here's your turn. to see. what talents failed to determine its outcome. in negotiations last night hears me teachers succeeded in reaching agreement. it was the birth of modern diplomacy. sixteen forty years. to peace starts oct twenty fourth one g.w. . today i'm in amsterdam a very creative city that is home to some very creative people and one of them will be helping me present the show. hello and welcome to this very special edition of

euro max with me your host meghan li and my co-host is a dutch designer interior designer and product designer myself on her thank you so much for being with us long to vote to have their house so that you thank you and thank you for inviting us to your studio this crazy place this in your studio here we are in amsterdam you also helped us design our show today so we're going to see some of the reports which you helped put together plaza you know you've been described as bold audacious sort of revel in the design world do you accept this title yeah i think i have to. in a way i think design is about innovations about changing ideas it's about the inside of what's happening today and how we should maybe change that for the moral as all the loose you know things i have to say. rules that are said to have to be you know cut into pieces and you have to make new rules. so yes i'm probably

a song that is making some people there is a bit. for it what about your employees you have seventy of around seventy people working for you in this studio we're about seventy people divided most interior design pros on the organization how do you organize them to not only maintain the business but maintain your concepts and your and your brand. to start with it's a team of people i don't manage them if i would not is them we would be a worry smaller would be the worst but they have a really great people that help me with it and then obviously of course. from the creative product and i think believe. five people of that with need to get it through. their training direction of the studio of course i have to answer all the to happen but i think with these five people i can oversee all the

process we do know what it's interior or purpose obviously if you're longer designing at some point certain things you know you don't want to do again and again and again it's a bit of for other people it's really great for the first time to do this is drawings and so i think i think a different role and i like marcel founders has been working in the industry for more or less twenty years over twenty years now over more than twenty years and we wanted to me always if you're creating innovative products and interiors we want to take a closer look at his life and career so far. marcel wanders iconic nutted chair propelled the dutch designer to fame in one thousand nine hundred six it's now exhibited in the new york museum of modern art. we're not a carbon fiber cord it has a line to carry quality to it. it's also starting to wonder his designs are playful

emotional and often opulent with lots of gold accents. these modern creations often drawn the past for inspiration. he said to be a workaholic who never seems to run out of ideas and want to be his ideas is there rules are there to be broke. in his amsterdam studio wonders and his team work on new designs for customers around the globe wanders counts many big brands among his clients. in two thousand and one he founded the movie label it's a platform for young designers it's showroom is located just below his studio mooing is quite fittingly the dutch word for beautiful.

marcel wanders there's also made a name for himself as an interior designer he's created the look of seven different hotels across the world each one is unique. to the interior of this doha hotel his latest project evokes one thousand and one nights. while the design of his era kotel draws inspiration from typically swiss products like chocolate from a yorker he mixes mediterranean flair with ivan garde styling. while amsterdam's on dr prince in grotto tell features delft blue tiles bell shaped lamps and to live shaped chairs. marcel wonders is an eclectic mind who seamlessly blends the old with the new.

marcel and i decided to take a walk through amsterdam's popular your don district he tells me more about his work and what it is about the city which inspires him. so you've created an enormous body of work what would you say the unifying element is in all that. this isn't the same but i think there is an underlying vision by the work there's a philosophy by the issue of philosophies about. the business it's a creative type of design that's more durable more of man the more you stick and therefore and gazes with people in a deeper and longer way so work that finds. trads a way with people long term that's i think hopefully by this is things well what would you say is your signature in all of your designs what i hope it's exactly drapped and i hope for the rest we find as much as possible diversity

i don't want to you know per se have words that people can visually easily recognize and we have words that are very different some are. clearly in the. design some are for a while or. have different references and i think that's a good thing i don't want to have a type a word that's always to say i want to give them a live. i'm inventing myself over and over again well then how does this begin in effect how do you how does the creative process for you begin. i redo products every day and there's and there's a very different and products if you do it there's a really started to it investigating where are we. if you do a president oh i really have to understand you know people are going to go out for it was. it's what's happening here what is people work and i do see what's the

future. of my breathing if you do product you really need an idea you need to investigate you need to really find a great idea for spirit of ideas i mean it seems that this is we're here we are in the middle of answer and this city is filled with history and ideas how much of it does it impact your work. it's a while ago because you are a. journey died in design and i was asked. to write something in the mid ninety's newspaper about about and like you and i wrote the piece as if i present them as my uncle that was always with me that always looked over my shoulder the list of my drawings they gave me advice that i've used outside the relationship you have with peers out there amazing and he's an example for me and so i started to look at the creatives around me and i started looking them in

