-- if you have got them, you say, i'd like to talk to you >> what are they going to say? my wife is waiting for me. but this is something storytelling can do. we backed a guy about daniel goldstein. not a political guy, not an expert on property rights. probably a liberal. but they government bureaucrats were teaming up with political crony businessman to seize his property in brooklyn via eminent domain abuse to give it to developers to build a basketball arena. unbelievable story. so he was the perfect hero. he was not the only one in the fight, but he was authentic. not a political type. he is an everyman. it works for the same reason that letters to the editor are more effective than editorials. we get irritated by editorials. because they are written by some left wing blowhard every time.

unless it is "the wall street journal," every editorial is sending that makes us pull her hair out. but letters to the editor are far more widely read than the editorials they are short, to the point. more importantly, they are written by somebody like you. that makes for a great hero. so we backed this film, which went on to be shortlisted for an academy award nomination in the best documentary category. a film about property rights and individual liberty. do you want to see the trailer? good answer. it is the next clip. you have no choice. [video clip] ♪ >> the new jersey nets may soon be the brooklyn nets. he will move the nets into a proposed arena complex right in

the heart of brooklyn. there are those raising serious objections about the loss of homes and businesses to make way for this arena. >> my building is right here, under the arena. i moved into the neighborhood because i wanted to live in it for a long time and raise a family. if you cannot fight for your community and your home and your neighborhood, you are really not going to fight for anything. nets are going to get the to brooklyn, if it is the last thing i do. [applause] >> somewhat of a david versus goliath situation. wins sometimes. >> this is a land grab. >> we don't want to go. >> their homes are being taken by force. abuse of imminent domain. >> you should stay home. you shouldn't go anywhere. >> it is wrong to take people's houses.

compromised the negotiations. >> this is brooklyn's future. we deserve it. >> did i imagine i would be doing this? no. we are both obsessed with it. >> they want to take your tax dollars for the basketball arena. >> to bring more employment into brooklyn. >> that is why this fight is our times. withave a community at war itself, and no adults in the world -- room. >> nobody is going to remember how long it took. there are only going to look and see that it was done. >> there is one apartment that remains in that building. >> they had cops on every rooftop. they are terrified. >> my wife and i met as activists. we want to teach our child to stand up for one's principles.

we are proud of what we have done, the six-year-long fight this community waged against the product. -- project. [applause] >> you notice what the film didn't say -- this is an important story about property rights. it didn't say the constitution. , the constitution. i value the constitution. you value the constitution. but you need to use appropriate bait for what you're trying to catch. if you are trying to get a political people interested in something, you have to use more relatable characters, make it interesting and exciting. you have to go after them. with things that will appeal to them. you cannot use things that would appeal to us and say it is about property rights or the constitution. if you make something that is overtly conservative, it is only going to be viewed by a conservative audience. if you make something libertarian, it will only be viewed by libertarian audience.

if you want to go after low information voters or undecideds , you have to use things that don't seem like they are necessarily coming from an obvious point of view. for conservatives, it is tough to grasp that. it is rare for us to have anything in pop culture that has our police. we want to put it all out on the table. this is our one chance to get our beliefs in but if you make it too political, you'll alienate the audience that matters most. as i said, the film was shortlisted for an academy award nomination in the best documentary category by the motion picture association. not exactly a conservative bastion. not exactly the last best hope for freedom in america. and it was used by elected officials. the state of virginia had property rights legislation being debated by the legislature , on the ballot to enshrine in the constitution property rights, and they requested a

screening at the capital. get peopleat way to to appreciate the message you are trying to convey another key , characteristic is to have an underdog. someone -- americans love underdogs. more than anything we want to , support the little guy. when you think of business leaders, in today's politics the little guys. they face regulators, taxes. they face awful government bureaucracies. when you think about underdogs in america, we think of somebody like that. but to the average person, do they see steve forbes as an underdog? no. not so much. even though you and i know big business leaders have everything going against them. that is, the ones who aren't in bed with government. the average person doesn't see it that way. they don't see big business leaders as the underdog. so when we want to support a

