stories of the day. short -- how many are on staff of the short? >> 17 people. >> he thinks that that is not big enough. and it is a mix of graphics people, writers, editors, and their goal -- >> relate that to 538. >> 538 was its predecessor. 538 largely flourished in the campaign. it was part of the new york times -- i can't remember the name of the guy who ran it. i am kidding. >> silver? >> there we go. arthur: anyway, he left and he took 538 with him --

dean: anyway, he left and he took 538 with him. does not just do politics. but they do great stuff. it is a portrait of middle-class america. it is a whole range of reporting. >> gentlemen, thank you so much for coming. [applause] >> tonight, on the communicators. this year's event. by several technology affairs and a entrepreneurs and researchers on the future of consumer technology. >> we have been building a farm

data dashboard. wanted to create this one-stop shop that would be a portal for a lot of data sources about agriculture and production in the united states. a desperate world of the online ether or a we wanted to bring that altogether and make it easy for anybody from an interested ,ublic to a busy small farmer all the way to engineers and professional developers to access the data and start using them in ways that would be powerful. idea is in the future the fabrics will be intelligent enough to receive the data we send it. my fabric can actually soothe me with heat or vibration, that i wanted to do. i'm going to turn it on and hopefully it will turn on, and each one of these is a module. heat.ration, or

>> what are we looking at? are microprocessors that actually to all these little actuators to vibrate. suppliers some of our , to give people a taste of who we are. one of our suppliers here is something cold eyepatch. they have an interesting story. they were in new york, and journalists that he had idea. his product created, and he is selling. you could come to our platform, , and become arers supplier on the platform and get back to others. >> there is a long way to go. about robotsmyth becoming more intelligent than humans. perspective, it

wish we were that smart to build a robot that smart and we are far away from that. but we are making a loan at fenway. recent years, we have a confluence of technology that is enabling us to have robots that are smarter, far and away from smarts of human beings, that smart enough on their own. >> watch the communicators, tonight on c-span two. >> tonight, mark cuban and former president george w. bush and bill clinton speak to the graduates of the presidential scholarship program. mark cuban talks about how to be a successful businessman and decision-maker. i try to be very self-aware. i try to know what i'm good at, and when i'm bad at i tried to have smart people around me all the time. i cross my fingers.

there are just some decisions that you have to trust yourself. preparation is everything. people say i'm a risk taker, but i never take risks. any business i have started, i feel i have done my homework and done my preparation. fortunately, i have never been in the same circumstances as our two presidents, and i could not imagine the stress. in my little bro, i try to be prepared to have greater people around me. make the best decisions i can, and hoping for the best. >> that is a portion of the remarks, you can see the entire event tonight at 8:00 p.m. on c-span. congressional lawmakers return from their summer recess tomorrow. at 2:00at campbells in

p.m. eastern to begin debate on disapproving the rainy and nuclear agreement. they have until september 17 to vote on a deal. six senators are currently undecided, follow them live on c-span two. in the house also returns to begin work on a measure that would disapprove uranium nuclear agreement. a final vote is suspected there before friday. follow them live on c-span. booksignature feature of tv is our all-day coverage of book fairs and festivals from across the country, with top nonfiction authors. here is our schedule. in the end of september, we are in new york for the brooklyn book festival, celebrating its 10th year. in early october, the southern festival of books in nashville. the week after that we're live from austin for the texas book festival. and then we will be covering to

festivals on the same weekend. from the nation's heartland, it is the wisconsin book festival in medicine. and then on east coast, the boston book festival. then we will be in portland, oregon for word stock. and at the end of november we are alive or the 18th here and road from florida for the by any book fair international. that is a few of the fairs and festivals this fall on c-span2 book tv. now, a look back and communications with of the george w. bush white house. panelists talk about why they believe the media landscape changed during his presidency, and how that impacted the administration being able to control the message it wanted to reach the public. we will hear remarks from the dean andair howard strategists. this is an hour and a half. >> good morning.

