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tv   Euromaxx - Lifestyle Europe  Deutsche Welle  July 17, 2018 12:30pm-1:01pm CEST

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he sighed. pursuing her own ambitions. but certainly has no other woman got some clues to. life and death with the future. starts july twenty first on d w. i they're welcome to today's special show where we're going crazy so let's put the pedal to the metal and find out what's coming up. the road runner and a style take a look at the v.w. piece of. truck a colorful way to brighten up spain's motorways. landed
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scallion gathering at five hundred fans got a leg up. whether you're a petrol head or just a casual motorist you'll almost definitely recognize our first car the volkswagen beetle the cult is an icon not just in germany but all around the world eighty years ago the first beetle came off the production line fifteen years ago it was the end of the road but the beetle mosts on in the memory of its past own is and that's why a bilin photographer has published a book highlighting its goal is. family member a second home and a means of transportation for generations of people the v.w. beetle was part of their world the photos remain berlin photographer york lehmann has been collecting them the car is special to him and
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a chance and it's him like no other. it's different from all the others it doesn't stand for luxury but maybe for simplicity. a simple affordable car was just what west germans needed in the post-war years to get rolling again and taste a little freedom it was also the first car your claim on every road in. the first memories in the photos of my mother for instance or of her carrying me when she got out of the hospital. i just been born and my father took pictures of us that's actually what started this collection. the v.w. beetle has always been a part of his life as the driver's log book that his mother kept for so long a test. she chronicled what she'd experienced in this car with my father and
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where we'd gone to. your claim and has picked up over two thousand people photos at flea markets and auctions now he's collected the best of them in a book and caption them with texts by journalists. the images are of holidays and just daily living. off in the folks back and people was like a part of the family and as such it appears in many wedding and birthday photos. ziff you know any people who posed in front of their cars when they got married or went on vacation in the car and you can also tell that they really like to the. cars that office and you know. the nazis had told fan and to design a low priced but reliable car for the average consumer he presented the first series production model in one nine hundred thirty eight but production didn't begin until after world war two at the plant in full support by the time production ended in
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two thousand and three twenty one million vehicles had rolled off assembly lines the world over first in germany and later in mexico as well. as lie on the sports people were proud that not long after the country was left in ashes it could bring such a successful product to market a slug a german product the land that just a few years before had left other countries and certain ashes came along with something that thrilled everyone on. frenchmen shallow she is also a beatle fan. he runs a restaurant in berlin where your claim and is currently showing parts of his photo collections they show that the v.w. beetle has fans around the globe the little car from germany made its way into every continent believes that its success owes much to its characteristic design. when people see
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a beetle they don't think of germany they're attracted by the shape it's the form of the car it's rounded appearance that makes it so appealing that's what everyone likes not that it's german we also say it's a beetle instead of saying it's a folks walking on the voice wagon to connect beatle fans everywhere your claim and has founded the virtual beatle museum berlin here people can share experiences and recount fond memories of the bug. though the v.w. beetle production started eighty years ago some bugs are still on the road today your claim on is even planning a trip to new zealand with his. hindsight is what it's about and you never lonely with a car like this when i go to new zealand i imagine i'll be invited somewhere every night with my crime that's all i'd say a car like this is the best means of communication there as the fines are probably cut so as with. many people keep their beatles pathnames
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and who can forget herbie the lump of. coal that makes the v.w. beetle much more than just one of the world's best selling cars. now we switch lanes and move on to lorries which are not usually known for their beautiful design but in spain one man is changing that perception with a novel idea the so-called truck project is run by a spanish foliage company owner who has a passion for art in the last five years dozens of lorries have been given a make over by contemporary artists and drive up and down the country catching the eyes of fellow travellers. at first glance this may look like an abstract painting on a wall but look again and it's actually a work of art on the side of a truck. this is the truck art project an initiative in madrid twenty nine of spain's most established artists have taken part. as one of them.
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well it's a painting in movement if i feel you. up for this project was a challenge but in a positive sense. paintings normally hang on walls and not between cars that are sitting by. the. like highest paintings usually hang in galleries and museums including the well known rent us of fia and the spanish capital but he stepped out of his normal element to participate in this project. money in the vargas also took part she's been active as a professional artist for fifteen years her works often involve graphic allegory. but i thought that check on project is now an important part of my work. and that
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i'll let the let's put this symbol of the sacred heart and senses similis so important and. i decided to put it on the truck. of. the artists for the truck art project were chosen by the curators. when they come back to me the first one to do on the street that i came up with. in their being there's. different art these are not normally used to show in their art . in the streets and normally they're only these paving needs to be used only in their. reka is also one such artist her words are often quite colorful and playful aside from painting a truck she was also commissioned to paint a mural on the transport company's grounds.
