to mind -- it was to remind them and their parents that they need to talk about mental health and it's ok to talk about mental health. broadcasting's unbridled reach into the homes of american people and every community across our country, this powerful platform of broadcasting was used to encourage young people to talk about mental health and seeking help. campaign, ok to talk local radio and television stations and broadcast networks, for ways --ooked one of the reasons i am proud to be a broadcaster, i have a mother named udall. when you have a udall mother, you are raised in the ethic of public service. and broadcasters are public servants. i love that aspect, quality of our branch of broadcasting.

they ran the ok to talk ads on radio and television and 44 milliond accepted dollars of free air time the results in a single year are astonishing. people went to the internet site called o ktotalk.org and they shared their stories and they found places they could get help. 700,000 that went to the side, 140,000 people clicked "i need help," and they were able to get -- and who knows how many sandy hooks out of that 140,000 that sought help may have been averted. so this was a great effort.

it is ongoing. i think sansone has been involved in it. the national institutes of health have been in it. lead incontinuing to it. we are hoping that this effort continues. i would be remiss if i did not note murray dayak who is here who is heree dayak from the entertainment industry. they've done terrific work. so we are thankful for all that .ou do, marie but what the ic continues to do is to provide online tools, including mental health facts and social media guidelines for journalists. guidelines, not dictates. you still you -- you still have your freedom. your freedom is unimpaired. helpede a mistake, you

to shape attitudes and beliefs that people have about mental health. if you have a relative who gets cancer, you don't think poorly of them for that. you help them. but mental health can be just as lethal as leukemia. and so it deserves that same kind of respect. guidelines for journalists in the entertainment industry to encourage deeper reporting and more accurate depictions of people living with mental illnesses. i'm also very proud of the movement apress's few years ago to include in its ap stylebook language suggestions for how to treat this important and sensitive in shoe -- sensitive issue. helde proud we have andned and -- help train

lay the conversation and help reporters have a greater understanding, a more keen awareness of the resources that are available to the media that will better informed reporting of mental health issues. also truth that is constructive and helps people and saves lives. i said toi began, those of you who take this issue seriously and see it as a social responsibility to speak the the work ofo angels. thank you for having me as part of this roundtable discussion. thank you, senator smith. i hope you know what a treasure you are senator smith:. i've been caught up -- i've been called a lot of words -- [laughter] keita: the policy experience and your personal strength around this, this is the second time i

have had the opportunity to hear the center to speak. i always learn something and i'm sure you all this morning due as well. i know we are eager to hear from you, marie say you can share more in depth. .arie: thank you senator smith, thank you. that was very gracious of you. doingrk that we have in with the broadcasters in some of the newsrooms, for whatever we can to bring in the stakeholder thing that ine came away from as i experienced is that stakeholders are interested in talking to the local media representatives, to tell their stories. and the broadcasters are interested in hearing them share their stories with them. but the notion of community service is one that i was not and the opportunity to

take part in the awards program that broadcasters have the most remarkable sense of community service that i have ever experienced. i don't know if it is by design nine -- by design or people go into social service, but rod when it -- but broadcasters, what i've learned, is that they have a first responder team. don't always think about it that way. i'm giving them something that they don't want, but that's how i see it. cities with floods or hurricanes or any kind of major crisis during the holiday season, they are part of the first responder team. i think sharing our ideas through the associated press, that was a remark will experience. thank you. [laughter] somebody wants to hear this. all right. [laughter] so the associated press was interesting in terms of taking that role and creating the first

chapter on reporting on mental health. i remember at the time, brian and senator, you are working on getting the interest in this. when it was complete in the chapter came out -- i think it was in 2013 -- it was very interesting. summit he asked me, well, where's the branding? and i said, when you really want the right messenger to cure the water, it gives us that branding. ownede associated press that product. and they are the ones -- and i have the copy of that press release -- a clear directive. there's no way a special interest group could take on that role and with the credibility that ap has. it was very interesting. they bought into it. there were very directive. and we are fortunate to be among groups to provide resource

material. groundbreaking. that was amazing. another thing that provided withing in college broadcasting stools. a young journalist would take this and say what is the big deal? styleidn't know that guide pre-metal held. they just assume that has always been there. as they move -- pre-mental health. they just assumed that it had -- been

just to let them know that there are new avenues, new resources as we report on this very difficult issue. do think, if he had to go into that school, i don't know what that would be like good kids that age at home, they may have been in that school. what we realize is that they were suddenly entering a crime scene. this wasn't an elementary school. this was a parents night. this was a crime scene of terrible proportions. and as the press approaches them, i can only imagine what they want to say because they have experienced the unsuitable. but instead, what we hope they say, it is a crime scene. and to maybe respect that because i cannot imagine what that does to somebody.