film that celebrated entrepreneurship and what makes america great, the filmmakers found the ultimate underdog to tell the story of. we backed this film called dog days about food cart entrepreneurs in washington, d.c. aroundsaw, when you walk d.c. there's a lot of food cart vendors. they all have the same crummy selection of foods. that is no accident. all of these food cart vendors store their food carts at the same local businesses. if they don't buy their supplies they jack up their rent. , as a result, they got pretty much the same products. however, this guy lost his job but had an idea. a great business idea. what if i make high-end food that i could sell to the food cart vendors, that they could sell to people?

that way instead of being only able to offer crummy hot dogs, they could sell high-end food. that's a great idea. he found one vendor to team up ath, a single mother and refugee from era trail. if there has ever been an underdog, it is a single mother refugee from africa. so they have a brilliant business model with more opportunity for food and growing customers. who could be against that? local government regulators. naturally. who stopped issuing permits to new food cart entrepreneurs. even as people -- i bet you they retire and close up food carts. they don't even issue permits for those spots. every year, there are less carts available. if you are a guy trying to provide products, that could hurt business quite a bit. we supported this film called "dog days." here is the trailer.

[video clip] ♪ >> i've been doing this business almost 20 years. sometimes i don't have money to pay for the rent. >> i got fired from my last job. so i got a decision to make. do i try to start a business? almost every vendor sells the same thing. why is that? >> if we can sell different food we could make more money. >> the vendors are living in fear. >> part of it is the fear of doing something big. but i think i could do it. >> i've never started a business. i've never worked in the food operations.

>> she was the first one to take a risk on me. >> this is really hard. this is probably $5,000. >> the american dream is a freedom. >> i came to this country with a suitcase and passport. >> i never saw anyone work as hard. >> sold out. >> your job has the ability to define you. >> i always say it is going to be better every day. >> somehow we want to see some glimmer of hope. i hope it is the same glimmer of hope i see. >> that film was already released. if you would like to see it, all our films are listed on mpi.org. you good rent it on netflix,

amazon itunes. .another powerful tale you can see it is not a film , that hits it on the nose that says this is about politics. this is about changing local bureaucracy. no. who could be against these guys? why wouldn't we want to let them have their own business. that is how you preach people. telling everyday stories. then backing up with facts and saying this is not anecdotal. , there are plenty of entrepreneurs around the country being blocked by regulators. that's a you reach people. first through the heart then the mind. now, my favorite way personally to reach people is humor. it is satire. when you argue someone, they dig in their heels. like chemicals are released from their brains. they put up barriers. i don't want to listen to you. humor is the magical mixture that could break through various. anybody here watch "the daily of those?olbert, any

do those guys share our beliefs? no. but why do watch them anyway? why? because it is funny. if somebody came up to you and said, would you like to watch a show hosted by a guy who will savage year -- your beliefs -- why would i want to watch that? but if it is so funny, you will anyway. that's the power of humor. if you worry about liberalism affecting the culture, johnston word is one of the prime ones to worry about. he has higher ratings than the cbs evening news. for many young people, he is their primary source of news. that is powerful. we complain about mainstream stewart, hisn ratings are only going up. they are incredibly powerful. humor is the tool that cuts through everything and gets that belief through.

a couple years ago one of our supporters came to us. i want you to find a freedom-oriented john stewart. we have been cultivating a small contrary of funny folks who are improv comedians and stand up comedians. we're working with a couple of them to do some things like john stewart that will be launching soon. meanwhile, we backed a couple projects that used humor as the focal point even when discussing serious topics. a filmrite example was about the waste, fraud, and abuse of the united nations. if it were truly accurate and thorough it would be a 10 volume dvd series. we would still be in the second intermission right now. instead the filmmaker found a way to keep it under two hours. it played in theaters nationwide -- normally ifto we get reviewed by the new york times or l.a. times, what do they say good or bad things? , horrible things.

