in negotiations lasting many years mediators succeeded in the teaching agreement and. it was the burst of modern diplomacy. sixteen forty eight. school starts october twenty fourth d.w. . today i'm in amsterdam a very creative city that is home to some very creative people and one of them will be helping me present the show. hello and welcome to this very special edition of euro max with me your host meghan li and my co-host is a dutch designer interior designer and product designer myself on earth thank you

so much for being with the long haul to have their house for the food thank you and thank you for inviting us to your studio this crazy place this in your studio here we are in amsterdam you also helped us design our show today so we're going to see some of the reports which you helped put together pleasure you know you've been described as bold audacious sort of revel in the design world do you accept this title. i think i have to. in a way i think design is about innovations about changing ideas it's about the inside of what's happening today and how we should maybe change out for the moral as all the loose you know things have to say. rules that are said to have to be you know cut them to pieces and you have to make new rules so yes i'm probably a song that is making some people there is a bit. for it what about your employees you have seven. around so many people

working for you in this studio or about some of the people divided amongst their design protozoa organization how do you organize them to not only maintain the business but maintain your concepts and your and your brand of this to start with it's a team of people i don't manage them if i would not is them we would do worry smaller would be the worst but i have a really great people that help me with it and then obviously of course. from the creative product i think believe that i have. five people of that with need to get to create. their creative direction of the studio of course i have to that's all that to happen but i think with these five people i can oversee all the process we do know what it's interior or per design obviously if you're longer designing at some point certain things you know you don't want to do again and

again and again it's a bit of for a lot of people as music great for the first time to do this is drawings and so i think i think a different role and i like marcel fundus has been working in the industry for more or less twenty years over twenty years now over more than twenty years and we wanted and always if you're creating innovative products and interiors we want to take a closer look at his life and career so far. marcel wanders iconic not to share propelled the dutch designer to fame in one thousand nine hundred six it's now exhibited in the new york museum of modern art movement out of carbon fiber cord it has a line a very quality to it yet it's also sturdy. wanders designs are playful emotional and often opulent with lots of gold accents. these modern

creations often drawn the past for inspiration. he said to be a workaholic who never seems to run out of ideas and want to be his ideas is that rules are there to be broke. in his amsterdam studio wonders and his team work on new designs for customers around the globe wanders counts many big brands among his clients. in two thousand and one he founded the movie label it's a platform for young designers it's show room is located just below his studio mooing is quite fittingly the dutch word for beautiful. marcel wanders there's also made

a name for himself as an interior designer he's created the look of seven different hotels across the world each one is unique. to the interior of this hotel his latest project evokes one thousand and one nights. while the design of this or a kotel draws inspiration from typically swiss products like chocolate from new york or he mixes mediterranean flair with guard styling. while amsterdam's underdog prints in grotto tell features delft blue tiles bell shaped lamps and to look shaped chairs. marcel wonders is an eclectic mind who seamlessly blends the old with the new. marcel and i decided to take a walk through amsterdam's popular your don district he tells me more about his work. and what it is about the city which inspires him. so you've created an

enormous quantity of work what would you say the unifying element is in all of it. this isn't the same but i think there's an underlying vision by the work there's a lawsuit by the issue on flossie's about. the business to create the type of design that's more durable more of man the more you have a stake and therefore and gazes to people in a deeper and longer way so work that finds. trads a way with people long term that's i think hopefully by this is things well what would you say is your signature in all of your designs what i hope it's exactly that and i hope for the rest we find as much as possible diversity i don't want to you know per se have or that people can visually easily recognize

and we have words that are very different some are. clearly in the. design some are for a while or. have different references and i think that's a good thing i don't want to have a type a word that's always to say i want to give them to live my life. i'm inventing myself over and over again well then how does this begin in effect how do you how does the creative process for you begin. i mean we do products every day and there's and there's a ferry different than products if you do and there's a really started investigating where are we. if we do a pricing though i really have to understand you know people are going to go out for it what's what's happening you know what is people work and i do this to us a future. on my breathing and if you do product you really need that idea. we did

investigate as you need to really find a great idea or spirit of ideas i mean it seems that this is we're here we are in the middle of amsterdam this city is filled with history and ideas how much of it does it impact your work. because you're a. journey died in design and i was asked. to write something to me that is a newspaper about about him like. and i wrote a piece as if i present him as my uncle that was always with me that always look over my shoulder a little my draw is there give me advice i've used the relation of you harvard peers were amazing he was an example for me and so i started to look at the creatives around me i start to look at government a different way and i look at them as family as the city i have so much family in the past so the grammar of those in the streets of the mirrors in the streets you

know amazing creative family has lived here that to me is something that i feel you know i walk these bridges. sweet here because. this is all for us for free we did nothing for this so one of these is water something else made these bridges we can just be here. it's amazing it's amazing gift part we want to take a closer look at this amazing city and some of the dutch history that has inspired our guest today. because part of the canals. last pieces and economic prosperity symbols of the dutch golden age. in the seventeenth century amsterdam's population rapidly expanded as the netherlands naval american town power was sold to new heights new affluent districts united.

