they have to do it. he loves me and wants to give me .robably close to $10 million i would've had the greatest super pac in history if i had taken all of the money. i've said this before -- my whole life as a businessperson is this. taking, but now i'm going to take for the united states. we are not going to be stupid people anymore. [applause] we are not going to be the stupid people anymore. we cannot be. pay,nato, when they do not i was asked a question by will -- wolf blitzer. i've been a businessman, i built a great company with very little debt. i tell you that for one reason -- that is the thinking we need them washington. we need some of that thinking.

will blitzer asked me a question on television, he said let me ask you about nato. i understand nato and i understand common sense, i am like a smart person, like the people in this room. i said, it is obsolete. i'm the first one. say, iat study nato don't believe what he just say -- said. they are so into it that they do not realize it. you have the soviet union and now you have russia. it does not really cover terrorism like it is supposed to. many of the countries are not the countries you associate with terrorism. two, to the best of my knowledge, the united states

-- far toooo much much proportionately. why are we always paying the bills? press, which is so dishonest, the press has headlines -- trumpet does not want nato. that is not what i said. i said, you have to pay your bills. honestly, i think they have to go. we cannot do this. ago, this is years not what it was originally formed. you have to redo things. it is interesting -- some of the smartest people have said that what donald trump said is genius. it is obsolete. it is true, a lot of countries are giving a free ride. we cannot have free rides anymore. thank you. we need someone with that.

is america first. north korea is a big problem. a problem could be solved easily by china, but they do not want to solve it, they want to tweak us. , andare taking our money you talk about the imbalance of trade. how about rio china? they take our money and our jobs. i'm not angry at china, i'm angry at our leaders for letting it happen. china, if youat can get away with it, you do it. they take our jobs and our money, they take everything. trillion. $1.7 that is like a magic act. then, they send cars by trillion. they come in both to los

angeles. the biggest both you have ever seen. -- biggest ships you have ever seen. we oh them $1.7 trillion. we are going to be the smart people again. we're going to be so sharp. [applause] , wet of people don't know protect japan. germany andapan and south korea. when you want a television set, you get from south korea. we protect them. these are monster economies. we protect them. they do not pay what they should be paying for not having to have a massive military apparatus the we supply. we havehat because people who do not what they are doing in washington, for many years. obama is the worst.

realized that the iran deal is a bad deal. i said, why didn't you listen to me two years ago? just two years ago. can you imagine? did you ever see a deal take so long? long,y when it takes that it is that automatically, i can tell you that. so, we protect japan. i would have to tell japan, and i am talking about other nations, also. i have great friends from japan and south korea. yet have a meeting with them and want them to arm themselves necessarily, but how long are we going to do it? we have to say, you have to help us out. we had this massive amount of money because we are sitting on one of the worst bubbles. we have to straighten it out. we are taking care of all of these countries.

we go to japan. i was telling the people, and they said, that sounds good. we have to take care of us. initially they will probably say no, but we leave and then they say yes. if you want to make a great deal you have to be prepared to walk. the problem with the iran deal was that secretary kerry was an amateur. he refused to walk. they were laughing at him in the streets of iran. this was before was even made. this deal is unbelievable. they were laughing at the secretary of state of this country, there were laughing at the united states, saying this deal is so great. remember burning the flag and dancing? when they start burning the american flag, i'm out of there. he kept going back. i kept waiting, i wanted to call him. i wanted to say, walk.

he would always say, we want to get this -- no. the persians are great negotiators. it is an unbelievable deal. just yesterday obama brought it up, and he is very unhappy. it.t -- think of billion. it is the worst deal. we should of had the prisoners back first. increase the sanctions, don't sit at the table, you say you give our prisoners back or we are not starting. you lead, and what happens? you double up the sanctions within 24 hours and they call you back and say you have your prisoners. we have people who do not know what they are doing.

here is a story -- you need truck, you do. -- you need trump, you do. you have to have donald trump. when i turn on the tv, i see these ads about myself. crooked people. sometimes they are a little bit right, but mostly they are wrong. i'm looking at ad after ad in florida. ads spent $38 million on and i won by a landslide. does anyone watch television? theoes not say much for advertising community with they spent a record number in florida . they spent thousands and thousands of ads nationwide. me, mostgative ads on of the made up. we have one, i will give you an example of the dumbest people. they come to my office and want to give me a million dollars. they come to my office and asked me for a million dollars, and i

said no thank you. they then wrote me a letter, which i posted, asking for $1 million. i said nicely, no thank you. don'tn be rich but you have to be stupid. why would i give them $1 million? all of a sudden they see their name all over the place, club for growth. one is a fraudulent ad because they say that ted cruz and john kasich up together. we add up their delegates, and i am over here, and they said that up and shoot a graph much bigger than mine. they are a fraud. we told her to stop that add. that was a week ago. we tweeted about it and everybody is talking about it. i see it last night again. they are crooked. it is a form of extortion. when it you don't give them a

million dollars, they go out and do negative ads. -- neverect no-trump trump. but you need donald trump so badly, though. worked sould have hard and diligently against president barack hussein obama, they would have been them and had great budgets and everything they wanted. him they don't. i always say, obama is the worst negotiator i've ever seen. except with the republicans -- he gets everything he wants. you look at the budget from three months ago, he got everything he wanted. fund obamacare, bring people into the country that shouldn't be here. he is the were structured -- negotiator worldwide.

bergdahl, weant have a traitor. get five of their most coveted killers that have been in jail for eight years in gitmo , which we are not closing down, by the way. [applause] bergdahl, aant -- where five or six people were killed trying to get him back. that is what we get. and they get five people that are back on the battlefield or soon to be back on the battlefield trying to kill everyone in sight including us. we have to stop it. said, maybe we have to walk. the next headlines -- trumpet does not want to defend japan,

trump wants japan to get nukes. japan is very concerned with north korea. i want them to pay a lot more money. .f they don't, it is not so bad maybe we are not supposed to get into that fight. ok? same thing with south korea. every time he raises his head and starts talking, our ships start floating over and we do all sorts of exercises. what do we get out of this? we have 28,000 soldiers on the line. we have to be taken care of. i'm talking as a person financially. i am also talking militarily, but i am talking financially. we do not have a country that can do this anymore. saudi arabia is still making a fortune. they are making a billion dollars per day.

we protect them. if we were not there, saudi arabia would not be there. they would've been gone long ago. someone else what happened. probably iraq. speaking of that, i was against going into iraq. i was against going into iraq from the very beginning. [applause] build our military bigger and stronger than ever before, but hopefully we never have to use it. no one will tell us what to do. we have to shape up because our military is totally depleted. if our politicians had gone to the beach for the last number of years, we would be much stronger because the middle east is a disaster. you see the great migration, it is a catastrophe. you see what is going on in germany. what she has done -- can you imagine? she was person of the year.