dean of the lord's herbert school which medication here, and it is my pleasure to welcome to you to this morning's panel on white house communication in the george w. bush residency. each of our panelists will open with a short statement of their own perspective on the topic we will then have discussion among the panelists, and finally invite audience participation. i have a minute bad news i have to give at the beginning, which you will notice that scott mcclellan is here. tois ill, and not is able make the trip. we are sorry he is not here for we will try to soldier on as best we can. i just want to note the presence

of mr. calico in the audience and thank him for his longtime support. [applause] i will introduce the panelists and sit down and allow them to go in order. question underline the . many people will be arriving as we get underway. to give everyone a to ask questions, please ask questions and not make statements. thank you. i will introduce all four of the panelists, and unwanted go in order. to my immediate left, worn strategists. was special assistant to president bush and deputy assistant to vice president dick cheney. he has also been a fellow at the kennedy school of government he is the author of three books.

howard dean is former chair of the democratic national committee. is he was presidential candidate and six term governor of vermont. advisorw a strategic and consultant for the affairs practice. most important for today's event, he is senior presidential calico center for the study of american presidency. heard nationally weekdays from 3:00 p.m. to 6:00 ..m. on potus channel 124 before than three decades of experience covering state will pull, and national including four presidential campaigns. went straight to increase his announcement we can make it five. congratulations. [laughter]

edward rawlins have a distinguished career as a communications expert. he managed president reagan's landslide victory in the 1984 campaign, and has had major roles in nine of the presidential campaign. he has served in the imitations of four presidents is a frequent political commentator for fox news and other networks. he is a senior presidential fellow at the calico center's 2009. our first speaker will be mr. christie. >> thank you. thank you for that warm introduction for all of us. good morning to all of you. let me start by saying thank you to you, those of you here at hofstra university for the interview tonight. i am honored to share the stage,

to give my perspective about the experiences i had in dealing with mutations in english white house. it is also privileged to share the stage with friends. i know governor dean for several years. we actually agree on issues more often than not, believe it or not. we always joke about that. is atmason, who now serious xm, i actually have the privilege to host a show on the same channel, with the former governor on saturday mornings. i want to give a shout out to and rawlins, who i have known for a long time, who i consider a friend and a mentor of mine. was in dallas last friday to sit down with president bush for a little while. he is very happy, very healthy, and he is angry spirits rolling his administration this in happy spirits following his administration.

if you know anything about george w. bush is a phase wealthy and. what better time to fight him in better spirits to talk about his favorite pastime? do you turn from dallas, where the president was in good spirits last week, to a conference here at hofstra in long island, to check about the george w. bush administration, in general, and more particularly to talk about how we communicated in the white house? i think of course, the best place for me to start is at the beginning. i started in day one committed the george w. bush white house as the deputy domestic policy adviser to vice president cheney, before moving over to the special assistant to george bush in 2002. from day one, what we tried to do is we tried to define how the president would communicate his policies to the american people who had alike at him, as well as our friends and allies around the world. in the opening days, call rose,

who was the senior adviser, he an organization he has brought together on a regular basis of all the senior staff in the white house. he named the group that blair has group. they did meet in the warehouse. they looked atnd the president's policies, they looked at his messaging, they looked at all sorts of things of how we are we are president -- how we are listening president bush for success, and how do we make sure we keep them there and keep him on message? ? these are the most senior folks, thein the white house, national security advisor, the press secretary, they can all gather around. call rose was pretty smart. he recognized that those who sit around the senior staff table in the white house every morning by not necessarily give him the most candidate lies and candid approach.

