you create well it's a significant cultural political or a social change it's a resonance from the influence of young people in the things that they do so so it's kind of the sum of its two parts really so why did this suddenly become popular. well i think there's been certain things that happen certainly in the election in the u.k. where young people and a sort of group of people who are typically maligned and thought of as not being interested or energized about politics they came out and voted in their huge number of quite a large voting bloc so that's definitely we've seen it this year and that's the reason we've actually seen such an increase in its usage but actually as a receptionist told us it actually goes back a lot further than that he found example from and then two hundred sixty s. when it was used in vogue magazine spend too much to talk about who he now think of as the baby boomers the attitudes and the influence that they were having a new second fashion at the time so it's shifted

a little bit at the moment in terms of where it's focused but yet the concept is still the same it's young people bringing about some kind of change because of what they're doing in and their influence young people causing an earthquake youth quake ok so how does the oxford dictionary actually come up with that's the word of the year there has to be so many contenders. well yes i mean you were joking words almost literally we have it is corporate of that we can analyze and we look and see which words are enjoying a meteoric rise which words are people talking about the movie and it comprises a lot of different news sources so we're trying to get a view global look yes it's not just about you know looking at we're so used in the u.k. say and then we can analyze all of this data and come up with the words which we think are saying something about the year. we certainly find it being used i think

almost five times more than i had been well almost before or been used as a toll and so that's how we do it we just analyze and see what parts are something to see if the you know one of those words that has something to say about that here was that milkshake dockets some of our viewers have scratching their head and this goes back to a tweet by pixilated vote let's just take a look at the whole internet loves milk shake that the lovely duck the drinks milk shakes that five seconds later we regret to inform you the duck is a racist this is kind of a word that we didn't know that we needed but somehow it sums it all up. well exactly and that's the great thing about language sometimes there are words there that we don't really realize that we don't need but then we wonder what we did without them i think i think that that's obviously something like you are some of the words on our list like they're much more serious words which are maybe you know describing a we'll see these concepts but there's always room in language for

a little bit of fun and i think it's one of these things and the idea that you know somebody can be the darling at one point and then we find something that we don't like quite so much and suddenly they've gone from zero to zero how short lived are these words and how much of social media play a role in deciding that. it's difficult to second guess how short lived some of these words are going to be i think some of them to get quick because as i said before it goes back to the one nine hundred sixty s. something like that it's probably got more staying power and perhaps something like milk is going to be one of those words or those terms clear everywhere for quite a shock period of time and then in five years time you know we don't even remember it that's the great thing about word of the year bill is that it doesn't have to be about words which are always going to have staying power and i think social media definitely helps because so much more access to all sorts of the cabbie money and

lust definitely plays a part in disseminating that and then it to the attention of people who really quickly. here in germany some people amend the fact that a lot more english words are entering the german language or things like a selfie fake news does it happen the other way around as well are more foreign words entering the oxford dictionary definitely english has always been influenced by other languages and i think jeremy actually is quite a nice quite nice example we've got words in english which i think people don't think of the night as anything other links where it's inflation. kindergarten and t five which is on our list as well as actually should short and to promote a longer jaron works which we completely bottles that as well it's the one which works different languages will take influence from different other different languages and sometimes the lad which can just sit a little bit better i think all right it's a two way street then senior editor at the oxford english dictionary fiona

mcpherson thank you very much for joining us. well the day is nearly done but as ever the conversation continues online you'll find us on twitter either as news or at least that's me don't forget to use our hash tag the day and remember no matter what happens between now and tomorrow is another day we'll see that.

the. two kitchens one sit in a common area going to around the federal max series is a very simple recipe but what neighborhoods like to have. fifty international dishes chefs restaurants all the recipes for cooking the dishes to enjoying them at home. kitchens one city. your roamings next d.w. . stores close at him and i don't suppose you say this time it's since pop superstar. and german so you pop singer leslie cleo.

muggings. in forty five minutes. to w.'s program guide to the highlights with the home. dot com highlights. when i'm traveling to be comfortable. but i also want to stay up to date on the latest news events. and d.-w. makes that part of traveling easy just because it's available and thousands of hotels resorts in cruise ships worldwide. have you found the domain signing send us a picture that shows d w in your room you can win

a great prize or two d. w. dot com travel quiz. everyone thanks for joining me for another half hour of european lifestyle and culture here's what's coming up. life's a circus training for a career under the big top in from. back to broken as story moments of the post sell.