that does this differently? are you doing the same thing? we released a self-serving ad buying platforms. our firm has city council races, state house races, elections that could not afford to individually by that technology before. really aggregated as software. they can use it today and really drive more efficiency, and hopefully so far. are we talking hundreds of dollars or thousands of dollars? it is sort of amazing to think of this technology from an efficiency standpoint. local campaigns have so little money to reach voters. they do not get the millions of dollars to be able to run a tv campaign

and sometimes cannot even do a direct mail campaign, so being able to reach voters online which is so much less expensive is a real boon it. with digital advertising, these numbers. according to a recent article in the l.a. times. 270 $1ed this year million on digital advertising, and for 2016, the expectation is nearly $1 billion spent on digital advertising. we are talking about the get out the vote efforts. the last half-hour of this segment, land of wisconsin. good morning. caller: hi. i have a question. we are guest indicated and phone calls that my family have received that somehow people know who people are voting for, and i would like to know how

people know who people are voting for and art ballots supposed to be secret, and isn't that illegal? >> campaigns are able to typically identify who a voter is voting for republican or democrat, and they will make a phone call to the house. they will knock on the door and ask a volunteer to add to your voter preference is, but there are also predictive models. perhaps you have a seat a phone call asking you what your opinion is on an issue, and due to your opinion on that issue, there can be some predictive value to determine which way a person is going to vote. did you want to jump in? yes, you want to spend your resources on people you think are persuadable, but at the end of the day come you have no idea who they are going to cast a vote for.

the favorite distinction is the privacy of your vote and the privacy that you vote. modern politics is dependent on how often you make it to the poll and increasing efforts to get you to the polls. so the difference that you vote and who you vote for, the distinction there. at showing up next in illinois, on the republican line, sean, good morning. guys,: companies like you they know so much about each voter, intricate parts of their lives and so forth. why can you guys figure out who has already voted so you do not have to be barraged? if you could do that, you could save your clients money. i agree with you.

they should have the ability to know who is voting early. they usually do make those records available to sort of cross you off the list, so to speak. your being inundated with telephone calls and whatnot, it is probably because that campaign is not doing its job to be as efficient as possible. match browser cookies with voter profiles, and then we are able to serve individual voters. that takesdo a match on all of these early voters. is that how you do a targeted victory? yes, we use a data trust, which is an organization on the republican side. information, and collecting information by state is one of their key responsibilities.

what we have in our system. host: on our lines for democrats, surely. c-span has dropped any pretense of being impartial. republicancome a fact. on this two republicans morning, two republicans on right now. you missed our introductions. mr. walsh works for a democratic phone, and previously, there were two journalists that cover politics, but i promise you if you go through our website and look through our segments on c-span and on washington journal, we try to be as balanced as possible. do you have a question? so ir: i watch every day,

do not need to go back and look, but my question is, who supports these people? that person who is supposed to be a democrat person? how do you organizations get your money? is it from individual campaigns? uest: we only work with progressive candidates and democratic candidates, so i assure you that there are ads running in your state right now for a democrat. are a private company. we actually bootstrapped ourselves. we worked in democratic politics for a combined 40 years. to recruit volunteers for campaigns, and i think it actually takes a sensitivity to democratic campaigns and the democratic candidates and the democratic constituency to be able to serve candidates a

proper way, even with new technology. s the ballpark budgeted to do what you guys do each cycle? >> well, i mean this is expensive stuff. so being able to have the right partnerships means that, you know, it's in the millions. >> miles per hour beach as well? >> yeah. we were a partisan technology on the right side similar to jim's company on the left that only serves candidates on the right. and again, it's taking millions of dollars of technology development and getting it down to ballots where thousands of cam pages can use it host: jason in arlington, virginia, just across the potomac river from us. on our line for indents. good morning. caller: hey, guys. i am not an independent. i am a libertarian. i recommend that c-span change one of their phone numbers to libertarian because as long as they keep putting out the republican democrat choice of lesser of two evils thing, the democratic process so to speak is going to be retarded by the ability of the voter not to understand what's going on. my best example of this is in all of the debates pretty much across the entire country, the

