of the nonsense. we just signed a nationwide moderating pack with seicu, to make sure that even though they eliminating that rating. it has been very successful. we will continue to try to create that synergy and get unions to look at bigger campaigns, focus those campaigns, and work together in creating efficiency. when we are in an area and we do research, we can do research once in 75 times. we are trying to capitalize that. workers really are responding well. i will say this 1000 times, that the issue that concerns them the most is what is happening to their wages.

how do we get a raise? they are getting stretched thinner and thinner. >> do you have a strategy to capitalize on the joint employer standard it? is it too soon to begin that? they could play out in the courts in a while. >> we are looking at that right now. it really takes a while. it is not as simple as people think to figure out who is the controlling entity. that. working through all new strategies. we are trying all different kinds of strategies. things like car wash, taxicab -thousand20-some taxicab drivers in new york city.

those were before considered independent contractors. we are trying new stuff, and hopefully we will come up with things that work. >> dan? cnn. >> your organization is withholding judgment on clinton in 20156, not wanting to re-create 2008. personally, how much a given watching the jockeying? a lot of the issues have been working-class voters. how much a given watching and what are your thoughts on the early part of the race? >> well, first of all, there is no race yet. it is tough to say what the races. here's what we have done. we have signed an agreement for all the unions of the aflcio --

until well endorse decide who we are going to endorse. we will question all of the candidates. one of our biggest concerns is that the candidates economic team is. changes but the economic team doesn't change, we are going to get the same results, the same economics. we want to know who their economic team is. we want to know what their policies are for raising wages, what their policies are for making the tax code more fair. where do they intend to go with trade so that we can create a winning template rather than a continuous losing template of nafta? all of those things will be questioning all candidates, democrat, republican. to give us answers to those questions.

and then based, on the answers to those questions we will make a decision on who is best for the country. >> have you been watching? what are your thoughts so far? >> yeah, we watch every single day. my thoughts are it is too early to say. there is no one there yet. >> l.a. times. -- ones go back to the question. >> good. [laughter] >> you said you think it is critical that the president be bold on this. what does both constitute? hell you know when you see it? -- how will you know when you see it? >> we have given him two or three things that we think should be included. we think he should let workers come out of the shadows. we think he should take back

control of enforcement of immigration law from the states in the cities. that there are three or four points i will be glad to give you. the letter that we have shared with johnson and everybody -- i started saying this in april, 2013. deporationaying, policy doesn't make sense. '14, when they got fashionable, when i saw was happening. -- they saw what was happening. it was a classic trap. it was a classic trap and they fell for it. you enforce until the law, show us that you are going to secure the borders so that we can support you on other

stuff, and no matter what he did would be enough for them to act on comprehensive immigration reform. but what he did do is undermine the support he had in the latino community. those communities really believe they are under attack, under assault. you are seeing families split up. i can give you three or four cases when i sent 25-30 over. one of them was a kid that spent two tours of duty in iraq. then he gets deported. once spent a tour of duty in the navy. comes home and gets deported. and other guy was teaching sunday school and church with his wife and two daughters. and the agents come in with handheld computers. "we're just here for a visit." "put your fingers on the computer."

church,dcuffed guy in put their hands -- but his hands behind him. none of those people represented a threat to our society, not one. and so there are a number of things that can be done to speed the system up. house hasican constituted -- as constituted under the leadership, will not act on immigration reform. they will not act on immigration reform. they are captured by the far right contingency. it will languish there unless we change. a ground flow of support from the general public. workers need to have the comprehensive immigration reform system fixed, because it is

hurting everybody out there. about the you talk policy that would cover 5 million people -- >> everybody that could become a citizen under the senate bill should be exempted. unless they commit some crime. committed crime, then, yeah, go after them. by all means, go after them. but if you remember your history. remember what happened in world war i? armistice was signed at 6:00 a.m., which communicated to some of the frontline troops. they didn't give many instructions not to do anything. it took effect at 11:00 a.m. between 6:00 a.m. and 11:00 a.m.

the day after it was signed, 7500 allied casualties occurred. after the armistice was signed. this is essentially the same. the senate bill is like the armistice. system seems to be insane. --we are going to go next to >> as you know, george miller is retiring. that labor'sly most vocal allies. i'm curious who you see filling that void. with you see as being on the

hill, organizing laborers? obvious champions. are you worried at all that the party may be losing overtime, some understanding of how unions operate? partll answer the latter first. the supreme court opened up the floodgates for the 1% to be able to buy any congress that they want, to get any policy that they want. their policies right now that are supported by 80% of the general public and they still don't make their way into law. that seems to be a bit ridiculous to me. you have people like sheryl brown, a tremendous friend and ally. elizabeth warren.

others in the senate that are very good friends, that have worked with us and are supporters. i think harry reid does a real good job of trying to keep these ings focused. george miller is a loss, of course he is, because he is such a long time supporter and has such an understanding of where we are going. in i have tremendous faith nancy pelosi as a leader and a number of other people there. i think we are going to define. we are going to have to fight to interestsng people's in front of the party's, because theitizens united --

flooding effect of the cash that is coming in. it will be a challenge but i think we will be successful. i think the general public supports the things that we support. i think at some point there will be a demand by the general public to say, enough is enough. you have given the 1% everything that they need and more. it is time for you to start working with the rest of the country. >> you mentioned the expected republican backlash. do you think president obama risks another government shutdown if he goes where he wants on immigration reform? >> no. i don't think they which the government down. well, i don't think so.

