the world cup final is on sunday but we already have a winner nike comes out on top in the battle of the outfitters with both france and croatia sporting their logo also coming up jeff bezos is renowned for his company amazon but now he's offering a different kind of delivery putting you in space for me a two hundred thousand dollars for a return ticket of course. i'm daniel winter and this is your business update football fans will have to wait until sunday's world cup final to see who will be the new world championship champions but the battle of the brands has already been decided and the winner is mikey my competitor scored an own goal by sponsoring the german spanish and argentinian national teams of all no how about went nike on the other hand will be celebrating whoever wins. no matter who wins the world cup nike

is claiming victory at least among sports outfitters along with their colors the french players will be bearing the swish as well the croatian team the final marks a milestone for the company we've had three of the four teams break the semifinals and then two of our teams made the finals which is the first time. we've been in the game of football for over twenty years and it's the first time that we've ever had it all make the final with both teams were. ninety says the kids from both teams are selling like hotcakes but it's not just about the pre-sales fight for nike but the longer term boost to the brand that could prove helpful for the sports apparel maker at a time when it's trying to extend its reach. we see china overall as a tremendous growth opportunity for us as a company where we believe sport and the ourselves sport will help us excel or at our business so. one of our biggest opportunities is that you have. your chinese

consumers connect with sport and football will play a critical role in that that's less than good news for adidas which has had the firmest foothold on the market around football for decades its rivalry with nike is only going to get more intense and extend long after the world cup is over. and hence called his own wall street for us yes so looking ahead to the footballing final on sunday american sports will make a nike is clearly doing well but what's the state of play across world cup marketing. you know well i mean if you look at the big u.s. advertisers they probably had a close look at the t.v. ratings and they were certainly pretty disappointing rating in comparison to the last world cup in brazil are down thirty to forty percent many reasons for that one that the u.s. american team did not qualify but then also the time zone in brazil at the last world cup was much more convenient for us viewers then this year's world cup in

russia but what we also shouldn't forget it's not just all about t.v. ratings a lot of people here are also watching the games online some of them but their mobile devices i saw it myself often in the subway where people even watch some of the world cup games or maybe the ratings overall aren't that bad but certainly for companies like mcdonald's or but pfizer beer higher ratings would have been better but then we also shouldn't forget that we are talking about a global brand so it's not just all about. us viewers when it comes to those u.s. corporations and their advertising apparently a global viewership of about three billion people let's move on now to a mixed picture for banks in the u.s. what happened to the whole post tax reform boom we were expecting yes. yes were sky high but if you look at citigroup for example the sun some analysts are saying that city was able to actually be earnings expectations was partly due to

the tax cuts from u.s. president donald trump on the other side they did miss the revenue expectations overall what we've seen is that there was a little bit of weakness in the credit and mortgage business the clear winner was j.p. morgan they had. or they announced record earnings and then we had a third go they missed the earnings and the revenue expectations saw the banking sector actually traded in an overall very upbeat week that we saw for u.s. stocks. thank you very much have a great weekend. u.s. authorities have lifted a ban on american companies selling goods to china's second biggest mobile phone maker said to be a face bankruptcy after it was caught making false statements about violating u.s. sanctions on iran and north korea the commerce department removed the ban shortly after said to be paid a four hundred million dollars bonded to a u.s. bank as part of a settlement which last month said he relies on american made components for

a smart for years and was forced to shut down most of its operations after the battles announced in april. when washington's trade tariffs against china took effect on july the sixth the country retaliated with counter tariffs on the same day now that move will impact a slew of american agricultural products including soybeans and it's not just a blip on the radar sending soybeans to china is worth fourteen billion dollars a year to the united states. oh unveil louisiana is soybean country raymond checks night a says his crop is coming along well this year. is we were really looking at soybean but if the trade spat between the united states and china doesn't tend soon his market is gone six night just says he could lose more than one hundred fifty thousand dollars thanks to the twenty five percent china slapped on u.s. imports in response to trump's tariffs. i don't know if we realized from the start

how big of a buyer drona was. you know everybody talk about the imbalance of trade but this was a really big. big deal big. china is louisiana's biggest export market roughly fifteen thousand jobs depend on the state's agricultural exports to china meanwhile beijing says the trade conflict will have limited impact on the chinese soybean market in twenty seventeen most imports came from brazil and argentina and in early july china removed tariffs on soybean imports from some asian cunt. they only way that no one no one can create without us soybeans we can import soybeans from south america and countries along wilton road routes to meet our needs to at present nexus would be in reserves are abundant so. we can meet the requirements of the country at any time to ensure market stability. yeah

but. analysts say the chinese targeted soybeans because the plant is grown in many states that voted for donald trump in twenty sixteen for a large number of u.s. soybean farmers the decisions made by the white house signal bankruptcy. is the multi-billion euro trade deal between the e.u. and canada under threat italy's new government says it won't ratify the agreement canada says almost all of the new rules have already come into effect anyway rendering the protest pointless but rome argues it's time someone stood up for italian agricultural producers. parmesan cheese is just one of many italian regional specialties but only a few of these have a name is protected by an official seal. italy fears for the survival of its agricultural sector the main reason why the new government says it doesn't want to ratify the agreement negotiations between auto and brussels have been going on for

years the agreement was finally signed in twenty sixteen but needs to be ratified by all twenty eight e.u. member states. canada and the e.u. trade goods worth more than sixty billion euros annually with the removal of tariffs the volume is expected to rise by around twenty percent but from the beginning there have been protests many fear that seater will allow large corporations to become ever more powerful most e.u. countries have already ratified the deal italy's refusal comes at a difficult time for europe as it tries to actively present itself as a champion of free trade. the european commission has launched an in-depth probe into a proposed merger between german conglomerate siemens and french rail transport company alstom over competition concerts the company's agreed to merge their rail operations in march and expansion aimed at staving off growing challenges from chinese rivals but the european commission is worried that they might get too big

and threaten their competition within the transplant business. it's many a child's dream to become an astronaut but if you've wasted your life doing something else you may now have a chance to catch up with the help of amazon founder jeff bezos for next year he'll shoot you into space for a bargain price. two hundred thousand dollars could buy you the trip of your dreams like say four years on a cruise ship circum never getting the world a total of thirteen times or you could be shot into space the first tickets will go on sale next year the initial trip will likely take tourists one hundred kilometers above earth where space begins at three times the speed of sound eleven minute voyage blue origin is the company behind it it's run by amazon c.e.o. jeff bezos who also happens to be the richest man in the world he's named his

shuttle after the first american in space magine. how alan shepard must have felt. all those years ago must have been pretty cool. because we get to sort of shift business is certainly a great salesman there's sort but is there really a market for such high priced space trips. this vehicle is going to carry humans we're going to make it is safe as we can make it we're going to test it going to take any shortcuts so we'll put humans on this vehicle when we're ready and not a second sooner but he'd better not wipe too long of a billion is are already snapping at his heels british entrepreneur richard branson and tesla c.e.o. elon musk all want to fly tourists in just base and they're spending a fortune on their plans based on the space program will cost around two and a half billion dollars whether you'll be able to watch the tickets from amazon

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