debate hurdles for whatevertibility candidates have been in a debate, adrian riley, in 2006, to be in the debates, he would have had to pull 7%. this time, it's 15. rob harver in virginia, it was 10% when he ran for governor a year ago. this year, it's, uh-oh, 15. so what's going on across is both republicans and democrats can agree on one thing, in a pro-choice democrat and a free-market republican, the one thing they always agree on is nobody gets the stage but them and you will have the same interventionist foreign policy decriminalization stuff kept off of the discussion. host: jason, in arlington virginia, where does a third-party candidate go if they are looking for these digital tools that you two do for the democratic side and the republican side? >> our opinion at ds political

is that it's important to have a partisan bent because, you know, again, when we are placing the buy, we need to be able to trust that you are not telling some other candidate running against you or that, you know, exactly where we are doing that media buying because that's a tactical decision we are helping our clients make. to be honest with you, i don't know the answer to that question. >> any thoughts? >> yeah, or firms are intbuilt o party infrastructure whether it's data or modeling or return data that, you know, working for one side or the other makes much sense. >> talking new technology, twitter from michael: which of the new media do you see as coming of age going forward to the 2016 election? >> mobile. mobile advertising is the order of the day, both in 2014 an especially in 2016. the ability of -- let's think about it. when you walk into the booth, what's the one thing you are carrying with you? you get past the voting booth.

the reality is, it's going to be your mobile device the. even if you are standing in line this am coming tuesday waiting to vote, you are strolling through, you know, facebook or what not, hopefully, a campaign is going to have the ability of serving you an adat that time. i think in 2016, with the explosion of mobile devices, which pretty much everybody has at this point, that's going to be critical to identifying -- i'm sorry. reaching out to voters in a granular way at the last minute and throughout the year during persuasion. >> mr. beach, what's coming down the pike? >> yeah. mobile p 5% of our buy in stwooel audience based upon mobile. 20% this year. the impact on the campaign, it's going to be television. television is 80% of the campaign budget in most cases. it's arguable, the most efficiently. >> reggie on the line for republicans. good morning. caller: good morning. i was wondering what you

gentlemen thought about the last minute ads and flyers, and i believe at least in north carolina and georgia where there has just been some major release where they are talking about trayvon marchton and another ferguson if you don't vote and, then, also in florida, the receipt ors association has put onat adsay we know whether or not you are voted and next time we will tell your neighbors wheth whether you voted. host: mr. walsh, these efforts to get out the vote? >> unfortunately, sometimes, you know, geo t.v. efforts can equate to voter suppression efforts, especially in areas where there is sort of a racial bent to the campaign. hopefully, most campaigns are spending the majority of their geo t.v. budgets in a positive way to get their voters out. for instance, the gs political, most are going towards strong democrats we know for a fact that they are patrol going to

vote democrat, and we will serve them ads as much as we can. host: mr. beach, your thoughts on what's sometimes called a vote shaming. here is that piece from the fix in the washington post. they talk about this letter, democratic party of new york reading in part, as well be reviewing the new york county official rovoting records after the upcomingly to determine whether you join your neighbors who voted in 2014. if you do not vote this year, we will be interested to hear why not. what do you make of some of those campaigns? >> the academics, a lot of those are done by university studies. this year,home, they will publish results when they are done. both sides right now have millions of voters. again, that vote in 2012 that, you know, we need to get to the polls in 2014. >> that's really our focus at this point. >> juan up next. on our line for democrats. juan, good morning. caller: good morning. host: go ahead, juan. caller: yes. i would like to know --

host: host: turn down your t.v. and go ahead with your question. caller: why the spanish in america are getting discriminated. we are chicanos, latinos, mexicans and hispanic. we are americans. the white house doesn't even know about it. and we don't know how to get vote or who to vote because there is too many people coming to this country and we don't have a stop. you ask for ids. make a new law for three ids, a birth certificate, a picture id, and a birth certificate. host: juan in pike creek, texas. do you want to talk about how do you about tracking voters in the digital age along racial or along ethnic lines? >> the hispanic vote is incredibly important this year. you have wendy davis up in texas.