sort of imagine it, but in any case -- so what do we do with our trainings? i will be brief on this because i want to hear from the rest of you. we talk about content. what is the content we want to deliver? the messenger, who is the best messenger? some of you are in this room. i am looking at you. the delivery system, how are we going to deliver this? will it be through example or interview or story? the timing, immediate seems to be the immediate answer. we may be holding back. senator, as you said, if somebody has a suspicion that it is mental health related, well, i am not a doctor or psychiatrist. i'm not one to give my credentials are that and maybe taken the time to verify those things is a good idea. because that person could be any one of us and our neighbor. and then the audience.

something that we take seriously around circulation. so i am going to share with you some of our more unique -- i figure was one of the most unique and experiences i had in terms of bringing training to journalists. i filed out that the san quentin prison has a newspaper, if anybody is aware of that. they print a monthly newspaper. a colleague of mine said, what you think? should we send them a style guide? i said, no, we are going there and we are going to do a training. i sent to journalists and a psychiatrist with me. we went in to send quentin, which was quite an experience. my kids were telling me, mom, you realize it is not a college. i know what it is. i know what it is. it was very interesting. first, we looked at the circulation. 4100 men are in the prison. they all get a copy, plenty of

time to read it. there are 32 prisons in california and -- in california. in an online version outside the prison system, is avails and and homeland version outside the prison system is available to caseworkers and family members. in the state.ion the circulation was bigger than the smaller communities that we were changing. and a captive audience member. we did the training. one of the things that came out of it was the concern about the turnover in the psychiatric care. because of the nature of the client, if you will, the turn over is something that is challenging. the second thing we found out is

that we asked the individuals -- how do you handle? there were 14 men in the prison uniform in there with their communications branch chief. and before of us. that we have somebody who dies by suicide and we talk about the man that we knew. the cause ofd death but that is not what we lead with. we lead with the man himself. it was amazing to me. thisblic money is used in program. school of journalism works with them but there is no public money coming from this. so it is pretty remarkable. i think between the entertainment media and the

journalist, you have a better sense of the audience than many of us in the field of health care. we are trying to get to the general public or target audience but journalists and broadcasts and entertainment writers are keen on that. i name a brand? i will just say it. on cbs, therews is a profile going on but he tells me something. not to be upset by it but to say they are good at identifying target audience. understanding better how they read the audience. home,olders, once they go and they're the same people that we are trying to reach. so we talked about language earlier to and intentional and unintentional which gears a little bit. one of the most compelling -- and we have all known people, i their own have taken

life for various reasons. but what is the most compelling things is to hear the number of people take their life within a day or minute or month. and whether it is military, domestic, first responder, the general public, regardless of who it is, the numbers are staggering. the other column, we will talk about people who are desperate or who feel estranged or who don't feel normal. no what kind of therapy. there isn't a connection to feel normal but they are looking for it. to hear that number frightens me. i can't numbers are important for policy conversations but when the public hears those numbers for someone who feels theynged and normal, to feel that those feelings are normal?

is this a pass? i'm not suggesting that it is fact but it gives us pause to be careful how we present numbers to ataggering numbers -- population that can feel very alone. and looking for some connection, through death.s so putting that out there, that is something that i worry about. iton't have research behind but i think it is worth considering. i hope our discussion will consider that. -- summarizes what we do. thank you. >> thank you. we have a lot to learn from your organization and particularly how to train on these issues without coming across as though we are trying to dictate. interestednitely not in dictating but more

understanding the state of the issues. so i want to consider the -- i want to continue the dialogue with her office. the four biko to colleen, i want to do a check in with the media folks in the room. if anybody is willing to share -- i am not trying to put folks on the spot. if this is the first time your hearing of this kind of if your larger newsrooms know about this kind of stuff or if you have suggestions to me with your own experiences around reporting with suicide, if anybody would be willing to share? [laughter] there are 70 back, i know. in a lot of newsrooms, i fear -- do you have any research that simply reporting on suicides are a problem?

