when he was in his early twenties rankin decided to make photography his career and moved to la. this is where he got his big break back in the early nine hundred ninety s. together with his college friend jefferson hack he founded youth culture magazine dazed and confused. stars like you two from. model kate moss. actress kirsten dunst and pop star justin timberlake graced the covers rankin now publishes for fashion and lifestyle magazines and has issued more than forty books of photographs he has his own studio publishing house and ad agency. his latest print project is hunger magazine which appears twice a year. with his ambitious project rankin live the photographer shows that he can make anyone look like

a cover model since two thousand and nine he shot pictures of thousands of ordinary people like here in berlin it's an all knowing invention which takes him around the globe. sometimes even famous faces and immediately recognizable in rankin's photos like icelandic singer or top model heidi klum whether it's his celebrity portray it's all photography rankin has created many iconic images including some that will go down in history. so you have done so what you what would you say was perhaps the breakthrough. one thing that a couple of things probably photographing. was a big thing set up day. and then photographing the queen. for.

i've done a lot of research on the queen and found that she had a sense of humor i was really focused on getting a photograph of her with that sense of humor and also she. part of my camera fell off and she started laughing so once i'd seen now i was like that's all going to get and i just got to k. mom can you please mom the small mom can have small until she smiled and then i got it now you've also worked with ordinary people what are the challenges there the challenges of working real people. are pretty much the same as working with celebrities just to make people feel comfortable and and i think the thing is always more difficult for people because they go to their face their way of being shaw and to get them out of that it's more complicated whereas real people it is more about just making them feel good you know making the film feel comparable so what is your preferred medium for working film photography print i think probably

fits over fees where i'm happiest because his wife kind to you know i picked up a camera was twenty one and it was a big big deal for me because of the light bulb moments. photography is definitely my first love but i think film is so difficult to do to get right says my challenge in my life and i don't think i've nailed to particularly yet with drama in quite well with commercials and the rise of videos and in two thousand and seven you started yet another magazine hunger yes why is it called hunger. a star i don't know because i left as a creative director in a mist kind of. sort of the team aspect of a because he gets so much information for you from and ideas for from working a team and i was still hungry congress enough to get it then and now the subject of our next report is media artist cole tell me a little bit about how you just. her and met her through my agent so you see who

was mean wrecking photographer and she said i want to meet some new surprises and she said oh check at least she's really interesting and i saw her working on some things i'm familiar with so i asked if i could meet her and she came in and the first question i asked her was you know what was your interest in and obsession with technology because most people your age are more about analog in that kind of looking backwards and she said well it's around the industry and it was full of middle age white men no offense to men. sounds like you're amazing and then she told me has story and it was such an. intense in her way of dealing with what's happened to her was for her. i was very taken by her well in saying on the subject then of coal and her work i want to take a closer look now in our next report. british multimedia

artist. provocative often unconventional photos and videos are her preferred mode of creative expression. between some of this and some think this entice a. film is a plot medium so i want to bring out the sensory feeling from it. so if i can get people to feel something through the texture of the color in my amateur. them studied information experience design at london's royal college of art there she discovered her passion for photography and video art. i ended up just kind of playing around and. i found the photography is so much more rewarding than spending twenty four hours on a sewing machine trying to make. you know i can just throw stuff in the show and

people on the show and. you know works predominantly as a photographer and director much of her work is inspired by surrealism an artist. like her short film i'm your venus. is poking fun at the. connections from the pos of. the sea. and connecting it to. the walls so i kind of recreate. a new. kind of. based on. much of work revolves around the stereotypical presentation of women as a team she too fell victim to digital abuse when pictures of her were distributed on pornographic websites. for

a few years she's back on line with. a space you shouldn't be ashamed to be in that space you just have to be those much anybody else i mean i get new to some of my work sometimes i'm pushing. control of. i'm not going to let somebody else take control of my online and if it's going to be that it's going to be mine. to humor and irony are too important stylistic devices to employ regardless of whether the topic is serious or not like in her video sloppy seconds. anything serious or specially problematic social problems and humorous is a universal tool to say that people commit acts and once people are so much more likely to feel. them cold certainly can't complain about not getting enough

commissions and the british media are just as competent to her career will continue to blossom. and now rank in the has invited meghan to take us.