incredibly important to get out the hispanic voter, especially in places like that. using offline data like you would for, say, a piece of mail to a specific household, it is possible to use that same data to the identify hispanics online and serve as, you know, where they are probably browsing. so being able to identify that offline makes it much easier to identify on line. >> mr. beach, did you have anything to add? >> yeah, probably one of the best digital efforts is the campaign in texas, a huge race on both sides. it really is taking data, you know, to reach voters and, you know, whether it's the language that they are, you know, most a customed to using or what the targeting says is an important thing because you have multiple blocks of voters that you can't putting a winning coalition together without. host: 2 comments on the same topic on twitter. when i get robo calls, i get

enraged at being invaded and hold it against the candidate and the more e-mails i get asking for repeat donations, the more determined i am not to do it. does that go into your al gorithim? >> there is something known as frequency and the idea of inundating you with political messages unfortunately is something that i nor michael will be able to control. it's going to happen. it gets annoying to receive 100 phone calls in a day or, you know, all of the various campaigns out there. what i would say is that from the point previously, targeting those specific messages to the right voters, i think, will help with this a little bit because that way, you know, we can track how much frequency you have received over time and make sure that you are only receiving the message that is relevant to you. receiving a phone call about gun rights or marriage rights or environmental rights, these are things if you care about them, receiving a phone call to remind you to vote on tuesday might not

be such a bad thing. >> middle river, texas. i'm sorry river river maryland. waiting. good morning. >> are you with us? >> we will go on to lisa ing in shreveport, louisiana on our line for republicans. hi, lisa. caller: yes. can i speak with mr. beach? i am from louisiana. and i don't appreciate the way the democrats have played out this racenism louisiana. i wanted to become independent because i don't trust either party. however, this has infuriated me in the fact that i will vote republican now. what they have done is they have done a hateful, hateful thing in louisiana. we are not this way down here. mr. beach, can you explain why they are doing this? >> thank you for your call.

each candidate's strategy, you know, i think probably in louisiana, a targeted state this year for the first time in several years it's probably a different sdrat gee but i couldn't speak to why the democrats are using the messaging that they are. >> mr. walsh, did you want to jump in? i know it's a topic we talked a little bit about already. >> i am unfamiliar with the messaging in louisiana right now but i would say that, you know, my personal belief and professional belief is that it is better for our democracy and better for elections for a message to stay as positive as possible. >> that's what drives people to vote. especially a year like this, a non-presidential year, we are likely to have a lower number of people voting. so anything than kurnlingz working can be very important to remember. >> our line for democrats, prudence is waiting. good morning. caller: good morning.

i have been calling for moveon.org for a couple of weeks, and i stopped the end of last week because almost everybody had already voted. and this gentleman said that you know that and take them off of the roles, but i don't think that's been the case. the only thing -- i have made almost 800 calls for democrats, and one of the things that bothers me is that they say everybody lies. and that's kind of upsetting. i think mark twain said something, didn't he, about politicians bending the truth. but that's upsetting. and as i say, i just got tired of telling -- people telling me they had already voted. and then i have to ask them who they voted for, and a lot of them say, it's none of your business. which i understand, and i just thank them for being a voter. some people said no, they

weren't going to vote. anyhow, i have had some interesting conversations but most of the time it, they hang up or you get a answers machine san host: are you going to continue to make called the next two days, or are you done? caller: the only thing i am going to try to do today is get rid of mitch mcconnell. >> prudence said she worked for moveon.org. can you talk about moveon.org, how it changed the fundraising game for democrats? >> intlooult building off of the clinton's impeachment during the 1998 organization, moveon.org despited never again, we are never going to be cut with our pants down when it comes down to mobilizing the grassroots