he brought together a second group of which i was a part of, call the conspiracy of deputies. he figured that the deputies have nothing to prove except using the candid counsel, and they might be more forthcoming about where we are. is the president messinger or doing a good job? earliest meetings we had the conspiracy of deputies we sat down and thought what does george w. bush presidency look like? in 2001.early how are we going to make our market and communicate to the world who we are? the first thing we sought to do, we wanted to be a different kind of republican. we wanted to position the president as a different kind of republican and communicate that. we wanted to look at new ways to communicate our policies, we wanted to offer solutions, and we ended to look to try to find the coalitions that we could build a bit beyond our

traditional base. we also wanted to make sure that changed the tone in washington and communicate that he sought to do so. here we argued over things like how do we stress personal responsibility howard dean? i do we share credit with our allies, and how can we treat others with dignity and respect rather than attacking one another? deliver onght to what we promised. for president bush investment number one, reforming public education. number two, finding ways to have is to shins of faith to work together to modernize security, and of course to find it description drug benefit part of the medicare program. i will look to historians to assess our track record of success, but i think that we did a fairly good job. givee i close, i want to

you a sense, very briefly, on how we communicated internally to make sure that our methods were being articulated properly to the country of the world. twice a week they would bring together a group calls the message meeting. yes we talked about the message. we would talk about president bush's calendar, the day following we were sitting in the meeting, and we would go three months out and we would talk about everything from who he would meet, where he would travel, what human vision -- what he would visit and what he would say. do we have a strong theme? we have a purpose? the most valuable commodity that the president has is their time. where we properly utilizing the time? beyond this, we would sit and we would say that we need to make sure that his policy time, the policies he has articulated when you look at no charge best you hide, window that modernization

social security, that it was spent well. beyond thes were walls of the white house. the was difficult when i had to be a part of was the policy one. bring together every single policy deputy in the .hite house policy organization we would have these big easels thatar on the back wall, and they would say monday, 20 minutes available, tuesday, 10 minutes available, and they would let the policy deputies pointed out. theed five minutes of president's time because of this, and another deputy would say that that does not make sense because the theme and message we have this week, that is off message. that is not what the president is talking about. from an internal perspective of making sure we really zealously guarded his time, so that he can

prepare for his speeches and prepared to go out and interact with the american people, as well as our internal discussions of dealing with those who live your way to get to the oval office you need to make sure your utilizing that time for early, we felt that the first did of the administration not go beyond this form. there is so much more complex apparatus to say, in particular the george w. bush white house. are we on message, are we communicating, and are those vacations resonating? it is not all seriousness, and it is not all about whole numbers and words president coming up and coming down? after 9/11, the vice president of the united states was insecure in undisclosed locations that we euphemistically dubbed as the cave. i'm a big fan of saturday night live.

and one night they had darrell hammond, the comedian, who had been tasked to play dick cheney. they had him in this little cave in afghanistan, and he had a little coffee maker where his heart was supposed to be. it said i am invincible, invisible, and it tastes grade. i said, did you see that saturday night live's it that they did about you with zero hammond? i brought a copy. was avg and just for those students who do not have dhs machines. y looked like he was going to kill me. but we paid our close attention to the way we sought to make it with the public, and the public talk to us through serious discussion as well.

thank you very much, i look forward to our discussion. [applause] >> thank you very much. i've never been inside a white house bush press operation. i'm going to take a slightly different tack. most people know that i have extremely strong views about this particular president's administration, and his successes or lack both foreign and domestic. i do not see a lot of pointed reiterating. but i do want to make some observations that i think are fair and i will be surprising to most of you. i do president bush for six years while he was governor and i was governor. he was a good guy, a standup guy. kept his word on business dealings that he did not have to do. he was in his legal rights to

not have to do it, but i liked him as a human being. he was very politician. he does not get a a lot of credit for getting angry politician, because he followed , billeatest politician clinton. one was franklin roosevelt, we do not people like that very often. he related to people well, and i tell you these things in context, because i think the relationship between the media and george w. bush was not a grade one, although it often is not. probably because of the character of the media, which i want to spend the bulk of my time on. the bush presidency in terms of npr the into four. in the postelection phase, it

was a disputed election, at i core actuallyat one, and the supreme court decided to do something different. but i do not want to antagonize ron. it has nothing to do with supreme court, it is congress. my view is that he was probably responsible for what happened because he could've just said, we appreciate the supreme court's views, but the congress that the ultimate say. numbers after he got to the presidency were not as good as most residents would be because it was not a coronation, it was an ugly process. then there was the post 9/11, his numbers were in the 90's for any reason reason that