i know dr. welsh -- certainly, since you are at the table. [indiscernible] you take thet when sensation away, the large headlines, when you do things like show a photo of a -- a to use the photo but of a popular spot where people have killed themselves -- when you do things like that, especially in the case of a celebrity, people who are full mobile, especially younger people who are for normal -- and the studies show sowith younger people --

there has primarily, been shown to be an increase in suicides. >> i should have mentioned early one of oureen is closest colleagues over in the substance abuse and mental health services administration and works with the defense -- works with the department closely. maybe we can talk more about this off-line. >> dr. franklin, do you have any research on a similar issue in the military? does reporting on increases or decreases? places, sites, methods? >> i don't know if any studies on selective to the military but the research is dependent on folks around the world.

i appreciate the question, it is a very good one. i will take that down and run that. in the 1980's, as a long recovering journalist, we were suicidewed to report on because of the threat of ideation. contagion. particularly around young children. isnow the let mr. case well-known around journalists. there was a follow-on suicide. tragic. and it became a struggle in the early days, before cable and the 24-hour news cycle. there was thoughtful dialogue around someone well-known dying by suicide. is, becauseation people are self published and things are off the table as far as what is allowed and not allowed.

and i think that is largely for the better. now we have full transparency. the federal government has to report on upgrades that we did not report for decades because of the transparency piece. and that is from the coalition with sergeant better experts, we get together and say -- what are the recommendations to keep the language safe? pivote it is such an easy to inadvertently do something wrong. the reporting is really responsible. and somehow we and up finding a "committedat says suicide." we don't say that anymore because we want to look at it as a tragedy that we have the seven

word count tragedy. in the old days, headlines had to be seven words or fewer. those days are gone but there is a space issue. so the idea is that within the new cycle, can we have a conversation that when something happens, where can you pull back to and look at some guidelines craft of reporting? i could add to the data question, i would imagine there are a number of studies that contagion or imitation suicide, particularly with political audiences. withe who are struggling suicide thoughts themselves. was interesting research that came out -- it is more about the content then there being coverage at all. it was a study from austria that

showed when the coverage looked at someone who had suicidal ideation but did not go on to die by suicide, there was a protective factor in that. you are demonstrating that someone who was struggling found resources. a lot of it has to do with the nuances of the content and less of other stuff. >> if i may add on behalf of the , not toional guard speak to what the evidence revealed, but the national guard and the air force -- we do have public guidelines on how to message when a suicide does occur. it to our leaders and members. and that is something that is most likely in place across dod. if i can add one more thing -- i know you are anxious to get

i think that one of the things that is really important, the media wants to do good. it public service or anything else, you are trying to be accurate. you need to have interesting stories to tell. in my mind, what the media can do is actually encourage people to get the help they need. ,o by giving the right message that is what you are doing. where teaching people what is really going on. really interesting what marie was saying about the focus on the numbers. for many years what we did was focus on the numbers. of people die every minute, by day. 42,000 people died by suicide

and -- what? ofre are stories out there that there ise -- hope out there. there is help. people can get better. there is healing. it is those stories. we need to work with the media more to get those stories on the local level. whatever your constituency is. we need to do our job so that you can tell the kind of stories that are healing and encouraging. so whether that is -- are you worried about someone who might be suicidal, here are the warning signs. or, you are welcome to call the national suicide prevention lifeline which is the same telephone number. at military crisis line. -- we arele things

all working towards the same goal. >> you make a really good point. and i don't want to make the media nervous. i can imagine the peace with the editor -- i will write a story of hope. how interesting. [laughter] how nice. i hope somebody enjoys that. [laughter] >> so you do a story on someone who dies by suicide and there is a takeout box at the bottom, if you or someone you know is that risk then call. there is always a takeout so no one is feeling squeamish about putting out a public service announcement when you are trying to report the news. it is giving enough so that folks can not inadvertently do any and send taking on the time honored

public service of journalism and having the call out box. having the number so that people can get help. every report, whether done responsibly or irresponsibly, and it is never intentional, stands a risk of triggering a suicidal ideation. every single report. it comes down to, what is the responsibility of the person who is crashing 800 birds in 25 minutes -- what can i do in that amount of time? 800times it is just the one 00 number. realize, a simple word, a turn phrase -- how do we talk about robin williams dying? what does that mean? the calls to the suicide hotline after robin williams work astronomical. so what is the responsibility if