i think they have had a little less. if they're going to do it, i hope they do it before the election, because that will a short that they get sent back home and taste a little bit of the unemployment that the rest of us have had. to the political ramifications -- you talked your voters, but how about the warnings from global emocrats against executive action? is there a price to pay in terms of keeping the senate seats? wherere may be some areas it is not as successful as others, but i think overall it is a plus, because what it does

to energize the latino community. i hope kay hagan gets reelected. she is doing well. alaska.ing well up in >> the washington post had a story about h1b's being thrown into the mix. presumably being in the mix with what is under consideration. any thoughts on that? >> i'm having trouble hearing your mic. -- ashington reports immigration reform, that is he going to come out. >> there is a way worked out, a compromise. everybody gets a little bit of something. no one got everything they wanted but it is enough to fix the system, give people a path to citizenship. it creates a system where in the

future they can just say, we have a shortage of high-tech visas. that you can't get engineers. at $75,000, you have got all the engineers you need. that's what all of this is about, what they pay into they pay it to. you bring and engineers for overseas that will work for $25,000. that's not good for us, it's not good for the country. they would've had to pay them or i forgetng wage, the rate. wages andn't undercut bring them into do exactly that. >> what you think the bigger issue surrounding job creation, which is been higher this year,

or wages which have remained stagnant. had easy the minimum wage issue playing out? >> first of all, jobs and wages are tied together. you createjobs, wages, you create demand, the demand will cause people to produce more and wages will go up. there are several policies that will affect that. i think increasing the minimum wage is essential. think about this. the last time there was a raise in the minimum wage, sarah palin was still the governor of alaska. the tip minimum wage went up, clinton hillary were still in office -- clint and hillary were still in office. it's time we raised it from $ 2.13/hour.

77% of those that collect that are women. there is a gender issue. we need to increase the minimum wage as quickly as we can do it to help the economy. it will help put some upward pressure. it will help create some additional demand. i will go back and start -- the economy is driven, 72% by consumer spending. you can spend if you don't have money. services,oods and goods and services create demand, demand creates jobs, creates wage. from what you have been briefed on so far from the white house in terms of executive action on immigration, i want to ask about the h1b. is it your understanding that whatever he would come up with is nfo?

if he takes anything, any action have you immigration, heard about this? >> i already have bipartisan support somewhere. that is one thing, that will relieve pressure there. a price you got to be looking to relieve pressure is on the deportation side. that is the pressure that is lly hurtingle -- rea people. if they don't get an engineer because i don't want to pay the price, the world won't come to an end. to the faceplate you up from your children, that is a tragedy, that is a reality. kids are being taken away. their families are being split up. i have got a lot more empathy for them than i do an h1b.

when they have proven that there is a shortage. reporter wanted to be with you and see which you have been hearing -- >> you have an obamacare reporter? [laughter] >> you shall labor reporter with the obamacare reporter. >> what impact it may be having in terms of what they are paying employer-sponsored health care. have we seen any affected the labor market? >> not yet, but it is going to have an effect. i think it will affect in a couple ways. have theume that you health of where fell fund -- health and welfare fund.

should to say -- you give the subsidy to the friend because the friend is providing the health care. they said, oh no, we can't do that. when i get the money to the person directly? they will have to come out of the fund. they will have to purchase their health care elsewhere in to give them the money. now this employer isn't providing 100% coverage for its employee. it has to pay into the fund, pay the $63 tax. and you have got a smaller pool of people to spread the risk over. use it to buy health care, some won't. instead of having 100 people, you have less than 100 people. an example of a bad decision and

a bad interpretation. we can't convince them elsewhere. we are still working with them to try to get a race that will allow us to continue with providing quality health care to our members and retirement funds. none of the tax provisions have kicked in yet. but that will have an effect. i wonder what the sentiment is about -- would you be satisfied with the president -- >> i think hillary has done an excellent job as secretary of state. i think she is very, very qualified to be president. i would be interested to the four we made a decision the the economic team is. the economic team is important.

if you have the same economic team you're going to get the same results, in the same results aren't good enough for working people. some of the progressive wing of the party have said that there should be a primary on the democratic side to inspire debate over these issues? do you think that's necessary? do think that's a good idea? >> there is a primary, that is our system. there is a primary, that there is an election. >> do you think that other -- >> i think you might want to ask martin o'malley whether he agrees with that. she a favor now, yes. i think anytime anyone believes there is going to be a coronation, that is dangerous for candidate. that is not good for the candidate. the candidate needs to be

developing grassroots systems and support threat the country. the deeper you go, the better off they can be. i think quite frankly that that is precisely what she is doing. your remarks today have been tinged with disappointment. about president obama, hasn't been aggressive enough, self of the republican lie on deportation. you have lots of meetings with the white house about immigration. do you think it will be bold or mild? bold.ope it will be i can't speak for the president. i wish i could. johnson is a sincere, honest, hard-working guy that i have tremendous amount of

respect for. tohink jeh johnson is going be instrumental in making recommendations to the president, and i feel comfortable that jeh johnson will make recommendations that are going to solve the problem, not just stop are the problem. -- stopper the problem. >> i like to ask about campaign-finance. what is your overall view on the state of play right now? the clout of super pac's. to dealyour strategy with that? is the promise and trying to mobilize democratic super pac's to counter the conservative ones? >> we will never be able to

match the money that they have. we may be able to match the money that the coast guard has. or anything like that. we mobilize and educate. that is what we are doing. commonsense economics is a tool to help us educate, mobilize, and then make a change in policies. here's what we find. most people think that the economy is like the weather. you go outside and it is raining, there is nothing to you can do about the rain. is the hurdle that we have to overcome, because the economy is nothing but a set of rules. those rules are made by the men and women that we are. those rules decide who wins and who loses. aree rules right now against working people.