mobilizing organizers to be able to knock doors. it means raising money online. and so they have been very, very successful at writing e-mails that jon stewart spoke about, kind of making fun of. >> she writes on our twitter page, i had 72 political ads in my e-mail inbox yesterday. >> it's a fever-paced. and all of them are trying to break through the messaging. again, moveon.org is one of the organizations that has been able to raise a war chest and motivate folks just like prudence to actually make those phone calls. by the way, we just say, prudence, thank you very much for your participation. 80 phone calls is nothing to sniff at, and please try to stay up when you are calling the people and they are hapnot happo receive the phone call but this is good for our democracy and

you should be thanked. >> mr. breach, he was talking about the evolution for moveon.org. what was happening at this time on the republican side in terms of online fundraising and using technology to leverage those interested folks? >> on the fundraising, it's something we kind of fell behind in, you know, throughout the 2008 cycle. now, we are following 2ing 012, all a full commitment from our national campaigns to, you know, make this a top priority. i think you are starting to see the numbers that we are probably not in parity with the democrats in that area yet, but definitely are gaining ground. >> williamstown, west virginia dave on the line for independent. good morning. caller: good morning. i would like to make a comment about the data mine that these two gentlemen use they dig into my background they inaskedveyed my privacy and do this without compensating me. then they use that data to call me at inconvenient times for me,

and i do vote early. so the calls are a waste of my time. i do track who calls me the most, and i vote for the person who calls me the least. so they are defeating what they are trying to set out for this one voter. host: mr. wolfe, what's your response to dave? >> dave, i completely understand. >> that's why i am not in the business of doing phone calls. i do digital advertising that targets specific groups of voters with messages where they are already browsing. so, for instance, if you were -- if you were online and you were shopping for something online or you were just reading the news, chances are, if you were a targeted voter of one of our cam pangs, we would be serving you an adwhere you were going to go anyway. so the experience is not quite as intrusive, we hope. and we found that to be true as well. but again, it's something that allows you to have that message tailored to the issues you care about host: mr. beach, do dave and

others like dave deserve to be compensated for all of the information that groups like your two groups are finding out about them? >> i think really it's in both campaigns' interest to be as efficient as possible. so by not, you know, we don't want to call people at inconvenient times. we want really every call, every door knock and every adto be as effective as possible the probably the evolution of tactics has not gotten to the point where, you know, we are not missing votes sometimes but we want to be as efficient as possible and every impact have an impact. host: let's go to phil on our line for republicans in gaithersburg. >> my question has to do with voter fraud. what is going to try to be done to make sure that doesn't happen such as recently in an election in the philadelphia area, 112% of the democrats voted democrat. i don't know how that could happen. and, also, without a single republican vote.

and reports of machines automatically converting republican votes to democratic votes so what's going to be done about that and how can we make sure that all of the votes are honest some? thank you. host: mr. walsh, your area of us expertise? >> i can comment. my experience has been that of thisan see the rest at c-span.org. we are going live now to philadelphia, where president obama is campaigning for tom wolfe, the democratic candidate. ♪

from your county, and there are not this many people in my whole county. ok, i would like to point out -- i would like to point out that i am not wearing a next time. i have not done this before, but i was told we are not wearing neckties tonight, so no disrespect. it is so good to be here, and i know you are not here to see me, so i am going to the brief. juste just say -- let me say one thing here. we have an election coming up. are you aware of that?