president who presides over a that has been attacked, or where troops are sent in america's interest, their numbers are grade them and everybody wants to support the president regardless of how far away they may be in their political views. war, and the iraq initially there was a huge surge of support from the president because he's for our troops, and everybody supports the troops and supports the president or that began to be a liability after given there for a while. and then after that was katrina. reiterate this by saying i like event is seeing. i do not think he met any of the things that people accused him of meaning. i think it wasn't pr blunder and it was not his fault.

i think the press has been a failed institution in this country for at least three presidencies. --the it in this way relationships between the chief been on this a city, somewhat hostile for a long time. i think it is a good thing. 92 foreign policy course, and one of the things that is amazing to me, even back to eisenhower and kennedy, where numbers thatsee us would have a conversation with the president of the united states, and then on the way out, the procedure would say that was all of the record. and it would be off the record, edit never appear in print. it is not in the best interest

of democracy to have that kind of relationship they since that and itt is the opposite, leads to all kinds of problems. we are at the opposite because not because the modern -- reporters are people people, but you're at the opposite because of the corporatization of the media. where the owner whispers in what to say it was not to say, and every show is a profit center. today, if you're not making money, you are getting your staff cut, your salary cut you cannot send foreign operations. even then a bus news or for assistance -- best news

organizations do not have the coverage that they once had. because the news has become a profit center and it is driving down the quality of news the pressure in the newsrooms is a norman -- in our mess. it is not get it right, it is get it first and we can fix it later. pressure is so grave, you may do 4, 5, 6 stories in a day. forhe old days used to do stories in a week, and that was a big deal if you can get your byline out there. it is a very different industry. it is not a different industries simply because there are terrible people who are reporters, i do not believe that. it is not true. reporters are interesting, fun, and i want to do the right thing and for the right reasons. but the pressure on them to do things for the wrong reasons is enormous, and an effective president bush, edit effective president obama, ineffective

president clinton. it may have started with nixon. i'm not sure when the magical time was that it suddenly went south on us. but it is an enormous problem. all of these presidents, certainly but clinton, bush, and obama create these walls where speak to the media. it is a very tough environment, and i think it did not serve president bush well, it has not well, andsident obama it certainly did not serve president clinton well. we want to have a debate about not just what happened in wenzhou administration, will have to have a debate about where the future of the media is, and with the social media means if there is no referee or editor anymore. reporters saying

that the editor writes the story before you get the quotes, and then he put them in when you come back to the newsroom. that is not a good model. they can fail, but what you cannot have in the press is one that does not assert freedom and judgment. worksly reason democracy is that somebody independently has to hold us accountable for what we do in the political stream. int is a very difficult task the last three presidencies. [applause] julie mason: thanks, governor. i would add on top of it, that people expect their news for prey. they do not want to pay for it. it is a big problem. in some point today maybe we can talk about what your friend

george bush never made it to vermont, the only state in the united date, where he never went. there was a warrant out for him. there was a lot going on with vermont. for me, obviously, the major story with the bush ofinistration is what many us can agree as the stunning failure of the news media to provide a critical bulwark against the administration's highly effective propaganda campaign to sell the war in iraq. it is wrong to say that no one in the media asked questions the questions were asked, the questions -- answers were terrible. the march was a regular insert. the strategy is victory, and the people one. there were a number of factors in the atmosphere

surrounds this time, that must be considered in context and we talk about press coverage of the bush administration. his approval ratings were very strong his average first term with 62% . barack obama would kill a man to get 62% right now. he went out to 52%, still incredibly good. people were terrified after 9/11, they were willing to believe anything. iraqf americans agree that was responsible for 9/11, and of course even the administration was saying in the side of their mouth that they had nothing to do with it. but we were attacked, and saddam must go. while all of this was happening, the news industry was in a crisis. it has gotten better and leveled off, but as it was mentioned,

still in terrible shape. by the end of the bush administration, 17,000 journalists have lost their job because of the recession, not because of him. [laughter] these included hundreds in washington dc, including me. i got laid off in the very last day of the bush administration, and i was the white house reporter. everybody was losing their jobs it was terrible. a scary, depressing, miserable time in the industry. and what a lot of us forget when will occupyralists the church of truth is that it is a business. these discusses do not make money anymore. it is very tough when you read the washington post right now, which is a wonderful paper with a terrific history, it is all written very fast by kids who do not make a lot of phone calls.