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and this i feel disappointed. at an infant that it was a big challenge to adapt to this format. without format and in such a short period of time. and we got there but it was amazing to take part in this project. you know i got the map but i mean look if the active window if it was something new for me because i'm used to working in closed rooms with viewable formats a lot of time you bought it but what about the. the trucker project is the brainchild of entrepreneurship mccall so he started this transport company five years ago but this true passion is art which is displayed on the walls both inside and outside of the company. also funded the truck park project with money from his transport firm. it is important that companies these days a use part of their profit to return to the to
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a society and i think that there's a very social responsibility or corporate responsibility and we are promoting our time and letting. some people enjoy are. the trucks operate all over spain so the public at large have a chance that's funny. on the road or in town. now drive on with a highlight for college as the geneva motor show in switzerland presents the latest and greatest and automobile design and technology but in its eighty eight years the
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car show has mostly been geared toward men women as a demographic have largely been ignored but there is a shift in thinking from cock company executives. from high powered to compact from practical to outlandish what kind of features do women look for in a new car. i like big cars with lots of room i've got two kids and a dog so i need a lot of space for me it's important that when i close my car door i feel it is the whole package if it is time to tend to. everything to get my. contrary to the cliches women tend to prefer s.u.v.s although they're generally regarded as men's cars seventy percent of those driving them are women. italian power otoh minetti has been researching consumer behavior in the automotive
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industry since two thousand and two. this u.v. is one as you please are tall which gives drivers a sense of security because it's s.u.v.s have room for children and luggage space and often all wheel drive so you're prepared for snow and other kinds of bad weather because i guess i can it's. men want to know exactly what lies under the hood they appreciate the innovative technology found in these new b.m.w. use in jeeps ninety percent of the customers who buy them are men. women on the other hand tend to look for the sort of comfort and design found in. the electric model is due to go on sale in twenty nineteen. women especially appreciate features like parking assist send such nachos. we know from studies that women make or influence fifty to eighty percent of buying
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decisions and not just of cars to be honest it would be foolish to ignore this fact and not take women's preferences into account. less than twenty percent of women choose a mercedes even less than female buyers of porsches b.m.w. and audi's for cities is trying to improve its image with women with a p.r. campaign titled she's mercedes. british style icon sarah jane addams will succeed in selling its cars to women. it's less about tailoring advertising to women we want to listen to and learn more from women we want to know what features they're looking for in a car and try to find communicative themes i want to get to the team. but one cliche does hold true compact cars are a turnoff for men. and
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a certain brands are more popular with women than men even if that's not what car makers aim for. x.x. and the kids that folks out in develops its cars based on what customers in general want not what men or women or what big and small people prefer. people's bank decisions be flexed the needs they have at certain points in their lives. even if a car shows a track mainly men manufacturers certainly need to pay attention to what women are looking for if they want to succeed. we now turn to a good head gathering that celebrates just one car the fiat's five hundred they couldn't know it at the time but it's designers were creating a small icon when they came out with the original chink the cento and nine hundred fifty seven it may not be the fastest set of wheels on the road but it's unique and
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simple design has made it she usually popular every year hundreds of proud owners gather in northern italy to show off their version of the cult. more than a thousand feet question toes are being put through their paces here on the italian riviera every summer you can see the most i catch in examples from around the world here in garland. this model dates from one nine hundred sixty nine there are plenty of bends in the road here for owner virginie. driving discarded so we say it's not the fun it's a special feeling because it's like a time travel i would say it's really old the style you know way to drive it's it makes an hour you don't get bored odd the normal. or going car so the times so this is really going to be parented and this is the spirit of driving that
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gets which and to. the cinquecento the fia five hundred is being feted with a whole range of events the annual meetings organized by the fia five hundred club italia which is more than twenty thousand members around the world. fans come from far and wide and many of them come time and time again. with. great pride ten years ago because we drive a little car like this right around the world from the radical stalker all the way to ga lender and then all the white rank or general aska who are all crazy about this. just look at. the that's the fear at five hundred. feet in the dispute car is remarkable because in the chemical terms it's so straightforward powered by just thirteen horsepower fitted to be out five hundred slike this also don't have anything like power steering and shifting gears takes
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practice. when you don't see if it's going to be like that. because the brake light you so we don't go out so you get. the book at all though the good book says not seek so you get to do that you cannot be in the eye wall of the law if you know it's an important thing to feel and taste. for jeanie also calls in a fifty five hundred club's museum in garland. carlo giuliani is one of the rally organizers and he's created an exhibition here about the history of the car which helped change italian society. its introduction in one nine hundred fifty seven marked the beginning of rural mobility. for people a family with kids in the whole kit and caboodle could travel around italy in relative comfort. which was the first. to anything to do tweet audience to bounce from the school
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to every other car. and that car was designed by done take your calls on the engineer had already created its predecessor the totally no but got his big break in one nine hundred fifty seven with the fia five hundred new of. a new cinquecento launched by to close a successor's in one nine hundred ninety one wasn't too popular only when fia brought out a ritual model in two thousand and seven did sales pick up. but it's a car meeting garland they're all fans of the original and it's timeless design. i've gone for family with michael in the in the city the kids with come on look at this. that's something in the kids' mind i never been a plan this time what they see when i go because it's something it be. i don't know i find something. in. that car. when we were
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driving near i had never seen moves and i look at them and they all wave and smaller it's just it is a kind of brings out happiness. never bought it. for many participants one of the highlights is cruising through the countryside of the korean coast. with a soft top down and at a leisurely pace since the car has a top speed of eighty five kilometers an hour. ours is almost ready made but anyway we can really feel this guy over there oh he does a county that's good she would tend to and that's the thirty. depreciation of plastic cinquecento is passes through one village after another. after a short rest stop the journey continues a journey back in time to the one nine hundred sixty s.
