american bourbon whiskey and cheese will get more expensive in mexico now as the mexican government introduces retaliate tory terrorists at the u.s. could this be donald trump's chance to finally get rid of the nafta agreement. also on the show less than three weeks before kill actions in turkey inflation is hitting consumers can't everyone wind with angry voters. it's time for business on d. w. and how you got to get us welcome to the show after the u.s. slaps tariffs on mexican steel and aluminum mexico's now retaliating with tariffs on american farm and steel products poor bourbon whiskey cheese steel and motorboats say students of twenty to twenty five percent analysts say trump could use mexico's retaliation to finally rip up the nafta trade deal between mexico canada and the u.s. trump's economic advisor larry kudlow said today that the president would prefer to negotiate separately with canada and mexico. so if you ask you has

been following this story for us at the new york stock exchange sophie hi it's good to see you know there's this impression that there's not much mexico can do against the power of the united states so is this a bold move or rather a minimum reaction. well the mexican ministry estimates the value of these tariffs at about three billion dollars representing only around one point five percent of annual trade between the two countries that is not a bold number but it is certainly a bold move when you look at the size of the mexican economy especially as these counterterrorism are being imposed on a broader range on imported products not only on c.n.n. and element him but charms terrorism are going to hurt mexico anyway and this tit for tat reaction should also be seen in context with canada's reaction and the one

of the european union and all in all it is going to be the united states isolating itself so if you briefly if you can what about nafta what are you hearing about the future of the agreement. well these terrorists are basically the result of a failed negotiation so nafta for now is debt and instead we're seeing these tailored bilateral trade agreements trump has been talking about and these tariffs are a political calculation not necessarily an economical one and markets fear these prospects of the terrorists and the trade war so if you ask it in new york thank you very much for the analysis. germany is commercial software powerhouse s a p is launching a new line up of so-called customer relationship management software that it says will permit companies to have a unique single view of their customers as a.p. is a pioneer in enterprise software developing real tile data systems that were quickly adapted by companies not only in their home market but worldwide but today s.a.p.'s

biggest market is the united states with revenues of seven point four billion euros that's almost twice as much as in germany where it comes in at three point three billion euros other important markets are the rest of the e.u. the middle east africa and asia the lion's share of the firm's revenue comes from its software licenses and support at fifteen point eight billion euros with cloud services and other services bringing in the rest of these revenue numbers put s.a.p.'s in second place and global market share at just over eleven percent right behind us competitor oracle there's other important players of course like microsoft i.b.m. and amazon web services three and as a p held its yearly sapphire conference aimed at clients this tuesday and joining us from orlando florida where the conference took place is a very smart and executive board member at s.e.p.

thank you very much for joining us on this important day for s.a.p.'s we really appreciate having you here now let's start with that product launch because customer relationship management software is not necessarily the core of s.a.p.'s product range why give it so much importance and why head into this direction right now. hey you know really because today customer experience is at the core of every company's digital transformation and we believe that the market is ready for next generation customer management and that's why we've launched this product today and that's why we're so excited about the opportunity that represents for us now that means of course if you're a given company is the possibility to manage a lot of data about their customers that's what the software essentially does how does that fit in in the current debate about the safety of data and about how companies are using it for many purposes yes of course we're just in the

aftermath of g.d.p. are going live in europe and of course for and think we were supporting many of our companies in terms of ensuring that they are compliant obviously compliance is a combination of technology and prices says but as part of all of our launch today we launched a data environment that supports companies being compliant in times of how they're accessing and managing that important asset of data so when we're talking about compliance we're referring to the european union's ruling for data protection as a european company what does as they do specifically to address or how much change does that imply for the company it's. well i think he itself is compliant and that's a. whole series of changes to our processes and of course as i've mentioned earlier we support our customers and their. compliance through software speaking

about the role of as a.p. in a global market we know that it's a very important and big player in the field or operates and these are difficult days for german companies and for european companies in the united states you sometimes have the feeling that with the protectionist policies the u.s. doesn't want external players to become too big how is it for us a p s a german company to operate in the current environment. well you know we've been a company for forty odd years servicing customer is about our global in nature our across all fierceness of operation around the world we've operated in challenging times before i think the key thing for our customers is the business outcome that f.a.p. provides and that's always core in all customers decision i hear folks martin we know you have a tight schedule thank you very much for giving us a little bit of your time and have a good rest of the day in orlando thank you thank you for having me

turkey's inflation rate has hit a six month high that's bad news for president regift type one who is facing an election at the end of the month and needs satisfied voters everyone is struggling to keep the impression that the turkish economy is doing just fine growth is actually impressive but there are concerns about the long term consequences of the country's aggressive economic expansion. shoppers have plenty of options in istanbul's fiend markets but there's less money in the pockets of turkish shoppers and that despite a supposedly strong economy the upswing is yet to register here. hundred fifty grams of cheese const twelve lire today it was five just three months ago. everything is more expensive the dollar is climbing and climbing the election is coming up how is this supposed to go on. the lira has lost nearly twenty percent of its value since the beginning of the year

a euro currently costs five liter and thirty one cents turkey central bank raised interest rates in an emergency move several days ago president otherwise a friend of lower interest rates kept quiet but urged his countrymen to remain loyal to the turkish currency. don't invest your leader in foreign currencies keep your lira only then can we show the national resolve that is our duty to the fatherland according to air go on a foreign conspiracy is behind the crisis in reality turkey is a prosperous country whose economy is in full bloom he maintains. he points to mega projects like the third boss bruce bridge or the new istanbul airport scheduled to open later this year as the world's largest turkey's economy grew by more than seven percent last year but experts warn that the upswing is all on loan. every investment made in recent years was financed by debt which our kids and grandchildren have to repay sure we're building bridges we're building tunnels but

we're not building with our money we're spending money today that we only might be able to recoup at some point from these projects in the future. the german firm nordics builds wind turbines in turkey business virtually disappeared after the attempted coup two years ago but things have turned around since the beginning of the year and yet investors have been hesitant since the announcement of elections. this. whole process is now much slower investors take a look and think for a moment and say let's make our decision after the elections and that's why there's a distinct slowdown. everyone is added to the uncertainty with a sharp statements during the campaign he announced that he would personally take over interest rate decisions following his reelection something the central bank handles independent of the president the finance world was alarmed. a country in

which there's no trust in the rule of law and that constantly provokes the west just to appease its core voters that's not a country that makes foreign investors feel very confident to get to the next that said she reaches as a strategic move an early election before discontent starts to grow might be smarter than a later one but it could still be a close one for everyone on june twenty fourth. american designer kate spade was found dead in her new york city apartment in an apparent suicide spade was the co-founder of her namesake label kate spade new york which expanded from other fashion accessories to label counts more than one hundred forty retail outlets in the u.s. and over one hundred seventy five shops international. new york was purchased by tape which was formerly known as coach in twenty seven. west fifty five years old. that's all for this edition of thank you very much for joining us from member can

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