this musical is finished if we want to the risk of becoming too dependent on private contractors who may not provide the services they promised all like every tiny bit of what goes on profit center businesses make money with everything from her conversations dreams to long trips or so which firms are. enforcing france and germany. complex starts october twentieth on w. . today making his cousin full stop the talk of her grandkids he has invited to join him in his studio in north london cantor's town district.

however why welcome to this special edition of your own max i'm your host amazingly and co-hosting with me today is our very special guest world famous photographer rankin but i thank you so much for having us in your studios here in london pleasure are well you name it from the rolling stones david boy madonna the queen even miss piggy you've pretty much filmed and photographed them all so i guess it's fair to ask you for my first question what is a day in the life of lincoln like oh it's quite long because i'll be very. or probably wake up about five maybe five thirty i get out i check my emails very quickly i then take my dogs for a walk for about an hour and a halt i come by about six to seven of emails to about nine thirty and then i come and say generally no go shoot which is very low. i'll do the meetings

and then i probably finish it was have a lunch at one and always have a meeting never have a lunch and then probably finish by seven and then have meetings. ok so sounds pretty ordinary even though you're surrounded by celebrities when you do actually do a shoot yeah i'm pretty much a workaholic so so everybody thinks i'm a photographer director. i have a publishing company i have an advertising agency director wrecked. i have managed to know the studio which which. yes some kind of place and it's really they say rain can help us put the show today together we're going to be talking a little bit more in-depth about your publishing company will come to that later ride but you know your subject very differently from superstar athletes like le bron james a basketball star to actresses to singers what me through the creative process of

how you start a shoot who it's all differ it's always different you know sometimes it would be mean it's come up with the idea the idea and sometimes it's an agency sometimes it's a client sometimes it's a celebrity that comes out with a base install with a brief which is like a treatment. of pre-production that gets all the stuff that you need to shoot together. with the celebrity all the model the subject going to hair makeup if it's goal kind of concept behind it might be like a make up that will spend ages to in the can so i call it glam prism which means i'm waiting for glam and then we go on set and we shoot digitally which means that everything is seen by everybody and it's a very open forum so everybody can comment on it and sometimes that doesn't work for you because maybe the steps he's not in a really good place that day so you have to pursue. can be very difficult. because

it's very collaborative ok we want to take a look at the work and life so far of. rankin's portraits are world famous he manages to do what most photographers can only dream of capture unforgettable moments with stars like. david bowie and politicians like mikhail gorbachev or. many of his works have become iconic. like this official portrait of the queen's marker golden jubilee. the british photographer is in demand worldwide and shoots photos and creates ad campaigns for international labels rankin has even made a name for himself as a film director. rankin waddle in scotland and nine hundred sixty six he demonstrated a good sense of humor early on in his cell phone. when he was in his early twenty's

rankin decided to make photography his career and moved to. the with his college friend jefferson hack he founded youth culture magazine dazed and confused. stars like you two from. model kate moss. actress kirsten dunst and pop star justin timberlake graced the covers. of publishes full fashion and lifestyle magazines and has issued more than forty books of photographs he has his own studio publishing house and ad agency. his latest print project is hunger magazine which appears twice a year. and with his ambitious project rankin live the photographer shows that he can make anyone look like a cover model since two thousand and nine he shot pictures of thousands of ordinary people like here in berlin it's an ongoing adventure. which takes him around the

globe. sometimes even famous faces on to immediately recognizable in rankin's photos like icelandic singer or top model heidi klum whether it's his celebrity portray it's all photographer rankin has created many iconic images including some that will go down in history. so you have done so much for your career what would you say was perhaps the breakthrough will not not one thing but a couple of things probably photographing. was a big thing set setting up day and days magazine and then photographing the queen and i will tell us about that of course. i've done a little research into queen and found that she had of sense of humor so i was really focused on getting a photograph of her with that sense of humor and also she. part of my camera fell