i was supposed to be person of the year and she beat me. and she destroyed germany. --booing] i have been on the cover of time magazine a lot. the reason we are on the cover a lot is because we have a movement the likes of which people have never seen. [applause] here's the story. one of the great writers calls me up and says, what you've done is incredible. makes no difference if you win or lose, what you have done is down in history books coming you will be covered for all time. i said, no sir i have to win. i will consider it a tremendous waste of time and money. here is a story -- we are going to take care of our second amendment that is being chipped. we're going to get rid of common

core and bring education back local. we're going to repeal and replace obamacare, which is a total catastrophe. you will have great health insurance. we are going to save your social , we are and medicare going to say that because we are going to make our country rich again and bring back jobs, we not going to let our jobs go. we will be able to afford it. you've been paying in for a long and it is not going to happen. [applause] we're going to start winning again, folks. we don't win anymore. we don't win with our military. we are going to win. we will knock the health out of out of isis. our vets are being treated worse

than illegal immigrants. they are great people. the vets have endorsed the virtually unanimously. a lot of them will come up to me and say, we follow closely what is going on in your the only person that ever mentions the vets. [applause] hillary clinton recently said about the vets that they are being taken care of just fine. [booing] she said they are being taken care of just fine. hasow the vets, no one spent more time with the vets that is running. we are going to take care of our that's. [applause] up and make to tear great and very lucrative -- everyone is going to be very happy including the other side -- trade deals. hacks, theyical don't know what they're doing. they're up against the smartest people in china and japan.

the smartest people from all over the world, and our negotiators are political hacks. we are not using them anymore. we are using the greatest business people the world, and we have them in this country. they are endorsing me. from the best ones to the not so great ones, we will have great trade deals. we will have a strong border, a real border. we will have a wall and mexico's paying for it. we're going to stop bad things from happening in this country because if you look at what is going on, and you look at the tremendous crime and the drugs that are pouring across the border, they are pouring like water. -- new hampshire is a special place for me because it was my first victory. it,s not expected to win jeb bush was expected to win. i won in a landslide. i see the people of new hampshire and they tell me, our

heroin.problem is it does not work, i said. but it was heroin. i said, if i get in, we will stop that problem. they said he comes from the southern border. they have a tremendous problem in new hampshire. but many other communities have this problem. we're going to stop it cold. [applause] the bottom line is this -- we have a big day. on're going to look back this evening and say it's one of the greatest evenings of your life. because we love the country. . love you too i love the people. can say that donald trump do almost anything -- one person

today said anything. they interviewed a woman last room,sitting in a hotel and they were sitting there, and they said to a wonderful woman, probably 55 years old. they said, what would it take to get you to vote for someone other than donald trump? she said, don't play that game. there is nothing he can do that would get me to vote against him. i wanted to go up and hug that television set. i wish i could find out who she is. we have so many people like that. we are all like that. a big chunk of the country is like that because we are tired of stupidity. we are tired of seeing what is happening to our great country. you are going to great home and remember this. much more importantly, tomorrow get everyone you can.

i promise you, you will be so proud of your country. you will be so proud of your president, but forget that. you'll be so proud of this country again. you will remember the evening because we will start winning again. we will win on trade and our military, we will knock out isis. we will win with the military. we will knock out isis, we will knock them out. we will win for our vets because they have been treated that way. -- badly. we will win on the border and was education and with the second amendment. we are going to win in every single element of what we're doing. win, win.ng to win, you will say, that is the single greatest vote that i have ever cast. you will look back and be proud of yourself.

you will be proud of your country again. thank you very much, everybody. this is a great honor. thank you. get out and vote, i love you all. thank you, thank you very much. thank you. thank you. ♪ thank you, everybody. ♪

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♪ >> campaign 2016 continues today with the wisconsin primary. tune in for complete election results, candidate speeches and reactions. taking you on the road to the white house on a c-span, c-span radio and c-span.org. c-span's washington journal, live every day with policy issues that affect you. coming up on wednesday morning,

a political reporter will join us to discuss tuesday's primary resort -- results in wisconsin. we will also talk about colorado and wyoming and new york. economist for a nonpartisan tax research were -- group will be with us. freelancey arnold, a journalist. she will discuss the controversy over school-based nutrition. we will talk about how the measures are meant to help in's -- students but maybe triggering eating disorders. be sure to tune in to "washington journal" on wednesday morning. >> this month we showcase our student can winners.

it is our competition for middle and high school students. this year's theme is "road to students house," and told us what they want candidates to discuss. one of our winners is from oklahoma. candidatesesidential to discuss unemployment. the video is called "talent on the table. unemployment, it is double digits. rater labor participation is the worst since 1978. >> too many of our people don't have the skills required for the jobs being create. >> as americans, we are about getting our hands 30, increasing the labor force and putting people to work. forhe unemployment rate

adults with developmental disabilities is 7.3%. your employment rate is much higher than the average. >> developmental disability is something that limits one or more of your life skills and will continue basically throughout your life. it occurs during the developmental stages of life, zero through age 22. >> in 2015, it is acceptable that over 80% of adults with disabilities are unemployed. people need work and jobs. >> in the state of oklahoma, billions of dollars are lost annually when you it goes beyond it just the individual with intellectual disabilities. many times they are caregivers, so you have family caregivers that have to leave the workforce

to provide day-to-day support for their loved ones. so you have now lost two incomes. >> there have been some efforts made to lessen the problem. >> in 2010, the president issued an executive order which made it so there would be job increases for people with disabilities. almost a 15% increase compared to 2011. so, and at no point in the past 32 years have people with disabilities been hired with a higher percentage than they were

in that fiscal year. so it is progress but it is true with not reached our goal and we have a lot of work to do to make sure we reach it. >> a new leaf is a non-profit organization and we have one thing we do here. create independence. we help of adults with disabilities become more independent. we do that by employing them. teaching them job-training skills so they can go in the community and work alongside people without disabilities and earn a wage and become contributing members of society. >> we do things not other people do. -- we do things any other company does. christmas parties, social gatherings. it is like any other is this. we just happened to be adults with disabilities. bags i come out to new leaf and work with developmental disabilities and teach them the life skills i am so passionate about. >> you need to come over here. drag the goal is to bill out and create stories about the community and pitch them. candidates do not often talk

about candidates with developmental disabilities during the election season because they do not vote and they do not have the funding to help their campaign. >> not every business, like a new leaf, has the money to train people. where does the funding come from? bags the government is better funded and much larger than most nonprofit agencies and they have the ability. it just has to be a priority. we have coined dead as the invisible population because many of those folks do not have to drive to a capital or state r washington, d.c., and the affect of lobbyist.

