it was with. design highlights you can make yourself. tips and tricks that will turn your special. upgrade yourself with g w interior design channel on you tube. today making his closing full stop the talk of her rank and he has invited him to join him in his studio in north london scantiness town district. however why welcome to the special edition of your own max i'm your host amazingly

and co-hosting with me says a is our very special guest world famous for hire for rankin but i thank you so much for having us in your studios here in london it pleasure our well you name it from the rolling stones david boy madonna the queen even miss piggy you've pretty much filmed and photographed them all so i guess it's fair to ask you for my first question what is a day in the life of rincon like oh it's quite long because i'll be very early or probably wake up about five maybe five thirty i get i'll check my emails very quickly i then take my dogs for a walk for about an hour and a half i come by about six to seven emails to about nine thirty and then i come and say generally no go shoot which is very rare i'll do the meetings and then i'll probably finish about it was how to launch it one and also the meeting. never have

a lunch and then probably finish by seven and then have me. ok so it sounds pretty ordinary even though you're surrounded by celebrities when you do actually do shoot yeah i know i'm pretty much a workaholic so everybody thinks i'm a photographer direct. i have a publishing company i have an advertising agency director wrecked. i have managed to have another studio which. yes some kind of but it's amazing that they can help us put the show today together we're going to be talking a little bit more in-depth about your publishing company will come to that later right but you know your subject very differently from superstar athletes like le bron james a basketball star to actresses to singers what we through the creative process of how you start to shoot who it's all differ is it was different you know sometimes it would be mean it's come up with the idea the idea sometimes an agency sometimes

it's a client sometimes it's a celebrity that comes out with a. brief which is like a treatment. of pre-production that gets all the stuff that you need to shoot together. with the celebrity all the model the subject going to her makeup if it's gore kind of concept behind it i'm not going to make a will spend ages to in the can so i call it glam prism which means i'm waiting for glam and then we get on set and we shoot digitally which means that everything is seen by everybody and it's a very open forum so everybody can comment on it. sometimes that doesn't work for you because maybe the steps he's not in a really good place that day so you have to persuade can be very difficult but most it's harm is pretty good because it's very collaborative ok we want to. take

a look at the work and life so far frank. frank traits are world famous he manages to do what most photographers can only dream of capture unforgettable moments with stars like. david bowie and politicians like mikhail gorbachev or. many of his works have become iconic. like this official portrait of the queen's marker golden jubilee. the british photographer is in demand worldwide and shoots photos and creates ad campaigns for international labels rankin has even made a name for himself as a film director. born. to nine hundred sixty six he demonstrated a good sense of humor early on in his cell full traits when he was in his early twenty's rankin decided to make photography his career and moved to london.

this is where he got his big break back in the early nine hundred ninety s. together with his college friend jefferson hack he founded youth culture magazine dazed and confused. stars like you two from. model kate moss. actress kirsten dunst and pop star justin timberlake graced the covers ragged now publishes for fashion and lifestyle magazines and has issued more than forty books of photographs he has his own studio publishing house and ad agency. his latest print project is hunger magazine which appears twice a year. and with his ambitious project rankin live the photographer shows that he can make anyone look like a cover model since two thousand and nine he shot pictures of thousands of ordinary people like here in berlin it's a long. going adventure which takes him around the globe.

sometimes even famous faces and immediately recognizable in rankin's photos like icelandic singer or top model heidi klum whether it's his celebrity portray it's all photography rankin has created many iconic images including some that will go down in history. so you have done so much and career what would you say was perhaps the breakthrough not not one thing but a couple of things probably photographing björk was a big thing set setting up day stunt days magazine and then photographing the queen as i will tell us about that of course. i've done a little research on the queen and found that she had her sense of humor so i was really focused on getting a photograph of her with that sense of humor and also she. a part of my camera fell

off and she started laughing so once i'd seen now i was like that's all going to get and i start to cry mom can you small please my small mom can have small until she smiled and then i got it now you've also worked with ordinary people what are the challenges there the challenges of working real people. are pretty much the same as working with celebrities just to make people feel comfortable and and i think the thing is always more difficult for people because they go to their face their way of being show and to get them out of that it's more complicated where it's real people it's more about just making them feel good you know making the film feel comparable and so yeah so what is your preferred medium for working film photography print i think probably fits or reveals where i'm happiest because it's what i first kind you know i picked up a camera was twenty one and it was a big. big deal for me because the light bulb moments. photography is definitely my

first love but i think film is so difficult to do and get roy says my challenge in my life and does he have nailed to particularly yet with drama quite well with commercials and the rise of idiots and in two thousand and seven you started yet another magazine hunger yes what is it called hunger. because i left as a creative director and an miss the kind of. tone in the team aspect of it because he gets so much information for you from and ideas for from working a team and i was still hungry hungus enough to get it. now the subject of our next report is media artist m. cole tell me a little bit about how you discovered her on net through my agent so you see who was me writing photographer and she said i want to meet some new surprises and she

