-- >> could be done and still be relatively successful. so i guess that is a way of sayinging, it's not my fault but truly it's bigger than that, it's about understanding it's all our fault because we are part of the consumerism that is happening right now. slides that i'll share with you if this works -- could somebody put up any slides, please?

ith this first picture is of t ai po harbor in hong kong when i was a child in the 1960's. and these are fisher people mostly haka. and they live on the boats. they ate on the boats. they fished from the boats and the children took care of each other and of course they through everything that was excessive into the ocean. so they are very low impact as far as into the environment. i was in that area for several years living in the area, so i really got a direct perspective on how people lived in a different way. also in the same area were a lot of fabric and garment factories. at the end of the processing of whatever it was there processing, the water with the dye stuff, all the water what we were doing, stone washing or

garment washing all that went directly into the river and into the ocean. so it's not a perfect system. but it gave me an understanding of what happens. now several years later, maybe 15 years later in the 1980's, hong kong became much more affluent and those areas -- this is the same area -- so much of the land was refilled. they claimed reclaimed land which is they bulldozed a mountain and those people were displaced obviously and they moveed into these areas. if you want to talk about per capita con sumples, of course, it went up. the children went to school. they were more into the system. but garment manufactures still went on. and this is where i was working and dealing with this. it went into places with china where the dye stuff still went

into the river. it went to places like bangladesh where they dye and the children were working on this. so the situation didn't get better, it just got moved. it just, the affluence goes up but our demands goes up. so it nufse whole production cycles to other place where is we are polluting. t's us that we are polluting because we're demanding this. >> how do leaders determine what we produce and if they're sustainable? and that as manufactures have to think about. and consumers values to think about. what is a way to market our products? if there's no demand there's nothing that can be made. it's ultimately us as consumer bus also responsible for their it reebok, aveda,

nike how it is that they tell you what you need. so go back to the source of raw material and i'm using aveda where we went back to the amazon, to brazil and to there -- where we worked with indigenous people to go back to growing indigenous plants so that we can have what we in the western world want which is cossmicts, hair color but from plants and organically is not easy. once when runner tapping game in, rubber growing and then synthetics became much more important. so that became -- they got displaced on that again. and then more land got clear cut for calt growing for hamburgers. so going back and working these people to reclaim some identity,

to grow back indigenous class takes education, takes patience, takes money and takes fortitude for us as manufactures and you can support that whole process if you get educated at who is doing this kind of work because ultimately it's not just for them. it's for us. you also want or gaining and healthy products to put in your body and to ingest inside your body. so it's a win-win for everybody. another one is to reveal the whole supply chain. sustainability. we talk about organic being the gold standard. i want to question that. organic is not maybe the gold standard. maybe you don't need it at all. maybe you don't need to have that second or third or fourth whatever it is you're buying. and if you do, what other options are there that because cotton is a very thirsty plant. it demands a lot of water. we grow a lot in keale --

california. where will they are saying we are having water problems. do we need cotton? can we used recycled wool? i've been working with some anufactures on recycle petro chemicals. water bo bottles to be sbheed clothing, yogurt cups. these are ways to look at the supply chain to get the foot prints. is it maybe organic may not be the gold standard. maybe we don't need it at all. and if we do what other option doss we have? what is the source of material. and another issue for manufactures as well as for us is packaging. and a lot of times now in california where i live a lot of places enacting the fact that

you cannot get a bag from the grocery store. you to bring your own back. you may think it's a small thing. my little store in my neighborhood, i asked them since this law just came into affect this year. they said how many bags have you saved? they said i'll be saving about a million and a half. if you get a bag from the store, they will sell you a paper bag for $1010 cents. can we do that without charging ourselves 10 cents. shipping and packing. is it better to buy local or organic? is it better to buy local and inorganic? buys it something better to something from peru. it makes a big difference. we can be aware of that as well as the manufactures can be more aware of it.

as a manufacture we think about that. but as consumers let's think about that too. consumerism is more really more. and that's something ve to to think about. what do we really need? there's a term that i read entitled and it's very interesting. hedonic adaptation. first we need whatever it is a day. and then we need well, that's not good enough. two and then we need one that's better afpblet then pretty soon we're replacing things just because we've been conditioned to think that new, bigger is better. we adapt it to. and the level of satisfaction is inner peace and happiness. that comes from inside. but the more stuff we get doesn't make us unhappier. it's temporary with the happiness. scombr and that way >> and that way we're going to

receive as consumerism. i said that was 2006. i was wrong. that was 2004. at that time it was probably 20,000 a year per capita g.d.p. there's a coca-cola and fanta sign. they talked to these people into putting up their signs. stores never had names before because they never knew anybody. but now -- now this came until and there's a whole level of demand for products that is really not necessary. now, we think what do we really need? >> we need water. now we think we need soft drinks. we need whatever it is that we need drinkingwise. and the body sp only asking for

water. so i just want to show this, what's happening with marketing. this is coca-cola's motto marketing at arm's reach of desire. in other words there has to be a coke for every person that they can buy within arm's reach. think about this this is the marketing concept that we are as manufactures perpetuating. it's up to you to think about do you want to buy that? and you the vote. you are the ones who decide what gets made because you have the dollars. so i was saying the first thing is reduce your consumption, reuse what you have, and the third is recycle. some with that, thank you. -- so with that, thank you. [applause] >> couple of points that i would like to pick up on. advertising.