off and she started laughing so once i'd seen now i was like that's all going to get and i just thought ok mom can you small please mom the small man can have small until she smiled and then i got it now you've also worked with ordinary people what are the challenges there the challenges of working real people. are pretty much the same as working with celebrities just to make people feel comfortable and and i think the thing is it was more difficult for gore famous people because they go to their face their way of being shall get them out of that it's more complicated where it's real people it's more about just making them feel good you know making the film feel comparable and so yeah so what is your preferred medium for working film photography print i think probably fits over fees were happiest because his wife kind you know i picked up a camera was twenty one and it was a big big deal. for me because of

a light bulb moments. photography is definitely my first love but i think film is so difficult to do and get roy says my challenge in my life and i don't think i've nailed to particularly yet with drama quite well with commercials and the rights of idiots and in two thousand and seven you started yet another magazine hunger yes why is it called hunger. a star i don't because i left as a creative director and unmissed the kind of. tone of the teen aspect of it because he gets so much information for you from and ideas for from working a team and i was still hungry so congress enough to get me now the subject in our next report is media artist cole tell me a little bit about how you discovered her on net through my agent so you see who was me writing photography and she said i want to meet some new surprises and she

said oh check the skull and color she's really interesting and i saw her work and some things i'm familiar with so i asked if i could meet her and she came in and the first question i asked her was you know what was your interest in and sort of obsession with technology because most people your age are more about analog and they're kind of looking backwards and she said well it's around the industry and it was full of middle age white men no offense to me and those are. your amazing and then she told me has story and it was such an. intense and her way of dealing with what's happened to her was a for her. i was very taken by her well in saying on the subject then of coal and her work i want to take a closer look now in our next report. works by british multimedia artist m. cole provocative and often unconventional photos and videos are her preferred mode

of creative expressions my whole. line between some of this very task and something that. i feel like talking to a film is a plot medium so i want to bring out the sensory feeling from it. so if i can get people to feel something through the texture of the color in my amateur. them studied information experience design at london's royal college of art there she discovered her passion for photography and video art. i ended up just kind of playing around and. i found the immediacy of photography is so much more rewarding than spending twenty four hours on a sewing machine trying to make. you know i can just throw stuff in the show and thirty people on the show and get the pitch and i'm. you know works predominantly as a group for and director much of her work is inspired by surrealism and artists like

salvador dali and when they might treat it like a short film i'm your venus. was poking fun during connections from the pos. who are nice to see. and connecting it to. filter. by themselves. in the walls so i kind of recreated. a new female. kind of an. around the stereotypical presentation of women as a team she to feel victim to digital abuse when pictures of her were distributed on pornographic websites. on plugging for a few years she's back on line with fresh confidence. you know if you've been bullied out of a space you shouldn't you shouldn't be ashamed to be in that space you just have to

be those much sunny video i mean i get new to some of my work sometimes i'm pushing like stuff. i thought control of that you know i'm not going to let somebody else take control of my online image if it's going to be that is going to be mine. to do humor and irony are two important stylistic devices m. cole likes to employ regardless of whether the topic is serious or not like in her video sloppy seconds. to buy anything serious or especially problematic social problems and humaneness is a universal tool to you say that people can relax and then once people are relaxed the so much more likely to get an understanding if you're well. then cold certainly can't complain about not getting enough commissions and the british media are just as confident that her career will continue to blossom. and now rank him

has invited meghan to take a short pull through this area of north london where he lives and works. so and calls not only a media artist you've also featured her on online and latest edition or upcoming edition of your magazine tell me a little bit more about this collaboration well i met cole through my agent as i said and she she is somebody the icing people should be aware of so i was very very keen to care speeches on law and i featured in days as well i think that when you get you know when you meet someone you really think is brilliant at what they do you really really want to get them as much p.r. . or we're standing right here in the middle of london you're from. gotland why i came to town one can unlock oh i moved here because it's not she come this is kentish town and say ok we're when i mean here it was pretty much the only place