>> they made recently posted care about integrating people with disabilities into the workplaces that if you are an adult with a disability and you were on social security, you would be at the poverty level. you only learn between $500 and $700 a month. why shouldn't people with disabilities are no living like we do, just so they do not have to rely on government assistance? we want to a country filled with people you can hard, get ahead, move up the economic ladder. >> he lived or not, for some there is a dissonance with going to work. >> if you are receiving ssi, if you go to work you lose one dollar of your cash benefits for every two dollars you make. there are better ways to provide incentives and remove barriers

that are there with people with disabilities. i think the government could invest in more progressive employment strategies for people with developmental disabilities. rather than continuing to invest in sheltered workshops. if they would invest in innovation. customized employment, which is shown great promise for putting with very significant disabilities to work. >> think about when women were not employed. the country felt women should not employed. they did not have the skills. they did not have the ability to be a play. now women are employed every day and look at the impact they are making in our country. adults with developmental disabilities are the same thing. >> if they have money, they can buy things. that is a boost to the economy. >> i like working here. it is better than staying at home and it gives you a chance to interact with people and it gives you a chance to -- it gives you a chance to really find out what you are good at. >> i had in opportunity to be part of a conversation the president had put young leaders and the disability rights community.

that is something we cannot afford to do if we are going to grow and grow our economy and create opportunity in the way the president has outlined. we cannot afford to leave talent on the table. >> once those with developmental disabilities are able to find jobs, they are no longer a taxable or demand and send a tax revenue. >> i am very impressed. you are good. i mean, you are ready to make some motion pictures. >> all of the prize-winning documentaries can be watched at studentcam.org. >> president obama issued a statement on recent actions to discourage companies from using tax loopholes known as inversions to reduce tax payments. americans end up paying the tab when companies use them and congress needs to act in order to totally eliminate them. this is 15 minutes.

president obama: i'm warning in for just a minute. the economy added 215,000 jobs in march. that means our businesses extended the longest string of job creation on record, 73 months. unemployment is half of what it was six years ago. this progress is due to the grit and determination and hard work and the optimism of the american people. as i travel around the country,

what stands out is the overwhelming majority of people work hard and play by the rules. they deserve see their hard work rewarded. they deserve to know that big corporations are playing by a different set of rules. that's why i've been pushing to eliminate some of the injustices in our tax system. i am very pleased that the treasury department has taken action -- people are fleeing the country just to get out of paying taxes. this got some attention in the press yesterday. i wanted to make sure that we highlighted the importance of the treasuries action. this directly goes at what's called the corporate inversion scheme. it's when a corporations acquire small companies and then change their address to another country on paper it or to get out of paying their fair share of taxes home.

as a practical matter, they keep most of their business here in the united states because they benefit from american infrastructure and technology and the rule of law. they benefit from our research and development and patents. they benefit from american workers who are the best in the world. they renounce their citizenship and declare they are based somewhere else. they get all the rewards of being an american company without filling the responsibilities to pay their taxes the way everybody else is supposed to pay them. when companies exploit loopholes like this, it makes it harder to invest in the things that will keep america's economy going strong. it sticks the rest of us with

the tab. it makes hard-working americans feel like the deck is stacked against them. this is something i've been pushing for long time. it made our tax code fairer. we are trying to make sure the tax laws are enforced. i will say that it gets tougher sometimes when the irs is starved for resources and squeezed by the congressional appropriation process. we have continued to emphasize the importance of tax enforcement. in the news, we have had another reminder in this big dump of data coming out of panama the tax avoidance is a global

problem. it's not unique to other countries because there are people in america who are taking advantage of the same stuff. a lot of it is legal. that's the problem. it's not that they are breaking the law, the laws are poorly designed and allow people with enough lawyers and accountants to wiggle out of responsibilities that ordinary citizens are having to abide by. there are loopholes the only wealthy individuals and powerful corporations have access to. they have access to offshore accounts. they are gaming the system. they are not of the same position in the middle class to do this. this comes at the expense of middle-class families because that lost revenue has to be made up somewhere. it means we're not investing as much as we shouldn't schools or making college more affordable were putting people back to work. we should be creating more opportunities for our children. this is important. these new actions by the treasury department told on

steps we have already taken to make the system more fair. while the actions will make it more difficult and less lucrative for companies to exploit this particular inversion loophole, only congress can close it. only congress can make sure that all of the other loopholes that are being taken advantage of our closed. i've often said the best way to end this kind of irresponsible behavior is with tax reform that closes loopholes and simplifies the tax code for everybody. i have forward plans repeatedly go to make our system more competitive for all businesses. republicans in congress have yet to act. my hope is they start getting serious about it. when politicians perpetuate a system that favors the wealthy at the expense of the middle class, people feel like they can't get ahead. often they produce a politics that is directed at that frustration.

rather than doubling down on policies that let a few big corporations or the wealthiest among us lay their own rules, everybody should have a fair shot. we should be investing more in things like education, job creation and job training. rather than lock-in tax breaks for millionaires or make it harder to enforce existing laws, let's give tax breaks to help working families pay for childcare, college and stop rewarding companies that are shipping jobs and profits overseas and reward companies that are good corporate citizens. that's how we will build america together. that's the story of the past seven years. that can be the story for the next seven years if we make the right decisions. i hope this is introduced into the larger political debate we will have leading up to the election. ok? i turn it over to josh. >> given that the release of these millions of pieces of financial information, are you concerned that reflects on the ability of the treasury

department to be up to see all the financial transactions across the globe and whether that suggests the sanctions regime you put in place around the world might not be destroyed as you think it is? president obama: iran would not have cut a deal to end their nuclear program in the absence of strong sanctions.

there is no doubt that the problem of global tax avoidance generally is a huge problem. it's been out of in g-7 meetings and g20 meetings. there been some progress made in coordinating between tax authorities of different countries. we can make sure that we are catching some of the most egregious examples. as i said before, one of the big problems we have is a lot of the stuff is legal, not illegal. unless the united states and

other countries lead by example in closing some of these loopholes, in many cases you can trace what's taking place but you can't stop it. there is always going to be some illicit movement of funds around the world. we should not make it legal just to avoid taxes. it is important that the treasury act on something this different than what happened in panama. this is a financial transaction that is brokered among major type fortune 500 companies. the basic principle of us making sure everybody is paying their fair share. that something we have to pay attention to. this is all net outflows of money that could be spent on needs in the united states. the volume start to see when you

combine legal tax avoidance with illicit tax avoidance or some the activities we are seeing, it's not just aliens of dollars. this may be trillions of dollars worldwide and it could make a big difference in terms of what we do here. i'm going to take one more question and then turn it over to josh. >> the republican front-runner outlined his plan for immigration. president obama: oh, no. >> what would be the real implications of this? president obama: i think i've been very clear that i am getting questions from foreign leaders about some of the wackier suggestions being made. i have to emphasize it's not just mr. trump's proposals.

you're hearing concerns about mr. cruz's proposals. in some ways they are just as draconian when it comes to immigration. ending remittances, many are from legal immigrants and individuals were sending money back to their families, that's enormous. they are impractical. we just talked about trying to enforce huge outflows of capital. that we are going to track every western union money that's being sent to mexico, good luck with that. then we've got the issue of the implications about the mexican economy. if it's collapsing sends more immigrants north because they can't find jobs in mexico. this is another example of

something that's not thought through and put forward for political consumption. as i have tried to emphasize throughout, we've got serious problems here. we've got issues around the world. people expect the president of the united states and the elected officials in this country to treat these problems seriously and put forward policies that have been examined, analyzed, that are effective. unintended consequences are taken into account. they don't expect half-baked notions coming out of the white house. we can't afford that. all right? thank you, guys. >> campaign 2016 continues today with the wisconsin primary.