you are reporting? that is newsworthy. me, it is more collaboration around the information that is available and the folks who are doing the time honored work in an environment that is not friendly and independent second sourcing and all of the traditional rules. of theeinforce that, one most protective forces the media can use is simply "treatable." it isn't just that you want to get help, but the help can work. yes, lucky passes over. share what you know and continue the dialogue. share a little bit about the national suicide prevention and what we are doing. we launched in 2010 and we're

advanced information. we have a private section leader to get the initiative off the land -- initiative off the ground. we chose to priorities early on. one, transform the health system. nationwide.iatives everything is to change the conversation about suicide. that. focus on one is working with the media and reporters and then working when we are field your sources, are we messaging on point? are we talking a similar

language? how are we working with the media to report accurately. the national strategy -- focused on reporting practices. that is really what we are all about. one of our earliest efforts was a partnership with the institute, to come at this collaboratively with the field. the institute news journalism and ethics so well. they were the right partner to get this started. did a numbers, we of regional trainings. we brought trainers in and -- we we learnporters in and from them. they taught us how we could be doing this better. we taught them about mental illness and suicide and the complicating factors that could influence how suicide is reported on. that partnership has

continued. i will mention a few things from the pointer. there is a freaky course for journalists now -- there is a rse for journalists .ow to learn some of the nuances. there are articles about how to prepare a newsroom to cover suicides and that goes to newsroom policy. when do we cover and when don't recover. and how do we prepare? how'd you have the resources ready to plug into a story that needs to get written and published soon. onare continuing to work some methods and strategies for training journalists on a larger scale. the other piece we are working working within, our field of how we are messaging on suicide. we have something called the action lights framework.

and this talks a lot about the -- what's our strategy when we are putting out messages in the field? is a campaign or slogan or a suicide prevention month, who are we trying to reach? is this aligned with the words we are using and the language we are using? to work on that and hopefully, by training our field and using similar language and media, we can have a common language to provide the content for the media as well as serve as resources for you. arethe third major pieces the media recommendations. consensus recommendations that were developed with media. there is a copy of them in your folder today. we're working on disseminating those far and wide. there is evidence ashley that it

can reduce suicides nationwide. there was a study done in vienna after a spike of subway suicides. partnering with the media and journalists there and they had a -- it was mirrored in a decrease in population suicides. it wasn't a transfer to different means but it had an impact. those, it meant they were no longer covering every suicide that happened. it had to meet certain threshold criteria to be worth writing about. so there is definitely good research about. australians have also done a lot of work with the recommendations and shown some impact in a population.

and then, the other piece that i mentioned earlier, there is benefit to really telling the with the struggle of ideation and finding support and maybe we could have more discussion about this today. engaging those with lived experience in our stories. and these might be folks who were struggling with ideation and went to treatment. they might be a suicide attempt survivor who wants to help others find recovery. there are a lot of stories there that our media -- a lot of stories there that are media worthy. a lot of stories that are highlighting the voice of the lived in experience at we have more professionals who will speak to that who can be a resource for media whether it is in a training atmosphere or to support a story or provide insight. i think that is something we can talk about more, the voice of lived experience.

i think that has a lot of value to stories. i am happy to continue to participate and talk about some of the things we have learned with the action line. >> for those of you that don't know, the senator will have to step out but we do thank him for his time this morning. we will continue with the dialogue. some of thehas been biggest lessons in terms of talking to our own community? and part of this community i'm trying to think through our responsibilities as clinicians and psychologists and psychiatrists to message properly. what would be some big takeaways around that? when a bring together a community of my own colleagues to discuss this issue, what should i share with them? >> a big piece is the strategy question. issue ine about this

so many different ways with different audiences and we don't want to use the same message for every audience. if we talk to policy makers we might using a language but we need to be cognizant if we are start -- if we are designing a campaign, it is a very different message. being thoughtful and intentional about that. having the conversation that -- wanting to reach this audience and that is why we're making the celebratory's is. and i think making sure that whether -- if we are talking to clinicians, that is a very different audience. so with your clinical peers, a different conversation with a friend messaging. and we just want to make sure that we are very deliberate in that way. we are always checking our and the intent. so another audience would certainly be the media. story, you out a

have certain reasons you are doing that. we want to be respectful of that. and i think we want to better understand that from the perspective of the journalists. the challenge you are facing at the purpose behind your story. what are you trying to communicate and how can we support that and provide the information and the evidence, whether it is clinical information or public health research, whatever it might be. so we understand where you are coming from. it is not a divided line, we have a divided mission or at least understand the mission you are on. >> are there other thoughts from the journalists on this topic? wanting -- the folks that to the programs on this, pointing to know the field or the play to our under when you want to report on these things? >> well, it would be curious as --what you talked about