i want to, and what just briefly say before i make my introduction, this election is about three things. this is really simple, folks. this is about three things. it is about education. do you know that here in pennsylvania -- here in pennsylvania, we have a constitutional promise that every child will receive a thorough and sufficient education? we need to make sure that we follow through on that promise by fully and fairly funding our schools. now, here's -- here is the deal. we are in philadelphia right now. that is not just true in philadelphia. that is true in york county. it is true in elk county. it is true in erie. it is true everywhere. we need to make sure we follow

through on that promise. second, this election is about jobs. we used to be at the top -- we used to be at the top of the list in job creation. we were ninth. then we were 47th, and now we are 50th in terms of job creation. that is right. 50th. some of you have studied geography. there are only 50 states in the united states. we are 50th. we can do a better job, and a few jobs we are creating are not family-sustaining jobs, so we need to do better in pennsylvania. we should do better, and we can do better. so education. this election is about education. this election is about jobs. and third, it is about fairness paid now, again, a history lesson. the commonwealth of pennsylvania penn.unded by william william penn founded this commonwealth on the principle of inclusion, inclusion. we need to return to his idea that pennsylvania is open for

business for everybody. everybody. the favored few cronies. everybody, so if we want this election to actually deliver on the promise of those three things, education, jobs, and fairness, here is what we have got to do. that is right. tuesday, we have to vote. now, if you went -- want schools that are fully and fairly funded, you will have to vote. that actuallytate creates good jobs, is a magnet for entrepreneurs who are going to come here and create those good jobs, we have got to vote on tuesday. and if we want a return to penn's promise of inclusion and fairness, we have got to vote on tuesday, right? ok. now, here is the introduction for the person you are actually here to see.

i knew that would get an applause. there is -- thank you. is that you, mom? i have got you. all right. here is the deal. there is no way -- there is no one in the world and certainly no one in this entry through understands the power of education, there is no one in the world who better understands the power of good jobs, there is no one in the world who understands the power of fairness, and there is no one else in the world who understands the power of the the president of the united states of america, barack obama. applause]d ♪

♪ philly?, [cheers and applause] hello! give it up for your next governor, tom wolf. [cheers and applause] we have also got one of the best senators in the country, bob casey, and your congressman. nutter, andmichael

your next lieutenant governor, mike. we have got three outstanding congressional candidates here today who deserve your vote, so i want you guys to pay attention. you have to go all of the way down the ballot. a doctor who is going to be a great member of congress, served this country with the marines in iraq. we have got kevin, who served as an army ranger in iraq and afghanistan. hasave gotten renton, who lived the american dream as the first in his family to go to college. all three of them. they are young. they are sharp. they are hard-working. they are ready to fight for you if you send them to washington. make sure you vote for them. and we have got all of you.

it is a good-looking crowd right here. if you have got a seat -- feel free. up, yes?to stand all right. that is good, because i am going to try to get you out of your seats, because we have got some work to do. because two days from now, you get to choose your future. came to this rally, i suspect you already know there is an election, and you are planning to vote. there was you thought a basketball game here, and that is not the case. so i need all of you to go grab your friends, grab your classmates, talk to your coworkers, knock on some doors, make some phone calls, check out

our website. i love you also, but i need you to vote. to iwllvote.com, find out where your voting place is, and take your friends and neighbors to the polls, and when you do, make sure they vote for tom wolf. let me tell you why. let me tell you why. worst of all, tom is just a nice guy. you can't tell. he is a sincere person. he is not a professional politician. he is somebody who knows how to create jobs, no thought to start a business, knows how to serve the public. he is in it for the right reasons. you know he is going to do a also, i need everybody to recognize the moment we are in. this country has made real progress since the worst economic crisis of our lifetime.

you think about where we were when i came into office. the economy was in freefall, the auto industry was about to , housing prices were collapsing, the financial system in chaos, our unemployment rate over the 10%, and now past 4.5 years, america's businesses have created more than 10 million new jobs. months, ourt six economy has grown at the fastest pace in more than a decade. there is almost no economic measure where we are not doing better. thaneficit is cut by more half. energy production up. high school graduation rates up. college attendance rates up. clean energy we have doubled.