live coverage begins tonight at 9:00 eastern. 10 in for complete election results, speeches, and reaction. taking you on the road to the white house. >> c-span's washington journal live every day with news and policy issues that impact you. swann, national political reporter will join us to discuss the primary results in wisconsin. we look ahead to colorado and wyoming. and an economist for tax foundation a nonpartisan tax research group will look at proposals put forward by democrats and republicans. the freelance science journalist on the with us controversy of school-based

nutrition and bmi standards midst to improve the health of students that the methods are triggering deadly eating disorders. join the discussion. washington journal continues. host: those in the badger state are getting ready to vote today and joining us from that state is john sly sylvester, the host .f drive home with sly on 93.7 thank you for being with us this morning. you are supporting bernie sanders, tell us why. hast: well, bernie sanders been going to wisconsin for a long time. what tipped the scales for me is his opposition to the free trade deals that have stripped wisconsin of 130,000 jobs.

position andhis opposition to the iraq war and i think he has his finger on the polls of what is going wrong with the country. there are a lot of democrats who , frankly, looked the other way when barack obama promised to renegotiate and not do trade deals like george w. bush and he did the same thing. that upset me a great deal. i support of, i believed him and they don't trust till or clinton to do what is right on that issue. wall street loves free trade deals that have stripped us of our economic strength here. that host: it sounds like that was issue that stopped you from

supporting hillary clinton. guest: last night i saw two or three of bernie sanders advertisements and it is that issue that he is focusing on. host: if hillary clinton does end up being the nominee, will you support her? will you be satisfied? .uest: i will not be satisfied i am very frustrated with the situation. i don't like the superdelegates and i haven't decided who i would vote for in november. it will be circumstantial. if she has a 20 point lead, i may make a statement and vote for someone like jill stein. i would make the pragmatic move to vote for her but we will wait-and-see what she does. thattary clinton has said she will oppose the tpp but i would like to see her name on

the dotted line. if she does that, i would be more inclined to vote for her. host: do you think is important she does that to win bernie sanders supporters? guest: i think there is a show me the money situation. i don't think many people know that bernie sanders has signed that. but she needs to make a statement that she is serious about this. i'm not opposed to trade. the shorts are given shift. is trying to get his old u.s. senate seat back, his wisconsin senate seat. he is running strongly on this issue and he has been leading in the polls partly because of this. host: when it comes to trade, we have heard our viewers saying they see similarities between

bernie sanders -- some supporters have said, if he doesn't get the nomination, i'm not voting for hillary clinton, i would vote for bernie sanders vote for donald trump. would you do the same? guest: no. he has is qualified himself from being president with his remarks about muslims and other groups of people. he is not qualified to be president. i think he struck a chord on trade, but i'm not sure he knows what the problem is. he said our negotiators were stupid but i think the deals were a trojan horse and they knew exactly what they were doing. it isn't like this is a mystery. i will never vote for donald trump. not that i'm not mildly entertained by him. he certainly has been making wisconsin a more interesting place but i would never vote for him. host: we have a fourth line that

is life for wisconsin voters. i want to hear who they are supporting today. that is (202) 748-8003, for those folks to call in. what do you say to voters who are looking right now and are trying to decide who they would vote for in the democratic nominating process. they are looking at the delegate count and hillary clinton, when you ask the superdelegates, the lead is pretty wide between her and bernie sanders. are you wasting your vote by voting for bernie sanders? guest: you never waste a vote. voting makes a statement and a keep the pressure on the establishment. hillary clinton is the establishment but bernie sanders, by attracting all of these supporters and these votes, he is shaping the message that hillary clinton -- hillary clinton's message has shaped --

has been shaped by bernie sanders. he is driving the campaign and she is reacting. bernie sanders has had an incredible effect on this race. he may not be the ultimate nominee but he still sees a path forward. he is shaping this race and if you are not paying atttion to what is going on right now with ese crowds and the way that he is driving become for station, then you are whistling past a graveyard because people are fed up. there are fads in politics but i think a lot of people are involved right now for bernie sanders and trump to some extent, out of necessity. host: the washington post would like to see this from bernie sanders. put more meat on the slogan. this is what they write -- it would be useful to hear more details from mr. sanders on this agenda. voters will benefit from understanding what trade-offs his health plan would entail. how he justifies his contention

that the financial sector's business model is fraud and other specifics to back up his slogans. if he's to be more than a protest candidate he owes richer's -- he owes voters a richer understanding of his views. guest: let me say that the washington post goes wisconsin and next the nation as to why they and so many other corporate owned newspapers, have supported the policies that have closed factories that are here for 130 years. from the washington post editorial board -- he seems to think that it is frivolous that we lose jobs here every time a washington establishment supports deals that are written for corporations. free trade is a slogan -- they own us and next one nation as to why they don't care. that said, i do think that bernie sanders sometimes could get into a few more details over

some of the proposals that he makes and i think that is a valid criticism of any candidate. hillaryi am voting for and i am low income and i need someone who can get things done. --ant to know why the media sly says they distort so much on hillary and they say bernie's got all these supporters. two point 5ve got million more votes. the people are voting for hillary, not bernie. that's a big distortion. abouter they want to talk bernie's extremist past, they were smearing hillary when she was a teenager, she was a republican with her father. as an adult and when he was 30 wass old, senator sanders

from the socialist workers party or debt party in 1980, not supporting jimmy carter but he helped trickle down ronald reagan get elected by his cynical left. he was always protesting. he never did anything. i would vote for him but he would lose worse than mcgovern if he was nominated. last let's take that point, he would vote for them but he would lose. guest: that contradicts the previous five statements at arthur made. is truth is, bernie sanders polling better against the republicans. no one knows what will eventually happen in the general election because no one knows who the republicans will nominate. michael dukakis had out huge lead over george herbert walker bush but blew the election because of a lousy campaign. politics as a to

left-winger. i'm still not a left-winger. i agree with bernie on guns pretty i support the second amendment. i am not an extremist when it comes to spending. my problem is -- i supported carter, a supported clinton, they have, unfortunately, supported corporations over workers. no state has been devastated more in the labor movement than wisconsin because of scott walker's attacks. bernie sanders protested a lot of things. time has proven him right. would you call yourself a progressive or a moderate? guest: labels only go so far. wisconsin has a rich history of progressivism. wisconsin also has a very extreme right-wing history is well with joe mccarthy and scott walker. it's a bit of a polarized state.