advertising, we have 4850 shampoos in the super market, in the drugstore. do we really need that? he answer is no, we don't. i have a little place off the grid in argentina. i have two little solar panelsful we live on the property. you don't use any of this stuff. and guess what, you don't need it. you really don't need it. the other point i want to make is sustainability labeling which is something that's come up in political discussions is -- is would people change their behavior if there was sustainbility labeling on where come the ingredients from in a product?

the answer is yes. people don't want to use palm oil that's in oreos and girl scout cookies at the expense of a forest and the orangutan. so to get on the radical side of that boy cothing is one of them. the more they demand through the advertising, through the promotion of these products, the more production. the more production the more . traction almost all my clothes i get them consignment. most of the furniture in my house is on consignment or really, really old. so we don't have to buy new. there is nothing -- enough in the world that we can recycle, recycle, recycle. the other point they want to

make is i just want to share some really quick figures here because i want to get into ethical consumption. there'sy eric -- -- but luxury vs. necessity. in america we are luxury driven. and values. this gets into what our real values which they touched on in the last panel. e spend -- this is globally. we spend almost $18 billion on makeup. reproductive health care for all omen would be $12 billion. pet food $17. -- $17 million. malnutrition about the same. perfume $15 billion.

universal literalry we spend a little over $5 million. ocean cruises $15 billion. clean drinking water for all, under 10. $12 eam in europe, billion. immunizing every child less than $1 billion. and then you could do -- you could also look at this in relationship of what is the bequest value of forests and rivers. what is the intergenerational value. and there are some economics that are looking at that and it far outstrips what the value is of a tree taken the at this moment in time to make a reproduction out of mahogany of an antique so that somebody can buy it in north carolina. so those are the kinds of things. so now ethical consumption and what is that.

and what does that look like? you have been a pioneer in ecofashion. and sourcing at an organic level and promoting this and you've been very successful. lease tell us about your work. >> i like to speak irblely. it's sort of inherent on what i do. i'm not going to go too deep on the topics. i'm going to give you appear sound bite or taste on why i have committed my life and my passion to revolutionizing the fashion industry. first of all i'm a dot connector nd i came out of organi food industry. so when i start to learn about the interconnection between food and sishe, and i started looking at the connection and impacts and in the fashion and textile words, it became unbelievably

overwhelming to me that this was an industry that we could not ignore any longer. it started for me in cotton coming out with real food. when i learned that less than 3% s cotton but 25% of the most harmful insecticides are used on the cotton industry. it became clear that, you know, we had to look at a new paradigm for cot month. so in an ideal world no longer consume cotton but between bedding and bath and clothing, that's not very likely. so it's now about shifting the paradigm of cotton and looking something.ddress they have no idea when you pull the curtain back on the cot tane industry, you have all the chemicals but also have add for mall da hide and chlorine

bleaches. so when you listen to some of the earlier panels about a more sustainable solution and one that is a solution climate change that would be certified organic cotton. >> and know we have the other impacts. the global text tile industry uses about 10% of the world's carbon impact. over a trillion kilo watt hours a year are coming out of the industry. for production, finishing, you know, when you look at waret. when you look at bass. social standards and as well, as car bon footprint. we have to create a new fashion sthri. so we started with whole foods with my economy just to connect those dows. you don't have to give up style.

comfort. we leveraged the first one for target. so my mantra has been break every stigma of fashion. it's not about this or that. it's about this and that. so when we look at positive consumerism we have to look at good business and better product, ethical products. we have to vote with our dollars as consumers. and we no longer going to support the companies that are depleeth and destroying but they're actually building a better tomorrow. even the hotel strip and everyone here who travels you can see tim packet on text tiles in that industry and then using organic cotton over can make a significant difference. we are very big on collaboration and education and inspiration and innovation. these are ways that question shift the paradigm. so educating the media about why

organic and sustainable and ethical fashion matters is hugely important and a lot of pimenench this room and everyone on this planet relates to text tiles. on the planet on future generations so we have to think differently. you know, every product matters. >> and you know there is no compromise. .hat's the winning form it's about one plus one equals 11. and one of the reasons i'm here today is we have to connect the dots. all of us are throughout trying to create a better world and a more sustainable planet and humanity and product humanity. when you look at the textile industry as one of the world, we

ll can play a role in making a difference there. whether we're leveraging celebrities or what are they wearing. collaborating and co-creating with other educators so we can tell our stories together. and they are starting to shift this paradigm in fashion. one of the really encouraging things for me and i'm very optimistic is look at the next generation. i have two teenagers and they're growing up where natural foods organic foods are in their super market. they're growing up more consciously and when i used to say the concept of the ecofashion people thought i was crazy such as an paradox cal world. and those who worlds use today e very die cot mist.