slowed,missions we have so we have made progress on every item, but what we also know, the reason we are here is because we have got so much more work to do. not everybody has felt growth in the economy. you know right here in unfortunatelyand because we have had a governor who does not always work with us, pennsylvania ranked second to last in the country in job growth. second to last. you do not want to be second to last. you havethe next week, got a chance to change that. you can choose a governor who does not put political ideology first. he puts you first. and that is the kind of governor you want. and tom understands the economy as a successful businessman.

tom helped grow his family's company into the largest supplier of kitchen cabinets in the united states. now, there are a lot of kitchen cabinets in the united states, so i am just saying. kitchenk about how many cabinets there are. if you are the largest, that is a lot of kitchen cabinets. businesshe left that and served as your secretary of revenue, then in 2009, he was getting ready to run for governor, but he got a phone call, and the company he had spent 25 years growing, a left three years earlier was facing a hard time with a recession, so like other businesses in the country, it was on the brink of vacancy, and tom could have decided, that is not my problem anymore -- on the brink of bankruptcy. so he put his future on hold, brought the company back,

starting to source cabinets made in america to compete with chinese imports, making sure his workers earned good benefits and good wages. of his more than 20% profits back to his employees because tom believes if you work hard, then everybody in the company should share in it, not just those at the top but the workers who are actually doing the work. so tom just does not talk the talk. talk is cheap. he walks the walk. he is walking that walk. don knows how to create jobs here in pennsylvania. he has done it, and now he is ifning because he believes you work hard in this state, if you work hard in this country, you should share in the country's success, and tom has proven that when the going gets

tough, he has got your back. that is what this election is all about. when you step in the voting booth, you are making a choice not just about party, not just about candidates. choice aboutg a two different visions of america, and you have got to ask yourself, who is going to be fighting for you? who is going to be on your side? who cares about the single mom? who cares about the student who may be the first in their family to go to college? who is going to fight for you? tom wolf. that is a good answer. you're paying attention. now, listen. listen. i want to say this. you know, republicans are patriots too. families, they want what is best for the country, but in connecticut, i was trying to explain, you know, there are a lot of people in my family who i really love, but i

would not put them in charge. you know? because they have got bad ideas. right? so i am not saying there is anything wrong with public and as sort of as americans. i am just saying they have got bad ideas. you know, they keep on offering -- they keep on offering a theory of the economy that you get more tax breaks to folks at the top, you cut investments in things like education, you loosen up regulations on the big banks, the polluters, the credit card companies, you cut the safety net for folks who have fallen on hard times, and somehow everybody's going to get better off. here is the thing. you know, i guess if we had not ,ried that for 10 years

resulting in ultimate disaster, maybe they would have an argument, but we did try it. it didn't work. we cannot go back to that. we have to go forward with tom wolf. tom has a different vision for what this country should look like, and it is rooted in that core belief in america, the notion that prosperity does not trickle down from the top. derives from a thriving middle class and folks working their way up into the middle class, and when everybody is doing well, then the entire country does well. that is his understanding of how the economy once. pennsylvaniabuild 's economy from the middle class up, and he is not ideological about it. here is the thing you know about tom. if the idea ise republican or democrat as long as the idea works.

he is a practical person who just wants to make it work for the people of pennsylvania. know, for example, that education is a key, not just to but also forth personal advancement in the modern economy. he is not going to run on an forda of slashing budgets schools or laying off thousands of teachers. he knows teachers matter. he knows you should support teachers, not run down teachers, that we should respect teachers, and teach them as the professionals they are. he knows we should invest in our kids and early childhood education and make college a reality for more young people and make it more affordable. that is tom's plan for pennsylvania. tom believes that in a democracy like ours, elected officials serve the public, not the other way around, so he is not running

to serve special interests or the status low. the waynning to change business is done in harrisburg. he believes that nobody who works full-time in this country should have to raise a family in poverty. tom -- , had one republican governor recently who said the minimum wage serves no purpose. you are not going to hear tom say that because he knows the difference a little bit of money can make for that hard-working mom or dad who is trying to make ends meet and save maybe for llege education, pay a few bills. that is why tom is wanting to give pennsylvania a raise. tom believes that america is stronger when women are full and equal participants in the economy.