citizens united and the flood of cash makes it more difficult to change those rules, because they have more and more clout with democrats and republicans. look at the last presidential election. over $1ndidates spent billion. $1 billion! where i came from, that is a lot of cash. is going to get worse, unless we change the rules. you have got a supreme court that is really undermining democracy in a lot of ways. united, with citizens by giving corporations more rights than they give people. governments from

any kind of prosecution. want don'tficer to use ferguson as an example, but a similar situation. the way the supreme court directed the rules, you can't see the police officer. he's not prosecuted. almost. that undermines democracy. booksare cases on the where the court has said, you have violated this person's constitutional rights, but you can't sue. you can't collect against the person or the municipality. even though your rights were clearly violated. unless the policy of the

municipality violates the constitutional right of a person. a standard that is almost impossible to make. less excitedss and about elections because they believe, no matter who wins, they lose. the participation rate continues to fall. the elections are decided by smaller and smaller groups, smaller and smaller groups with more and more money. controlling the election cycle. system that was not long. moreupreme court has done damage, i believe, to democracy than they realize. i'm sure wasn't intentional. it's just the bench that takes

them in that direction. the consequences have been and will be tough on the country. >> jim. >> different subject. how you compare the bush and tracker.ide ?hat is the status >> there is no comparison. the obama administration has really done a good job and health and safety. has appointed a guy who done a terrific job. came out of the mines. he was my health and safety director when i was president of my workers.

and authority of my rescue -- mine rescue and disasters. levels are going down. they just came out with new dust standards after a number of years. that will bring the level of dust down in the mines. i think they're doing a very good job. it is moving forward. it is in the comments stage, and then we have to get it done, finalize it and set up the standard, start saving some lives. we live seven people a day every day to silicosis, seven every day. they took a long time to get them moving on it. why.'t know it went to omb. they have 60 to 90 days to get a standard out.

they sat on it for two and a half years. i did everything but go over there and drag them out of the building. seven people die every day from silicosis. i ask of this question -- how howwith the american -- long will the american public tolerated if seven americans were dying to terrorism everyday? every day, seven americans died. how long would it be before the american people demanded action? one, two? silicosisle died every single day, and you don't even hear a squeak. no one is crying. we kill over 100 people a day and occupational diseases and injuries. no one says anything. there is no outcry.

in the day were killed by terrorism there would be a demand to stop it. there is no difference in the cost of human life if you'd i with terrorists or silicosis, both of them are preventable, both of them should be stopped. so we will keep pushing it and hopefully we will get it done. dust onet some of the the call side. i give tom perez very high marks for what he is doing. for enforcing prevailing wage. he has done a good job in enforcing the rules that help workers. >> i just want to follow-up on two questions. one about the democrats in congress. you referenced earlier jeh johnson. on allies in congress, can you or a few republicans

in the house and senate to our friends of labor? >> sure. there are some. i wish there were more. republicans who are friends of workers are getting fewer and fewer and fewer. it is getting more difficult to be able to endorse somebody. we wrote to the democratic party and said, we want you to know we are supporting this guy. because he is our friend. i would want a hundred more just like him. that would make things a whole lot easier, make life a whole lot better.

less gridlock. if we could at least get a highway bill done we could get infrastructure built, we could get eggs like that done.-- thin gs like that done. >> on jeh johnson, how key is he going to be for immigration reform? i don't know the internal workings. but that is my assumption. brought him in because of his expertise. he has done a tremendous amount of studies. he met with every constituency out there. yes given people tremendous couldunities to -- so he learn and get a broad understanding. the president delayed the outcome of his report so he could have more time to study. i think he will be very

in formulating the president's policy. whye isn't, then i wonder we went through all that effort. >> jeh johnson did the report on a sign of-- is that the type of work he does? >> i think he was able to bring together a lot of different constituents, make it work. i think you did a great job on that. theink it is his skills, type of skills that will be needed. >> to last questions -- two last questions. >> you mentioned twice your concern about the -- that democrats might bring to the white house. if you were to identify one of view of the economy that you think is deeply flawed, what

would that be? what would you change? that favors sending jobs overseas. i could give you a bunch of policies. they fly in the face of what we are talking about. people who think wall street is the be-all end-all. from,that came participated in, and will go back to wall street. are trickle that down. you let the rich get so rich and it will trickle down to everybody else, that has been discredited but it is still out there. that is the type of probe that we want. some people know what their beliefs are. other people have done less extensive writing.

we are serious. the same economic team gives you the same results. if they come from the chicago school of business, the chances are it is going to be liberal theory and that has brought us to where we are today. >> alex, last question. on uber.stion i was reading an article about how you guys are unsure of how to approach, how to potentially increase membership. drives or taxi drivers coming into the fold. i wonder what your strategy is on uber. i can honestly tell you, even

if i had a strategy, this is the last group of people i would tell it to. [laughter] "tell us what your plan is tomorrow, coach!" you see the problem the ridesharing apps have created. i see a chance for us to organize, to make workers lives better. without being too facetious. i do. i see an opportunity for us to be able to help. >> thank you for doing this. >> closing remark? >> i will drop one in your lap. there is a guy by the name of

william lazo nick. heated article in the harvard business review. -- he did an article in the harvard business review. he actually did some research. he didn't just talk about theory and stuff like that. he did 449 companies between the 2012.of 2003 and here ishe found. -- what he found. of all their profits, 54% of their net earnings go to stock buyback. 47% go to dividends. that means 91% of the earnings go to the shareholder, and to enrich the ceo. in 1981, less than half of the money went to the shareholder.