said oh check the skull and call that she's really interesting and i saw her work knows something's i'm familiar with so i asked if i could meet her and she came in and the first question i asked her was you know what was your interest in and sort of obsession with technology eight because most people your age are more about analog in that kind of looking backwards and she said well it's around the industry and it was full of middle age white men no offense to me and those are. your amazing and then she told me has story and it was such an. intense in her way of dealing with what's happened to her was a for her. i was very taken by well in saying on the subject then of coal and her work i want to take a closer look now in our next report. british multimedia artist m. cole provocative and often unconventional photos and videos are her preferred mode

of creative expressions my whole. line between some of this very task and something that's entice and. talk to film is a plot medium so i want to bring out the sensory feeling from it so if i can get people to feel something through the texture of the color in my amateur. stick. them studied information experience design at london's royal college of art there she discovered her passion for photography and video art. i ended up just kind of playing around in the low i found the immediacy of photography is so much more rewarding than spending twenty four hours on a sewing machine trying to make. you know i can just throw stuff in the show and people on the show and. you know works predominantly as a photographer and director much of her work is inspired by surrealism an artist

like salvador dali in my crypt like her short film on your venus. was poking fun at the female idea during connections from the pos of poor nations to see the most ideal. and connecting it to cultures today with. and. by themselves and get this. out in the wilds so i kind of recreated. a new. kind of a. top based on. much of the work revolves around the stereotypical presentation of women as a team to fill victims to digital abuse when pictures of her were distributed on pornographic websites. on plugging for a few years she's back on line with fresh confidence. you know if you've been bullied out of

a space you shouldn't you shouldn't be ashamed to be in that space you just have to be those much sunny video i mean i get new to some of my work sometimes i'm pushing like stuff. i've got control of that you know i'm not going to let somebody else take control of my online image if it's if it's going to be that is going to be mine. to humor and irony are too important stylistic devices and coal likes to employ regardless of whether the topic is serious or not liking her video sloppy seconds. to buy anything serious or specially problematic social problems and humaneness is a universal tool to use say that people can relax and then once people are relaxed the so much more likely to get an understanding if you're well. then cold certainly can't complain about not getting enough commissions and the british media are just as confident that her career will continue to blossom. and now rankin now

has invited meghan to take a short bull through this area of north london where he lives and works. so and calls not only in media artist you've also featured her on online and in your latest edition or upcoming edition of your magazine time with a little bit more about this collaboration well i met coal through my agent as i said and she she is somebody the icing people should be aware of so i was very very keen to care speeches on law and i featured in days as well i think that when you get you know when you meet someone you really think it's brilliant at what they do you really really want to get them as much p.r. . or we're standing right here in the middle of london you're from. gotland why i came to town one can unlock oh i moved here because. this is kentish town and say

ok. when i mean here it was pretty much the only place in north london i could afford to move. we got a really beautiful studio around the corner and i moved here in ninety six just over there and i lived here and in north london since about ninety six well you know moving from scotland to london i mean i'm just guessing but it must have felt like you were a small fish in a big pond on opposite sides in background say it was a very strange experience and that's why it was great to meet jefferson at college because we were by from the same boat and we confuse days confused and we we both ended up kind of you know china kind of make a mark here without any support from anybody really and why here why not hollywood for example i mean you work with so many of these celebrities famous faces i think then we had no clue that we'd ever be working with all the would we were very much focused on you know we report for college when we met and we started the magazine

days confused at college and it was really just a way of us kind of documented in creating culture that was around hollywood wasn't even on a radar all right i want to pull a little bit back to social media again i mean you started out in classic publishing now we live in the digital age you're also really active on social media . it's a classic photographer but also someone who uses social media to promote your work what is your responsibility when it comes to teenagers and image in these images of beauty online well i think everybody that picks up a camera professionally has a responsibility to the subject matter to. graphing to while you photographing them but i think nowadays when i've kind of law. myself for for process for knowing you know when you push the boundaries you have to really

know why you're doing what your intention is to you know to get to the problem is that now people have got no idea of that responsibility and using it kind of where they nearly say i think i actually now i've got more responsibilities pillai on now to some so focus on not ok well said art for our next report which rank in also help to choose today we're going to take a look at teenagers social media and social media obsession are teenagers winning or losing in this digital age. these days you can do much more with a phone than just make telephone calls and send text messages to news apps help you keep up with what's going on in the world twenty four seven. four you can play games to your heart's content. and if you need a train ticket you can buy it with your smartphone. thanks to streaming you can always access your favorite music. social media platforms such as snatch at

facebook and instagram allow you to communicate to friends nonstop. the possibilities are endless what do young people use their phones for the most. when i need to find out when the next bus is coming from music audio books everything phallus i think mostly to interact with over people and also to take some good photos i use it mainly for. to you know to discover the city on my own listen music and looks and obviously social media i use for surfing the internet to make picture assumed. to speak with. with. one app is particularly popular at the moment instagram and instagram. instagram instagram is empty shops like us users can upload pictures and videos using various filters