they savage us. what do we say? you know you are flying over the target when you are getting shot at. so effective and used humor to break down the barriers so well, that this was praised by nearly every country -- paper in the country. the new york times, l.a. times washington post praised this , film. which allowed me to be a glorious hypocrite and say, even the "new york times" recognized this film. when is the last time those pages printed any words that were negative about the u.n.? not too often. from that point alone it was pretty effective. here is the trailer. i think you will enjoy it. [video clip]

>> hello? nobody here. >> i'm not sure when i realized that the u.n. was a joke. >> we spend millions of dollars to fund the united nations expecting it to solve the world 's problems. does it? paid to do nothing. he said, enjoy the beach. have beer. >> i saw you at the club last night. >> they are supposed to sound the alarm went suppose it nuclear activity was discovered. >> iran was proliferating and they were not able to do anything about it.

>> are you building nuclear weapons? >> the definition of terrorism is a difficult thing. >> i brought the webster dictionary. we actually have a definition right here. >> that is webster's. >> great news. i found a definition of terrorism in the dictionary. >> thank you. sudan was honored. to be the vice president of the general assembly. fantastic. the whole genocide didn't get in the way. >> our country is perfect. >> i'll take you on a journey around the world. >> working hard, or hardly working? >> people behind the curtains and expose the secrets of the u.n. >> hello? >> and maybe make a few friends along the way -- or not. >> the film is a couple of years old.

with inflation, that's over $10 million today. [applause] examples ofreat humor is with the youtube tv show called econ pop. it is amazing how viewership has changed with generations. young people today, most of them don't own a television. if they do on it, it is just to plug-in the apple tv box or whatever streaming device they have. these guys watch all their content where? on the computer. on the tablet. on their phone. it is the democratization of distribution. if you have interesting content, you don't need to go through nbc, hbo, amc. if it is good content, you could get people online. or in any one of these other distribution platforms.

it is exciting. young people watch all of the network shows on hulu.com. good nbc show is the same thing as a good youtube show. there was a survey done. they asked young people as they were familiar with mainstream celebrities and youtube celebrities. i had only heard of two of the youtube people. i thought, i watch youtube. i have only heard of two people. young people knew half of the youtube people and only a few of the hollywood stars. if you have good content, we could put it on youtube. the recurring show we are doing that you can subscribe to called eecon pop. it discusses the economic themes of pop-culture movies and tv shows. it brings people in searching for "house of cards" or "ghostbusters." we bring them in just from that.

but then we educate them. and you have companion podcast. anyone familiar with podcasts? wonderful. i really am in silicon valley. podcasts are wonderful short form radio shows. they are tremendously popular. after people watch the episodes on you tube, if they want more information they could download the podcast. i will show you a brief clip from my favorite episode of what i think is one of the most important movies of my lifetime. of course, i'm talking about "ghostbusters." "eryone remember ghostbusters?" and who remembers, who was the villain in "ghostbusters?" the epa.

the government agency. the epa regulator keeps harassing them and forces them to shut down the machine where they have been storing ghosts , causing all kinds of chaos reigned supreme. brings on the marshmallow man. only a big government regulator could cause a problem that big. and it features great lines about being small business owners. he says, you don't know what it is like out there. they expect results. [laughter] great story about entrepreneurship. here is kind of how the host of the show interjects himself in a little bit in the movie. here's the intro. [video clip] >> good evening. listen, we are in a lot of trouble with the epa.

if you stick around, we have to fill out a lot of interdimensional commerce forms. if you could relocate to new jersey or maybe canada, you would be doing us a solid. >> thanks. >> are you a god? >> half on my mother's side. we are not very religious about it. we really only go once or twice a year on holidays. >> then - [screams] ♪ >> that is the opening bit they do. they discuss the actual economic themes of the show. it is a great entry-level way