for r&d, for expansion, for tax reserves. for raises. that is a major change. in the philosophy american business. eight many people writing about it. ain't many people questioning whether that is good for the country. gee, many people saying, doesn't that drive your wages up when use corporate money to buy back the shares, those options you hold get more valuable? that is somewhat self-centered. if the government employee asks for a two buck an hour raise, somehow we are greedy. somehow that is unreasonable. i want to tell you that is a

double set of standards. >> could you spell his last name? >> lazonick. >> thank you for doing this. >> you bad. you can find it in the harvard business review. [captions copyright national cable satellite corp. 2014] [captioning performed by national captioning institute] >> this weekend on the c-span networks, friday night, native american history. then on saturday, all-day coverage from the national book festival science pavilion. from bbcevening scotland, a debate on its coming decision on whether to end his political union with england. robert katzman, chief justice of the second court of appeals. he shares his approach to interpreting laws passed by congress. on c-span2, in depth with ron paul. saturday, live

coverage at the national book festival. speakers, interviews, and fewer callings with authors and sunday at 9:00 p.m., afterwards with william burroughs talking about his book "the asteroid threat." documentarya nasa about the 1969 apollo 11 moon landing. saturday, the atlanta campaign. sunday night, the supreme court case of bush versus gore. television schedule at c-span.org and let us know what you think. call us at -- on twitter use the #c123 or e-mail us at c-span.org. join the conversation, follow us on twitter. journalweek, washington

is looking and aspects of modern-day campaigning. today was crisis management. it is about one hour. [captioning performed by national captioning institute] if you are counting 68 days to election day and all this week on c-span, we are calling it campaigning 101, getting beyond the poles and the horse race and looking at how campaigns are run. we want to focus today on the issue of crisis managing, when your campaign has moments that could derail candidacy. to both of you, thank you for being here. bob with fbi strategies -- fb one strategies, let me begin with reputation and what the reputation manager does for a candidate. >> it is good to be here. you normally happens is have a general consultant, a media consultant, and a

pollster. in that, you have people who come up with a narrative for the campaign and the narrative, you as to hold and protect that well as you can and your opponent is trying to pull you off and you are trying to stick to it. within that comes a reputation of a candidate or a sleigh. it is usually a director, all these people working on it there it i do not think it comes down to one person. it comes down to a collection of people trying to implement a strategy. >> no campaign is perfect. one example is what happened to senator john walsh, charged with wager is him, explained the mistakes -- explain the crisis is one where i'm coming from montana, and i is john walshr obviously made a huge mistake,

the plagiarism. other politicians have plagiarized. was theyhat happened did not answer within the brand. they do not answer within the personality. first, they said they did not do it, they did not know about it, and i think really the brand was the value for the soldiers, straightforward. i would have liked to have seen, born and raised in that state, i think of john walsh -- john apologize, id, i left my service down and i let montana down. i apologize and want to work even harder for my state. straightforwardness, the values, the apology, the taking responsibility. actions of crisis

management is keep it short and have one response. not a bunch of responses where you are digging deeper and deeper into a hole. if your opponent digs into a hole, stay out of the way. >> both campaigns and both parties have dealt with this. in this case, i would say generally speaking, you have one shot to get your story right. if you do not get it right, you're in real trouble. whether it was senator walsh or others, they have not gotten their story right. you only have one chance. if you screw it up, you are in real trouble. part of it is also timing. you need time to recover and senator walsh, there were 90 days left in the election and it was getting tough or him anyway.

timesory changed several and that is not helpful. assessment.get your you can begin dialing. or send us a tweet or e-mail. akin,2, congressman todd viewed as a favorite to win a senate bid, losing in large part because of this moment. >> if an abortion could be sitting -- could be considered in pregnancy, what about in a case of rape? should it be legal or not? >> people always try to make that is one of those things, how do you slice this particularly tough ethical question it seems to me first of all, from what i understand from doctors, that is really rare. if it is a legitimate rate, the female body has ways to try to shut that whole thing down.

let's assume maybe that did not work. i think there should be some punishment. the punishment ought to be on the rapist and not attacking the child. you heard that, your reaction? >> i remember exactly where i was when i heard that. i was at home on sunday in the senate committee. i was pretty floored. this was someone we were going to have and had a very hard time relating to over half of the electorate. not only just women but a lot of men had a hard time understanding their it the mistake, there were several just released his book. the problem we had here was he did not believe he said anything wrong. is hard to clean up a crisis when you do not believe you made a mistake, whether it is plagiarizing or saying a comment that was inappropriate. he did not believe that at the end of the day. not consequence, he did

handle it well in the next several days and he lost support of a great many republicans, independents and democrats as well. >> as head of the senate campaign committee, you pulled money in that campaign. >> we did. , it just was not going to work. everyone from the presidential nominee on down asked him to get out of the race, and he chose not to. the other thing i would say about the congressman, he holed up in his media consultant's office for several days, which, also, at times, people go too quickly. you have to get your story right. you have one chance. 24 hours, 34ke hours, and governor perry handled this very well recently. hours and did six a great job. commerce in a can, hold up in a

campaign office, from another state, he didn't come out. when he did come out, he did not seem very sincere about his apology. think rob said something very important. this is a bipartisan trait area -- trait. it is so much harder to handle when they do not think they did anything wrong. this is a different kind of error. you just cannot violate cultural norms. this is a bipartisan trait, a generational trait. for representative akin, one of the problems was, as he said, i have been saying this for years. i hate to disappoint you, but you're an obscure congressman and no one knew you were saying this stuff. it reinforces what he was talking about. no one knew you always have that position. i think one huge category of crises, and some of the hardest

ones to handle, our when your candidate violates a cultural norm. it does not mean they did anything wrong. it is their value. that is really hard to handle. to 1988, wherek the bush campaign tried to paint a picture of michael as weak area this is a picture, worth 1000 words. as we look at this moment, you can see is wearing the helmet, riding this tank. what happened? why was is a seminal moment in his 1988 campaign? >> first of all, i think we have this all of the time. candidates should be candidates and officeholders. every once in a while, you have candidates who will do work days. even there, they really are a collector. needs to stay in their role. i think that often allows you to character but -- caricature.

