pure. sound. money is right in plenty of good document m.r. so long there's. this week on your maxim everything's different. celebrities calling the shots. all the time they're creating oh. you're a much to do. this week. to. rome has so many fascinating things to discover. the video conduct is near the famous spanish steps it's one of the top shopping streets in the eternal

city and that's where i'm headed to meet up with another top european lifestyle and culture celebrity. everyone and welcome to this very special edition of your own max coming to you from the italian capital rome we have a very special guest on our show today the italian fashion designer. let's go inside and say hi. and here she is our very special guest and co-host today love vino visuality thank you so much for having us in your beautiful home or in the middle row thank you so much for coming today i was looking so much for it to this special day we do know and we're looking for to you helped us put the show together today so we're going to be taking a look at some of the reports that are important to you but the first question i'm sure many of our viewers would like to know what are you wearing today what i'm wearing something from our fall winter eighteen nineteen collection. and it's

supreme which english rules us and my mom so it keeps her always on my heart free and you have any favorite fashion accessories well i'm crazy about fashion and i believe that passion has to be and i i have their outfits close or. the staff to make you feel better right now i'm crazy for my belt moment makes me share more feminine and female you just mentioned your mother you know you've grown up in the cradle of fashion your mother was the famous fashion designer. and she was also a pioneer in the fashion world so for you is her daughter was there really any other option career option for you well first of all i was so blessed to be my mother and my father son daughter and they were an amazing amazing parents and never felt they were v.a.p. zona spare that they were so special to me and they were always caring for the deal of pains which i think you so important in life and they let me free to decide to do whatever i wanted in my life but then i chose fashion so what is

a day in the life of love like well i think in the countryside that's where we are right so i wake up in the green in the morning pretty early i take a walk me with my dogs and my cats i believe that you know having a relationship with nature keeps you calm and keeps you create heaved and balances your energy and then i start to you know going crazy with my two phone ninety one e-mails and phone calls and i drive my golf cart to young base and i mean they're about ten hours. a day for me and i'm in the fashion business sports business our business and i work with amazing people so to be fair i do enjoy most of the time i spend off these and then i go back home and all kind of have dinner with food from the kountry side and i love to watch movies they're very inspiring for me and read books i do and honestly do spend a lot of my spare time in the night. all right now lavinia took over the business

from her mother after mother passed away in may of two thousand and seventeen and since then she's been working to keep the label and the collections moving forward we want to take a closer look now at our hosts today. the designs are elegant and casual glamorous and romantically feminine. ruffles and the color white play a major part in any fashion show including the first collection by love. in twenty seventeen. accessories and a lot of applications on fabrics are real eye catchers. the show was a tribute to lauer who died in may twenty seventeen her daughter lavinia out wore her mother's dressmaking shears on a ribbon around the word mom on her heart. and

lara and levy had worked side by side for over twenty years. introduced her only daughter to the runway at the age of four and learned the business. in the one nine hundred seventy s. be a jockey became known as the queen of kashmir with her wall and cashmere designs mostly in white. top models like claudia schiffer naomi campbell and cindy crawford did catwalk shows for be a jockey in the one nine hundred eighty s. and ninety's was never out to reinvent fashion. fine fabrics and design is not limited to women with a model's figure her classic pieces never go out of style to this day silk and kashmir are lauer staples as seen here read one of her last shows. the company headquarters is the family owned. only about twenty kilometers from

rome and surrounded by the company's own golf course. as a child be a jockey played golf here with her mother and father johnny. she died when lavinia was just seventeen. she grew up in the lives and works here to this day. golfing is her great passion in twenty twenty two the course is to stage the famous ryder cup competition. the flagship store is in downtown rome near the spanish steps of the new boutique with two and a half floors of selling space opened in late twenty seventeen. the silk garments with motifs of rome are bestsellers along with lots of cashmere. accessories like handbags and jewelry are also popular.