without saying i would love to talk to you about economics and , they are falling asleep. another great humor is satire. film, we made a film based on the writings of a socialist. kurt vonnegut, who was in antiauthoritarian socialist, who wrote a wonderful short story ergeron,"arrison b taking place in the year 2081 where government has finally made everyone equal thanks to the work of the handicapper general. beautiful people wear mask. strong people wear weights. smart people were devices in their ears to distract them. it is a wonderful story poking fun at big government egalitarianism. wouldn't you know it, our film adaptation is in 17,000 classrooms. normally if you told public school teachers, i have got a

great story making fun of big government, would you like to show it to your kids? what do they say? let's call the cops. get this guy out of here. but if you do it in storytelling storybase it off of a they often use in class anyway, and if you don't make the politics too obvious, you can have a lot of success. kids aremillion watching the short film in their classrooms. i'll show you the trailer for this one. ♪ [video clip] ♪ >> i think that was a pretty dance she just did. that dance, i bet it was nice.

you must be tired. why don't you rest your handicaps on the pillows? you are always so worn out. ♪ >> i'm a fugitive.

i'm an abomination. i'm an exception. ♪ >> they hope to destroy any trace of the extraordinary that is out of their reach. >> what was it this time? >> loud. same as last time. >> that film is being viewed by 17,000 kids -- i'm sorry,

classrooms every year. with the class size, that is about 17,000 kids with the statistics. no, something like 1.5 million. you may be wondering. all of these online videos -- -- e theatrics >> what is different at this point? >> there is a question. i'm subjecting you first two michael moore and then that. i will never be invited back. my favorite is a film we did called "the cartel, which was more political, but more for elected officials than a general audience. it was about the waste, fraud, and abuse in the new jersey education system. as you saw in that promo video, here's chris christie talking about it. >> it helps mold for me the final outlines of what i wanted

to do if i were lucky enough to become governor. -- sisie's a saintly uccintly lays out what is going on in the new jersey education system. it does not only informative and has helped me, but is brilliant entertaining on top of it. >> that is exactly it. we live in a world where elected officials don't read policy papers. they don't even read the laws they sign. withou can get people stories. stories dramatically change how we frame the debate. he who frames the debate wins the battle. normally education reform is whoed as tea party nuts don't want to pay taxes against teachers, the most noble of

society. but instead when we discuss the poor kids who just want a better education it becomes students versus union thugs. that is a battle we could win, similarly with fracking. it is viewed as evil energy companies versus environmentalists with no political agenda who only care about the plants and the trees and the animals. but if you tell the stories of farmers in new york who are being taxed off of their property because of crazy property taxes, but there's a moratorium on fracking versus governmental radicals who do not care about the environment, but want to advance their politics, that is a debate we could win. for everyone, integrate heroes into talking points. do not just lead with statistics and facts and put people to sleep. share the stories. tell them about the public policy you know of. mpi, we love to partner with organizations to do q&a and screen films.

when you're looking to find examples of people to use, maybe your local organizations know people. maybe these think tanks, op-ed's. written by people who are entrepreneurs being taxed out of their business. these are the stories that are there. they desperately need to be told. it is up to us to tell them. that is exactly the point i want to make clear. the facts are important. never abandon them. but lead with the story. lead with emotion. supplement it with facts. you will be far more effective at conveying beliefs. thank you very much for having me. [applause] >> excellent job. i forgot to mention this is being videotaped by c-span. so we will give you more information as to when it might appear on tv. >> any questions? i have two more fun clips.

questions are interesting, i'm sure. >> we have a couple of ushers walking around with index cards. if you could write down your questions. please write legibly, if you can. that will increase the odds. >> want to see a clip meanwhile? good idea. i have got two other clips. i will show the other one at the end. this film is in production right now, telling the story of americans impacted by bad government policy. what happens when institutions fail? it profiles americans in alligator, mississippi, which is a real town, youngstown, ohio, and stockton, california, the largest city to go bankrupt. it is what happens to everyday americans when pension reforms

bankrupt their town. here's the trailer. [video clip] >> the neighborhood i grew up with, which was once beautiful, is a ghetto now. weeds are growing over everything. the houses are in decay. businesses are closing all the time. seems like poverty is like a mean disease. it kind of slowly creeps and consumes. it is just spreading. >> one of the main struggles in our city is violence, drug addiction. there's a strong depression in the city. one of the first cities in the united states to be a bankrupt city. >> over the course of the last 50 years, we have developed classes that are different from anything we have had before. it is a cultural divide much more important than economic divide. and once the tipping point has been passed, all things in this country collapse.

