let me just begin with how much money planned parenthood plans, to spend, and which states? our budget this year, the organizations, that work to protect the work of planned parent hood, and to elect champions, to defend it, are spending, 15-20 million this year, between the work of our national action fund, and

planned parenthood. which states. we are focused on the senate, and so, some of our biggest programs are in north carolina, colorado, iowa, new hampshire, alaska, and georgia, florida, and pennsylvania, and wisconsin. i wanted to ask you about north carolina, that seems to be where you spent the bulk of your money, which seems to be why kay, does have a slight advantage. what makes you focus on that state? and what type of ads. yes, north carolina is a great example of where this issue, around women's held, really has changed, over the last few years, and become very prom na nent, in terms of swing

voters, and so would he did income, judge that, this year, the elections would be about turnout. and you can't build a field operation, if you start 3 weeks, you can run t.v. ads so we had to get in there early and build out all the offices, in four main counties, and also make sure we were part of the media there. what type of things have you been talking about? well, kay hagan is aais magazine champion for women, and health access, which are related, and tied. so she understands that connection. tom, on the other hand, the motorcycle have a join na bill.

really, particular records, that would roll back some of the gains, that women have had. so, again, we have held centers, and action fund there, on the ground, and, so, we went in, four main counties, where the turnout, really gets shaped, an interesting program that we are doing. being studied this time is, there's a turnout called social pressure, and the obama campaign used it, to get people, to vote. get my friend to vote.

so, we've been recording people, in their own voice, talking about why it is important to vote. and on election day, we'll be playing this back to them, to hear themselves, why they thought it was important to vote. it's the first time it's ever been used. and we have women in north carolina this way. for the real political junkie, what four counties. of course, being driven by our staff on the ground, but, we have just had a doubled our ability to do turnouts. and the fund has 1,500 people working full-time, this year. mobilizing people to get out the vote. yes.

what will be the different on the ground? the way i appreciate an election, in the united states, 300 million people, and 100 million are really, eligible or likely to vote. and about 300,000 will really determine the outcome of the elections for the senate. so, you keep sifting down it that level, and you say, in a place like north carolina, 30,000 people, i don't know everyone of them pie name. and i have to guess. i have some good ideas, and we build a program, that might target the 100,000, and then focus on those people, through phones, and mail, ask being at the doors and then the environment. and have some television ads. i want to ask you about colorado, more than any other

candidate, has stressed, abortion, and birth control, and, the proposal, personhood, and, that would treat this. just attacked, republican candidate for his opposition to abortion rights, and i'm wondering if you think you might have gone too far. the denver post, i'll read a couple sentences, trying to frighten voters, with the hopeful vision, and his campaign is an insult to those people. well, it looks differently from where i sit. first of all, i went back and reviewed the list. first reassuring step, and secondly, it isn't that mark,

may be the issues, and, he has made this 9 issue. and i think a couple of things are doing it on. this one has risen to the top, personhood is in denver, colorado. third time it's been on the ballot, beaten twice. and it will be voted on again. and sena tor has been a champion, whereas, gardner, who came in, in 2010 and was part of the group that was pressing to defund planned parent hood, and wanted to roll back obama care, and seems to not be able to remember, which bills he supports. people see this as a ring about what your character, and what do

you believe about women? how you see these issues linked, for women and families. i think that the reason that that race is still chose, is because of this. charlie -- chuck said, if these senators win, it will be because of the female firewall. i feel certain, these are the issues, that are inspiring more women and men, and come out and vote, and, you see, in colorado, or alaska, and under representing the number of women, who will vote, and don't take into account operations like ours, have on the ground. in colorado, one interesting thing, he tried had to neutralize this issue and, came

out for over-the-counter birth control. and others followed suit. and democrats, haven't had a good response to that. do you think, how should they be answering republicans on that? well, it speaks, a little bit, are these issues working? i would say the amount that they're trying to backpedal, and find something, to say about these issues, shows how important, and critical, and effective they are for this race. you know, over-the-counter birth control, is any is legitimate, and real, to expand birth control, for women, we support. this feels like the red sox