share them with others and like entries instagram already has more than a million users double the figure two years ago. people share their favorite experiences vacation snaps are particularly popular as are pictures of animals. and of tasty looking through. it's a perfect platform for showing our end users love it. especially as it offers than the possibility to present their life in a different way. definitely its author or us i added stuff everyone edits things instagram is going to have our life because this is that really what is really happening in our lives there are reports everywhere that things are always being edited out there's definitely a lot of them on instagram i think a lot of people and at their photos. you can even change the way you look with some apps and undergo a digital beauty operation but this is not without problems studies have shown the

digitally enhanced versions of the ideal body are having an impact on people's perception of themselves. you can even change the shape of your eyes in one click this is it's really makes a difference. make it easy to have plumped up a. troll that's really into home people doing gnashing my face like that if you got used to doing that all the time and you wouldn't like yourself with a jewish or you can have a narrower nose if you like. soldiers like this one then says if we were surrounded by perfect people but that's nonsense it's not the case at all nobody's perfect. and new year's news just teaches school children and their parents how to deal with social media. some children already have smartphones of the age of eight. why are they such must have accessories. about social recognition it's

a need that we all have of the social networks tap into this need very simply literally at the click i can upload a picture after buying a new pair of sunglasses to share with my friends and get instant feedback on what many before the biggest fish wants to ensure that young people use their phones and computers responsibly. in other words continue to use them but not excessively. others have a right to question is whether you can do something without just small are you still able to it's important to teach children they can survive without their phone but they can get through a day without them and the person you can talk. phones and social networks can beat addictive. so sometimes the only answer is to switch them off. there's a lot to see in rankin studio. mechanist specially

liked his rank a masterpiece have. now you want to talk about the subject of out the issues of teenagers in social media addiction why is this topic important to you well photography as a medium has become very democratic let's be pleasing because a small phones and i found myself on different social media platforms kind of wanting to go back to the mint check them a lot and i suddenly realized for about three years ago that i was addicted i was addicted to walk people were thinking of how people were relating to it was it being light and i thought well if this is me being addicted to it then if you're a ten twelve year old kid how's that affecting you how's that influencing you and i started to talk to people about it and i just got this overwhelming. you know response from people that they were having the same feelings start to do some research on it and it was really obvious there was

a lot of statistics coming out on it that actually people were addicted and a lot of the platforms were designed to be addictive and i just felt we have a responsibility because it's photography that they're using the using them as a way of talking to each other photos are way not about capturing a moment their way of conveying a moment because that is something that i do i just felt responsible and i felt that we should do something about it ok was and he said you felt responsible what have you done i mean is you taken any action or anything yeah well funnily enough i am actually taking quite an interesting action of trying to set up a symposium with my publishing company days media to actually discuss all these things and i've been writing what we call white papers which i like to keep like i say on and trying to get a group of people together to write an essay a series of essays on it ok so you're saying that you didn't become addicted to

anything what people were saying about you do you still use social media and i do by most are looking into other kind of more ethical ways of using social media because the problem with it is that it's not necessarily the people that are running the companies the problem is the algorithms that they've created are just constantly feeding out desire. is something. i mean it's something that we need to investigate and discuss and of been charmed really hard to look for alternatives but yes i still use it it's impossible for me not to use it because it's part of my business as far as a life of everybody's life and then also i don't think even change anything from the outside i think you need to be from the with the inside changing and creating content that's a little bit different or trying to challenge people or even having fun with it because i move see somebody that lives take the mickey things. ok yeah going on but on a lighter note now with selfies you know some guys are meant to be fine. in their very

very tight dress if you do you think why do you think they're doing that i think creates is a margin is slow the people are a perpetual ating through the same type of imagery and i really think the problem is that if this is what you are putting out is your kind of happy life you can as online life is. life like and also people are looking at these images of people and they're thinking it's real or they're thinking even if it's fabricated they have a better life than them and i think that sets people up against each other and back in the day when photoshop came along all of the media especially the magazines got really criticized for using photoshop celebrities are role models now you can go and buy some equal face to people he's not alone on on social media and not inherently is one of the worst things you can be doing because not only are you creating a fantasy version of yourself that's going to mess with other people's heads as

well so you're messing with heads and both ways well i'm glad to hear that you're trying to do something positive in that direction but unfortunately we are out of time for say yes we are ranking thank you so much for having us here in our studios and for co-hosting our show i hope we made you feel comfortable as co host and co editor in chief today he did thank you all right and with that we are out of time on this special edition of your own max with our special guests today first hour for franken for me and of the rest of the crew here from london as always thanks for tuning in to c.n.n. saying i don't.

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i am. this is. all change at the top in brazil. this warning is the new president he's also a radical shift to the right off the decades of centrist world green day campaign is in particular worry about the impact of his policies. he's in germany say a man who drowned a car into a new york crowd intended to kill foreigners get the latest from our reporter in the western city of told. them to.