if i had to accept the label, it would be progressive, not liberal. host: would you say that hillary clinton is a progressive? caller: no, she is a liberal. host: and the difference? guest: i think liberals are very good at protecting the safety on issuescus more like abortion and some of the social issues. progressivism is about empowering workers and building government from the ground up rather than the more paternal look at politics. we have joann from madison, wisconsin, a democrat, have you plan to vote? caller: i will vote for hillary clinton. i have known sly for many years and marched with him as he union organizer. i am very concerned about the types of rhetoric, anti-women rhetoric, anti-childcare

rhetoric, anti-women's issues rhetoric that is coming up only from sly but a lot of the talk show hosts in wisconsin. the tone of it is offputting area it's hard to speak on his show. it's hard to speak without reading called a limousine liberal. taken --feminist has has been taken in a pejorative way. i will work very hard to get hillary clinton in office and the attack i'm getting from the it's hard to go online to put in comments that are pro-hillary and not be openly attacked. do you want me to respond? host: we do. guest: i don't know whether joe and has tried calling my show but i take calls from people who disagree with me all the time and i never shout anyone down and i have not made any remarks

about hillary and her gender. i might have made fun of her pants suits. women's jobs are affected just the same way men's are when they or youpped overseas support things that are bad for consumer rights. i'm sorry, corporate policies affect both genders. hillary clinton is not a victim. the people that support her have been giving as good as they get. host: you said you're not sure what you will do it bernie sanders does not get the nomination. you might write in another candidate? guest: i will vote for a woman regardless this fall. personein is a capable and she is a green party candidate. her views are far closer to mine than hillary clinton. i will have to make that determination of what's at stake and how close the race is. if wisconsin is really close this fall, hillary clinton is in big trouble. host: why? explain that. guest: she should be able to put

wisconsin away. == it's a tale of two states. elections,ff year wisconsin leans republican because there is a much lower turnout and welfare, whiter people tend to vote especially in the ring of fire which are the suburbs around milwaukee county. races, the map expands. it turns out that more people of color and lower income people come out and vote in wisconsin has voted for every democratic nominee since 1988 starting with michael dukakis. host: if she gets the nomination and she is running against useld trump, do you not your radio show as a podium to help democrats defeat donald trump? are you sit on the sidelines? guest: my radio show is not

predicated on me being used as a told for the democratic party. i'm a member of the democratic party. i have been for a long time. i don't get my talking points from the party as many conservative hosts do and i am not going to carry water for someone i don't think would be a good president. i don't think ill or would be a good president. she reminds me of richard nixon. she is secretive. she is shifty. i think she is deceptive. she appears to not have any type of soul when it comes to thinking for herself. she is always trying to catch whatever she picks is popular. would picki know she better justices than donald trump or god for bid ted cruz. if it's close i will vote for her and if not, i would make a statement that not everything is ok with the democratic party. i'm tired of being lied to and tired of workers being put last in the equation of voting.

i shouldn't say voting but in the constituencies of the democratic party. unfortunately, bill clinton made sure that the only group he workgroups care of supporting abortion rights. is nothing wrong with that. my mother worked for planned parenthood. there's more to being a democrat than just being pro-choice and being pro-safety net. bill clinton did more damage to labor than scott walker could have ever dreamed. john we are talking with sly sylvester, the host of his radio show "the drive home" on wbgr-fm. we are taking your questions and comments as wisconsin prepares to vote. caller: silver spring, maryland, independent. thank you for having me on the show. that i amke to say for hillary because she is well

experienced. there are people in the camp of mr. sanders who say all the time that if and when mrs. clinton becomes the nominee, they will choose to vote for trump or someone else. that's very undemocratic. inre are people like myself mrs. clinton's camp who believe strongly that sanders, if and when he becomes the nominee, it will be minus one. so many of my colleagues say the same thing. it is a strategy on the part of sanders people to look at those in hillary's camp have no place to go. if and when sanders becomes the nominee, i don't think he has -- is as it spirit is mrs. clinton. i will stay home. that's my observation. host: what is your thoughts?

guest: you can vote for whoever you want. i would not try to convince you to vote for anyone. people are free to vote they want to. i would love to have america have a multiparty system. more parties should be involved in the debates this fall. that said, mrs. clinton is the most on popular presumptive democratic nominee in many years. all you want but independents are not flocking to her. she's got a lot of agates and a lot of problems. bernie sanders is not a perfect vehicle. ask yourself this question -- had elizabeth warren run this year, would hillary clinton still be in the race? i don't think so. host: democrat, you're next. caller: bear with me. i wish you were broadcasting on msnbc.

you are better than the garbage we get from the corporate media. warned usders has before about the panama deal and the tax shelters and nobody listened. that was a rigged game. the asian deal will take away many rights including the right of u.s. man-made products and other tax things for corporations. that is a solid -- that is a sour deal. the middle class is getting screwed all the time. rate where inflation we are lied to. it's pushing the middle class into higher and higher tax brackets so it used to be a $50,000 income is now $100,000 income and we are being taxed at that and the wealthy don't pay any such social security or medicare taxes above $100,000. saying i'm ay great person for civil rights.

a race issue is chic and she used that to get her self hired in the democratic party. in the meantime, bernie sanders is out there getting his head busted when it was not a popular issue. it was a principal with him and that's what i like about him. he sticks to principles and i cannot tell where hillary is because she changes her message every time a different wind blows. host: that was ralph. let's get in maureen, a republican in minneapolis. caller: at the beginning of the show, sly said if hillary she would besed against trade deals, he would be more inclined to vote for her. i cannot believe that anyone would believe anything that woman says buried she was able to lie to the victim's parents of ben ghazi.

she just lied straight to their face. she is the most corrupt politician in american history. i don't see how he could ever, no matter what she says on trade policy, vote for her. host: sly, go ahead. guest: as far as being the most corrupt politician in american history, there is a lot of competition in that department. think mrs. clinton is the most corrupt politician in american history. i say if she signs on the bottom-line and that's how important i think it is to stop the transpacific partnership -- there would still have to be some leap of faith. i am also concerned they may try to sneak the tpp through a lame duck session while the republican senate and the president are outgoing. i am troubled by that. i truly believe that mrs. clinton -- i don't think she is 100% negative. there are many people in politics who are more deceptive.

i don't think she should either old standard. for many women that feel it's important to have a female president, i completely agree. way shereally like the has conducted herself throughout her career. i don't really like being called a sexist because i don't support her. i have a history of supporting women who run for public office. it's important they get there. i just don't think she is a very good vehicle and i don't think identity politics is going to solve the problems this country is facing. economic death spiral when it comes to the middle class. has lostin the country a larger percentage of its middle-class in the state of wisconsin. a, san antonio, democrat, you're on the air. caller: good morning, i support hillary clinton because i think she would be the best leader. i think she understands how things are done.

she understands how to use power. it's very much like franklin delano roosevelt or lyndon baines johnson. they were establishment democrats who understood how to compromise in order to get things done. as far as these polls where bernie sanders is shown more likable were able to beat donald trump more than hillary clinton, bernie sanders is not vetted at all. hillary clinton has been up against negative media attention from both sides from people like you and people like that woman that just called about the phony ben ghazi scandal and hillary clinton being the most corrupt politician ever. host: i will have sly respond. is she able to compromise like previous democratic residents? also, bernie sanders is not been

vetted by the media? guest: that's partly true. he's running for president the first time and is in the the national corporate media has not given him the attention he deserves. that would be good and bad on his behalf. they have done some vetting. they called him a communist. as far as frank on roosevelt and lyndon johnson, if bill clinton and barack obama had been lyndon baines johnson and franklin roosevelt, we would not have lost the jobs we did. neither of them would have permanent trade relations with china or undone glass-steagall, they would not have done those things that devastated our economy. i don't mind compromise. you have to have compromise but should the compromise always be at the expense of the american worker in favor of corporations and how convenient it is a take

wall street money and do that? bill clinton and barack obama never compromised on reproductive rights. corporations don't care about that. for gay rights. corporations want to drive wages down this country and i'm tired of democratic residents taking money from wall street and giving workers short shrift. workers are the biggest constituency group in america and they keep falling behind and it did not happen by accident. respond too you economists and others who say the job loss and manufacturing isan before it nafta and largely due to technology and automation of jobs? productivity has increased. guest: productivity has increased which is incredible. taken a serious ptolemy american workforce.