i think people were already having trouble relating to the caucus. he was always off. i admire and love the man. ,ut the blueberries in iowa people do not want to raise blueberries. there was always something a little off with him and that crystallized him. you should keep the candidates in their role. guest: i agree you have to have a narrative. trying to win on defense vote. that was their path to victory. that to me signifies the campaign was already in the field. they were trying to over correct -- they were trying to correct it and over correcting it. adjusted not work. a chance to give a bio.

rob jesmer, what is your background? iest: i am from the sun and started out 20 years go on campaigns in minnesota. there was not a great deal of jobs in the south -- in minnesota. kinds of campaigns in suburban chicago and tennessee and 1989, rick for the rational committee and the republican national committee. it was at the senate committee the last couple cycles, and that i joined a media firm and a celindaffairs firm. >> lake, your own background? i started out a republican in montana and then became a democrat because of the women's movement and the vietnam war. i moved to washington and that

was my first campaign. politics and work in a polling firm and then went on to start my own firm. i can tell you he is good, very good. from california, democrats line, good morning. >> good morning. is allwould like to see incumbents out of office. keep doing it every year until we get a responsible government. we need term limits. we need to take all of the money out of politics. state,es for federal, and county incumbents, everybody. with the such a mess people in the government running -- country, which is

guest: i think that sentiment is scared the -- shared these days. somewhathe jury is still out on whether or not they are benefiting state or local. but people have term limits and they can go vote every two years work watch her ears six years if you're running for senate area not enough people participate in the process. people are not happy. host: our phone lines are open. we are defining our lines between democrats and republicans. guest: one thing about the caller's his comments come i like the second point she made and i agree with rob. .ut we cannot do finance reform

that is a sentiment also often coupled. i think bipartisan, we're spending too much money and in the wrong kinds of ways. it is contributing to negative advertising. i agree with her, we need campaign finance reform desperately to get our system back in control. because of the waste campaigns are financed. >> who can forget 2004. >> you have already got the picture here. i'm sure there are disappointed people here. you know something, you know something, if you had told us one year ago that we were going

to come in third in iowa, we would have given anything for that. you know something? not only are we going to new are going to south carolina, and oklahoma, and arizona, and north dakota, and new mexico. california, text is, new york. south dakota, oregon, and washington, and michigan. and then we're going to washington dc today back the white house. host: it sounded very different on television. those in the room said they did not hear that moment. >> this is a classic error. it happens a lot. it happens bipartisan way, where people think the audience is in the room, rather than in the tv. television is such a hot medium. in a room like that or everyone

is yelling at you, that was nothing. people were yelling over him. in television, when you're looking at your new president and he is yelling at you like a madman, it is a hot medium. people forget in the crowds, when they're trying to rally after a disappointing performance, and young people, they forget, your audience is television cameras. your audience is sitting there alone, not in a rally, in a very intimate relationship with you in a hot medium. >> i agree. what happened here was governor dean did not meet expectations. basically came unglued on television. he did not look presidential and he really had a hard time managing the moment. as i said earlier, some of it is just timing. the governor now is very well and hasd in politics

been able to overcome the moment and it takes time. in the campaign contest, yet another election and there was not enough time for him to get the wheels on the track. >> it is interesting because you have intimate moments where the campaigns show emotion. sometimes it works for them, like hillary clinton in new hampshire. most people thought, that is really honest. frankly, you cannot always be dictated. often, the public reacts stronger than you expect. , the a world in which internet, and everyone has access to that, it is hard. the genie gets out of the bottle and it is hard to put it back in. we will go onto another story. this is a university poll. bridge gate continues to be a

drag for governor chris christie not only in his home state. mistakes made in how he has handled this? >> a lot of mistakes in how he has handled it. it has dragged on and on is i think there is a sense of inappropriate use of office and corruption. that does drag on and on. this is a little bit different. rather than the act getting magnified out of proportion, if you know him, and i adore him, he's a very cool actor, normally. he gives rousing speeches. this is a case where i think people think the government did something really inappropriate. voters find it on the -- you made me that sit in traffic day after day for a political agenda. this is different. it probably could have been handled better but i think they're covering corruption and

that is what the public thinks as well. >> the press conference -- coverage you had went well. he took as many questions he could possibly take in trying to answer the questions the press had as opposed to just ducking and hiding. agree generally, but i will say one issue is the investigation is still continuing. it is not like it is a one-time moment and then it is behind you. until this is formally closed, it will be a challenging environment for him. >> joining us from new york, good morning. caller: i have a question. i heard last night that the campaign director for mitch mcconnell, had worked for the iran -- the pulling campaign and there was someone who they guyntially bribed and this