>> in every great empire to arrive, there was a peak, and a fall. right now we are falling behind, because we are not taking the necessary steps to make sure our kids are learning like they are supposed to. >> the cure is not another social program. what our society needs to work is for us to be more human and more deeply engaged with one another. so we become the architects of our communities. the architects of our future. >> change starts with us. if we can affect a whole city, we can affect the community, the city, the world. ♪ >> that is the first film we are doing a social action campaign

for. some questions? >> the first question. what could we do to support mpi? >> i am the vice president of development, so i'm legally required to say we are a nonprofit organization. if you care about advancing your beliefs, i am biased, but i think the most effective way to do it is pop culture. there is a massive imbalance in this arena relative to any other fights. if you talk about activism, policy organizations, the left has got think tanks. the right has think tanks. look at pop culture -- they have michael moore and steven spielberg. have got jeff school. george soros. then there is us. it is a big imbalance. aside from supporting us in -- and your donations are

tax-deductible -- if you know talented filmmakers, our goal is to support and cultivate an army of freedom oriented filmmakers at all levels. we take kids in college who share our beliefs and have talent and place them on major production companies to jump start their career. we find people and help them start a production company. a business where they can do this kind of thing for a living. annie talented filmmaker, we want to find them and work with them. those are the biggest ways. for your individual selves, using storytelling to advance your beliefs on a personal level is the way to do it. our website is mpi.org. i will be around after. we would love any support. thank you for that question. >> next question -- do you have cy projects to counter common ore? >> i will say, we got have anything immediately in the pipeline on common core. i feel the same way most people do here on common core and

federalism, and states controlling education more so than the federal government. we got have anything at the moment on common core. one education reform we have got in the pipeline that i'm really excited about is a narrated film -- narrative film, not a documentary, called "virginia." anyone familiar with virginia ford? a poor african-american woman in d.c. not political. but she wanted better schools for her kids. she became political. she became a crusader and launched a massive campaign to an act under george w. bush the tc opportunity scholarship program. we are trying to get queen latifah or someone similar to play her. we have a pretty big grants to get the film started. if you can bring people in with the actress, or the story, while they are there they can see it for people is like in inner cities, and who is on the right side of helping these

kids, and who is on the side of making union thugs wealthier. ing currently on common core. obviously we are against it. just so we're clear on that. [laughter] >> are you working on any projects dealing with islam? >> we really stick with fiscal-oriented staff, entrepreneurship, individualism, things like that. we haven't really ventured into any social stuff or too much foreign policy things. so nothing on islam currently. >> any thoughts on why so many wealthy entrepreneurs are liberal? >> well, i don't know. in silicon valley, the kind of -- they kind of our. but in most places, i don't know if entrepreneurs are necessarily liberal. businessmene many

become cronies of government. you see people make the thomas edison turn where they enter as they becomes and political and close the door behind them. you saw that with uber. six months ago we were cheering them as a great underdog, but now they totally made the turn to be a political entrepreneur. after they go into cities, they start to cut deals with local government. can't afford to adhere to the regulations, but who cannot afford to adhere to them? uber's main competitors -- lyft and sidecar. a lot of entrepreneurs may start out with one political belief, but they are really in it for their business, first and foremost. which i don't fault them for. but i don't like the idea of using government to advance your business. we are building a little advisory panel for some silicon valley entrepreneurs. they see firsthand, they are

seeing the dangers of local government regulators, and how they are standing in the way of innovation. it is an interesting time in history. thean make it clear that folks are on the wrong side. you might be scared of the republican candidate because of their beliefs, but if you want to expand the business we want to create the environment where your business can be advanced. it is an interesting time. >> where would i actually go to find and watch the movie? >> sure. empi.org has all of our films and most of our videos. after you clicked on each film, it says, go here to get it on amazon, go here for netflix, for itunes, youtube. very straightforward. on the same side as well, if you know someone interested in