rooting for the yankees. and it's not believable. and what we find, when you combine it, with one, it is not possible yet and b, he wants to row peel the benefit that right now correspondent women's access. you can't go into a c.v.s., and get an i u.d. be very limited. and that can cause women, not just hundreds of dollars, but thousands to lose that benefit. the other thing, the person hood bill, are actually very much aimed right at outlawing certain forms of bird control, and they ban abortion, in all cases. so, it just doesn't ring true. i think all of the data, i have seen, and i have participated

in, women are not being fooled. democrats, effective, in hitting these issues, and i think this is the first election we have seen, republicans try to respond back. and they tried had to turn the tables. in alaska, and, i think, in michigan, and both accused the democrats of not paying their staffers equally. what do you make of these character attacks? it is working, are they then, neutralizing thesers? definitely not, her because she's definitely really way back in the polls. and not going to do. and a little more complicated, in alaska. where this is one of the. issues, that they are debating.

it's interesting, i was a democratic media consultant, about four yearsing a, and i remember, people running from these issues, on the democratic side. we go to ken, and terry and, we see this shift, the exit polls showed that more people had voted for terry, who ranked abortion and, birth control, as a top thing. and voted for mccullough, and

saw the power of the issue has shifted and it's now a wedge issue. i think that they got the message. how to talk nice to ladies and, i think they got the message. you have to talk about this stuff. the problem is, what they talk about and vote for, don't matchup. that's where the opportunity, is to show, that what they're saying and, doing aren't the same thing. alaska is interesting, and you are spending money, and it doesn't fit the same mold. we did a story earlier, looking at how, maybe anti-abortion state. and mark has really stressed his pro-choice. i know your president was

campaigning with him. how do you see the women issues playing? are they more receptive to this? the senator, a man of both wisdom, and conviction, to understand these issues, and then take positions, to understand, that that is also a political ploy, and one that is, washington speak and, cooked up in a could be fence room. but, is it the experience of real people who need healthcare, and one of the things that we fine, because alaska, the distance, and people are really in tune to what it takes to have

access to healthcare. and contraception, and your own decision-making. so they do have a very strong streak, and what we see, when we look at polling nationally, 7-10 americans, believe row v. wade should be the law of the land. that's not what people think when it comes to the policy thenviron meant. and that's a very strong feeling. what are you doing, and now it seems that dan has pulled into the lead. again, for us, big field programs, and we are planned

parenthood, running the largest turnout operation, on the ground, in alaska. so, we have shipped a bunch of our staff, and we have hired folks, who are working, day and night, and talking to people. again, one of the most difficult places, to poll, and none of them take into account the massive operations that are being built. they can't project. 1-2% is possible. also, when you look at the data that people say, republicans, more enthusiastic, and those are

not easy to do, because very spread out. what sort of numbers do you need to see? some have uponned to the bennett, and double-digits, and mark needs to see the same. so, can you speak about that? we have talked about, the person, who is moving, behind the scenes, and planned parenthood, and income, one of the tools, that we built is a gender gap, and we feed in, information, from either our polling, and other polling, and

turnout projections, and some of the other data and we're able to estimate, based on the polls, how big it needs to be, in a particular race. and how many votes that translates to. so, it has been interesting to watch this, in most cases, it's somewhere between 11-17%, and the higher it is, the better that somebody will win. but, in a place like north carolina, where hagan is ahead, she's at 11 or 12 shalwin. and you need it to be higher. and most people don't have to get into the 20-something percent gender gap. but, it is an interesting thing to be able to track and monitor or a day-to-day basis. isn't it more complicated,

than just looking at women, there are differences, married women. of course, you could cut that, running dashboard's all kinds of factors. and unmarried women, younger women, and women of color are critical, in this election, because you are looking at trends, and turnout and say, how many of these folks just are not going to turnout because life is busy. and getting a lost mixed messages. and whether it is again to be massive lines, and we're not guarantee that they have an equal number of voting minute. and all of those factors will contribute. and i think that, when we look at where, most of our targeting