seems like he will be in jail for 5-20 years. that is one side of the equation. the other side is, who did the bribing? he seems to be the person. i wonder what you think the effect will be on mcconnell's campaign. the campaign. with: i am not familiar what the caller -- i think he is a great republican. i had not realized either. thank you for letting us -- i will say this. i think, i am sure the mcconnell team will handle it rapidly. they are a polished team. it could be a case of reinforcing the narrative. handle it rapidly. >> this is a headline from aaron blake, the remarkable implosion

of ed fitzgerald, running for governor in ohio. it is a metaphor, a building in new york city, using this as a problem he is facing in ohio. a driverso not have license, and you're also in a car and pulled over by police with a female friend or staffer who is not your wife, is not good for a candidate. guest: super not good for any candidate, and super not good if you are a fbi agent. you have a narrative, you have a brand. when you violate the narrative, then you get into real trouble. you are setting this up as who you are. it, itu act outside of is really violating the voters. becausedouble the price of what the narrative was. >> now the democratic party is saying, we will make an investment trying to help the down ballot candidates in that state area -- state.

guest: it is a little bit different where the rest of the democratic establishment is trying to cut the guy loose to save themselves. is there wasroblem more of a -- this is just bad information that started to come out on a daily basis. things, it is whether or not they are related to the voter. can i understand how this happened? mr. fitzgerald, people have a hard time understanding how a person, an authority and leadership, does not have a drivers license for 10 years. that is not relatable to everyday people. issues withto his the woman in the car, which obviously were not helpful as well. years ago, george allen running for election.

he lost. we are going to run this campaign on constructive ideas. we are going to inspire people for something. iss man in the yellow shirt following us around everywhere. we are going to places all over virginia. he is having it on film. him heret to have because you can show it to her opponent. he will probably never come. -- you can show it to my opponent. the opponent is with a bunch of hollywood movie moguls. welcome to america. war onin the midst of a

terror. host: george allen losing. why was that so damaging to him? guest: damaging for several reasons. i think you step back, this is one of those deals where he loosed -- used that term repeatedly over the years and nobody has ever called him on it. it was habitual for him. as a result of not really realizing the impact of it, i don't think it took him a long ship on thee this campaign and apologize. he got into it with the washington post, which is never helpful. sorry time he said, "i'm ," northern virginia is a

diverse community so a lot of people have a hard time relating to what he is saying. to how theyreign live their lives and he didn't seem very sincere. host: celinda? norms.one, it violates when you culturally violate norms, it's hard to get back from it. not only had he said it room didn'tut that see anything wrong. he says they are clapping for him. rules i say to candidates. it don't use cultural norms and don't characterize people. those are two good rules. host: high point, north carolina. we talked about how campaigns deal with internal crisis. go ahead, brenda.

caller: a previous caller was talking about they think there should be term limits. you said they don't need term limits. that is not necessarily true because a voter votes for his state senator or his congressman because they do well for their state. -- note not similar necessarily going to vote out the person they want in their state. that doesn't mean the congressman or senator are going to do well for the country as a whole. guest: i think you raise a really good point. as rob said, you raise the sentiment a lot people have. i'm strongly against term limits. rule't think we should someone out who is doing a good job for the country maybe.

observation -- i don't do governing -- the shifting power to staffers and lobbyists. sentimentpressing a strongly held by a lot of people and you raise a very thoughtful point. host: steve is next from california. caller: good morning. consistent with what the last caller said, people are entitled to vote for who they want. i am not big on the tea party or pelosi, but they represent their part of the country. i don't have a problem with that or term limits. what i do have a problem with is, once they get into the congress, what happens is, they are expected to toe the party line and not to do what's best for their state. they are subjected to internal

discipline from the with and the party leader. that is where i have the problem, not term limits. , i feel like the opposite problem. leadership is not nearly as harmful as it used to be -- nearly as powerful as it used to be. there used to be a lot more deference to leadership. president obama is in office and that makes it easier for the republicans. going back in general to this issue of term limits, one of the issues paper -- people are speaking to his election reform in general. primaries and how we nominate people and how we do redistricting. districtsongressional with roughly 900,000 people.

are overwhelmingly partisan in one way or another. you have low turnout in primaries. you have a representative for 900,000 people, but only worrying about 50,000 of them because that is who shows up in the primary and reelects the congressman. leaves something that ample room to change the way the congressional districts and elections are reviewed -- how we deal with them. host: we are calling it campaigning 101. today, the issue of crisis management. andtwo guests, rob jesmer celinda lake. david from harpers ferry, west virginia is next.

caller: i was wondering if o -- i'mf you tw disturbed by the manipulation of images and campaign. i wondered if you had seen specific narratives use it to your selves, hey, that is not that candidate. that is creation. have you ever asked -- you ever been asked to create a narrative? your colors are so thoughtful today. yes, i have. i think the voters smell it a mile away. that is why i love being a pollster. there is a common sense to the voter. they often smell when something is phony. age, you have the internet and unbelievable opposition research, frankly, and constant exposure to the new

cycle, it can't hold up over time. you can't package it in a way that was once possible. i have been asked to package candidates i did not feel comfortable with. -- our firm around is a progressive firm. usually, the candidates come to -- i like candidates who know who they are and know what they stand for and want to talk to me about how to communicate it to him and not what to believe. we begin the morning by talking about mitt romney.