filmmaking, they can fill out one application. related toon business. what does it take to get a movie into multiple theaters? >> this is an involved question. some films, you are able to sell distribution rights, and that will get you to a disturbing company, and they will sell it in theaters and get it in theaters. other times you see something where you will make a deal with the theaters individually or on pay themwhere you will to rent at the theater to screen your film. that's necessary if you want your film to be eligible for an academy award, they have to screen in certain markets. it also ensures your film gets reviewed. that's great if you want publicity for your film. people read about you and me and

then went and saw it, playing in manhattan. out,e idea is to get it press coverage can be bigger than the film itself. you also see, and we have seen pay the theater to show it, and rent out the theater, if you sell enough tickets the theater will keep it for another couple weeks without you paying for it, because they see there is an audience for it. -- youortant thing is don't even need to put it in theaters anymore. if michael is not to make money, but to get my ideas in front of people, theaters are a lot of work. people have to get out of their home, drive to the theater, get tickets, all that stuff. whereas we can make online and it goes viral online and you shared with people, and that is even more effective these days. we will probably never stop

doing theatrical stuff, at least anytime soon, but we do it more and more online. >> a two-part question here. how do you find the stories you want to tell, and finding the filmmakers who you want to tell those stories? >> the filmmakers, it is a lot of word-of-mouth. we are at a point where our film makers are inspiring more filmmakers, which is fun. one of our filmmakers, who is a really talented guy, we are lucky he is on our side, he was working for mtv and nickelodeon. but his real passion, he wanted to make videos about economics. so we helped him start his own production company, and he makes money and incredibly billion -- brilliant videos. one of his viewers got inspired and decided she wanted to be a filmmaker as well, so she made films having been inspired by him, makes pop music videos for

teenagers about economics. it is a big niche market. but she was reading so frequently, her friends were teasing her. she goes, that's it. i will make a love song. she made a video. her follow-up video is a pop music video about the dangers of inflationary monetary policy called "fast cash." and we are getting to the point where our film makers are inspiring other filmmakers. word-of-mouth is the biggest thing. >> would you consider working with any authors creating children's books to inspire the next generation? >> we love doing stuff for classroom use. we have actually done, i guess you could say two things similar to that. we had animators who worked for disney and dreamworks who are

passionate about the american revolution. we supported them making an of the bostonling tea party, with dogs as the americans and cats as the british. which shands -- sounds adorable. but studies show if you teach kids in relatable ways, it will help them later when they learn more about the american revolution. with that in mind, they learned about characters like spaniel adams and paul ruffere. it is a clever and effective way. another way we are doing for kids a little older -- anyone know your shift -- peter schiff? he and his brother wrote a book, and we are adapting that for classroom use with a series of short films conveying simple messages like, what causes inflation, what wrecks your economy, all these things. we love these.

>> this questioner wants to do a little role-playing. i'm talking to my neighbor about he tellsmmigration and me a story about the port 22-year-old working at the grocery store, who is illegal. now what? what story are you going to tell him? for me personally, immigration isn't one of the issues that gets me as fired up as other ones. one would not be the best -- i would not be the best one to convey a response. can pull upy you whatever you view as the most powerful ramifications of illegal immigration, which is much bigger for you guys. in florida, the most illegal immigration we get is some cubans coming over. it is hard not to support that. the way i view immigration is far different than you in california.

