they are very mission-driven but it is less about patriotism and and their own country, it is less about fighting wars and more about, can i start a nonprofit that will solve something? can i create a new product or idea or technology that will alleviate poverty somewhere. millennials are a very mission-driven generation, they want to make the world a better place and they are very confident of their generation's ability to do so but they are looking for things like nonprofit service, and social entrepreneurship as vehicles for doing that. brian: back to -- a lot that you talk about in the book. there are two things that you talk about in the book. the first is a romney at from 2012 and we will have on from the obama campaign and i want to talk about each one of them. kristin: 0k. >> in the last few years, and america has been knocked down, 23 million people cannot find work. $4 billion every single day. somebody doesn't get a job done we have to hold them accountable. obama's second term would be a rerun. we need somebody who can turn it around fast and that man is mitt romney. there is not much time left in -- and the future of our country is at stake.

>> american crossroads is responsible for the content of this advertising. >> i remember my mom voting and she would always come out with that sticker. >> i feel pride when i have that sticker. >> the sticker is wonderful. it says i participated in democracy. >> pointed to my sticker and making sure everybody else -- like, why didn't you vote? >> i remember in the last election, i wore my sticker for days. ask the young people who volunteered and voted in 2008, you won the election. we need to win it again. >> these rights that we enjoy, they are not a privilege. they are a responsibility. >> i stick with responsibility -- i don't take living in this country for granted. >> for the young people who have not had a chance to vote, we need those people, those people who are going to be looking for higher education, looking for access to health care. it is in their interest to vote for barack obama this election.

kristin: that obama add speaking to bright, sunny, younger people. it is not even making a hard political sell, it is making a softer sell. it is part of being a good american, do your civic duty the obama campaign knew that they didn't have to make a hard sell for why president obama the was so good because they knew they were doing well. their biggest challenge would be getting young people to the polls. you see that reflected in the focus of the advertisement. the romney ad was on an ad in -- was not an ad aimed at young people. that was an ad aimed at working-class americans who is middle-aged, concerned about the nation's decline, maybe works of blue-collar job in manufacturing, i bet that ad was aired no ohio an awful lot. two different audiences for those ads. i think it speaks to the audiences for both of those campaigns. the romney campaign was very focused on had we win for middle-aged, predominately white americans and we are going to push and message of, america

are you better off than you were four years ago? hasn't this president failed? and when they did a survey of young voters in 2012 and i asked, what do you think of other president? do you approve or disapprove of the job he is doing? those who said they approved said he approved because he was trying, even those who said they approved the president obama were not thrilled, but they felt like he had been trying trade for many young people, the idea that, well, obama did this terrible job and doesn't deserve to be reelected -- which was the message of that first ad, young people were still willing to give him a chance. they still had a residual hope in a change, and maybe in a second term he will turn it around, which is why ads like

that, you know, i don't think they really change a lot of minds. but i don't think young people were the target audience for that ad. brian: i wrote something you said that -- it was televised -- and you said, quote, we don't trust what we hear from the media, from politicians, from leaders. kristen: absolutely. declines in trust in traditional media sources have been huge. this is why social media is so powerful. some folks say that social media is tech and cool, and that is why social media matters. no. social media is important because it is personal, it matters because it is people that i know who i trust who are in my orbit who are telling me i think this article is valuable. i think this video is great, i think you should watch it. so when folks turn on the tv and they see that 30 second political ad, maybe it is in black and white and has spooky music and has the ominous voice telling you why somebody is terrible for america, that it has just become background noise. people are so used to it and don't find it credible anymore. they are waiting to see, what are my friends and family

saying? what are real, tangible examples, video clips of somebody on the campaign trail what they said, unedited? those are the things that are looking to get their news 30 saw the rise of things are the daily show and the colbert report. one out of every four millenials stated that they got news from the daily show with the colbert report on a regular basis -- in my survey research it was something like one out of every four millennial's got news from the daily show or the colbert report on a regular basis. those particular shows that type of show, will be influential to the millennial's, but a very different way to get your message across and, you know, going on a traditional you know media story on the nightly news. brian: last question, your subtitle on this is, "where millennials are leading america,' but your title is "the selfie vote.” who named it? kristen: i came up with the

neighbor was hesitant about it because i didn't want people to get the impression that this is a book about how young people are narcissistic and self-centered. instead i would suggest that , selfies are all about people who want to share themselves with the world, to feel connected. they are disconnected from big institutions, but they're connected to each other, sharing selfies is just one piece of that and it seems like a catchy name for this election. brian: my guest has been kristen soltis anderson. thank you very much. her book is called "the selfie vote.” thank you. ♪ >> for free transcripts or to give us your comments about this program, visit us at q and a.org. programs are also available as c-span podcasts.

>> if you enjoyed this week's interview, he here are some other programs you might like. george will talks about his book and yuval levin talks about his book. you can watch these any time in our video library at c-span.org. next live, your calls and comments on washington journal. then, live at 10:00 a.m. economic priorities. live at noon, the u.s. house of representative's devils in with legislators that will begin at 2 p.m.

this weekend, on c-span's "birth of the white house" to events from iowa. it is the only place you can watch these events in their entirety. we will be live with the hall of fame dinner. it will be the first time that all the candidates share the same stage. and then we will be live with the family leadership summit. on c-span, c-span radio, and c-span.org. c-span's road to the white house 2016.

annual spending bills have hit roadblocks over the confederate flag issue. greece has reached a deal to avoid and exit with the european union. at the white house, president obama speaks at a summit on aging. hillary makes a speech in new york. that is live at 10:00 a.m. eastern.