in north london i could afford to move. we got a really beautiful studio around the corner and i moved here in ninety six just over there and i lived here and in north london since about ninety six well you know moving from scotland to london i mean i'm just guessing but it must've felt like you were a small fish in a big pond yeah i didn't know anybody in the industry when i moved to london i was very much from a kind of known commercial photography no not no not since i was in background say it was a very strange experience and that's why it was great to meet jefferson at college because we would buy from the same boat and we confuse yesterday's confusing we we both ended up kind of you know china kind of make a mark here without any support from anybody really and why here why not hollywood for example i mean you work with so many of these levers famous faces i think then

we had no clue that we'd ever be working with all the would we were very much focused on you know we report for college when we met and we started the magazine days if he's at college and he was really just a way of us kind of document ing in creating culture that was around hollywood wasn't even on a radar all right i want to pull a little bit back to social media again i mean you started out in classic publishing now we live in the digital age you're also really active on social media . it's a classic photographer but also someone who uses social media to promote your work what is your responsibility when it comes to teenagers and image in these images of beauty online well i think everybody that picks up a camera professionally has a responsibility to the. object to who you are such a gross thing to while you're photographing them but i think nowadays well i've

i've kind of love myself for for process for knowing you know when you push the boundaries you have to really know why you're doing and what your intention is to you know to get to the problem is that now people have got no idea of that responsibility and using it kind of willy nilly so i think that actually now i've got more responsibilities pillai on not want to put some sort focus on not ok well side art for our next report which rankin also help to choose today we're going to take a look at teenagers social media and social media obsession are teenagers winning or losing in this digital age. these days you can do much more with a phone than just make telephone calls and send text messages. news apps help you keep up with what's going on in the world twenty four seven. or you can play games to your heart's content. and if you need

a train ticket you can buy it with your smartphone. thanks to streaming you can always access your favorite music. social media platforms such as snap chat facebook and instagram allow you to communicate with friends nonstop. the possibilities are endless what do young people use their phones for the most. when i need to find out when the next bus is coming from music audio books everything phallus i think mostly to interact with over people and also to take some good photos i use it mainly for. to you know to discover the city on my own listen to music a lot and obviously social media i use for surfing the internet to make. victor assume so to speak with. people. is one of his particularly popular at the

moment instagram instagram instagram instagram page empty shops. users can upload pictures and videos using various filters and share them with others and like entries instagram already has more than a million users double the figure two years ago. people share their favorite experiences vacation snaps are particularly popular as are pictures of animals. and of tasty looking through. kids a perfect platform for showing off and users love it. especially as it offers then the possibility to present their life in a different way. definitely it's not the real world i added stuff everyone edits things instagram is going to have because this is that really what is really happening in our lives a lot of so there are reports everywhere that things are always being edited out there's definitely a lot of them on instagram i think

a lot of people edit their photos. you can even change the way you look with some apps and undergo a digital beauty operation but this is not without problems studies have shown the digitally enhanced versions of the ideal body are having an impact on people's perception of themselves. you can even change the shape of your eyes you see one click this it says it really makes a difference. make it easy to have plumped up lips troll that's really make you uncomfortable doing gnashing my face like if you got used to doing that all the time trying you wouldn't like yourself with a jewish or you can have a narrower nose if you like. soldiers like this one says if we were surrounded by perfect people but that's nonsense it's not the case at all and nobody's perfect. under this new stage teaches school children and their parents how to deal with social media. some children already have smartphones at the age of eight. where

they such must have excessive. social recognition it's a need that we all have of the social networks tap into this need very simply literally at the click i can upload a picture after buying a new pair of sunglasses to share with my friends and get instant feedback on what made over for the biggest fish once to ensure that young people use their phones and computers responsibly. in other words continue to use them but not excessively . the question is whether you can do something with arms or small are you still able to it's important to teach children they can survive without their phones that they can get through a day without them and the person who can talk. phones and social networks can beat addictive. so sometimes the only answer is switch them off. there's