use whateverurely, characters you can use to show the negative ramifications on your lives. i'm sure. i apologize for not being able to get a bigger example. that is closer to home for you guys. a book?you written if not, why not? >> illiteracy is the main thing standing in my way. [laughter] but with some tutoring, i think i can get past monosyllabic words. i'm not a creative type. i lack creative ability. my job is everything unrelated to filmmaking. i do development, outreach, media stuff. the only thing i was ever approached for creatively was when we host our event each makers. bring in film every time the filmmakers come up, i think, -- when they come

up to me they say the same thing every time. he would be great for voiceover work. [laughter] the greatest backhanded confident you can get. so the second timeout i did voiceover work when i was in manhattan for two of our filmmakers, doing an animated short, and they needed somebody to voice a demon. i'm not making that up. they called me. so now i'm in danger of getting typecast. that is the closest i have got to anything creative. no book writing, unfortunately. >> the old one minor you got a , -- one-liner you got a great , face for radio. >> i did a radio pilot. >> what kind of budget do your projects typically have? >> all over the place. we will do youtube videos that cost as little as $6,000. multimillion.l be 2 million to $3 million. obviously, narrative films are more expensive than documentaries. feature length is more expensive than short films.

it is all over the place. "america lost" will probably cost for production somewhere between $500,000 and $1 million. your marketing budget needs to be as big if not bigger than the production budget. the marketing is key. as crazy as that sounds. what i love about the marketing if somebody sees an ad for , "america lost," it could be just as effective as a political ad. unlike the political ad, it's not just something that is forgotten as soon as the election is over. i view the advertising as a much more worthwhile investment when it's done for social action campaigns than a candidate. >> speaking of candidates, can you think of any good examples of candidates or political figures or leaders using humor and storytelling effectively?

>> californians, can any of you point to a great politician? jerry brown -- no, ronald reagan. exactly. obviously ronald reagan. that is the best example. remember when he thought the microphone was? governor reagan, what do you think about jimmy carter's charges? >> i think he should pay them. governor, you are accusing him of these mistakes. have you ever made a mistake? yes, i used to be a democrat. humor works. and our side fails to embrace it. humor is the second most powerful political tool. olbermann is the most powerful political tool. [laughter] moral outrage is the most powerful political tool. which reagan also employed -- there you go.

controlled anger is the most powerful political tool, but humor is the second most powerful political tool. >> this questioner says the -- i believe the breakdown of black families is the results of government policies. any thoughts on how you might tell a story to change that? >> it is called "america lost." a lot of the film discusses how bad government policies wrecked families. in stockton, california -- when all government institutions disappear. it can wreck families' lives. it is crazy. similarly in detroit today, they don't even offer police services in some areas. the biggest liberals in the world who want government services, even they realize we can't afford this. when you see other countries and act socialist health care systems, it starts out as the greatest health care ever, and

then they can't afford it and there is a waiting times. it's incredible. you go from offering big services to sedley offering terrible services you can't even afford anymore. you will see that in "virginia." >> is anyone else making films that celebrate freedom besides mpi? >> a lot of individual filmmakers out there do great films. not everybody works with us on every project. our goal is to build a movement, not an empire. we love seeing that. there's an organization called free to choose that has a classroom network. they distribute our content in classroom. there's another organization in california that does workshops for filmmakers. we are the only organization doing what we do. building and cultivating an army of filmmakers and creating online, theatrically released

content. and we partner with a lot of great organizations. with the institute for humane studies. we have been fortunate enough to partner with a lot of great organizations out there. >> did mpi have anything to do with the film "last man standing"? >> no. which one is that? that sounds familiar. >> [indiscernible] >> is tim allen, the tv series? should i be watching it? ok. i'll put it my netflix or tivo queue. we do a fun thing each year, the liberty in film awards, where we celebrate films that promote liberty and make fun of the films that denigrate liberty. one year, we also did the liberty tv awards. we could not do it every year

because there is not that many tv shows promoting liberty every year. how many times can you talk about "shark tank"? but if i had known somebody had nominated it, it could have one -- won. is that on abc? >> i haven't heard of it either. i will look for it. we talked about children's books. this is a question about a specific book. rush limbaugh's series. any interest in working with him? >> no. i love rush limbaugh. i'm so lame and old that i would tape record and listen to rush limbaugh when i came home from school. as a kid. if there were young people here today, they would be really confused because they don't know what tape-recording is. try convincing your apolitical friends you aren't coming from a conservative point of view when