they left of breadcrumbs with these trade deals. the trade assistance, that verifies when you lose your job because of a trade deal. theave the numbers of companies, 66,000 factories, we have a number of workers in its verified. other thing that hurts the american worker is right to work laws. jimmy carter could have stopped the southern states from coaching jobs in the north. they had an opportunity to do it and they didn't. the other thing is unionbusting. milwaukee was the epicenter of the workforce in america. yes, they started nesting unions and going after workers before they did the trade deals. deals mistake, the trade have cost us millions of jobs. when those economists who supported those trade deals say that it's other things, they are right but they better look in the mirror and realize they have made a terrible mistake. people like paul krugman who call themselves progressives

ought to be ashamed of themselves for undercutting the american worker the way they did. i don't care if they call himself a liberal or a conservative, they hurt us. host: joining us from milwaukee's john sly sylvester, host of his radio show," the drive home." there is this headline in "the new york times" - what do you make of the republican talk radio hosts who have been critical of mr. trump and trying to stop him in the state of wisconsin? peoplethese are the same who do scott walker's bidding. milwaukeecome out of but they broadcast to the suburbs of milwaukee, not the city. they are very economically conservative. they are voices for corporations. there is no doubt they will get

someone like ted cruz to stop donald trump. ise of what they are doing survival of the republican party and i understand that. donald trump's populist message on trade in a don't like the fact that he will save social security. he is not cut from the same cloth. it was interesting that right-wing talkshow host charlie with got into it congressman sean duffy, the republican from the northern part of the state the other day. overwere arguing wisconsin's identity within the republican party. sean duffy represents different people. republicans that live up north that are hurting economically have a different feel about the economics than the very wealthy people that live outside milwaukee. times" the new york story says perhaps the polls we is due to conservative

radio talk show host. guest: he's right. talk radio on the republican side has a huge impact. sykese thing charlie cannot control in a republican primary is wisconsin's open primary. it will be interesting today. there will be independents making a decision between trump and sanders and trump will probably get hurt i bernie sanders strengthen wisconsin. trump is drawing from a pool that does not necessarily follow along book light and sinker with milwaukee right wing radio. he can do better in wisconsin and some people expect. there are other polls that show him a little bit closer.

ron in pennsylvania, independent, good morning. i am not ad morning, big fan of hillary clinton. people say she lies and everything. she does. i was originally from new york and when she ran for new york senate, we as new yorkers, she did not even live in new york so i don't know how she got to run for the senate. deal wherethe libya nobody got hurt. bosnia, she was dodging sniper bullets. this woman cannot keep a straight story. i think the sniper story is troubling. the benghazi thing has been exploited for political purposes

by the republicans and maybe they put extra salt on that one. there is a moment in her political career -- i found it odd the clintons did not go back to arkansas. in wisconsin, we are proud to be from our state and we believe in our roots. running off and calling another state your home state for political opportunity seems a little peculiar. when she put that yankee hat on and said she had always been yankee fan, i think that symbolized some thing to people that she was the ultimate political opportunist. on for med from then to take a real seriously. that was so ridiculous. she had clearly been a chicago cubs fan her whole life. it may sound trivial but i think it's indicative of the problem she has. she does not really know who she is. bernie sanders has taken some positions that are extremely unpopular but bernie sanders is willing to pay the price for that.

hillary clinton never seems to be able to pay the price for taking an unpopular position. next go toll springfield, virginia, democrat . that they, it's funny call hillary and opportunist. the biggest opportunist is bernie sanders. he is not a real democrat. he is no independent. he is can reason why not getting my minority vote. obama is a real democrat.

don't give hillary all the credit. sanders is the biggest opportunist. host: please respond to that. had that discussion on my show yesterday and hillary clinton said in milwaukee the other day that she is a real democrat. i don't know what that is anymore. was barack obama real democrat when he cozied up to wall street to? ? is failing to put last eagle -- glass-steagall back in place, is that being a real democrat? is giving the workers a short shrift a real democrat? this is not packers versus vikings versus redskins. this is about public policy. enough todon't earn live the type of comparable middle-class lives they used to. i am sick of the pom-poms.

i have been a member of the democratic reasons i was quite young. i have passed out leaflets. i believe the bill clinton's and jimmy's of the world and the barack obama's were going to look out for working people and they haven't. i don't care what label they have in front of their name. the word democrat does not mean anything to me. host: robert, independent, north carolina. caller: good morning. mike comment is that bernie sanders has been vetted by the clinton machine and they cannot find anything bad about him so they try to make up things. the corporate media has treated ernie sanders so poorly -- bernie sanders so poorly. the coverage he gets his ridiculous and people lie about him.

he gets so little coverage. and then third place republican party get more coverage than bernie sanders. john kasich is getting more coverage. the corporate media and democratic party are just totally giving it to hillary every way they can. they want her to win. mentioned earlier about the super delegate process. for bernie sanders supporters who feel that way, what you think the democratic or should do? change the rules the next time around? what should they do about superdelegates? parties needk both to reform their process to make it more transparent and predictable. bernie sanders has done well in caucuses but the caucuses should be eliminated as well. on both sides, if they need to

have a predictable, easy way for people to understand the process. both sides should have open primaries where they attract independents. if these parties are to survive, they better reform themselves. host: why you say that? guest: right now, they look like they are in sealer, conniving, corporate machines that have little regard for people that vote in their primaries. it almost appears as if they are using the voters as props. host: what do you think could happen with the sentiments you are seeing behind bernie sanders supporters and behind donald trump, this antiestablishment movement that is happening, where do you think it goes after campaign 2016? guest: that depends on who wins. and how they react. it's not going away. it's not a fad and people are counting on it to go away. it will not go away because they

have not solved the problem of wages and inequality in this country. until they do, people will be restless. they think they can make it go away and they think they can come up with some sweet deal and bring in a wall street candidate like paul ryan and have them run against hillary clinton and go back to the status quo but that will not put food on people's table. get al not help people pension. it will not stop the jobs from going overseas. those are real tangible things. host: there is a tweet from one of our viewers -- guest: we are given terrible choices sometimes. sometimes we have to make decision so we don't make them worse. you have to be somewhat pragmatic.