and three new canals were laid out the prince and kaiser and heaven arc for which the city's famous today. the newer expansions the more recent expansions were usually the places where the most affluent people would move to because then it had become too crowded in the end all the parts of the city and the new parts obviously gave the possibilities to build on the grander scale like this elegant house built in sixteen some to one for a wealthy merchant. behind a spacious home there's a garden in coachman's house a typical set up back then to ensure overcome first destroyed by a prosperous merchant and his family in one thousand nine hundred four the house was acquired by a powerful merchant family the van loons. they were involved in the international trade and also in insurance policies so over the course of time due to

these. trade activities they were. gaining some fortune and wealth. today part of the home is a museum the family furnished rooms bring to life the grand lifestyle of the wealthy dutch merchants. when you enter you enter through a seventeenth century facade and then you walk through the eighteenth century and the nineteenth century and you see all the additions that the different owners including the following family have made to lapse. as international trade flourished exotic goods flooded into the country like fine porcelain from china which gave rise to new domestic pottery industry. journeys forcing becomes really popular in the lands and it's highly the. and but

there's not a lot on the market and especially in form sixteen twenty there's a civil war in china and exports stops it's forbidden to export chinese porcelain so what do the people in delft they start copying the chinese porcelain white and bright as possible and this thin as possible and also the decorations where asian chinese. today instantly recognizable blue and white porcelain remains a popular classic the golden age was also the heyday of dutch painting the world's finest collection is held in the reichs museum it's home to such masterpieces as when bronze nightwatch. and yangon is milkmaid. it was an explosion of genius that lasted some hundred twenty years that's why we call it the golden age not just an up but in everything.

experts estimate that seventeenth century artists created an amazing ten million words in all. that is in the title is next on the line for the artist in the golden age wasn't exactly romantic they were salesmen with clients without bias had power and cash in commission not works that reflected their status within their own everyday lives and so break first and still lives portraits and landscapes all very deliberate and normal everyday subjects. echoes of the golden age still shape life in the netherlands today for design i'm also wonders they have served as a source of inspiration on many of his projects. staying with the golden age. we have a masterpiece of sorts here which you have created

a book dedicated to the old masters tell me what is private care about. friend of mine stephen home to cambridge the idea to make the book. was made the book and that they will add to make a book that really can live in the shadow of these works so i really want to make super interesting book and the special about paintings is course they have size photography doesn't have size pages of size so what is big we can show that of course you see always the full image like you see in every our group then in this book. the first thing we do is you go through one hundred percent cut out so this is a cut out of the painting on a real size so you are now standing basically were around and stood when he was painting so you really have the same intimacy of the painting. that is something that i was to grab you that we could innovate the books on the level right before of course after one hundred seventy go to bigger and larger why does he go for

detail because i think is interesting i want is not the enlargement and design is the real one and so was the response from the rex museum the resident super happy we've been with them over the course of three have years while making we have a time we showed them the progress and more and more and more they started to be happy and now they're for the first prize and it's right over here i see something that actually launched your career in one thousand nine hundred six do not need to hear this put you on the international design map tell me all of it more how that happened. it was a procedure that we did with the drew design. duds gallery you could say and they were inviting for president was called dry tech. president really basically go is about super strong fibers and we've got to educate at the university and based on that i understand how this is not just some . sheet material this is this is textile so it really was a make

a textile design. so i started to make instead of sheets i started to make ropes with ropes i could make a space for a very open structure that became this piece. and it became reality is. that instant hit and it all is also a museum piece so how does something become iconic and everlasting what is what are the elements that are needed well if i would really know i would do that all the time and it's not so easy of course but in a way it helps if something is maybe very new at the moment of conceiving it could be technical or so. it's helps if the lawsuit behind it is maybe you know a breakthrough in the history of design and it helps of course if the image itself is like striking this this piece has kind of all these three things which is great

but i'm sure there's also other things that have become really important piece in design on one or two of these elements but that's basically i think how it works right now is that what we want to take a closer look at some of the objects which have made it into the history books of design. this is the vittra design museum in vile i'm a high southwestern germany its collection includes some twenty thousand watts that span two hundred years of design history and it exhibition features about four hundred classic items. the tale cleese is one of the museum's directors. so what exactly is good design. is a kind of form of it which is there's no one formula for good design but of course there are elements that you'll see in many of the most outstanding designs for