you team up with rush limbaugh. people ask us why don't you work , with glenn beck? that would blow our cover. he has a different business model than us. he is selling red meat to tea party members. he's making a lot of money. i'm all for that. >> you said you had one more clip. let me do one more question. then we will wrap it up. are you familiar with the movie "unfair: exposing the irs"? if so, any thoughts on how effectively they told a story? >> i have never heard of it. i would love to know about it. similarly, if anybody knows of any great filmmakers or people who share our beliefs and want to be more active in filmmaking, i would love to talk to you. i would love to hear about that film. this last clip is not one of the ones we did. it's one of the ones are filmmakers have done. the guy i mentioned who worked at nickelodeon and mtv and wanted to make these kinds of videos.

as we say with john stewart, it that you ignore it is so liberal. his goal is to make it so funny that the liberals could not ignore it. that's exactly what salon said. it is a parody of 1980's action figure commercials called "kronies." [video clip] ♪ ♪ >> get ready for the all new kronies. help them battle against their small business rivals. >> they are stealing our customers with superior products. >> we will crush your margins with competition.

>> meet the extreme shape shifter. >> you don't want me, but you can't stop me. >> here come parts and labor. the mechanic and his scrappy junkyard dog. greasing the wheels of power. >> we are under competitive attack. >> raise the trade barriers. cracks a mystical -- >> a mystical profit. this wall street stacks the deck and rigs the game. >> i need a bailout. >> take to the skies. her armaments are a no-bid licensed overkill. >> she's powerful. she's wasteful. >> every team needs a leader. big g. the ultimate source of kronie power.

>> entering through the revolving doors on k street. >> find out more. collect them all. each sold separately. do not attempt to be a real kronie without sufficient political influence. and a legal staff. [applause] >> thank you so much for having me. i love coming to a place where against all odds, against all adversity, there are still people who are passionate about liberty. and they have such insufficient hearing that they will listen to me for an it is a true thrill hour. and inspiration to come out here to meet people fighting for our belief against such incredible odds. thank you for having me. if you would like to see our films or programs, our website

is mpi.org. thank you for having me. i appreciate it. [applause] [captions copyright national cable satellite corp. 2014] [captioning performed by the national captioning institute, which is responsible for its caption content and accuracy. visit ncicap.org] >> tonight on c-span two, book tv in prime time with authors and books on african-american leaders. first, tavis smiley looks at "death of a king, the real story of dr. martin luther king junior's final year," and then "stokely, a life," and cornell west examines "black prosthetic -- prophetic fire." tomorrow, the kiplinger

editorial director offers strategies preparing for 2014 federal taxes. after that, issues affecting , andge education programs what changes collegiate policymakers are aiming to make, such as a movement to unionize players. facebookphone calls, comments, and tweets. live saturday at 7:00 a.m. eastern on c-span. >> here are some featured programs you will find this holiday weekend on the c-span networks. saturday night at 8:00 p.m. eastern on c-span, supreme court justice elena kagan at princeton university. sunday evening at 8:00 on "q&a" fact checker author glenn kessler on his biggest pinocchios of 2014 awards. ," thek tv's "afterwords

long-standing battle of judicial activism -- supreme court activism and judicial restraint. and book critic jonathan yardley, who recently retired after 33 years with the "washington post." on the civil 3, war, historians and authors discuss president lincoln's 1864 reelection campaign. sunday afternoon at 4:00 on that america," a film chronicles the 84th infantry division during the battle of the bulge. find our complete schedule at www.c-span.org, and let us know what you think about the programs you are watching. call us, e-mail us at comments@www.c-span.org, or send us a tweet @cspan. use us on facebook, follow on twitter. >> "q&a" is 10 years old, and to mark a decade of compelling

conversations we are featuring one interview from each year of the series over the holiday season. here's one now ♪ guestsureek, jus is s.e. cupp. >> s.e. cupp could you tell us how you would describe what you do a