three strikes and you're out not buying a hat trick of our new law this yet germany's largest lenders tend to reward its executives with even more lavish bonuses. or so coming up the diesel emissions research is speak out they say the amount of nitrogen dioxide they exposed to humans too in that controversial study was not harmful as german carmakers deal with another scandal. and advertising thanks in the lead up to super bowl sunday analysts say agencies are turning down the ante trump rhetoric in comparison to last year. this is your business update on how and i'm free in berlin great to have you with us deutsche bank has just enjoyed its third annual loss in a row close to half a billion euros while the lender insists it is making good progress when it comes to cost cutting but that it will take time all the while the pressure is growing on chief executive john cry and he took over in twenty fifteen to turn the banks

fortunes around three years in crimes only posted losses here's what he had to say about the worse than expected results. this is yes it is the third loss in a row. for however it is also our first pretax profit since twenty fourteen short sits on the street. only without the one of which we took as a result of the u.s. tax reform we've now been reporting a net profit of almost one billion euros in its interior. theoretical billion could be headed straight for company bosses bank accounts and executive bonus hikes all the good work in the midst of scandal finds not to mention all those losses has a financial correspondent daniel cope. crime laws very well. two thousand and eight not going to bring dr bang back in the winning you know he will

most likely or not many people haven't heard of. a lot because of those. investment bankers thing that those investment bankers who are by the way already making a lot of money up to three hundred thousand euros per year even more money. not paying those bonuses two thousand and eighteen as opposed to the again when the board. electing more again how the banks forming. daniel in a front for their own di chest p.r. problems and german carmakers also grappling with their own this after it emerged that v.w. dime that b.m.w. sponsored studies conducted by the university of iowa and in germany into the health effects of diesel fumes now this practice many companies may engage and they carry out their own research but revelations that monkeys and humans were test subjects cause a scandal when they came to light this week. to study and to assess the impact of

diesel fumes on human health unsurprisingly the three companies that funded it had a vested interest b.m.w. dimer and v.w. . when the test became public the outcry was graced with members of the german government various media commentators and even fox martin's boss united this week in their condemnation. but the researchers behind the study are suggesting that the response has been disproportionately pointing out that the study posed no risk to subject health. when view mention when we expose humans to harmful substances we make sure that there is no health risk involved and ensure of course that nobody can get ill. the study came to light as german car makers most notably v.w.

continue to struggle with the four layers of the diesel emissions scandal among those defending the research participants themselves. i personally find the whole discussion over heated we shouldn't get carried away. nothing much happened and up to this day i haven't experienced any repercussions. from the most almost. i'm not as critical or as upset about it as the german media is. by to miss the ball just in the medians of. well such statements are likely to be welcomed by the car industry the further damage to their image is done v.w. keen to prove its cleaned up its act has already suspended a top executive who knew about the experiment. let's take a look at some results now we've seen deutsche earnings they didn't go down well with investors it shares lost over six percent at the frankfurt stock exchange

google parent company alfabet also blaming the u.s. tax reforms for its poor performance a quarterly net loss there of three billion dollars but trade us gave the green light to apple and amazon's record profits. it's all signals go for the titans of the new economy retailer amazon posted its first billion dollar profit that's a remarkable change for a company that's a shoot profits until now reinvesting all its income into new high tech ventures like a supermarket without cash registers. for the company's new headquarters in seattle founder jeff bezos said the alexa voice assistant had well exceeded expectations. ok jeff. meanwhile google parent alphabet said its profits would have been up but it chose to pay a one time charge of almost ten billion dollars to bring cash back to the u.s. under the new tax reform there. and bumper results for apple two sales of the i

phone may have dipped slightly but c.e.o. tim cook called it the biggest quarter in the company's history saying the flagship i phone ten had in sales projections. at central none on a wall street now against quarter is in new york for a stance on the whole strong tech numbers coming in this week but a steep sell off in the market so what's going on well basically a lot of pressure was building on all week long and specially caused by the bond market we see a yields on the movie meals turning higher what does it mean for corporations well they finance themselves through the bond market and if yields are increasing that becomes more expensive and some companies might be forced to sell stocks or get cash otherwise so that is one of the main reasons for the easiness on for the day by the way blue chips dropped a good six hundred sixty points we haven't seen any point moves like this since the

financial crisis in the fall of two thousand and eight even if percentage wise it's not as bad as it looks if you look at the points and then on top of it so we did have some speed pretty strong job numbers wages increasing on the huli basis by the most in more than eight years meaning we might see some inflation turns that could mean rates might move even higher and then we even had some disappointments was earnings exxon for example the biggest oil company missing wall street expectations and that stock alone dropped a good five percent so it's the not steep decline and it is the longest bull market will stray history now over. it's too early to say that the bull market is over we might enter a certain correction phase most traders are not too worried yet it's not the end of the world some seven hundred points in eight years ago we were talking about

a drop of around eight percent to two day point drop of seven hundred points means a drop of about two and a half percent but if the pressure on yields continue we might see this correction dragging on for quite a bit longer yes quarter on wall street for us thanks for that. super bowl sunday isn't just the sporting event of the year in the united states every advertises dream the whole country is watching and at least a third off the broad cost is reserved for commercials which always trying to outdo each other and was last off it subtle digs at president donald trump a more conservative game plan is expected this time around. there's no doubt about it the super bowl is big business and the show begins long before the players take to the field even the arrivals a v.c. is contenders the new england patriots and philadelphia eagles at minneapolis st

paul airport it was a media event these are some of the u.s.a.'s highest paid athletes. television advertising during the big game also attracts a minor galaxy as advertisers go on a no holds out and spending spree. now. this year's lineup includes big hitters danny de vito. morgan freeman and missy elliott. which are. soft drinks snack foods and celebrity motorcycle may because they have brand to be associated with the big game but in the desert talking about donuts. thirty second spots are going for five million dollars this year but that's only the beginning for advertisers they spend many millions more on production on celebrity endorsers and so this is a major investment for marketers but one that they continue to to think is pays off

because of the massive viewership of the super bowl more than one hundred million people watch the super bowl n.b.c. the network carrying the super bowl also has the rights to the winter olympics and is selling a package to advertisers which includes both events some estimates say the network will reach a billion dollar bonanza if you can. after a football season in which politics seeped into the field super bowl advertisers will likely steer clear of anything potentially divisive and it's our ravens. even celebrities who animal a privilege of raf seems to have avoided control of a seat tipping super bowl favorites new england patriots. that's it you're out today with the latest from the wall the business from will find us on facebook follow us on twitter at the underscore business i'm next to have a nasty humphrey's my handle thanks for your company right now has

a net at the world markets i have a great weekend. w.'s

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