but the greatest share of revenue comes from the famous be a jockey profuse. long or be a jockey created roma in one nine hundred eighty eight. the five cars design is a homage to her hometown roma remains one of the biggest selling perfumes in the world. lance piccolo tayo throw has hosted be a jaunty fashion shows for twenty years. lavinia be a jockey continues in this tradition and will keep using this special venue to present her creations. and now opinion has invited me to take a quick look around the new shop that bears her late mother's name. we're now in the flagship store for lara because jonty just

a few metres away from the house of vision how's it been for you love you know to fill in your mother's footsteps well it was amazing to be my parents daughter because i learned so much from them since i was a child and i travelled all around the world i went to china japan america russia before day age of ten so it really tried to get us past as they could because they knew at some point in my life had to take over the company. it was amazing to work with her we exchanged our roles we were like you know to soccer players to play in the frontier areas in the playground and so she passed away all of us had. no expectations she was doing great until five minutes before where you were pushed into the driver's seat pretty suddenly aside from your mother who would you say are your role models well absalom and inspired by women by women and power women most so-called who can balance family and work i think that's the greatest power that women can achieve is not just sitting on boards or you know becoming famous

pretty sense but handling you know your personal life and your success i think that's biggest achievement in life where your mother and your grandmother were real pioneers in the fashion industry your mother back in the seventy's your grandmother before that. that was back then what is it how is it now. now for women in the fashion industry particularly here in italy today if you look at the fashion industry or not so many women really leading roles which sounds quite unusual because you would say that you know some other fast is a female's world but still we have to compete in every other p.o.v. i was lucky enough to be inspired by leading women like my grandmother and my mother but this is not as easy for a young generation you know i want to try to be true to myself i'm not looking at people if they're made are female and i believe in energy i believe in being able of you know carrying on your job so you have energy you're also sponsoring one of

the biggest golf tournaments in the world the ryder cup how did that come about well we're actually hosting there either cup at marcos imani which is another adventure home i live in it's a beautiful thirty six holes golf course that my parents built in the ninety's and at some point for years ago i decided to manage it because a figured out golf could shared so many values and you know adding more and bring to our country was very important you know giving a legacy to children that's my biggest biggest commitment so you tell it was building towards their other crap against germany and spain and then we won after eighteen months of you know bidding and now we're delivering there at the cup in twenty twenty two i'm very excited huge for my continent suits for me business especially something to look forward to we want to take a look at the city you call home in the city that your family has remained so loyal to rome let's have a closer look. a walk through rome is like

a visit to a vast open air museum of three thousand years of history. millions of tourists come to the eternal city every year. to marvel or famous landmarks like the pantheon with the world's largest unreinforced concrete dome. and michelangelo's piazza serge del campi dalia. local resident christians around know thoroughly enjoy showing tourists his city. here on how to get here in rome we not only have stretches from antiquity but also quite a lot from the middle ages and from the renascence sources rome is a kind of historical lisander because they always built on top of and next to the. everywhere you look you see different eras of. preserving it all is a never ending task and financing it's an endless challenge the quarter now to

underwent restoration some thirty years ago funded by lara be a jockey a pioneer of fashion industry sponsorship. of the colosseum too isn't bright and shiny as in its days of gladiator glory. its restoration was funded with twenty five million euros from italian leather goods label diego del a valet. restorers are hard at work in the narrow streets of the old town. the pier vanno family business stands woodcutting mosaics and gold plating. the father and two daughters have clients from all over the world and also carry out renovation work for the city of rome. that we carry enormous responsibility. when working on historical.

