and they also face this lawsuit from company which is yet to be decided and so i think the n.f.l. are in a pretty dicey position they want want to lose not the sponsorship money which is means a lot to them but there are a lot of egos at stake here as well and i don't think they'll be wanting to take a step down very interesting a young space thank you. news a lot of from baghdad coming up google turns twenty on b.m.w. five millions for emissions violations the home single half of those tours the rest of the day's business seems to just about all the bulk of the talk they are. going. to. bring in fighting for the case to be taken seriously in the world of work here's what's coming up women strong. superheroes.

smartarse smart stay in the gym bring creasing lean dangerous times double for my. take personally are you ready with a little wonderful people once to make the game so special. payroll troops are. growing more than football long line. up to the. company turns twenty today i'll give you a click you might want to google that sweet take a look i was made the search engine one of the biggest internet successes and the challenges which lie ahead. and could no longer his last space front foot skate off to brad pitt chancellor merkel is certainly hopes so she's

making the case for a european financial whomp on the banks on the river murray. this is your business update on how that all free in thanks for joining me well google is a noun of course it's a vibe but it's also a very valued. company and twenty years ago today a pair of ph d. students working out of a garridge in menlo park made it into a needle company google was born in the excitement of a young democratic internet is ambitions even courageous delivering the walls information to anyone with internet access the basic company and its uses have changed over the past twenty years. google's business model is simple users searching the internet tell google about themselves allowing google to sell targeted advertising to businesses the firm i.p.o. at eighty five dollars a share in two thousand and four and quickly rose in value. new products like

google mail and acquisitions like you tube expanded google from a search engine into an online network where users could shop or find news. as the mobile internet and apps began to rise google moved to make up ground to pioneer apple releasing the android operating system and app store. today google employs more than eighty five thousand people worldwide and is worth more than seven hundred billion dollars it has fifteen data centers around the world and that's part of the problem information is increasingly seen as something to protect tech firms are being held to new standards of social responsibility. and insight google there are pushes for gender diversity and against collaboration with governments like the u.s. or china. so a lot of transformation in only twenty years. time to talk more about this i'm

joined in the studio now by g.w. business correspondent stephen b. it's a good to see you stephen i suppose the question is what's changed more in the last twenty years is it google or is it popular opinion on tech firms like google. well and i think in one sense google hasn't changed very much over twenty years and that is that it is primarily an advertising program or in fact eighty five percent of its revenues in the past quarter came from advertising but of course it is a massive tech firm with other ventures including artificial intelligence including self driving cars and. of course we google things that's what we do what's interesting is that for their massive earnings seven hundred more than seven hundred billion dollars we heard they employ relatively few people and those tend to be very well educated people in urban areas and so there can be sort of an aloofness or offense oftenest to these massive tech firms you might not see in other areas other industrial firms for example you had the i'm sorry if you add to

that you know sort of how we were looking at privacy now how are looking at data and what you see is that taken together those two things have given us sort of a different view of tech firms like google and made it easier for them to be regulated than to be fine for them to be sort of challenged. another point i really want to bring up is the google relationship with china i mean it makes the left twenty ten now we're hearing reports that it wants to three m. to the market that what would that mean for china right that's the so-called dragon fly project and that would be sort of censored version of google the chinese authorities would be able to control the settings control the censorship settings google says that it's not close to bringing a search engine to the chinese market but of course by all accounts it would be difficult the first place to get approval and to keep the backing but google does have other projects it has cars driving car project it has artificial intelligence projects in china still has employees there it would be an enormous market for them

but it's also a big challenge for them because of the human rights issues because of the censorship issues when google left in two thousand and ten it followed reports of chinese hacking into google systems looking for human rights activists are trying to dig. information human rights activists and so you see more of a pushback against that and interestingly a lot of the pushback now comes from within google itself and not just about working with china but also as we heard in the piece about the role of women in the firm and working with other governments like the u.s. and the u.s. military right very briefly and google was the first. what distinguished it right your member ask jeeves you members and the other ones right these were firms that were out there want to see which google was that was simply better it was a better product that people wanted it was a more advanced algorithm that took a lot of different things into factor and so it outpaced its competitors and then it built on that lead and a lot of regulators would say practice sort of monopolistic behavior after that to advance on that lead requiring that phone makers install android certain.