- dichotomist. there's an intant gap. i've seen the fashion industry as well as the fashioniness opportunities in this institute go from this small niche concept to entire tracks dedicated to sustainable fashion and i see it because awe -- all of these designers they want to incorporate and they want to have sustainbility embiided in their design. looking at ennovation. he higg index and there's an apparel coalition are all coming together to join forces and look at how can we measure those impacts in the supply chain? as marilyn spoke to we have to

the resources we're using. whether it's cradle to cradle launching their positive project to fair trade u.s.a. or eucalyptus. it's growth e grown without water and all the bi-products we use efficiently. whether it's some of these innovative fibers that are throughout, there are many solutions and many more coming. when you look at bangladesh and hat happened in april of 2013, of course, 1,133 pool lost their lives in a single day because of the working conditions in the fashion industry or lack there of, i should say but one of the encouraging days of consumer motivation is that this year on ril 24th, 2014, 58 countries

around the world came together to start fashion revolution days that is honoring these victims and i'll end by saying that this isn't a sign of what's to come in terms of consumer engagement. we have to create the fashion industry and get people to engage all over the world to shift the paradigm and these are all kinds of websites where you can buy ecofashion. there's more being born constantly and together we can create a new reality in fashion. so that's mine. [applause] >> no, no, i want you to go ahead. i just want to say one thing is that women in the global north command 80% of all the purchases made. so it's up to us to make the right choices or not to choose at all. eric?

>> we're not going to have time for me to do it live because i've been watching the 15 minutes -- i'll just pick up where my esteemed panel members left me. used all my good statistics, all my good slides, and solutions. i'll tell you a brief reason, my story. i'm an entrepreneur. i have decided to be the change as a young kid in the world and make a difference in my life. through maybe just my very short story you can see the work that i'm . . ent the beverage industry in the world. and we are probably one of the greatest overconsumers here in america. there's no need why people need to drink 100 million bottles of soda. there's no reason. it's actually insanity. listening to all the statistics and the data and the topics that are brought up here in this panel, it almost just seems insane that this world allows us to go along. we see it in the beverage

business, it's only going to change not from the people in coca-cola or pepsi that are afraid to make these decisions. it's going to change from the consumer demanding it and the retailers supporting the demand. briefly how i got into this from an authentic upbringing. i was born in a hippie organic house. we had a vegetable garden. i learned that pess tides. we were vegtary. we didn't believe in factory farming. we were raised in renewable energy ecofriendly household. my dad put three solar panels on the roof. they called the police on us. the next month he showed us how we saved 30%. and everyone said we should do that to. how do we do it? these are belief systems instilled in me and i said some day i'm going to be in a business that makes a change in the world. i figured it could take on the coke, the pepsis and

and maybe be the difference taboo there's somebody should be themselves. so when we got very do themselves. -- the britishst would be themselves. we were the first organic sort of company and we hear about the farmers and the people. passion goes back to jimmy carter and what you did, we work with native energy into thousand seven to be the very first public company in america to offset carbon emissions. because important people thought that was nuts. i had people at coca-cola i would see a trade show say, kid, what are you doing? this makes no sense. and i would say that i can about it we can use all of our bottles until a story about carbon offsets. to tell a story about carbon offsets.

i used the beverage business throughout thousands of products across his room of a story on them and my story and it is out in the world that years later -- 10 years later. we continue to tell our story of giving back and being a country citizen. susan.cience .- citizen mr. to see other young brands that are asking is how do we do it and they are learning to become a native energy type of business model organic trade. it isexciting to be here, an amazing little most and ship beings that are based on the energy that is a part of our universe and the fact that we can set your together as balls of energy and dark about the good that we can do in the world energy, thisewable is an amazing time and we should be proud of ourselves. [applause]

>> so we are over here but i want to close with a couple of things. one is that i think for americans it is just a no. number one -- just say no. number one. number two i want to give numbe oft, it is he itsr needed for the consumption that we are right now. for the usa it is five and i have roots, for the u.k. it is three and a quarter, for fred's it is three, from germany it is to what i have, for russia it is to what i have, for brazil it is due, for china it is almost one but that is going to james. change. not all this is sustainable -- none of this is sustainable. the radical position is that we

can boycott and we do that against her know that was catching dolphions. reject a lot of practices because women said we are not buying it. i do not want to be responsible for killing dolphins, period. the deeper >> "washington journal next on c-span," with the day's headlines and your phone calls. actor seth rogen testifies this morning before a sub -- senate subcommittee on all summer's research. and later,l williams former rhode island congressman patrick kennedy and virginia state senator cree deeds on mental illness. up next on c-span, "washington journal" with your phone calls.

"washington journal" is live on c-span. ♪ ♪ good morning, it's the forhington journal" december 27. the vice president joe biden is expected to speak today at the funeral for the sleigh new york city police officer, rafael ray most. -- ramos. times" reports that states that depend on oil to adjusty have because of lower oil prices. there is a start -- there's a story on how oil companies are cutting back on jobs because of the drop in prices.