a different way and i look at them as time really as a reader of the city i have so much family in the past the kremlin does in the streets of the mirrors in the street you know amazing creative family has lived here that to me is something that i feel you know i walk these bridges i. went here because. this is all for us for free we did nothing for this someone else dug these these waters someone else made these bridges we can just be here. it's amazing it's amazing gift we want to take a closer look at this amazing city and some of the dutch history that has inspired our guests today. the canals. last pieces and economic prosperity symbols of the dutch golden each. in the seventies. century amsterdam's population rapidly expanded as the netherlands naval

and mercantile power soared to new heights new affluent districts emerged and three new canals were laid out the princeton crisis and having knocked which the city's famous today. the newer expansions the more recent expansions were usually the places where the most affluent people moved to because then it had become too crowded in the end all the parts of the city and the new parts obviously gave the possibilities to build on a grander scale like this elegant house built in sixteen some two one for a wealthy merchant. behind a spacious home there's a garden in coachman's house a typical set up back then to ensure overcome first desired by a prosperous merchant and his family in one thousand nine hundred four the house was acquired by a powerful merchant family the van loons. they were involved in doing international

trade and also in insurance policies so over the course of time due to these. trade activities they were. gaining some fortune and wealth. today part of the home is a museum the funny furnished rooms bring to life the grand lifestyle of the wealthy dutch merchants. when you enter you enter through a seventeenth century facade and then you walk through the eighteenth century and the nineteenth century and you see all the additions that the different owners including the following family have made to them. as international trade flourished exotic goods flooded into the country like fine porcelain from china which gave rise to new. domestic poultry industry.

the only source of the goes really properly and plants and it's highly demanded but there's not a lot on the market and especially from the sixteen twenty there's a civil war in china and exports stops it's forbidden to export chinese porcelain so what do the people in delft they start copying the chinese porcelain white and bright as possible and this thin as possible and also the decorations where asian chinese. today instantly recognizable blue and white helped porcelain remains a popular classic the golden age was also the heyday of dutch painting the world's finest collection is held in the museum it's home to such masterpieces as when bronze nightwatch. and yan them is milkmaid.

it was an explosion of genius that lasted some hundred twenty years that's why we call it the golden age not just an up but in everything. experts estimate that seventeenth century artists created an amazing ten million words in a war. zone is in the title is the life of the artist in the golden age wasn't exactly romantic they were salesmen with clients led by as had power and cash in commission not works that reflected their status within their own everyday lives on show break first and still lives portrayed some landscapes already deliver normal everyday subjects. echoes of the golden age still shape life in the netherlands today for design a mass abundance they have served as a. inspiration on many his projects. staying

with the golden age we have a masterpiece of sorts here which you have created a book dedicated to the old masters tell me how this project came about. from the mind steven home to cambridge the idea to make the book. was made the book and that they will add to make a book that really can live in the shadow of this works so i really want to make super interesting book and the special about paintings is course they have size photography doesn't have size pages of size so what is big group we can show that of course you see always the full image like you see in every our book then in this book. the first thing we do is you go to one hundred percent cotton so this is a cut out of the baby a real size so you are now standing basically where around and stood when he was painting so you really have the same intimacy of the painting. that is something

that i was super happy that we could innovate books on the level right before of course after one hundred seventy go to bigger and larger why don't we go more detail but i think it interesting want is now the largest and it just was the real one and so was the response from the rex museum the resident super happy we've been with them over the course of three half years while making we have a time to show them the progress and more and more and more they started to be happy and now they're for the birds and spread over here i see something that actually launched your career in one thousand nine hundred six do not need to hear this put you on the international design map tell me little bit more how that happened. it was a brother that we did with the design. gallery you could say and they were inviting for a procedure that was called dry tech. president really basically go is about.

super strong fibers and regard to educate at the university and based on that i understood wow this is not some sheet material this is this is textile so i really rather make a textile design. so i started to make instead of. sheets i started to make ropes with ropes i could make a space for a very open structure that became this piece. and it became reality is and so i can instant hit it and it is also a museum piece so how does something become iconic and everlasting what did what are the elements that are needed well if i would really know i would do that all the time and it's not so easy of course but in a way it helps if something is maybe very new at the moment of finance even if there could be technical or so. it's helps if the lawsuit behind it is maybe you

know a breakthrough in the history of design and it helps of course if the image itself is like striking this this piece has kind of all these three things which is great but i'm sure there's also other things that have become really important piece and design on one or two of these elements but that's basically i think how it works right now is what we want to take a closer look at some of the objects which have made it into the history books of design. this is the vittra design museum in vile i'm a high southwestern germany its collection includes some twenty thousand works that span two hundred years of design history and its exhibition features about four hundred classic items. the tale cleans is one of the museum's directors. so what exactly is good design.

