apple's become the first private year and company to top one trillion dollars in market value is the latest milestone for a company which began with two mavericks in a carriage forty two years ago. or so coming up a slim and siemens despite booking sharply higher orders the german industrial giant wants to streamline operations again. and dumping diesel what germans are doing with all those cars after discovering that engines are actually a lot dirtier than a day through. your business update i'm headed home free in berlin glad you could join me apple has become the first us company to top one trillion dollars in market value the record crowns a decade long rise fueled by its i phone it transformed the tech firm for a niche player in personal computers into a global powerhouse spanning entertainment and communications started in the

carriage of co-founder steve jobs in one thousand nine hundred seventy six apple has changed how we communicate with each other and how businesses conduct daily cama. i asked our financial correspondent sophie szymanski whether the good times were set to continue for a couple. well the i phone or really any apple product has always been more than just a laptop or a phone it is still after the day a status symbol and design is playing a big role as well after all has had the reputation of the number one visionary in the industry with a c three jobs even more but in the past fierce competitors have caught up and offered just as advanced a product for less money and in some quarters the numbers have shown signs of slowing demand for i phones maybe not every consecutive quarter but cook is getting the company ready by focusing on services and turned them into

a more important source of income but then again according to the youngest earnings consumers are just as willing as ever to purchase high priced products so maybe the psychology is still working for apple here and maybe let me quote a morgan stanley analyst who is that that innovation lead price increases historically boost apple demands a status symbol is just as long as a symbol of status and wealth as is expensive right so i think this is just still working for apple here have. something else that they have to play with the prospect of a trade war with china what will that mean for the company. well first of all china is a very important market for apple about a quarter of apple's revenue comes from the chinese market and this revenue and have been rocketing on strength off the i phone x.

the kompany has just reported nine point five billion dollars and revenue that came from china fignon effectively more than last year and investors expressed concern that a recent round of proposed terrorists could impact apple's market share in china but the c.e.o. tim cook emphasized the company's position the tariff can have unintended consequences for consumers and the economy but he did not say what if any impact the new set of terrorists could have won every product i would like to remind you off the special treatment of president has granted tim cook so far when he said that the u.s. government would not levy tariffs on the i phone as pembleton china so i would say so far investors are not too worried here i think it is fair to say that apple is not in a line of fire right now. so if you. own wall street thanks ac. reports say google is vowing to beijing by creating

a sense to divert ssion of the search engine of the china such as the terms like human rights or democracy or peaceful protests in china would have to be sensed that the google to get the go ahead for the venture the plans would represent an about face from the us tech giants previous china policy and twenty ten company pulled out of the market to avoid strict guidelines chinese state media has denied their reports and google while it's yet to comment on. shares in siemens stumps on thursday offer a mixed bag of corporate results lower profits for its third quarter but show up a high order still what's got investors and workers worried of ake plans to streamline germany's biggest industrial complex. it's been five years since siemens c.e.o. joe kayser carried out his last restructuring plan and now he's at it again. the three sectors gas and power smart infrastructure and digital industry will now be

autonomous lee run that way decisions can be reached quicker hopefully helping drive sales and earnings. behind the restructuring is a plan to float all three independent divisions on the market as separate i.p.o.'s where they can be sold or merged on something that has already happened in other areas of the group medical technology to be healthy nears went public in march in essence siemens is telling shareholders that for some of the parts is worth more than the whole company a legal entity by itself doesn't create any value it's more what you have in there and should there be any necessity to do so because this is going to enhance his sustainable stakeholder oriented value. then we read it through to people because we created the optionality wilson still unclear is what effect the restructuring will have on siemens three hundred eighty thousand workers worldwide german steel

workers union is not expecting any additional cuts it's waiting for management to explain what concrete changes the new plan will bring. on average germans sixty kilograms of meat every year almost all of it wraps in plastic percent of all tupperware cases and that customers take them home and get a new one next time and the supermarket cleans them. or this german supermarket wants to wave plastic wrapping goodbye for customers now have the option of buying their meat and sausages in environmentally friendly reuseable boxes to avoid plastic waste. like this i think it's great people should prevent waste wherever they counted because we do that's a good idea if we want informants honest people also brought their own containers to buy flour sugar and other things and you just want a mark they didn't need plastic then. nowadays it's over rated measure if you will

he doesn't like many people are against the green movement they say one person can make a difference but it can turn into a mass movement with a lot of impact that all. customers start by buying a box for their meat and sausage purchases they return the box when they pop in for the next shop in exchange for a new clean one. the project is a matter of personal ethics for the supermarket manager. mcconnell just tell you the one that's in dispute introduced it because i'm convinced we need to change. down the we have to take new approaches and we found a strong partner in the w w as it's. called more modern a store here by the north sea and we have to do something for sustainability with the something has to be done. but most people say. if the project proves to be a success it could soon be introduced all over germany. hundreds

of thousands of german motorists found themselves jammed in a diesel di lead on a mission scandal and driving bans in some cities have not only dented the reputation of diesel vehicles but also the price. this v.w. passat diesel is fifteen years old but it recently passed inspection before the diesel scandal it could have fetched fifteen hundred euros now it's only worth a thousand and the owner wants to junk it. given one more and i just ordered myself in a four and never seem to seventy five hundred euro credit. if customers jump their old vehicle and buy a new one they receive a premium from german car makers worth up to ten thousand euros that's why so many diesels are being scrapped at the moment. just seems so if not to eighty or ninety percent of these vehicles are part of the rebate program

i think i'd be fought and they're actually not ready for scrapping they would last a bit longer with a moment for sort of. the premium being promised and in fact paid is so tempting it makes people weak. this v.w. is twelve years old and would be on the road several more years. in the workshop mechanics are dismantling it. and selling the used parts which earns them a total of twenty five hundred euros. just for going for and muslim thoughts like that and what they'd really hurts because a car like this one it has forty seven thousand kilometers on it it's so clean it could definitely be on the roads and it's in perfect condition and sells next to the junkyard near hamburgers a car dealership it doesn't even buy back used diesels anymore and the sales of new diesel cars are not going well. for sales have gone down twenty percent in the last few weeks and months and we haven't seen the end of it i'm sure of that it's

because of all the media outlets reporting that diesel cars are getting bad and median inside the bodies are born and these are for hubble to hear the junkyard is full of used mid-size diesel cars completely intact they can't be junk fast enough here in europe's largest recycling yard. the white v.w. lands here to the do it yourself or are having a field day. for a small price they can have everything they want there are more replacement parts now than ever before. my look what i found. info over the years it will show that you're up to date with the latest from the world of business from will find us on facebook you know if they find us on twitter as well d w underscore business on there as well head on the c humphrey is my

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