media worthy suicide coverage. what would you say something that constitutes that? we look at that and suicide is such a touchy subject and thato the family is difficult for them and difficult for us. point -- t >> what are the thresholds? every suicide is tragic but what would make something -- upgrade in 2015 talks about this a little bit. it does give a little bit of -- it isfor maybe

trading at like a public health issue and not like a crime that took place. what is it about that that makes -- if there is a crime, the public health issue peace. you could argue the newsworthy piece of a famous person dying -- when your even -- to make it about veterans

-- it's been made about no longer 22 percent today, it is 117. awesome, right? now we not talking about veterans, we're talking about all. that is where it should go. veterans of the rate of suicide, it is lower than civilian cohorts. at the end of the day, the more we talk about this is a public health issue, it gets into the public psyche and families are having conversation because it is on the news.

-- if yourthiness keep bringing you back to the public health issue, you will have a solid story most days. sorry for the interruption, i have a terrible memory. >> i did want to respond to that -- i didn't phrase it as a public health issue but it is an interesting way to phrase it. i don't know that i would put it in the headline but moving forward, one of the things that it reminds the house is that as families start to -- and going back to the ap style major criml experience, whether it is a mass shooting -- we've got a lot of layers going on there, not to diagnose.

unless there is somebody who actually knows the diagnosis, we will not assume or imply anything like that. if you final act is that person taking their own life, i think that fits in this threshold. it is something that people will want to know, is that person still on the loose, how did that go down? there are a lot of in our case issues and that is really important. figure, it islic already over the world. to ignore it would be another red flag. pool ofes down to that what do you do with it is the community? man, and wethe talked about how --

a lot of pearls of wisdom in that briefing. >> i think one of the things we have struggled with is that we do want people to be talking about suicide. we want people to talk about mental illness, we want people to talk about suicide, and above all, we don't want to go back to you had the c word for cancer, you don't want to have the s word. my assumption is that your first to yourbility is readers, your constituency, and to tell your story in an ethical and --

there are times where you are going to report about suicide, and if it is a celebrity, absolutely, so focus on the person, and i think if you read these recommendations, you will see a lot of good recommendations, but one of the things that is important is people died by suicide for very complex reasons. just because somebody was bullied in school, it is never just because they have an untreated depression. it is going to be a number of things that make a person feel less connected, more alone, more hopeless, and it will add up and it is not natural for a human being to want to kill themselves, we are animals, we are supposed to survive and procreate, so a lot has happened to these human beings and to

simplify it in an article is not unfair -- is unfair to everyone and there is also the piece in terms of a call box or who you talk to, i think it is great, but we have a responsibility in the field to make your the experts in suicide and prevention are available to the media so that you can talk to someone and take it into the next tier. because huge interest robin williams that by suicide because the message to the public and we all felt this was oh my gosh, this was a man we loved so much. if he can't do it, then how can i do it? and that is where the stories of survivors and people who have attempted suicide and felt in those depths of despair, where it is really important to

talk to folks like this and say i get it, i understand, and this is the help i got and i am actually ok, now. .hat is sort of the balance tradable the four, preventable, is another, we believe suicide is rentable. the headline was robin williams, another preventable tragedy and those are the messages that can be helpful. >> we do believe that in the department, and we try to push that notion that prevention is possible and it becomes complex for the department because the story or the catch for a story is often that was a veteran employed, and sort of on par with the celebrity in some respects, so i will struggle a times reporters that want to focus on employment and so we studied that out and determined that deployment is not a risk

factor, and those that die by suicide are not more or less likely to have had deployment in their history, so we were glad to run that study, but it still becomes catchy for headlines, so it is an endless struggle. we know that the employment is a protective factor, that folks that deploy are quite proud of this becomeso troublesome for us in still trying to capture how we highlight the military as a unique population group, and employment is what makes them unique, but also not to over focus on that. we worked really closely with va and dodand dod -- and the private sector. it does make headlines when a

service member dies by suicide. we really treasure our veterans, we treasure our servicemembers. suicide is a human problem that touches all of us whether we have hill it -- military history. >> i would share a couple of takeaways on what we have going on in the department if that's all right. this is the first time the department has had this kind of rich dialogue with the media community. i want to make sure everybody knows and i know many of you already do is that september is suicide prevention month. we highlight suicide prevention but make no mistake, it is an all year, all hands effort. a collaboration with the v.a.

