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tv   Business - News  Deutsche Welle  February 7, 2018 12:15pm-12:31pm CET

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this can take up to three weeks hopefully by easter well you know as we've been waiting for some comments from the negotiating parties from the leaders of both political groups we do have a believe a clip from peter altmire from chancellor merkel's conservative let's listen to what he has had to say. it's a good thing for a country there is a good chance that we will soon have a new government. or coalition agreement will benefit many of our fellow citizens. and you know we don't want to take a shower because the one stories of negotiations were hard. that is have put out a letter we should also say the minister of the chancellor at the moment a close aide and confidant of chancellor merkel that's again that sense of relief we're talking about and you know this has been a long time coming oh definitely i mean uncle americal is conservatives lost tremendously in september's elections and they have been struggling to strike a deal it almost looked as though nobody wants to go into government with them
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anymore knowing that machall is somebody who's very capable of changing her policies depending on the current mood of the german population for example and so this is something that i. strongly convinced that my as been looking forward to this day for we're going to continue to wait to hear from more negotiators who were part of the talks as they were leaving and i keep our eye on that our political editor nina thank you again for all of your analysis we'll talk to a little bit later and we'll keep our eye on that story and bring you all of the latest developments for now though let's move on to some other world news in taiwan rescue efforts are underway after a six point four magnitude earthquake killed at least five people and injured hundreds of others authorities say more than eighty people are still unaccounted for it's the second major quake to hit the island nation in recent days with more aftershocks feared. this building is still standing but the lower
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floors are crushed beneath its weight firefighters are searching for any and every way in so they can find survivors and get them out to safety the quake hit city on taiwan's east coast shortly before midnight tuesday that left several buildings listing dangerously near collapse including a military hospital and this hotel where an overnight worker was rescued from inside. there was only me working the night shift i don't know what happened to the people upstairs. his son and grandson soon arrive they are overjoyed to find him alive. but dozens of others are still missing rescue workers have reason to believe there are people alive and waiting to be freed from within the devastated hotel. that's giving hope to family and friends waiting anxiously outside. the younger brother in our family and we believe we know two people
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inside one is my older brother and the other his colleague they've used equipment and tested positive for life and. now the rescuers are trying to dig further down to look for them and that's the situation for. teams of engineers and firefighters are attempting to prop up the toppled buildings and continue the search there's been two earthquakes in taiwan since sunday and several aftershocks the island is no stranger to powerful quakes it lies directly on the pacific ring of fire the u.n. warned recently the ring is active right now this time it's taiwan that's part of the brunt of its fury. an announcement is expected today on whether south africa's president jacob zuma will resign from office this after i had been forced to cancel his state of the nation address due to fears lawmakers would disrupt the speech it's an embarrassing climbdown for the leader and a sign of the intense pressure on him to step down in the wake of
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a string of scandals. jacob zuma future hangs in the balance as pressure to resign mounts the opposition says zuma has no right to address the country in an annual speech that was set for this week by the south africa wants to close a chapter in the story that's going to future without risk to the specter of what he's done to our economy to our party of politics and to politics is zuma own party is also raising doubts about his future party members or such to discuss his fate at a meeting next week and a vote of no confidence is not. most important consideration is that we don't believe. should we. end of. this week protesters have already been sending messages to
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the a.n.c. as the party weighs its options on zuma son are convinced his time is up. others say counts off the president until his term ends next year. back to our top story now that a coalition agreement or here in berlin let's go to go ahead now with some business news thank you very much sumi it's almost one hundred and forty days after the german is general election political parties as i've we've heard in the news finally reached a breakthrough in coalition talks to form a new government a chance the conservative alliance and the social democrats seem to have agreed on a formal coalition deal the federation of german industries said the coalition treaty does not address the most pressing issues it does not provide tax breaks for businesses although taxes in germany are among the highest in the world the policies were not comprehensive enough the group said and would not prepare germany for the future. so some criticism there from the german business community let's
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see how markets have reacted and for that we're crossing over to frankfurt where financial correspondent corpus anybody on the markets reacting to the news. well investors here are on the one hand relief that those crucial talks didn't fail if this would have been the case most likely would have seen another landslide here happening at the frankfurt stock exchange so that's not the case the blue chip index docs after this massive correction on wall street currently up with half off per cent but yes there are those words also coming from the chamber off commerce here located in frankfurt they are also saying that they're. a little bit disappointed that what this new government most likely is going to do for business as you mentioned the corporate tax they're really calling the core the tax reform in the united states as an example remember that donald trump was
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a lowering the corporate tax rate there to a level of only about twenty five percent and they're saying that germany in order also to be a competitive in the worldwide market should have a corporate tax level at this level as well. done in the finance ministry we're hearing is going to the social democrats and it's either going to be sure that the party leader mohsen shows or show it's the current mayor of of what people say i think is it is that going to be good for business. well they're not that sure to be quite honest about what they are thinking about this decision they're fearing that a finance minister from the social democrat party could be i mean you're rather a little bit more strict when it comes to do business all our shows in general he is very a well respected here among investors he has been working already as