overly think i'm being idealistic with my positions today but i'm also living in the real world. michigan, jamie, a democrat, how will you vote today? you're in michigan, i'm sorry. i'm mixing up my states. caller: i was sorry that hillary did not pull it off but it was close. in wisconsin, they have their chance today. we will see where they stand. i am strong about hillary clinton. i will support her all the way. by the way, i'm from mississippi. when i was 18ippi years old. i would not live in mississippi and i would not go back. my husband has been retired since 1992. why her and build a not go back

to mississippi is the reason i left. that's a whole different country down there. they don't and click i do. i am not a racist. i hate it. i was there during the civil rights when it was happening. i saw a martin luther king shot. it was not a pretty sight. i know what hillary did after that, she was too young during that time. her heartn her work out for the poor and the underprivileged. she has worked hard all her life for the underprivileged. host: let's have sly respond. guest: sometimes she does and sometimes she doesn't. i think she is quite the complicated person. she was certainly not working for the poor when she settlement or -- when she sat on the board

of walmart. she was not working for the poor when she ended up voting for some consumer bills that stripped the rights away from american citizens. she was not looking out for the poor when she supported her husband's policies on trade. she was not looking out for the american worker when, as secretary of state, she said in india that there are good and bad things about trade deals, refusing to condemn outsourcing. she said that on foreign soil. she is unpredictable. she has done things for women and children. i will not paint this is black and white. too often, when money is involved and she has to make a choice between people and money, she will go with the money. john in new jersey, independent. caller: thank you for c-span. is slogan for this season it's the money, stupid.

is ae sanders campaign courageous effort at campaign-finance reform in action going through regular americans. not so, hillary clinton so her hands are tied like president obama tied his hands taking wall street money so no prosecutions of wall street and financial wrongdoers. fe. rank bill -- the dodd rank bill is 300 pages. solved,problem is not this money problem is not solved, all other bets are off. we will have a financial collapse. host: let me add to that because "the washington times" reports on the bernie sanders individual donors out pacing hillary clinton. what are your thoughts on that call?

after it's remarkable citizens united that someone would run for president as a 74-year-old from vermont with messy hair and a thick brooklyn accent and inspire some of the people to get involved in the political process. my sister who has never been involved really in politics at least for a very long time is so excited she has written bernie jackson does not have much money. it's inspirational. checkshas written bernie but does not have much money. there is something authentic and there is something going on. it is a very unique year. there is a whole movement building in wisconsin. the wisconsin working families party is building a grassroots movement like this in wisconsin. a looks like they will get young man named chris larson

elected county executive in the walkie today. it's built on this grassroots effort and he is being outspent 26 to one for the race for county executive and it's still in a can the neck. -- it still mac and neck. host: should bernie sanders mount a third-party it if he doesn't get the nomination? guest: no, and he said he won't. that's never been his goal. his role was to reshape the discussion and if he got the nomination, great. if not, he has inspired a lot of people to get involved in the process. i don't think many people thought that bernie sanders campaign would catch this level of fire. when he announced in the spring on lake champlain in burlington, i was optimistic that he could make a difference but i had no idea we would go this far. host: if our viewers want to learn more about john sligh so vester, go to

>> and for complete election results, candidate speeches come and be reaction. taking you on the road to the white house on c-span, c-span radio, and c-span.org. c-span's washington journal live every day with news and policy issues that impact you. wednesday morning, johnson swan, national political reporter for the hill, will join us to discuss tuesday's primary result in wisconsin. and then kyl pomelo -- mn -- will be on with us to talk about tax proposals by democrats and republicans running for

president. and kerry are arnold will join us -- carrie arnold will join us. be sure to watch a c-span's l.shington journal b join the discussion. next, white house political advisers and campaign managers discuss campaign advertising and the future of campaigns. the event begins with a look at presidential campaign ads dating as far back as 1952. this is an hour and a half.

>> it is going to be in your head for two or three days and

i'm sorry. hopefully, a reminder of a funny thing. that clip was one of the very first presidential tv ads ever nice way to set the tone for a conversation tonight, which by the way is being recorded. thank you for being here for event. sold out addition to the presidential museum and library, the bush center also houses the bush institutes, a robust and energetic policy center that addresses today's most pressing challenges by developing leaders and taking action that improves the quality of peoples lives here at home and all around the world. on thestitutes focuses policy areas that were most important to the president and mrs. bush during their public lives.

they continue their service to our nation. it's an honor to have the president and missions dumps -- mrs. bush here with us tonight. [applause] >> before we continue, i want to call your attention to the president's special exhibit, which explores the history of campaigns and elections. lots of interactive things you can do there. the exhibit will be open until 9:00 p.m.. please check it out after the event. really excited about the program tonight. we will begin with a conversation about presidential advertising. we have an award-winning political strategists and dr. patrick merrick of the university of oklahoma.

president bush once said of mckinnon "i was impressed with mark's creativity and i was particularly impressed by his honesty. famousays, mark is most as the cocreator of and the star strategist on the runaway hit political documentary series "the circus. chronicles the current campaign action every night on such -- on showtime. let's take a look at a short clip. >> this is a story about john kennedy. >> ok here's the situation. , it's snowing flu heavily, it's your daughter's birthday the next morning and you are supposed to be at a soup kitchen at 6:00 in the morning. the question is not would you go, it's a would you want to go?

the show is incredible. if you haven't seen it, you can use the showtime anytime mobile up to get caught up. really fascinating. formerppy to has a journalist who today heads up the political communication mostr at ou, home of the comprehensive archive of political advertising anywhere a realworld host of expert on presidential campaign advertising. the second half of our program ofl moderate an elite panel veterans from both parties. we are pleased to have sarah fagan with us tonight. she was senior strategist for president bush in 2004. we also have an rnc veteran and former senior advisor and strategist on the romney campaign in 2012. and the manager for president obama in 2008.

david later served as senior adviser in the white house. let's welcome our panelists for the second show. how's a want to offer our sincere thanks to karl rove who was anonymously helpful in putting together tonight's program. one quick disclaimer. as a nonprofit, the bush center doesn't really participate in politics that that is the name we can't have some fun with today's best-known political insiders. please join me in welcoming to the stage market mckinnon and markmerrick -- and mckinnon and pat merrick. >> we will take this right off -- take this right all. ofn i got the great honor winning the advertising for the 2000 campaigns, one of the things i did was go back and study the history of advertising

presidential campaigns. it was a fascinating exercise because what you see over time is that it really involves. voters get used to seeing something and is not as effective so we did something differently and you can see these different phases of advertising. the local advertising was like selling soap. >> revving that first eisenhower campaign in 1952. i would add that although some things change, other things stay the same and there are a number of themes that run consistently through political advertising from 1952 through today. of thes see some standard introduction ads, a staple of local advertising. if you have humble roots, tout them. if you can tie yourself to the , you got to do it.

we are going to start with -- should we just play both? ok. >> out of the heartland of america come out of this house in abilene, kansas came a man, dwight d. eisenhower. he brought us to the tribe and peace of the d-day. if war comes, is this country really ready? >> it is not. the administration has spent billions of dollars, yet today, we haven't enough change for the fighting in korea. there is time for a change. eisenhower knows how to deal with the russians. leaders.t do a a like number one man for the number one job of our time.

vote for eisenhower. a paid film. town inorn in a little myansas three months after father died. i remember that old, two-story house where i lived with my grandparents. they had a limited income. it was in 1963i went to washington and met president kennedy at the boys nation thinkingnd i remember what an incredible country this was the somebody like me who had no money or anything would be given the opportunity to meet the president. that is when i decided i could really do public service because much about other people. i worked my way through law school. after i graduated, i really didn't care about making a lot of money. and we have made real progress.