we have to bring out the usually of these up and preserve them without counterfeiting low fat low. up a good restoration lens additional value to not ticked while waiting in the heart of the old town yet off the beaten tourist track lies the piazza naisi and its alonso set to be one of rome's most beautiful renaissance buildings. here the locals come to enjoy breakfast and read newspapers in the cafe. city guide christians around or likes to bring tourists here it's just a few steps from the famous campo de fury. yes i see everything spoiled but over there there's so much commotion with all the pubs all the american students like to go there and in. the wrong piano never own a is only this peaceful early in the morning the majestic fountain of the four

bridges is one of rome's most photographed signs. of course locals will also end up in some holiday snapshots of rome is a city full of surprises says archeologist into a guide still funny a demand. i open to you know on that i discover something new in rome almost every day it's unbelievable you never get enough of wrong i always tell tourists at one life time is not enough to see all there is to see in rome. but we did it with the world over several tourists and romans alike enjoy an evening stroll on the piazza navona. people come here to admire the fountains and their sculptures and water shows the restaurants and cafes here are open late into the night. rome is also busy during the day as thousands of visit. take in its rich history.

so back in the future of the house as we just saw in that last report the piazza navona is a super popular tourist destination but since you're a true roman what place would you recommend for a tourist to experience the real world well never have enough or grown i love my secret so much so i'd like to be a tourist forever in my seat and i still get lost sometimes because you know the center of the city is so. so mazing and every time i look out i see in the paper that i've missed you know it in my previous four so one of my favorite part is they cut the cutting square where we stored how i could have been out by design by anything and there are a few secrets in that that player actually to walk through this player behind the beautiful statue of marcus so radius so you can see a wonderful terrace on the forum sometimes you know walking through the farms is

very crowded you can just go on the terrace which is right behind the statue and you can get one of the most beautiful c. units of the farm and they're going to see you and then you can walk back to them and say cookie codine which are not so seen and you can find some amazing pieces in there now venice is also a huge tourist magnet and also a city that your family is closely connected with why is back i love that it's so much i used to live there indication when i was a child with my grandparents my parents and it was like being in a parallel with mine and it will be gone the love and the water and the car are still making any stiring for me i think the water it's a very creative adamant because you can move things and he gives a different perspective and i like the museum and i love the ancient carnac and then blew up the contemporary art my house and then he says close to the guggenheim museum and every time i go and visit it i take some great inspiration back with me i want to turn our attention a little bit to. fabrics you know venice is well known for the art of silk and

velvet weaving which dates back centuries but when you look at to date how hard or easy is it for you to find good seamstresses well i would share a secret with you when i lost my mother in law seventeen the first thing they did was hire a new seamstresses because i believe they needed patents you know class is made of breakeven is made of numbers is made of marketing and managers but most of all is made of hands is made of every day's work is made of seachange so i found three amazing women in rome and i had them immediately and that made me feel stronger and gave me the chance to share beauty. now in terms of fabrics where do you normally go shopping for your fabrics for the clothes well you do buy and mainly kind of fabrics but as you know my mother was the first italian designer to do a fashion show in china in one thousand nine hundred eight it was very early but then you know now that everybody goes to time they have been programmed by the one

thing i think it was pretty early and she was invited by the minister of close air so we do still buy a lot of kashmir from china the new york times named the queen of kashmir because she had the new contemporary approach and i love passionate because it's great for a woman that is sort of traveling like me and where we are in the daytime and in the evening. that we've been there so supply for centuries of clothing and fabrics for no men and churchmen alike we want to take a look at some of the factories that still remain today. the tourists who flock to venice normally come to see the most famous sights. but there are quieter corners where you will find phoenicians displaying centuries old handicrafts. some of the small shops around the caligula but take house genuine treasures. damask and hand printed fabrics. or unusual accessories made of costly hand-woven scraps.

they were barely revisit keep an archive of historical fabrics they date back to the golden age of silk weaving in sixteenth century venice. the luigi bevilacqua weavers give some idea of what it must've looked like back then. they were a three hundred year old pedal driven luminous the exclusive delegates can only be achieved by hand at the race of about thirty centimeters a day. they're sent all over the world gracing interiors from the white house to the kremlin in moscow. and fashion designers turn them into. the women here are weaving red silk velvet to be used in the restoration of the royal palace interest in.