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a minister under under chancellor gerhard trudeau by the time he was the labor minister he is known to be very rational and so he has very well respected but yes they don't really you know so far what do you think about this. in frankfurt thank you. germany's national carrier is modernizing its image fart of the process involves new livery as you can see right behind me getting rid of the yellow and blue lower that we all know there's a whole side a but we'll keep the symbol of flying the flying crane which they've used since the airlines foundation in one nine hundred twenty six now they're going for simple clean lines in blue and white but their estimate it's going to take a good seven years to repaint their entire fleet. twenty's torture love tons of planes already sported the flying crane emblem and
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the company name in uppercase letters along with lots of luxury inside. the nineteen fifties soar more female flight attendants got a dark stripe the black crane logo remained. in the sixty's record profits in germany's postwar economic boom committed in new livery design tons of became positively garish with a blue and yellow stripe and a yellow background for the crane. that iconic symbol sometimes derided as a fried egg is now history in future the aircraft will support a white crane on a blue tile the gray underbelly will turn white even if it will be some time before all of the three hundred thirty aircraft in lufthansa's fleet can be repainted the airline expects the costly redesign to be complete in eight years and not only the planes the uniforms accessories even the switches have to be redone the familiar
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warm yellow will disappear or be restricted to a small welcome badge many design enthusiasm mourn the passing of what they consider an elegant and timeless livery. blue and white bodies an unusual in northern europe like scandinavian airlines s.a.'s finish here which underwent a facelift in two thousand and eleven the new looking clued in modified logo and phone as well as a new paint job cabin design livery and service areas. all of which cost the airline an estimated ten million euros. tons as blue is exclusive the color was developed especially for the airline. well that's a lot of money but is this all really a good idea let's talk to someone who knows about these things kim bishop of
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a business psychologist from the for his university of applied sciences here in berlin welcome to the studio kim why do you think lufthansa is making this change well we have to see that brands actually can be similar to you and me similar to people so we do have changes in the environment we do have changes in the market we have new trends new technology and like you and me who are adapting to these changes by buying new glasses buying new clothes brands are doing the same thing so they have to adapt to markets and to changing environments is generally a good idea to to change i mean the color changes quite drastic isn't it yes that is however we can also see as you've pointed out to that we still have aspects that we have all the time in the last years and so what is important in change is that like personality when you buy new clothes you stay where you are ok so you don't change everything and that's exactly what you have time to has done so they stay
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who they are but they adapt and they bring out new attraction by saying ok let's have a new color and that makes people have a look at live time like. the logo and livery are widely known the crane and all that also the color combination going to this be dangerous going to damage trust in the brand for example yes it can on the psychological aspect what we would say is a logo or. activates your cognitive scheme which means everything you associate with that brand and when you change drastically then maybe you don't activate the cognitive schema anymore which means you don't you don't activate the emotions that people have when they hear about lufthansa the experience you think they have emotions when they think about yeah they have experience with lufthansa was probably all heard stories which. it's emotions that so he did and the brand they did the logo is connected to these emotions is that while they kept the crane
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probably yes so that for example every good stories that you've heard that you can also activate them in people again if you change very drastically then the problem is that everything you've done in the marketing for the last year as you build a great stories you have you built trusts you can't associate that with with the brand anymore so for example schwarzkopf in the ninety's they fish ange one of their main products one of their main shampoo was and then we could see and they have changed so drastically that people didn't associate its anymore with the form of brand at the same name yes it had the same name and it was still a shampoo of course but just the logo and everything changed so drastically that we could see that the sales decreased so it could backfire it could backfire but most probably this will not happen to love and since they stick to their personality
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still in the local i mean if you look at the logo as it as it is now i mean it's bright right now it's very clear what do you think of it as a logo will it create the same emotions for full cost and. well i think it will because they stick to actually for example to the circle they still have the crane they are also having a become pain about the new logo which that's hey we're still here it's still os but it's a new version of the more modern version do you think it was necessary for the to modernize actually i would say yes because usually what brands do is that they modernize slowly by slowly so they change change parts of it and you don't even recognize that at first so for example mcdonald's has changed over time frame of ten years and brought in some new collatz but they really made it so slow that we don't recognize that much. look times has stayed the same for quite a long time so of course in terms of adaption to the changes it is
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a necessary and necessary. aspect and an advantage as well. as of thank you very much for coming to the studio today three with us for more because going to like this story the world's first passenger drone made its inaugural flight on tuesday in south china's one joe city all passengers need to do is to get into the cabin of the the hang wanted for and fosse in the seat belts the automated flight system then takes over the electrically powered drone can take a single passenger on a twenty three minute flight at one hundred kilometers per hour last year the city of dubai announced plans to cooperate with the developing cell flying taxis to take people across the city. it's like an interesting ride and now to american tech company that is flying high as well after a successful blast off and soon as that story that's very cared for space x.
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is the company it's launched the world's most powerful rocket the falcon heavy roared off the launch pad on florida's cape canaveral it's the later.

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