example functionality a certain timelessness a use of new materials it is often about expression and originality. in the nineteenth century furniture was a mishmash of styles and eras. the profession of design only emerged as industrialization called on the way. the red and blue chad designed in one thousand nine hundred seventeen by heading to right field is an early milestone in design history and interaction of vertical and horizontal planes which that is in terms of design history it's significant because it completely revolutionized the idea of what a chair can be in the decades later designers exploring the potential of the chair and we're still referencing pieces like this new and innovative materials have always been a source of inspiration to design as working of

a powerhouse in the one nine hundred twenty s. . broke new ground for furniture experimenting with steel tubing. you can see through it all it consists of all the frame and the surfaces of the surfaces are all made of text. like sails on a must it's a very lightweight construction who. wanted you to feel like you were sitting on a pillow over baghdad. after world war two designers returned to traditional materials such as wood forms became more organic and design slowly began to filter into the lives of ordinary people. the next revolution in design was looming in the shape of plastic. in the one nine hundred fifty s. danish design event a pantheon and arrow from finland introduced

a new aesthetic that was bright colorful and futuristic. society was in flux the younger generation was rebelling against the older generation and the way their homes looked designers seized on that a name to create objects that ushered in a new era in interior design in. design is always a reflection of society by the one nine hundred eighty s. the me decade when conspicuous consumption held sway design became a way of expressing individuality. in the end and then no longer tended to be a dominant style the way there had been in previous decades designers developed their own signature look it set them up part of the design became more about brands . nowadays technologies such as three d. printers is once again revolutionizing the field of design and also widening its potential designers today have ever greater social responsibility.

we're all aware that there's now a surfeit of goods far too much is being produced but there are all sorts of social and political problems that need solving so designers can't afford to say oh i'm not interested in all that i'm only interested in a statics. it remains interesting to see how designers will continue to tackle the problems of today. back in amsterdam i visit the more you design studio where you can find marcel's creations along with other famous designers. so you've been called the designer of a new age would you think this is a good example of what that means well designers designed for tomorrow we're basically and. these things obviously are you know for us for our

new age they're based on the past the based on the culture that we have in the now that's the gulf blue. painted ceramics and i think that's further in my own way as designers in the way where we have perhaps are arguably one of your signature works you might say one minute sculptured you really do this in one minute or you see industry is great and i working for the industry and it creates objects that repeatedly perfect and always the same the wonderful yet they're always the same and they have no personality they have no flaws so that someone that i started to make things where there's a flaw in the product is a little mistake and so every object that you have functions but is different and so here i am the machine myself and i make a flaw every time i make a different they have them every time i hear evidence

a little sculpture but everything i'm automatically becomes different and so as a person for that and they're flying this sort of. we're standing in the midst of your show world mores. this was created more or less as a platform for young designers wasn't it tell me a little bit more about that yeah i was created because nobody wanted to make my work so i thought. myself and and still today the boy has that function for a lot of the designers and i remade the first works of important designers these days. and i think that's the thing it's difficult for a designer to get a positive review credit on and who are some of the international designers you featured here oh really we were good to martha for best help both of you for this. love for work. and so on from design the cuts upon a lot of great names big names when it comes to design it seems many people

including our viewers might think that design is something exclusive and extremely expensive in only reserved for in the elite level how do you respond to that design is culture design is culture. and we think it's free designs for free you all have just been watching his show you you're not interested in buying so far you're interested in design maybe it's interesting maybe it is doing something maybe raised over maybe you've changed my life maybe i can do change my life new to be more interesting so design is about that is not about buying so if you know the so far is about what it what it means for you ownership is not for free but ownership is only a very difficult part of the design it's a very different part of it so i think it's great. but it's free.

maybe some might argue that but i think that's a very interesting way of putting it. my summoners we're out of time but i want to thank you again for co-hosting your own macs with me today in having us into your show room in your your studio. and to the rest of you your own next year is that we've come to the end of the show i want to say thank you all for tuning in and if you want to keep up with the program you can always check out our social media pages for me and the rest of the crew here from astrodome thank you very much for tuning and we'll see you again soon.

thanks. bill.

after. the first. reliable danish. distance first class six dennis. ultimately. most. automotive history.

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the war to end all wars cost millions of lives. some more snow hundredth anniversary of its. what has he kind of learned from the great war. as if money. is real peace and impossibilities. not continue to long for god to w.'s november focus.

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