there, thise is #be notion of being there for one another, being there for yourself when you have a need and reaching out and getting help. we are pleased with that campaign, we think it resonates well with our military culture, that today's service members tend to rely on each other for help and we see that as a strength, so we are hoping oaks continue to be there for one another. a kick event on september 7 in ae pentagon, we will bring in was in general to talk more prevention andnd at that event will also be an art exhibit, reflections of generosity where servicemembers have developed pieces of art that reflect their own coping and healing, so we are pleased to put that on display, and then

i would just tell you, those of you who know the word thunderclap, there will be a thunderclap on september 1, promoted by social media. we are also hosting a number of trainings and things like that throughout the month, and it is important to know there is a science to the field of suicide prevention and there is evidence and where there is not, there are studies occurring to run these issues down, so it is an evidence-based model called an assist to teach people first responder type stuff. also, we are looking to recognize one of our installations, so all the military services will announce ins #be there campaign installations will host specific campaigns throughout the month of september.

-- holding the most effective suicide prevention campaign and that is the first time ever, so we would be eager to talk to the media more about that at the end september, as we hear which installation rises and we will bring them up to the pentagon for a special ceremony. we are trying to get after these issues as early as possible and talk to our youngest leaders. we'll go around to all of the academies and talk to new and upcoming military leadership about their role in prevention of suicide as they enter into the ranks, we are eager to share that story and welcome any additional questions. those are just a couple of things going on, to move into the month of september. are there any final comments before i turn it over to -- julie -- will be providing closing comments? i love what was raised about

the public health model for approaching the conversation, because the dod has an increased interest in understanding the way suicide impacts our family members and by expanding the language, i think it creates buy-in,ediate sense of what are the concerns spells or sibling. by making it that more broad, it will gain ground for us in trying to connect with not just the service member, because we realize how impacted our servicemembers are if a family member dies by suicide and vice versa, suite think that is really the key. >> 75% of our family milk -- emily -- military families live outside the gate. it furthers the import to make sure this is a community-based

conversation. one of the great goodness is between the dod and the va is the military crisis line. one of the things that we have 85% able to track is that of our military communities, active duty, reserve and national guard are 35 years or younger. at the end of the day, in last years or grades, born in 1996,

they all live and thrive here. we can't put a poster in the family center and expect people to be engaged. when we talk about veterans crisis lines and social media, this is significant, and i would say to the folks who do the good work of journalism, if you latch or write #bethere, about the suicide line, you will capture a viewership that you did not, before. you remind me of our social media research and our recent study where we have worked with the university of utah to examine social media. we get a lot of questions on suicide prevention and what our strategies we are going about getting out to these issues and many of our veggies are tried-and-true public-health roaches that we've always done, but social media is a new area

that we do not have a lot of knowledge on, so we did a recent study in what we found, i'm happy to share the larger results and connect you with our experts, but what we found is that servicemembers are posting the risk on social media platforms. they have open platforms in the unit where they are listing they have relationship problems, they talk about suicide being a complex issue, they are listing all of those complexities on their social media platform. people tend to think oh, nobody knew when somebody to mid suicide, but that is not the case and what we are learning , theytoday's young people are posting that they had a breakup or that they have gotten wrong sided with command or they are posting that they are struggling in one way or another and all the way up to the point where they are posting that they will end their own life. i have the full study results

that have not been published yet, it is cutting edge and it is the newest. i'm probably scaring my staff or even sharing this much, but i want to get the information out .here so we can make a difference it is a well-designed, rigorous study. i think it can help someone. >> how will you get it out? >> if we look at at a series of these things -- >> we also have a webinar. >> it is the 31st of this month. i can certainly send it out to eric and the media. 2:00 in the afternoon. >> another thing that reminds me to share that has to do with what we are doing out of the stuff we have not done before his look at our civilian experts and what works. referredng methodology to as you are suicide which is a

framework for reducing suicide in a given community. we get questions about that, will we ever get to zero, will we ever stop trying and what number is ok to work towards? it is not a field where i can say we are looking for a 10% reduction over three years. we are not, we are looking to get to zero, now. it was adopted by the white house and many of our federal the -- many of our federal partners. it extends broadly to how you getand everybody on a common platform for language and how to you ask about what scales to use. suicide, it of zero is this comment five question scale. that in theon scale can use, whether it is the front