goes, women under 40, of color, and many people, about 30%, are men. that's a really interesting development again over the last couple of years, is that these issues, as that line is being drawn between, this is not just ladies issues or social, but income, important economic issues, that influence, whether they can get the education, they want, and plan their career, and, what 600 means to a family. i have triplets, and a nice big dented minivan. and it is 69 every time. so, $600, is ten trips. that matters to people. i think that, as that becomes clearer, men have said, that's my $600 too and that's my wife's

career. are these independents, and/or democrats? primarily, it would be a little bit more of a persuasion target. and almost all of the turnout targets would be in the democratic please of the puzzle. and the votes, we are not partisan, we are nonpartisan and, we have a long history of planned parent hood, and built by, republicans, and the president signed the family planning act. and so, as we use the short hand have them, that's not our focus. etcetera the policies. we have time for a few more questions here. how confident are you, but,

i mean, more and more of these candidates are democrats. so, most of the targets, are democratic hands. how confident are you, that democrats will hold the senate? and iowa, colorado, and will go democratic. i'm confident that it is going to be close. one or two seats, either way, there's no romp going on. and the candidates have done a remarkable job. they make this a fight, and we may be, of course, looking -- louisiana, in december, and georgia, in january, and then so to make this final decision. we might not know on

november, who controls the senate. do you have a reserve fund? i always do. well, we don't like to tell them in advance, but we're preparing that, key races may not be decided order that day, and fighting to get to 50 so vice-president biden is the tiebreaking vote. and we're hopeful, when you add what we have done, and many, that we won't have to know that far to secure it. i think, you look ahead to 2016, and the map is very, very different, and so, i'm hopeful, whoever occupies the leadership of the senate, really is thinking about, that it will not be a good idea to be going after women's health.

and say, just look at it ahead. how worried are you about the polls that are showing, republicans, and almost every poll is showing that. i remember back and looked, at those, and the one thing, they are national polls, who say, 1,000 people and much not colorado. and north carolina poll. it's a little hard where some people are in that survey, who don't have a race. so, i'm not sure that that fully reflects. we know that republicans, would have a turnout advantage. again, they're not in any of the polls able to say, i know planned parenthood has an awesome turnout plan. and let's add some points.

they can't do that. so, they have to go with the historic trends. did you have a follow-up? president baraka obama is one of the biggest things for democrats. how worried are you, are you worried about the drive that he would have in some of these states? what would you be worried about what would happen if republicans are elected? well, the bigger drag on these elections, is people's dissatisfaction with congress. i saw, recent survey says, that ebola and gonorrhea are less popular than congress. that's just a demotivating

thing for folks, when they think, will my life get better? so, i don't think the president is the biggest issue here. i think some of these bigger issues, like security, and the ebola outbreak are, do have people concerned, and the way that the economic recovery is benefiting some people more than others, and people are not feeling that. i'm worried less than that. and when you look at alaska, talking about energy, and women's held, and north carolina, education, and women's health and they're always talking about it, and one of the things we noted, all of the environmental groups and, labor, running ads related to women's

health. do i worry if the senate acts more like the house of representatives? absolutely. when women lose access what happens to the quality of their health care. and not an undo burden, to drive 500 miles for an abortion and much who gets elected matters, and senators are very powerful. and shutdown the government, and hold women hostage, in their our battle. yes, i have great concerns, that there will be a payback that republican leadership might try to deliver.

we have five republicans, and voted against defunding, and straight down the line. we are all out of time, thank you very much for being here, thank you. we're back with our reporters, and jessica and beth, let me begin with you, planned parent hood, could it make a difference? it's so hard to measure that, that dawn was talking about. and when you do have very close races, 1-9 points can make a denser. what i have been hearing, we're putting our faith in our ground game. and well over a year. on election day, it's time to flip the switch.

and democrats, their tur ever turnout, how they can target people down. and that's how president baraka obama won re-election. and so if they can do that, it could make a difference. i think there's a lot to overcome. what you are seeing, is unprecidented levels, and people are down and out about a lot of things. the economy, and all this unsettling news about ebola. and doesn't feel like, in talking to voters, that people are excited, about this election. and a lot of people, don't know. and so,