, echoing in congress with the administration was saying about iraq is making the same statements. there were not a lot of naysayers, they were sidelined and marginalized and made fun of there was not much of a robust opposition for journalists to cover. had theafter 9/11 we anthrax attack targeting washington leaders and journalists. the fbi director said that another terrorist attack was inevitable, all night long over washington dc fighter jets patrolled the skies and the d.c. sniper attacks began. .ll of this began all at once it was crisis to crisis, and it part remember that these were the days of beginner. proctor be on,merican -- get hurt

proud to be an american. it seems so long ago. rating, it isob easy to complain now why the media did not do its job. and i was stipulated that much of that, there was some critical , when a president has a 90% approval rating, they do not want to hear reading stories from the press. i wanted to put some of that in perspective. greenare so many other stories. the president's trip to graceland with the japanese prime minister, which for me was a high point. thank you. [applause] ed rollins: can you imagine

every day, to get up and go to work at 6:00 a.m. in the morning , every single day and you have world crisis ceased to deal with? economic crisis to deal with? you start a day, most of the white house staff comes in at , you try to make the decisions, all day long, and people try to interpret what you done, and they are the press corps. it is not that we tie to manipulate you, but if you look around this room this is about the size of what across core is every day. and the prosecutor he stacks out and says here's what the president did today, and here's why we did it, and what is happening. and then you try to coordinate the message.

i think president bush, who am a big fan of, and his presidency was terrible in terms of the things that came into the environment. he did not want to duplicate his dad, he wanted to do what the did.an administration to it was a much different environment, and we want to control the story. we understood that your job to do, and you were not going to write our press releases. we wanted to drive our message, our story, and do it in a coordinated way. unfortunate for the first president bush, when he got he thought i will do it differently than president reagan, and i will not have coordinated efforts, and i will not have a story of the week and i will not have removed talking on the same page, i will go into meet the press and threw everything at me that you want to, and he did. when you do that, it each and

every everyone of your writing a story, and it is not controlled story, and you ask questions, you can go 25 different directions. , if not his extent presidency is given much higher marks than it was when he left , thee, to the bush people father had lost a good man. for the reason was they were not able to tell the story. i was an observer of the administration, and i think you will agree with me, they had an extraordinary woman in their name karen hughes. she had been the closest advisor, a newsroom anchor in texas, she came with him. she was clearly one of the real strength of the administration. karen had a greater relationship

with the president and could put real discipline into it and was not afraid of karl rove. unfortunately, she left after two years to go back home. she had a young family and the pressures were for her to go back. she later connected with jerry secretary of state. but -- deputy secretary of state. the stories, the bombings, the train centers in the pentagon and what have you, you sort of loose track of whatever you want to talk about. you want to talk about education, everyone wants to talk about something else right you can never underestimate the importance of the media today. when we were in the reagan white house, which was the beginning of the modern how to control television of the story, which wedid pretty effectively,

first came into existence and the white house had to go into federal court and more networks ,ere a legitimate news agency and the world changed dramatically. you did not just have cnn, you had fox, you can be seen coming that msnbc, you had other main news. it was beginning of the blog era. ,sed to be, control your story your job all day long twist to make sure your story did not get complicated by what they were doing, and your battle was to make sure that on network news that night going for a million people to the 40 million people watching, you have an entire day to manage your story. breaks, 15thing

