apple's become the first private neared company to top one trillion dollars eight market value is the latest milestone for a company which began with two in a carriage forty two years ago. also coming up a slim and siemens despite booking sharply higher orders the german industrial giant wants to streamline operations by dead. and dumping diesel what germans are doing with all those cars after discovering that engines are actually a lot dirtier than that they thought. this is your business update i'm headed home free in berlin that you could join me apple has become the first us company to top one trillion dollars in market value the record crowns a decade long rise fueled by its i phone it transformed the tech firm for

a niche player in personal computers into a global powerhouse spanning entertainment communications started in the carriage of co-founder steve jobs in one thousand nine hundred seventy six apple has changed how we communicate with each other and how businesses conduct daily comma. i asked all financial correspondents sophie szymanski whether the good times were set to continue for a couple. well the i phone or really any apple product has always been more than just a laptop or a phone it is still after that day a status symbol and design is playing a big role as well f one has had the reputation of the number one visionary in the industry with a seat in jobs even more but in the past fierce competitors have caught up and offered just as advanced a product for less money and in some quarters the numbers have shown signs of

slowing demand for i phones maybe not every consecutive water but cook is getting the company ready by focusing on services and turn them into a more important source of income but then again according to the youngest earnings consumers are just as willing as ever to purchase high priced products so maybe the psychology is still working for apple here and maybe let me quote a morgan stanley analyst who said that innovation lead price increases historically reduced apple demands a status symbol is just as long as a symbol of status and wealth as is expensive right so i think this is just still working for apple here have. got something else that they have to play with the prospect of a trade war with china what will that mean for the company. well first of all china is a very important market for apple about

a quarter of apple's revenue comes from the chinese market and this revenue have been rocketing on throwing off the i phone x. the company has just reported nine point five billion dollars and revenue that came from china significantly more than last year and investors expressed concern that a recent round of proposed terrorists could impact apple's market share in china but the c.e.o. tim cook emphasized the company's position the tariff can have unintended consequences for consumers and the economy but he did not say what if any impact the new set of terrorists could have on every product i would like to remind you off the special treatment the president has granted tim cook so far when he said that the u.s. government would not levy tariffs on the i phone assembled in china so i would say so far investors are not too worried here i think it is fair to say that apple is

not in a line of fire right now. so if you. own wall street thanks ac. reports say google is vowing to beijing by creating a sense to divert ssion of the search engine to china such as the terms like human rights democracy or peaceful protest in china would have to be sense that the google to get the go ahead for the venture the plans would represent an about face from the us tech giants previous china policy and twenty ten company pull out of the market to avoid strict guidelines chinese state media has denied their reports and google well it's yet to comment on. shares in siemens sumps on thursday offer a mixed bag of corporate results lower profits for the quarter but shop a high order still what's got investors and workers worried of a class to streamline germany's biggest industrial complex. it's been five years

since siemens c.e.o. joe kayser carried out his last restructuring plan and now he's at it again. the three sectors gas and power smart infrastructure and digital industry will now be autonomous lee run that way decisions can be reached quicker hopefully helping drive sales and earnings. behind the restructuring is a plan to float all three independent divisions on the market as separate i.p.o.'s where they can be sold or merged something that has already happened in other areas of the group medical technology division health emirs went public in march in essence siemens is telling shareholders that for some of the parts is worth more than the whole company and a legal entity by itself doesn't create any value it's more what you have in there and should there be any necessity to do so because this is going to be in the hands i sustain it will stay cold oriented rally you. then we are ready to be evil

because we created the optionality within the still unclear is what effect the restructuring will have on siemens three hundred eighty thousand workers worldwide german steel workers union is not expecting any additional cuts it's waiting for management to explain what concrete changes the new plan will bring. on average germans sixty kilograms of meat every year almost all of it wraps in plastic percent of all tupperware cases and that cost must take them home and get a new one next time and the supermarket claims that. this german supermarket wants to wave plastic wrapping goodbye for customers now have the option of buying their meat and sausages in environmentally friendly reuse of all boxes to avoid plastic waste. like this i think it's great that people should prevent waste wherever they counted this would give us a good idea if we are going forwards on these people also brought their own

containers to buy flour sugar and other things and it was a mark that didn't need plastic then but nowadays it's over rated television if you will he doesn't like many people are against the green movement they say one person can make a difference but it can turn into a mass movement with a lot of impact that all. customers start by buying a box for their meat and sausage purchases they return the box when they pop in for the next shop in exchange for a new claim on. the project is a matter of personal ethics for the supermarket manager. mcconnell just as the for the industry i introduced it because i'm convinced we need to change their view on the we have to take new approaches and we found a strong partner in the w.w. at. coles myer in a store here by the north sea and we have to do something for sustainability with the something has to be done. inside the city.

if the project proved to be a success it could soon be introduced all over germany. hundreds of thousands of german motorists found themselves jammed in a diesel di lemma the emissions scandal and driving bans in some cities have not only dented the reputation of diesel vehicles but also the price of. this v.w. passat diesel is fifteen years old but it recently passed inspection before the diesel scandal it could have fetched fifteen hundred euros now it's only worth a thousand and the owner wants to junk it. given one month off i just ordered myself in a four and never seem to seventy five hundred euro credit. if customers jump their old vehicle and buy a new one they receive a premium from german car makers worth up to ten thousand euros that's why so many diesels are being scrapped at the moment. just seems as if

north eighty or ninety percent of these vehicles are part of the rebate program i was i the fog and they're actually not ready for scrapping they would last a bit longer with a woman for support a bit of course but the premium being promised and in fact paid is so tempting it makes people week. but this v.w. is twelve years old and would be on the road several more years. in the workshop mechanics are dismantling it. and selling the used parts which earns them a total of twenty five hundred euros. just for going for and it wasn't hot so i doubt they will get really hurts because a car like this one it has forty seven thousand kilometers on it it's so clean it could definitely be on the roads and it's in perfect condition and sells next to the junkyard near hamburgers a car dealership it doesn't even buy back used diesels anymore and the sales of new

diesel cars are not going well. sales have gone down twenty percent in the last few weeks and months and we haven't seen the end of it i'm sure of that it's because of all the media outlets reporting that diesel cars are getting bad and median inside the bodies are born and these are far hobbled out of here the junkyard is full of used to mid-size diesel cars completely intact they can't be junk fast enough here in europe's largest recycling yard. the white v.w. lands here to the do it yourself first are having a field day. for a small price they can have everything they want there are more replacement parts now than ever before. my look what i found. over the years is good but that's it you're up to date with the latest from the

world of business from will find us on facebook you know if they find us on twitter as well that d w underscore business on there as well have on the c humphrey is my handle and i'll be back tomorrow same time same place with more right now here's a look at the global markets stop by.

your link to news from around the world showing us on facebook. for. a listen to the soup does a plastic model turn into a meeting stone why do algae make clear. that can work anywhere mendo or people developing smart solutions everywhere. lets in small children going out for a garden the fundamental need is in the long d.w. . where the real palate resides. i come from there lots of people in fact more than

a billion to do but launches democracy maybe that's one reason why i'm passionate about people and aspirations and they can see. the television reporters tried to influence onto the floor of the sun in one am a thinking at the time if the blood in broken for what happened to seem to come together and unite. when i do the news i often confronted difficult situations full of conflict between do something still i see to sponsor my child to confront goodspeed as on policies and development to put the spotlight on the issues that matter most. to security pressure washing nicely. a notch dance can achieve that so much more needs to be done and i think people have to be accountable to do shrooms my name is on the top sheet and i. feel.