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when la dolce vito was alive and well. well we stay with the good old times when cars still have style and elegance over poises a berliner with a passion for british cars he's relocated to the black forest in southern germany and surrounded by idyllic mountains and livestock he works on classic cars nursing them back to full health deep in the countryside he runs a workshop for these british bombshells and of course keeps his own austin healey in tip top shape. lost a town in the hands of the black forest mines an isolated farm hand crops grown cows right. british comes on civets. like this austin dealing with some eighty thousand your race to the points runs
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like old english constant. you're the english if they put a screw in there it'll fit no one else can do it like they can't. ok chrome you know just where to put it that's typically british. a lot i suppose an expensive sports car in that state a luxury car to pick up your princess or go out for an ice cream. and so isn't all poor. but even without have princess on board it's still great fun to go out for a spin in this nine hundred sixty s. dream come. fly by the hospital scene in the popular german t.v. series black forest clinic. move of points would always choose an old car over a modern one even if the engine protests a bit on the steep hills. the road the car the
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sounder spot and more of your experience in the thought mix but it's got nothing to do with modern technology or computer chips. to space it's really old fashioned craftsmanship. to have even a driving it takes skill and a manual labor all together it's something you have to feel. the most. beautiful so take that feel felt old british technology to keep conflict isn't working order. original spam puff suckers to come by sick. combi restored the replica has to be made and even making smaller repairs can sometimes take weeks. the all the fatigue just one screwed so rusty you can't move i spent a whole day fixing all these old cars or crankshaft is rusted somewhere you have to take out the entire engine because you can't get to it otherwise
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a little so there's always this tension will it work can i get adult. kids regular customers appreciation of a poisonous carin expertise. trust that pain just anybody. here really loves old cars when it was so i've got to tell you well he does something he does it properly and well. i kind of praise him because i don't keep calling. him valuable get a cold one. voice comes from. in the days of communist east germany even vent about my chin in his truck. to the bedroom wall fell points began working in the forest for. years ago he started his own business.
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opening a garage for classic cars in a big hangar didn't appeal to me. interested in fit having different workshops and then a rolls royce or a jag sitting in the middle. yog. all new cars require a different environment and i found it here. in this nine hundred seventy s. triumph spitfire if it can tell you here in the far east. there was little if a lot done getting to drive an old classic car like this through an area like this it's just out of this world because like going back twenty years to a time when cars like this still rule the roads and so it feels a bit more then then you get out and think what
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a shame that that time is gone we're back to the present side just about any more we have the right track here that we're seeing this neighborhood and. came to really does seem as if time has stood still facing an isolated farm in haunt of the black far east. time at the breaks that cruising the black forest marks the end of our drive for today well we're back tomorrow with a special focusing on the arts i hope you join me again make sure to follow us on social media on facebook and instagram d w your max but i found out. the next special edition no bureau max. two spaniards and their instagram illusions . a serbian artist and her amazing disappearing act.
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and the fascinating work so photographer her grandson. joins us again next time for this and a lots more in our special edition of your own max. i
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. thought you said that the first in the world not quite but they could happen to find. fresh if saddam out first off an average of five up in the second table you could see they just didn't have the energy left feedstock for all blue color changes changes he'd look back at the final promise mrs croatia picked up a few. foremost
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goal. looking kind of thing you know i think you didn't clear the everyday person with. that so it failed me walk with me and don't take the elevator i did i do that every time i think about an elevator. and there's a still waiting. and i'd. i walk wherever i can instead of going in a car or even a public transport it's just you know doing two things that i think would be very common that we just got out of the habit as it became very easy and quick to take automobiles that actually it's not very hard to change this very clear individual to think that you know cumulatively making a difference player
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play. play. just couldn't get this song out of his head. musicologist began searching for the source of these captivating. the deep in the rain forest in central africa and the look to the left was a big lesson with the one thing they. money leave the most so. they did by their culture but he stayed local. only a promise to his son made sun only the jungle and returned to the concrete and glass jungle but. the result reverse culture shock. from the forest starts august nights w. . the to.
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play . this is due to the news live from donald trump faces a storm of outrage after accepting the russian president the denial of meddling in the two thousand and sixteen u.s. election. the. you took the word of the k.g.b. . over the men and women of the cia you think you can go look at yourself from the level of a snake and that's where i consider vladimir putin. the white house struggles to explain why trump aligned himself so closely with the russian leader. also coming up rejecting the.

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