what's known as stockbroker it was invented here in venice. it's made up of several layers of fabric to create a relief like a fact. and at the same time with changing colors. another hidden treasure is the palace of fortune now a museum in what was the private residence of spanish textile artist and art nouveau painter marianna for to me from eight hundred ninety two. he also developed new photography techniques and design stage sets having fifty inventions patented including printing processes that remain a trade secret to this day. marianna fortini gained fame for his process for producing is shipley say his wife henrietta hughes did in the early twentieth

century to create the iconic delphos gown. the production was done on cylindrical rollers to make that not only gave the fabric in a vertical aplysia. but also its horizontal crimping. that a lens in the dress and a greater allure. that. only a few steps further on is the last in each opera one of the world's finest opera houses it took several years of work to repair the damage caused by a major fire in one thousand nine hundred six the gold plated decoration in the rico theatre hall is true to the original. even the exquisite curtain is a perfect copy of the original it was recreated by the b.h. as he fashion house and donated to the opera to the delight of tourists and

venetians alike. so as we heard in the last report your family made a fairly large donation gift to the city of venice tell us more about that relationship but as i told you before where i was loved and so much such a beautiful city and at the same time it's so far dial. and i feel as any taliban that have to protect some so going back to did a nation in one thousand nine hundred six my father passed away unfortunately he was amazing and young he was only fifty nine and that's the same year when the theater left in each hand was born belongs to the world everybody has been i mean everybody went to venice the scene the wonderful place mother and i decided to donate the cars because we believe that's a wonderful sign of life when the curtain goes up this shows starts you know the shows begins the magic comes to you and the energy so we figured out that was a way to keep life carrying on. now you said you're a huge fan of the theater any genre particularly well i love italian opera i love

music in general it's so inspiring for me and it's so emotional i do need emotions to be creative being creative you know in the stage and since your family is so connected to the theater do you also get inspiration from the costumes that you might even see in venice especially because they're known for their balls in the costumes well i'm fascinated like a child you know every time they go to the their own forts and i said oh not that much time to go but i love to watch it on you tube sometimes as well when in the some wonderful play and fascinated like a child by damn mazing work and we spoke about seamstress says and there are so much you know so much leave me of the behind if you tear costume and it's very interesting for me to look at now if you weren't a fashion designer and busy ten hour working days in if you were to slip into a role on the theater this stage where would it be well first of all they could never be so bad at me but i do love to dance i take dance lessons that's one of my

secrets and it helps me to feel balance with my body and my mind but in not definitely a classical dancer what kind of dance you and latin dance. no no no i was told when i was a child i want to become a classical dancer at some point as every little girl but i was never you know the right size. right you know kind of break them ok you know back to reality and from slipping into different roles of looking at your brand and the roma perfume and just celebrated a milestone thirty years as you look at the entire company and the brand as a whole where would you like to see it heading in the next thirty years but i'm really happy to share with you our thirtieth anniversary. that's an amazing achievement to see you said it's a milestone if you think the average life of a fragrance right now on the market is from eighteen to twenty four months so you know being loved by men and women all around the world from thirty years it's a great great achievement now what do i want to do with my company well the company

was founded by my grandmother in rome but we are right now in one thousand nine hundred sixty five so i've got an amazing heritage beyond my shoulders and i want to do what she did and what my mom the is making women and men all around the world feel more confident more conscious i think fashion i hate the word fashion victim why do you have to be a victim of the clash and i think fashion is to be an ally so my everyday goal is to share beauty and to share braveness in caracas sounds like a very good goal and we thank you so much for having us here in the house in rome and for hosting us. and with that we have come to the end of the show as always you can keep up with us on social media facebook and instagram for me and the rest of the crew here and from my love in your vision to thank you so much for tuning in with singing dancing.

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