this is from roger green. how can mitt romney's 47%, and -- be a factor if it runs 47% comment not be a factor if he runs? guest: actions speak l louder than words. in a presidential context, it is pretty hard when you have over $1 billion spent the finding your opposition. -- heart of the problem with that comment was it fed into the narrative. i talk about how the campaigns have their own narratives. , too.position does we want to paint the sky or guyn in this light -- this

or woman in this light. that played into the narrative the obama campaign was trying to project about mitt romney. is a big problem. i don't think he is going to run again. he is a great man who served our party well, but i would be stunned if you decided to run for president again. host: douglas from new hampshire. good morning. you're an independent? caller: yes. the best liarsnk get elected and become leaders in this country? doesn't that lead to sociopaths getting into washington? host: is that what you think, doug? caller: yes. if you look at the facts, you see all the laws we have -- all, as ast of

pollster, you sound like an independent man in new hampshire. unfortunately, a lot of voters believe what you believe. , havingo bad because worked for 30 years for these elected officials, they are not all great, but anyone of them could make more money or have a better life if they were not in public service. with whomrepublicans i could not disagree more, many on both sides of the aisle firmly believe in what they're doing. public servants really care. it is unfortunate because there are a lot of independent voters that speak for them. they hate them all by the time they get to the end and say i'm

voting for the lesser of two evils. it's one of the reasons why i want campaign finance reform because we have to get these campaigns under control. given what they are like now, --erstand why voters like the number of candidates i follow, maybe one in my entire career that i thought that was true of. i can understand why you conclude that. host: we began this week by focusing on money and politics heard all of these programs available on our video library. sue from naples, new york. democrats line. caller: good morning. i served on two campaigns in general. most people about the majority voters votehe

emotionally. when they do get elected to an office, they have to serve two masters. one is the next campaign and the other is the job they were hired to do. those two things are very problematic. people i workold can dothe best thing you to get your self reelected is to avoid the job you're elected to do. if you do a good job, that should mean less campaigning. those things go hand-in-hand. voters sometimes respectfully want it both ways. the reason why people package

these things up is because the research and the things we understand, that's how voters want their information. they want a long answer, nobody would get elected. understand that they have their fathers and mothers working and trying to get through college or whatever it may be. they may want to get into the nitty-gritty of these policy things. i have had some success in this business because we have a good appreciation for how voters are going to receive information. they don't want dissertations. they want short bytes of information and that is what we give them. host: anna from greensboro, north carolina. good morning. caller: i would just like for the republican strategist to name at least one thing that the republican party has done in the past six years to help the

middle and lower income people of the country. notice that it seems like they will do the equal pay for women, they won't increase the minimum wage. there are so many things that the democrats are proposing to help the middle and lower income people of the country. i have not seen anything republicans have done. i know they say they have done 30 jobs deals. they have not been passed by the senate, but they deal with benefits and tax breaks. like for the republican strategist to name one thing the republican party has done in the past six years to help the middle and lower income people of the country. country think that the -- one of the thing that binds us together is government spending is out of control.

we are on an unsustainable pace. all of us will have to pay that bill. we are trying to slow the growth thatate of government so this woman calling and others billnot going to pay the that is coming. thingsly speaking, those are things that republicans have tried to do. i do think the caller speaks to the problem the republican party has. we have to a better job speaking to this woman and other people and explaining why our policies are helpful to them. you need look no further than the last presidential election, which is one we should have won, that demonstrates the issue we are having. host: let me put two candidates on the table.

you are advising anthony weiner for a comeback bid based on all we know with his twitter account. what would you recommend someone like him do? don't. [laughter] guest: thank you very he has already had a comeback -- thank you. he has already had a comeback. i would say, one, his wife plays an important role here. -- if sheomen voters is ok, i'm not going to get involved in this. he needs help. most women concluded he needs help. i would get it. america does believe in redemption. america even rewards redemption. , i really admire

what he did with his breaking. i admire his honesty. -- his drinking. he handled it and came back and people really admired him for it. host: i know you have advised governor perry. he is indicted. that famous mug shot of him. what was the strategy behind that? thinksgovernor perry he has done nothing wrong. he went in there for trying strength and leadership. portraying strength and leadership. there has been a bipartisan rejection of what the prosecutor did. there have been several democrats coming out and saying this is ridiculous. governor perry has done a good job of handling this. host: robin california. good morning.

-- rob in california. caller: my question to both guests is, what are your positions on citizens united? host: we talked about this earlier and on monday. guest: i am completely opposed to it. i am in favor of campaign finance reform. we are working with a number of groups, including public campaign, you will voices -- equal voices to get citizens united overturned. legally, it is very competent it. -- very complicated. this is not free speech. this is bought speech. legally, every time you make progress, even bipartisan progress, we get turned back. this is a tough issue i'm completely opposed to. guest: this is where you want i

part ways. court,t turned back by a which has ruled over and over again that this is speech. you look back at what happened in 2002. things are worse today than they were 10 years ago or 12 years ago. back then, said it would make the parties livestrong. that is what has happened right now. strong.es less there is less accountability in the system. limitstion is to have no to donations to the actual parties or state parties. into aey would go back

centralized location and people would be accountable and held accountable. host: andy from massachusetts. republican line. caller: good morning. in response to the lady who said the republicans have not done , doesn't she realize in the news that burger king is leaving the country? all three of our major beer to already -- left the country already. corporations are people. people who make things. people who make cars and loans. give the corporations a break. lake?celinda guest: i come from the state of montana third corporations are not people.