seconds later it is on a blog, 30 seconds later it is on a network. i think, when the bush people came in, particularly after the feeding frenzy that went on during the clinton administration, and i agree he is the most gifted politicians i have seen in my lifetime, he understood politics for a well, but he did not control his message all the time very well. a lot of what the bush people wanted to do was to really control the message and make sure we thought was important, not writing a press release or your story, but what we thought was important with get out there. underestimate this, george w. bush would go nuts about leaks. they had a newly policy. there was greater discipline and that white house about not leaking stories. , one time there was a leak

time bill casey came into the senior staff of the white house, to complain about cia stuff getting linked. 15 minutes after he left, the white house correspondent of the washington post said that 8 meeting people had a call about a link. i think the team was good, i think a lot of the problem, the press had dreams dramatically -- changed dramatically. we have lost a lot the greatest fears and entities that used to be. we have so many fundamental differences out there today, and the 17,000 journalists back on right ad cannot all blog without making sure that the editor is there.

was a lack of and ability to control an environment. you do not control war, terrorism, the economic breakdown. as much as they attempted to do all that, and they were pretty darn good at it, the stories were just overwhelming. him grade credit. i think the american public never got to see the george w. bush that a lot of us saw. he was extremely personal man. he was able smart man, a lot smarter than people give him credit for. dick cheney as his vice president, he did not deal with the press, but had a very capable personality. one of his assistant senior advisers knew the media as well as anybody. and counter forces, but at the end of the day, it was more the circumstances and the changing of the environment of the national news media that have

real impact on the presidency and to a certain extent, not they did not impact the incoming, but it was hard to sell story. ,e, in a different environment with a different economy, what have been sitting here praising a president who understood the country very well. [applause] the first thing i would like to do is to ask the panelists to respond to anything they heard said that they would like to weigh in before i ask a question or two. julie mason: i appreciate the remarks of all the other panelists about the likable guy george w. bush was. he was smarter and meaner that he got credit for, but he also inspected the role of the press, and have us to his ranch for dinner. president obama cannot name 10

people who spent the last 10 years covering, but president bush knew everyone in the government, and their wives. that.her question about before he had a press conference, they would decide ahead of time who would do things and in what order? but bushll does that, was the first one to do that. i do nothing president clinton did. ron christie: paging dr. dean. [laughter] there was an order. people who got calm on -- called

on, the major networks, and then ess, you coulde pr distinguish anymore was important. of -- i am sure this was part of the discipline, let's not call on someone who will not ask a question but make a commentary, which show many of did.ead -- so many of them they would make a statement and then ask the president if they wanted to comment on the statement. julie mason: if the president question abouta the automakers, they would call on the detroit news. everyone expects tv to get a question.

they spread it out pretty evenly over time. >> the new york times was banned from the plane. i might have done that if i had thought of it. [laughter] ron christie: you sure to the office at 6:30 a.m. in the morning, and you come and work an eight hour day on saturday. one thing that they first taught us was you never get out before the president. you do not talk to the press about his policies until the president announces them. you do not get around and show off to your friends and talk about this is what the president is going to do next week. when the white house press secretary makes an announcement about the present schedule or his policies, that is when it will be made. we were extraordinary discipline from the first term, from

2001-2004. that is the strong role that karen hughes had in his early years. she was the enforcer, but also a brilliant strategic communication strategist. i think a lot of people with the passage of time forgot about that is how we approach this, a discipline first and foremost. it is the president's announcement, and the president's position. not you, not your ego of trying to get in front of the president. ron christie: some of the most powerful women became players. the women in the press corps, they were very strong, and they had greater influence. one thing i would like to ask you about, we have not talked a lot about the bush was happening to

at a time unbelievable change in the media. i want to lay out some things about that. to me, one of the landmark moments came in september of 1998, when the report into very's allegations against resident clinton was published, including in its entirety online. a week before that, out in california a company calls google was incorporated. there was no reference in the water -- ripples in the water, howard2004 you have dean's campaign being a pioneer in the use of the web as a fund-raising mechanism. you also have the beginning of yearnet memes, and the