is the kind of form of it which is there's no one formula for good design but of course there are elements that you'll see in many of the most outstanding designs for example functionality a certain timelessness a use of new materials but it's often about expression and originality. in the nineteenth century was a mishmash of styles and eras. the profession of design only emerged as industrialization got underway. the red and blue chant designed in one thousand nine hundred seventeen by. is an early milestone in design history and interaction of vertical and horizontal planes. in terms of design history it's significant because it completely revolutionized the idea of what a chair can be in the decades later designers exploring the potential of the chair

and we're still referencing pieces like this new and innovative materials have always been a source of inspiration to design as working at the powerhouse in the one nine hundred twenty s. . broke new ground for furniture experimenting with steel tubing. you can see through it all it consists of all the frame and the surfaces of the surfaces are all made of text. aisles like sails on them are lost and it's a very lightweight construction who. wanted you to feel like you were sitting on a pillow or vats. after world war two designers return to traditional materials such as wood forms became more organic and design slowly began to filter into the lives of ordinary people. the next revolution in design was looming in the

shape of plastic. in the one nine hundred fifty s. danish design event a pantheon and arrow from finland introduced a new aesthetic that was bright colorful and futuristic. society was in flux the younger generation was rebelling against the older generation and the way their homes looked designers seized on that a name to create objects that ushered in a new era in interior design in. design is always a reflection of society by the one nine hundred eighty is the many decades when conspicuous consumption held sway design became a way of expressing individuality. in the end and longer tended to be a dominant style the way there had been in previous decades designers developed their own signature look that set them up part of the design became more about

brands. nowadays technologies such as three d. printers is once again revolutionizing the field of design and also widening its potential designers today have ever greater social responsibility. we're all aware that there's now a surfeit of goods far too much is being produced but there are all sorts of social and political problems that need solving so designers can't afford to say oh i'm not interested in all that i'm only interested in a statics. it remains interesting to see how designers will continue to tackle the problems of today. back in amsterdam i visit the more you design studio where you can find marcel's creations along with other famous designers. so you've been called the designer of

a new age would you think that this is a good example of what that needs well designers designed for tomorrow we're basically and. these things obviously are you know for us for our new age they're based on the past the based on the culture that we have or the know that's the gulf blue. painted ceramics and i think that's further in my own way as that of the new age where we have perhaps are arguably one of your signature works you might say one minute sculptured you really do this in one minute or you see industry is great and i'm working for the industry and they create objects that repeatedly perfect and always the same they're wonderful yet they're always the same and they have no personality they have no flaws so at some point i started to make things where there's a flaw in the product is a little mistake and so every object that you have functions but is different and

so here i am the machine myself and i make a flaw every time i make a different thing of them every time i hear every time it's a little sculpture but every time automatically it becomes different and so as a person for that and they're flying this sort of. we're standing in the midst of your showroom mores. this was created more or less as a platform for young designers wasn't it tell me a little bit more about that yeah i was thrilled to because nobody was making all of my work so i thought. other myself and and still today the boy has that function for the other the designers i remade the first works of import designers these days. and i think that's that's a good thing it's difficult for a designer to get a podium we've created one and who are some of the international designers you featured here or we were good to martha for best impulses you for this. work.

and so on from design you've got to plan a lot of great things big names when it comes to design it seems many people including our viewers might think that design is something exclusive and extremely expensive in only reserved for in the elite level how do you respond to that design is culture design is culture and. and i think it's free designs for free you all have just been watching. you you're not interested in buying so for your interest in the design they think it's interesting it is doing something i mean raise brotherhood of changes my life maybe i can. change my life to be wondrous thing so design is about that is not about. the so far it is about what is what it means for you ownership is not for free but

ownership is only a very difficult part of the design it's a very different part of so i think it's great. but it's for. maybe some argue that but i think that's a very interesting way of putting it. my summoners we're out of time but i want to thank you again for co-hosting your own macs with me today in having us into your show room in your your studio. and to the rest of you yours if we have come to the end of the show i want to say thank you all for tuning in and if you want to keep up with the program you can always check out our social media pages for me and the rest of the crew here from astrodome thank you very much for tuning in will see you again soon.

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