thatom the state of mind corporations are not people. we don't have the highest corporate tax rate. there is a huge loophole that allows these benedict arnold companies to take their profits abroad. we should be closing that loophole and using that money to invest in our country. inis really disappointing the global economy now, you used to have companies that were invested in their communities and their workers in this country. now, you have companies that are not. investment in what? a business that makes money and employs people. i think celinda is right. we live in a global economy . businesses in virginia not just -- are not just competing

against maryland and west virginia. they are competing all over the world. the internet has allowed goods moreervices to move much quickly and easily corrupt world. businesses are trying to make a profit. companies, many of them, their shareholders are teachers unions and state employees unions. i have never understood that the democrats position on this where they want to make business is harder -- make it harder to do business than in canada or ireland. they will pick up and leave. that is unfortunate. way to stop that. change the regulatory structure. get ahead of the stereotype of one republican candidate running in delaware, here is how the christy

o'donnell campaign responded. >> i'm not a which. -- i'm not a witch. i'm you. none of us are perfect but none of us can be happy with what we've seen all around us. politicians who think spending and trading favors are the ways to stay in office. i will go to washington and do what you do. i'm christine o'donnell and i approved this message. i'm you. the very beginning, leveling the charge against her. i'm not a witch. guest: it was bizarre. it clearly didn't work. these things are voters have to relate to the candidate on it have been calledr

before.ch it reinforced the narrative that she is flaky. guest: that's right. like --e ad it seemed if you are being called a witch and you go and say i my mom -- i , listen, my opponents are engaging in ridiculous name-calling and i don't want to engage in that, i want to talk about the issues that affect you. this mode that voters hate where they think -- inll about me versus the candidate can get the .essage to you host: next is lewis on the

democrats line. caller: good morning. i have a question for you. voted years old and i've republican and democrat and independent. republicans that are backing away from seniors, period. if you notice come in the last few years, how the republicans -- nameed in congress one good thing they've done for the seniors of america. lewis, i'm glad to answer this question. the best thing they've done is try to fight against obamacare, which is going to make your health care worse. the second thing they've done is

boost programs i'm sure you like. this is one thing the democratic good job ofne a demonizing the republicans with. they are try to solve a problem. these programs are running bankrupt. they say, we are going to take away lewis's social security and medicare. this is a marketing point of view. the democrats have done a good job on this. we hope you join the republican party sent. -- republican party soon. also joining us from florida. outside of orlando appeared in public aligned. also joining us from

florida. outside of orlando. republican line. haver: the democrats kidnapped the black american vote. i think it's absolutely awful. there is such a great divide between the races as it is. the democrats further that divide with their narrative, the republicans are racist. we will take care of you. a lot of people need to know that it was a republican that signed the emancipation proclamation. who don'tung kids know what that means, the abolishment of slavery. in the 1850's, it was the republican party that actually formed to stop slavery. the democrats, their narrative

is getting old and it has divided our nation. i would like to see the republicans stand up and take back this voting block. we are all brothers and sisters, regardless of race, creed or color. barack obama has divided this nation by race and class more than he will ever know. thank you for your comment. your comment is the kind of comment that makes it harder for republicans. they are not kidnapped by anybody. that boating community makes ther decisions -- republican party has come a long way from its roots in 1850. a lot of voters think the is stuck inarty

1950. whether it's average american voters or women voters or latino voters, there is one way to go, to speak to their issues. voters or-american women voters or latino voters. i'm deeply offended by your comment of obama being divisive. this a great moment when country has an african-american president. he has worked very hard to unite this country. strategym a tactical point of view, i want to show and add from elizabeth warren. here is how the campaign responded. i never asked my mom for documentation when she talked about her native american

heritage. what kid would? i knew my father's family didn't like that she was part cherokee and part delaware, so my parents had to elope. becausegot any benefits of my heritage. the people who hired me have said that they did not even know about it. host: was that effective? guest: what she said was not true. she did -- it was an effective ad. had there things she was this came out in the spring of that year, so she had a lot of time to right the ship. several documents she could have released that would have verified her story and she chose not to do it. -- she was seen as convincing in her approach.

she was able to right the ship. guest: the other thing about her that was effective -- she answered straightforward. not political or apologizing. she answered and she put us in a situation that voters can understand. i have a family. i have to go back and check my history. then, she turned it to the voters. ,he pattern she followed here answering in a way that voters could relate to. they could imagine themselves hearing these stories from their parents. then taking it to the voters, i will fight for you. a classic and a wonderful way to handle this. host: jim has the last word on campaigning 11. -- campaigning 101.

caller: i have nothing against citizens united except for one thing. businesses should be able to contribute all they want to candidates. i don't like the idea of people coming in here and spending twice as much money as the businesses here can afford to offset our legislature or whatever. guest: i disagree. i think it is a constitutionally protected right. people should be able to participate in the process, whether they want to knock on doors or give $100. people have a right to do that. host: when you have a crisis, what is your advice? guest: think about it, respond once and quickly and stay within your brand. right you have to get it

the first time. take a deep breath and get all the facts and get them out and do it once and tell the truth. host: same strategy from two different party experts. and celinda lake. to both of you, thank you very much for a fas >> on the next washington costa willedro de discuss the u.s. economy. continue with doug usher and kelly m conway talking about the polling industry. snyder from the national center for education statistics and jennifer brown learner of the american youth policy forum identified challenges and

opportunities for young adult ages 18-24. as always, we will take your calls and you can join the conversation on facebook and twitter as well. washington journal, live at 7:00 a.m. eastern on c-span. next, a discussion on election laws and voter rights. at a news conference, president obama said that russia is responsible for the violence in eastern ukraine. after that, a debate from the u.n. on the conflict between ukraine and russia. >> this weekend, friday night on c-span, native american history. on saturday, live all-day coverage from the national book festival science pavilion. saturday evening, a debate on scotland's upcoming decision on whether to end its political union with england. sunday,