chrome browser extensions for example an android app stores things like that that would give them that lead and help to maintain in the mobile market so a bit of product a bit of. sort of help on the other hand if they needed every business correspondent stephen bentley thank you very much indeed. well europe's call micah's could fail to meet tough new climate targets set to take effect in twenty twenty one months according to the industry's lobbying arm a c e a new cars will only be allowed to meet just ninety five grams of carbon dioxide per kilometer that's actually twenty percent less than the current level in fact years he revels have been rising about sound to drive is abandoning diesels for gasoline powered cars which is less efficient and produced more of the greenhouse gas face off to folks hog and other makers were found to have cheated on these limitations tests to meet the current standards bans on diesels in city centers are said to accelerate that trend. well german chancellor will be in

frankfurt later talking about the future of the financial center well aware of the fact that when britain leaves the european union of march next year nandan sloss could be front for that's because off the brakes it banks and financial service providers will no longer be able to do business in new countries from the british capital many bankas based of that have already traded on their apartments on the banks of the river thames for the river mine paris is also looking to new those on the move. the awful tower the louvre gallery or the arc de triomphe globally recognised paris landmarks frankfurt can't hold a candle to them it's a room a city hall pales in comparison but frankfurt was germany's financial hub even before the european central bank was headquartered here that's why many in the city's banking district are especially optimistic about britain's exit from the e.u. . front foot it's nice to get

a few on frankfurt's an important european financial center but it's also obvious that the city of london remains the european financial center it will take frank for quite some time to take the title on no less an increasing number of london banks are eyeing paris and frankfurt as potential turn. it looks like in april next year they'll lose the right to conduct business from their london offices over twenty financial institutions have already decided on frankfurt. fun for the thing for a time frankfurt has the advantage that it's well established more so than paris frankfurt has the advantage of hosting the european central bank guys it's important for financial operators to be physically close to it to understand what's going on with paris got a boost with the european banking agency decided to relocate there from london. from london not group. frankfurt also. but paris was offering rent free offices and now paresis offering tax breaks for the bank as well. let's talk more

about this now with hubertus fête he's the managing director of frankfurt main finance thank you for joining us so frankfurt as europe's new number one financial center what are its chances. well good morning helena since the chances are pretty good friends from took an early lead which has been however eroded with the loss of e.p.a. clearly perry's catch up but as of today we have more than twenty five banks that decided on frank for the pass a new european headquarters and that's a strong and clear lead he just mentioned that paris caught up what do you think the german government can do to attract the outflow of bragg's it financial services. will clearly the most important thing is that they show that the financial services are want it what president michael invented personally got involved a lot whereas from the german side there was

a little bit of reluctance to really shows shows strong support for the financial sector but that's been changing last week we had the finance minister in frankfurt which made very strong statements and also made clear how important a strong financial sector is for the overall economy and we're very happy to have the transfer here today which we believe is going to be a strong signal with that signal giving us had wins we we believe that that we can maintain our leading polite i think there is one thing though that what's the german government actually need to do you know to rival for example tax breaks. it will tax break is a very good example of the multitude of incentive that paris and also us are giving paris is not alone there look at amsterdam look at milan or milan always also giving a very attractive tax package first of all what we need to do is to fulfill our

promise and the brownness was that we going to reform labor law that the high. the high level of changes which is very high actually in the in the industry can be can be maintained better spent managing director of funds that mine of finance thank you very much indeed thank you. that's it you're up to date with the latest from the world of business remember you can always get more on our website that's. forward slash business you can also find us on facebook follow us on twitter at d.w. on the school business i'm there as well i had on the see how free is my handle thanks for that the company i'm buying now. will.

we. will. we've always victory over lieberman. was. washed away for frankfurt in the final seconds of was was

was was we'll. show you the reception thank you brings actually to engine teaching. let's. self which can defeat and maybe even decide who can pick up a hurricane. it's a boon it's egyptologists. to borrow to dick him sixty minutes w. . stay up to date don't miss our highlights. program online w dot com highlights. we make up oh but we watch as

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