now it exhilarating to me to think as president, i can help change all of our people's lives for the better and bring hope back to the american dream. impressions are important and these were introductions and i want to tell a quick story about when we introduced president bush at the convention and rush report and his partner put together a great introduction film and i remember when we were shooting it, we interviewed mr. bush and president bush and there was an exchange about the delivery room when your daughters were born and you completely scrambled it up. it was a funny moment and we were shot at a couple times until they got it right. i said that's great, it's so funny, so human. but you can imagine the response we got at the campaign. carl and everybody saw that and said people really hunger for authenticity.

and we often didn't want to raise the bar of expectation. [laughter] >> the act that are really ones thatre often the are on the economic security or national security. the next ad is the most famous in american politics. you ask 100 political consultants what the greatest is, when hundred would say which item would you guess? i will do a quick set up on this. strategically, it was so powerful because polls had come out to mid-summer saying johnson would win big. the johnson campaign was smart enough to realize that was a problem. --y said all of the problems

they said we have to raise the stakes and that is the last line of the ad. the stakes are too high for you to stay home and they show what the potential consequences might be. up on hisicking statement that goldwater had made in talking about the possible use of nuclear weapons and this is a fear that they really wanted to pick up on. >> and here it is.

>> these are the stakes. to make a world in which all god's children can live or to go into the dark. we must either love each other for we must die. >> vote for president johnson on november 3. the stakes are too high for you to stay home. >> vote or die, that's pretty compelling. [laughter] >> visually, it is stunning. was such an outcry that the ad only aired once above the impact was like that. >> great campaigns tell his story. in next is just called there the woods. if you boil this down in 28 seconds, it is a perfect narrative architecture. it talks about a threat or an opportunity and it establishes a

threat and a villain and posing the threat, a resolution to the threat, and a hero. it does this in 28 seconds. it's called the bear in the woods. there is a bear in the woods. for some people, that there is easy to see. others don't see it at all. that there isy tame. others say it's vicious and dangerous. since no one can really be sure who is right, isn't it smart to be as strong as that there if there is a there. >> that is so great. not a wasted breath. history of this, i spoke to the guy who made that add. he did the narration also. i went and had lunch with him and i understood where it came

from. he smoked a pack of cigarettes. [laughter] he said we had to rent that there and it cost us $10,000. he said if you look at it carefully, that was a trained bear. that was a good investment of $10,000. a really amazing voice. was interesting about those previous ads, they're often considered negative but you never hear a name. it's all implicit. and that is pretty where. in your kind of updating of the bear ad -- >> we didn't want to leave anything to the imagination.

>> we also do what we call stealing. [laughter] have great ideas, we borrow from the best. we did a version of a bear in the woods ad, which we call rules and it's very much the same idea. instead of russia, it was the terrorist threat. gotresting thing was we this together very early on in the campaign and we tested it. it was so effective and so good to waitactually decided until a critical moment in the campaign to the lawyer that. it was very powerful, effective. you will see there are some wolves in this. earlier, we had the rules be attacking a carcass or something. it was pretty on the nose and we discovered actually if we let , thatlves in the woods

worked better. it was sort of like a poor film. a littlere power with imagination. >> in an increasingly dangerous , john kerryafter and the liberal economists hope to slash america's pension operations. by $6 billion. cuts so deep they will weaken america's defenses. waiting to do america harm. >> on george w. bush and i approve this message. [laughter] >> i think we can move on to talking a little bit more about some other kind of strategies they'retive ads sometimes a sense that negative ads, the negativity in campaigns

is a brand-new thing that only started in 1988 or something like that. 's next ad goes to show that is not necessarily the case. >> in the 1952 campaign, eisenhower said this about test. america once no law like the unionbusting and neither do i. >> how is that again, general? >> that must be changed. was one more promise mr. eisenhower did not keep. during four years in office, the general did absolutely nothing about changing the unionbusting policies. another thing, under the republicans, general motors profits are up under 113%.

let's think it through. let's can administration that means prosperity for everybody. >> he was a natural. [laughter] >> the early days of presidential politics on television, the notion of being telegenic was a new idea. but i think bernie sanders would really like that graph. [laughter] we are going to move ahead to 1972 and the next couple ads are a kind of ad that deals with the flip-flop. this one was one that was attacking mcgovern. both of these.n this is the classic kind of this is a great ad.

we got some video that john kerry has been windsurfing. he has these purple shorts and doing this near some yachts. rush came up with this brilliant ad and it proved very effective. it is called the windsurfer ad. in 1967, senator george mcgovern said he was not an advocate of unilateral withdrawal of our troops from vietnam. no of course, he is. last year, the senators adjusted regulating marijuana on the same lines as alcohol. now he is against legalizing it

and says he always has been. last january, senator mcgovern suggested a welfare plan that would give a thousand dollar bill to every man, woman, child in the country. now he says may be the thousand dollar figure isn't right. throughout the year, he has proposed unconditional amnesty. now his running mate claims he proposedthing. and oregon, he said he would support the anti-busing bill. .ast year, this year the question is, what about next year. collect in which direction would john kerry lead? >> he voted for education reform and now opposes it.

he claims he's against increasing medicare premiums but voted five times to do so. john kerry, whichever way the wind blows. [laughter] [applause] i want to just spend a second on that one because they're an interesting set of for that. we have completely different strategic challenges in both it time ofe were in relative economic prosperity. dynamic, it really where aike a status democrat could run. thanks to a good candidate with a good vision, we overcame that strategic challenge. flash forward four years, we are arguing for a change in the status quo election in 2000 and

in 2004, we were arguing at a time when people were not happy about our foreign engagement. this was a status quo election the arguing to keep at the same when people really wanted to change. we were blessed some way by the opposition in john kerry. there was a critical moment in the campaign where john kerry after having pledged earlier to support the troops in battle, flipped on that pledge and we were able to take advantage of that. of course, that and the fact we had a candidate that even if people agreed more on the issues, they like president bush because he was clear at core convictions and was steady and consistent, which was the opposite of john kerry

and that was a big power in how that election turned out in terms of the nomadic reground -- the somatic reground. >> you have an attack on the whichever side someone is on the policy by pointing out that this candidate , you arrange everybody into point out there is a lack of consistency. differences in campaigns and the last reason years as the evolution of these separate committees that run committing on your behalf supposedly. that is supposed to be legal separation. a lot of dissonance obviously with the campaign sometimes because sometimes these organizations are doing things counter to what you really want to be saying but you legally can't control them. sometimes, they are helpful.

in 2004, there was an effort on our behalf in an ad that ran in ohio in the midst of a lot of negative campaigning. this was a great ad. this ad tells a story. there is a narrative architecture about it. it was a very sweet and compelling ad. it got into that frame about who will keep you safe. >> my wife wendy was murdered by terrorists on september 11. their daughter closed up emotionally but when president george w. bush came to lebanon, ohio, she went to see him. >> he walked toward me and i said this young lady lost her mother in the world trade center. and he came around back and said i know that's hard, are you all right?