it is bad enough that we have got republicans in congress who voted no on a fair pay law. had one republican who is running for national office say you could argue the money is more important for men. he said that. i know he did not talk to michelle when he said that. i know he did not talk to you either, did he? if we are going to strengthen the middle class for the 21st century, we need leaders who understand the 21st century and understand that women are in the workforce and understand that women are increasingly breadwinners in their family and understand that they should be able to get paid the same as men for doing the same job, and while we are at it, we should make sure that women have control of their health care choices, not some politician.

you know, it is funny. when you ask republicans about climate change, they say, i am not a scientist. that is what they say. but when you ask them about a woman's right to make a health care decision, they all act like they are docked others. i want women to make those decisions. i mean, "mad men" is a good show, but we do not want that show in harrisburg. because when women succeed, america succeeds, and i want malia and sasha to have the same opportunity. that should be common sense. so look. here is the bottom line. the biggest corporations, they do not need another champion. the wealthiest americans do not need another champion.

they are doing just fine. but you know what is in need of whoampion is somebody understands opportunity for all is what american is all about. opportunity for all is what pennsylvania is about. and that is what tom believes, but listen. you all have to vote. that is what this comes down to. you have got to vote. know, i was talking to one of my staff members, and we were just going through the numbers, and the number of eligible voters who vote typically in a 30's.m is like in the i mean, ukraine just went through an election, and they have got a war going on, and they had about a 60% turnout. there is no excuse for us to

just give away our power. if you wonder why things do not happen, if you wonder why sometimes elected officials do not seem responsive it is because so many of us stay-at-home. the know i am preaching to choir, but i am hoping you then take this message to folks who are not planning to vote. if you believe that we do not need to give millionaires giveer tax break, maybe tax breaks to families who are really struggling, you have got to vote for it. if you believe that our kids should have the best schools, then you have got to vote for it. should make that we it easier for young people to go to college without adding up the tens or thousands, you have got to vote for it. if you believe that an honest day's work deserves an honest days pay, you have got to vote

for it. you have got to vote. your got to vote. vote. you have got to vote. this is straightforward. i have got a simple message. we have got to vote. , democrats lost. vote. vote. vote. vote. vote. [crowd chanting, "vote, vote, vote!"] can i just say, it took forever to cut those letters out.

[chuckles] years ago, the democrats lost the governor's rate by 20 votes. 20 votes. 20. that was your cousin pookie not voting. likewas jim, who was drinking beer and setting up his fantasy football for next week, and he didn't vote. that is what happened. 20 votes could decide whether millions of hard-working pennsylvanians get the raise they deserve. votes could decide whether teachers get the support they need and whether our kids get a fair shot. 20 votes. your vote matters. coursedes the pennsylvania will take, so i am not just asking you to vote, because i know all of you are going to vote. you have got to get involved. there are organizers here.

as you are going out, you should try to hook up with them and talk to them about volunteering. a.com.voteforp make some phone calls. knock on some doors. grab people you know. the election is too important to leave it to somebody else. up to you, and you make a difference. listen. the hardest thing in politics is changing taste of her and status quo, and for the young people here especially, i want to emphasize this. sometimes it seems like folks in power care more about power than they do about you. i know that, and you are fed information every day that says nothing is changing, and everything is terrible, and when we do make progress, you don't hear about that. ye hear about some conflict or some phony controversy, and over time, you get cynical, and you

