that and more coming up in the business with christoph but don't forget you can always get the latest news on the go just download from google play or the apple store that'll give you access to all the latest news from around the world as well as push notifications for any breaking news you can also use the d w up send us photos and videos i'm heading home free in berlin do stay with us if you can. question there is no children which makes her feel worthless and incomplete. in a society that expects them to be children this is a burden many married to get childless women in niger suffer from. a wife is only fully accepted upon. a very personal film about the suffering of childless women

in the rich or the fruitless tree starting january fourteenth on d w. it is no. good today. at the banks. and to watch the language of the bank. speaking the truth global news that matters g.w. made for mines. at the. german retailers report mixed results for this year's holiday shopping season overall revenue was slightly up by online shopping saw another boost we asked a data expert what can traditional retailers do to deal with the digital pressure also meet the customs officer as bricks of his looming companies are grappling with

a new terms of pan-european trade and twenty eighteen brings some real changes for people in saudi arabia and the you may be for the first time ever they'll have to pay a value added tax. this is a business i'm krista folbre welcome and a happy and prosperous new year to you most of the holiday shopping season is in the bag and retailers germany showing a mixed a level of satisfaction according to estimates of the retail association german spend about ninety five billion euros on christmas gifts a three percent increase compared to last year and the amount spent on online shopping has been growing turning the holiday shopping season for traditional retailers into a real challenge. berlin's alexa shopping center can't complain about customer numbers sixteen million people shopped at the mall in the heart of the

german capital last year alexa is home to about two hundred shops still the manager of the mall is always looking for new promotions competition from online retailers means getting people to come here is a constant challenge. we have in this hoping that on with. our focus is the shopping experience we have to think about the quality of our service about the feel good atmosphere of the shopping center we want the customer to leave thinking it was really worth coming in buying directly in person. advising customers is one of the strengths of a brick and mortar business many customers like to see what they're getting before they buy. it for touch and see online i would never buy clothes online unless i have tried them on in a store or something funny i like to find things on my own not over the internet

and shift. and yet getting customers in the door is only getting harder shopping online has never been easier that's why wine merchant friedrich belt runs a website in addition to a small shop on the outskirts of berlin. and you need to have people talking about you so you host a holiday concert or you offer a gourmet menu that's how you get people into a store today at the same time you keep up a good presence online so that everyone knows what you have on stock in particular young people like coming into the store to taste the wines and spirits and make their first purchase in person but when reordering they usually go back online. all right let's talk some more about the future of retail with k. pussy he's a professor of business informatics and digitalization at potsdam university just south of berlin k. welcome to the program how much of

a threat is online shopping truth to traditional retailers after all the majority of revenue that is spent in retail is still spent in traditional shops where people have to go to other times aren't changing but online retailers are the major threat . what do we see is. that retailers underestimating what smartphones change in their business what really happens is a change of customer ownership so up to now you would have a customer. such evaluate and then decide. and if you do marketing for instance you go to search or to the evaluation stage and what we will see was modern smartphones and big data based systems is that and evaluation stage might be skipped and how will that change the way we do

shopping up to now you my think hey i need this or hey i need that are you get an impulse and then you go through these three stages and tomorrow your smartphone might end up with giving you an interesting hint on some interesting projects and you say hey that's what i was searching for for years and then you can say yes or no ok and after all if that product is of interest to me i'm going to buy it somewhere so that particular store will make the revenue in the end oh if you say it's interesting click then you. might have been already done all you'll be sent to some. even real world merchant and you'll be far better off than before we're left the services because it's easy if you have the data about the end

customers which is cross-sectional so you know a lot about every customer and you have a lot of customers then you can do predictive analysis and if you are able to do that then you can ask the first much and how much would you pay me if i send the customer to you second merchant how much do you pay thought maybe online merchant number four and then you restart was much at number one so the margin completely is taken off the retailer and goes to the one who owns the custom k. post see professor of business informatics and digitalization thank you so much for your insight and your visit in the studio today companies are trying to cope with the impact of the digital world the challenges offline are not becoming smaller take trade within the european union for example when britain leaves the bloc next year movement of goods and services may look much different and companies that are

focused on seamless pan-european business suddenly will have to deal with somebody new the customs officer. a tracking dog works with customs authorities almost daily at the german port of bremerhaven today the team is inspecting a container out of colombia detergent and fabric softener are the listed contents an unusual load for shipment out of that country the check last for two hours. and no not all the inspections are so complicated but whenever you get a suspicion that something's a little off of the shipment you do have to take a closer look. by comparison shipments within the e.u. are checked on a random basis that's about to change for the u.k. with brags that the country is leaving the customs union meaning it shipments must once again be declared. you're not going to have the same shipping base because of customs which we want to move as quickly as possible of course

because we don't want to be a financial burden for anyone but the concerns of customs and financial as well as security obviously have to be taken into account. it was not to. carriers are watching closely how big shipping company e.t.s. brings in a third of its revenue from shipping to the u.k. thirty to forty truckloads a week head from hamburg to the british isles. and we have a lot of bad cargo with chemical products inside it cetera also carton goods things like nuts pistachios peanuts and dog leashes and a lot of those oddly enough. whether dog leashes or chemical products everything has to be reviewed by customs that's a new thing for team own scholtz and his colleagues e.t.s. specializes on inner european transport and has had little to do with customs so far. yeah it's a challenge without

a doubt we're definitely not giving up this market we just have to prepare ourselves educate ourselves and and create the conditions to get things through customs here we have partner firms in the u.k. who can do the same thing for us they're getting from one income and. some goods will have to be staged at a new interim storage area because u.k. port aventura at dover is unable to handle specially large loads on the on what's on the up and over when you say the customs check can only be done in dover where there's three hundred four hundred truckloads sitting there waiting to be checked and over is an especially big yes you have a problem that big delays start popping up. and that costs money the shipper then has to pass on extra cost for trucks and drivers to the customer but are there other options as brags that nears the coming year of negotiations will be critical . saudi arabia's fate has decided the world's petrol pumps high prices for oil

and gas mean strong state revenue but a drop in oil prices and mitt's twenty four team increased the kingdom's budget deficit prompting it to introduce a starting measures the latest one doubling gas prices for its citizens and that's not all. one last fill up before gas prices go up now even saudi drivers are concerned about prices gasoline is rising in cost from twenty cents a liter to forty five cents most drivers aren't happy with. the increase will affect people whose lives depend on using a car most of the time i work in a medical equipment company and on a normal day i drive between three hundred and four hundred kilometers so it will affect me strongly people's more which not you can see the hundred percent ok people ignored we do accept opinion but it is too cheap cheaper than the other can ever say that. low oil prices mean saudi arabia is scrambling for more income the

price of a barrel stabilized last year around sixty dollars yet the international monetary fund calculates that saudi arabia needs an oil price of at least seventy dollars a barrel to balance its budget. higher prices for fuel are a clear sign that the government is serious another sign the government also has introduced a sales tax for the first time in the history of the country a five percent value added tax is now charge for food and drink textiles and in the real estate and hospitality sectors. saudis have grown used to not paying taxes for anything though including income tax so the authorities are implementing them gradually to ease the pain. that's our first show off twenty eighteen many more will follow see that.

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