a lot to see in rankin studio. they can especially like his ranking master players have. now you want to talk about the subject of out the issues of teenagers in social media interaction why is this topic important to you well photography as a medium has become very democratic let's be pleasing because as. and i found myself on different social media platforms kind of wanting to go back to the mint check them a lot and i suddenly realized for about three years ago that i was addicted i was addicted to walk people were thinking of how people were relating to it was it being light and i thought well if this is me being addicted to it then if you're a ten twelve year old kid how's that affecting you how's that influencing you and i started to talk to people about it and i just got this overwhelming. you know

response from people that they were having the same feelings start to do some research on it and it was really obvious it was a lot of statistics coming out that actually people were addicted and a lot of the platforms we designed to be addictive and i just felt we have a responsibility because it's photography they're using the using them as a way of talking to each other photos are way not about capturing a moment their way of conveying a moment because that is something that i do i just felt responsible and i felt that we should do something about it ok was and he said you felt responsible what had you done i mean have you taken any action or anything yeah well funnily enough i am actually taking quite an interesting action of trying to set up a symposium in november with my publishing company days media to actually discuss all these things and i've been writing what we call white papers which i like to keep like i say on and trying to get

a group of people together to write an essay a series of essays on it ok so you're saying that you did become addicted to social and seeing what people were saying about you do you still use social media and i do barr most are looking into other kind of more ethical ways of using social media because the problem with it is that it's not necessarily the people that are running the companies the problem is the algorithms that they've created just constantly feeding our desire. is something. i mean it's something that we need to investigate and discuss and of in charm really hard to look for alternatives but yes i still use it it's impossible for me not to use it because it's part of my business as far as a life of everybody's life and also i don't think you can change anything from the outside i think you need to be from the with the inside changing and creating content there's a little bit different or trying to challenge people or even having fun with it

because on movie somebody that likes to take the mick. things. going on but on a lighter note now with selfies you know some guys are meant to be fine. in their very very tight dress you do think why do you think they're doing that i think crate is a modernist learn to people are perpetuating through the same type of imagery and i really think the problem is that if this is what you are putting out as your kind of happy life you can as online life it's like what's your actual life like and also people are looking at these images of people and they're thinking it's real or that thing even if it's fabricated they have a better life than them and i think that sets people up against each other and back in the day when photoshop came along all of the media especially the magazines really chris the saudis for using photoshop celebrities are role models now you can go face to and you see people using not own on on social media and not

inherently is one of the worst things you could be doing because not only are you crying a fantasy version of yourself that's going to mess with other people's heads as well so you're messing with heads and both ways well i don't i'm glad to hear that you're trying to do something positive in that direction but unfortunately we are out of time for today yes parecon thank you so much for having us here in our studios and for co-hosting our show i hope we made you feel comfortable as co host and co editor in chief today thank you you did thank you all right and with that we are out of time on this special edition of your old max with our special guests today for how refer rankin for me and of the rest of the crew here from london as always thanks for tuning in to see.

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for. cure my sibs out the bottom line is ranking me a good documentary marshawn there's a few this week come here. to. the big celebrities are calling the show. i'm all about. creating. india. this week on the detox.

more female candidates than ever before. women are striving for power in the u.s. midterm election. night out there out. why is that and what do these women one. week report on this think wait and meet some of the candidates. this week on. mongoloid besides night it's night time your identity. we are scared we are very scared that we have to stay and too must be a good fight for hard against good. fun live there what is the true face of the country look like. freedom independence the separation of state and church that used to be important but for decades political infighting here

hundred progress and islamist extremists are gaining more complaints god gave no we call for the rule of law for the law as long. democracy and the rule of law are on shaky ground. if discontinuous down by this should be. a pretty. cannot explain. bangladesh the dawn of islamism and exclusive d.w. report starts october eighteenth. good.

this is d.w. news from berlin crisis talks in saudi arabia the u.s. secretary of state might bump a pompei always meeting with the kingdom's leaders to discuss the growing scandal surrounding the fate of dissident journalist jamal khashoggi who vanished in turkey two weeks ago also coming up it has been a year since maltose best known investigative journalist was killed by a car bomb police charged three men with her murder but critics say those who ordered the attack are still at large and they're being protected. the un warned some twelve million people in yemen could soon be on the brink of starvation.