think, you know what? what i do doesn't make a difference, so you do not get involved, and sometimes you do not even bother to vote, and i am just here to say, especially to the young people, do not buy that. do not buy that. because despite the cynics, america is making progress. this country always makes progress despite unyielding issues. there are workers who did not have a job before. there are families who have health insurance who did not happen before. there are students who going -- who are going to college who could not afford before. there are troops home from iraq and afghanistan with their families who were not home before. cynicism is sometimes passed off as wisdom. there is nothing wise about it. cynicism did not put a man on the moon. cynicism did not start a business or cure a disease or

fueled a young minds. cynicism is a choice, and hope is a better choice. hope is what gave young people the courage to march for civil rights and voting rights and workers rights and women's rights and immigrants rights and gay rights, and hope is what built this country. the belief that there are better days ahead. we canve that together build up our middle class, that we can pass down something better for our kids. that is what built pennsylvania. that is what built america, a belief that america's best days are still ahead. you have got to believe it, and you have got to act on it. you have got to vote, and you have got to vote for tom wolf, and when you do, i promise you a better pennsylvania and a better future for this country.

god bless america. ♪ ♪

[captions copyright national cable satellite corp. 2014] [captioning performed by the national captioning institute, which is responsible for its caption content and accuracy. visit ncicap.org] ♪ ♪

♪ >> this is expected to be president obama's last campaign stop before election day, which is just two days away. when asked tuesday night at 8:00 p.m. eastern to see who wins,

loses, and which party will control congress. and we want to hear from you on the results by phone, twitter, and at facebook.com/c-span. now, an update on voter enthusiasm from this morning's "washington journal." midterm momentum and this story from "the wall street journal." overstate voter enthusiasm, we want to bring in the reporter who wrote that story to talk about the issue of voter enthusiasm. you, heading into tuesday, which group of voters are more enthusiastic? >> if you look at people who are more enthusiastic come a these are people like men over the age of 50, tea party supporters, senior citizens across the board. that is particularly interesting because these are groups that skew republican. excited republicans are

or giddy over the fact that they have an enthusiasm advantage. host: is it a clear sign of victory? guest: that is the issue, for years pollsters thought the most reliable indicator was voter enthusiasm during it was considered a proxy for whether your guys would vote. in the wake of the 2012 elections, pollsters are starting to think how reliable a measure that is. it turns out you don't want to overstate it. host: why not? thedo you interest uninterested to make up for the gap? when pollsters measure voter enthusiasm they ask questions like, how interested are you in voting and for some people the answer may be, not that interested, but because i already made up my mind a month ago. interested, 50-50

and then you don't show up enthusiastic. host: are democrats relying on those voters on tuesday? guest: the interesting thing is people who say i am lukewarm tend to skew more democratic, but people like younger voters and hispanics for example. a midtermwe had election in 2010, groups like hispanics and young people showed up as not that interested, but what happened was the electorate ended up expanding, not contracting. more hispanic people voted, more latino people voted than was expected. that is the hope for democrats, people who are not that enthusiastic might turn out and democrats are putting a lot of energy in getting those people to vote. host: i want you to comment on

the key quote from your piece in the "the wall street journal." i learned unenthusiastic voters count as much as enthusiastic once. guest: that is probably from mitt romney's pollster in two dozen 12, that was one of the things he learned. back then a lot of republicans thought mitt romney would win, you may remember karl rove getting very excited on election night saying president obama can not have one and they learned the hard way. you didn't have to be super enthusiastic to sign the ballot form. in the october 30 >> tonight on c-span, q&a with author harold holzer.

that is followed by british prime minister david cameron taking questions from members of the house of commons. followed by kentucky senator rand paul. later, president obama campaigning with tom wolfe, the democratic candidate in pennsylvania's race for governor. ♪ >> this week on q&a, our guest is harold holzer, author of lincoln and the power of the press: the war for public opinion." his book examines lincolns relationships with the press, both as a reader and a master of way.otential first harold holzer is one of the nation's leading authorities on lincoln and the civil war. holzer, another lincoln