that the 60 minutes investigation into the texas international guard service exploded by bloggers who had a greater knowledge of typography than the producers of cbs seem to have. twitter gets underway 2006. if you want my opinion, that is the first place and a lot of them will turn when we get to breaking news. how do you think the bush administration managed that change? were the leaders, follow, or not even figuring it out? we were literallystie: at a crossroads. of septemberplay 11, 2001. for those of us who were evacuated at the white house that day, all cell phone towers

and d.c. for our network went down. there was not a means or mechanism for us to communicate. conceptafter 9/11, the was introduced that we would now carry a blackberry, which most of us had never heard of before, to vacate with each other -- communicate with each other. way whichk at the would news digital media, the white house photographer will still taking still photos in 2001, 2002, 2003. we did not digitize until 2004. when you look at the way the iudents communicate today, think for us the challenge was recognizing that this new technology was out there and how thee best not only hook

president into this new technology, but how can we staff? its half -- it as president obama uses e-mail, president bush did not. by the time you get into 2006, was, the white house staff a lot more sophisticated in dealing with this emerging technology. the obamar cousins in administration, 19 day in technological capabilities that they have the tools they have at their disposal to get the message out. howard dean: they gave an interesting talk about the cost for of change that is going on. the bush administration was really at the crossroads of an enormous generational change in the world cannot justice in america -- world, not just in

america. you had nationstates becoming individual groups, and even al qaeda, as mike said this morning, is now an institution and a doomsday cold which is incredibly effective as using methods that nobody could dream r then someone like charlie manson. we're crossroads of a lot of things that are happening in the world, not just in america, in a generation of you people that are looking at institutions in a completely different way. to be that george w. bush happened to be presiding over this, which did not make his presidency any easier. one of the fundamental and mr.

standings that we went into iraq on was that iraq was a country. it is an agreement european powers of hundred years ago that made no sense is a country. he unrooted all of that and an analyst forces that nobody had any idea where is horrible as they were there. there was an enormous technological revolution going on around the world. the bush people just happened to be there at the time. diday that the bush people not understand technology is not really fair. that would be like saying william sheikh square -- shakespeare did not understand literature 300 years later. he just got caught in enormous historical change that affected everything, not just technology, not just the media, but the existence of a nationstate andlf that began to change

the fundamental beliefs of all the people who have been trained in the past 40 or 50 years in the post world order became to come on board during the administration that had nothing to do with the president himself for the people he fired. the rules are changing under their feet and there was not a lot they could do about it and they tried to play catch-up. want to tell one story. ed rollins: you cannot tell 100 stories. you had a massive plane crash yesterday, you had bombings that started to take place last night, all of a sudden, when of the original game plan was, it is off. blackberries;, you see everybody sitting here with their iphones like this, and there is a temptation to go respond to

that. or apress person strategist, to have that splint to say i just got this text from julie watson answer on this right now, and i sent a text to her answer her question, i will totally move away from my agenda to her agenda. the way to maintain this in the future will be extraordinarily i was, and i remember mike huckabee's chairman and we were doing an event in iowa, and we had a room. to be the going out places with 10 people. by the end you have every major press person in the world. we did a press conference, and we had 150 bloggers, and another 500 on the phone. with the mainstream media, we asknot let them questions. we said this is the future.

it is controlling that message, and that is going to be very hard. it is just magnified 1000 times what it used to be. we used to have an office in times square, and you'd walk into times where and you are bombarded by billboards, lies, .nd all of that it will be in a extraordinary challenge for campaigns and all of that. ed rollins: and it is going to get much worse.

howard dean: it is a fraction of what it was before. the average age is well over 50. the average age of if you were on msnbc is 62 years old. on fox it is 68 years old. the bell curve stops at 35. at 35. no one over 35 watches any of this stuff. facts [inaudible] [laughter] >> the truth of the matter is that all of this stuff, the evening route -- evening news, still the biggest way of getting the news out, is disappearing. we are in the big first quarter. for this problem of controlling messages, it's only going to get more