test worker at the check-in point, the volunteer that walks you to your appointment, or the janitor. that scale is part of zero suicide and also training the the so there are -- so that there are multiple touch points. it has shown great success in industry, so the air force agreed to adopt it at five hospitals. we tend to look to our civilian partners for evidence and we think we have this unique population group and that they are a little bit different, but we are not always sure. have those results, i would be happy to have someone engage with us and learn about it at multiple touch points throughout the pilot project so that we can disseminate that along the way. either way, if it works or not,

we know it will not do harm. note, i turn things over to ms. rosemary. there is a zero suicide toolkit if anybody wants to learn more about it. it is at the suicide prevention resource center. sams thanks in part to a. there are a number of private sector examples including a large system in tennessee that has reduced its suicide by a high percent in the medicaid population in the first 10 months, and it is based on the henry ford model that also serve a very high risk population am actually went six quarters with --o suicides population population and actually went six

quarters with zero suicides. wanted to mention a lot of people here are a part of the partnership, so -- dr. franklin and rosemary both serve on our executive committee, as well as marie for our changing in the conversation, and we also have about 40 other members, so it really is a collaborative effort and i am thankful to our federal and private partners for its. >> there is nothing that we will from privatecheck to federal to other partners to native american, we will study it out and try to look at its relevance for our own population. >> i have taken lots of notes.

fantastic to highlight the importance of partnerships and collaboration. sometimes we get in the space and we talked ourselves and find butelves very interesting, to be able to widen the group and bring the services here and bring our brothers and sisters in the finance -- fine arts in journalism together, the government, this is a rich discussion and much can be learned from it. senator gordon smith sharing his story and taking his tragedy and turning it into a public service is nothing short of them -- nothing short of remarkable. moving forward, we were talking about setting realistic expectations in this collaboration. an --6 when i worked at msnbc, they said you have two minutes to capture some of the

tension and now it is about acceptance so we have to be respectful of the job that has to be done with the journalists and the journalists have -- they reach out to us when -- when a story breaks and how to make it easier and better and smarter for the audiences. made of us versus them when it comes to journalists and policymakers and public servants. we are largely dependent on each other for success. all success is through relationships and no more so than this on between the journalist and policymakers. that is what makes this forum so important and for others to hopefully follow, so that we can both be successful in serving our communities. in the future, we are looking at probably more of these shorter sessions so we can get in -- more involvement. , we have oneous

more challenge, september is suicide prevention month for the federal subject matter expert sign, we need to be -- tech stories that are timely, relevant and captivating. fascinating to us, but it is something that is generally written on the third of fourth paragraph. for our friends in journalism, help us understand what your editors are looking for and what you are looking for as well, but at the end of the day, this has been a very rich dialogue and i thank dr. franklin for being brave enough to bring us together and thank you very much for the time, today. >> thank you.

>> on newsmakers, roger stone, a republican political consultant and longtime rid of donald trump talks about his campaign strategy, what to expect from the presidential debates and issues that could affect the election. newsmakers, today at 10:00 a.m. and 6:00 eastern on c-span. today, the c-span cities tour visits historical sites as they celebrate their 100th anniversary. there is a sampling. -- here is a sampling. was struck ine 1859, completing the construction of the transcontinental railroad. then in st. louis we too were the nation'sr largest monument. nearby is the old courthouse, one of the nations -- tour to key west, to

president truman's little white house and hear stories of his time here as he work and relaxed. watch today at 2:00 eastern on american history tv on c-span3. working with our cable affiliates and visiting with cities across the country. >> 100 years ago, president woodrow wilson signed a bill creating the national park service and thursday, we look back on the past century of these caretakers of america's natural and historic treasures. beginning at 10:00 eastern and throughout the day, we take you to national park service sites across the country as reported by c-span. we are alive from the national park service's most visited historic home, arlington house, the robert e and arlington national cemetery.

join us with your phone calls as we talk with robert stanton, former national park service director and former arlington house -- arlington house manager. thursday, the 100th anniversary of the national park service, ate from arlington house 7:00 p.m. eastern on american history tv on c-span3. now, a panel of scholars and activists at the carter library talk about civil and human rights. this is the first in a series of conversations around the country on rights and justice hosted by the national archives. this is just over an hour. [applause] i'm very happy to be here, and even though i have a northerner, for the raised in new york,