to convert juice to green energy solutions and reforestation. to create interactive content teaching the next generation about environmental protection and we're determined to build something here for the next generation the one two years the multimedia environment series on g.w. . rome has so many fascinating things to discover. the video conduct is near the famous spanish steps it's one of the top shopping streets in the eternal city and that's where i'm headed to meet up with another top european lifestyle and culture celebrity.

everyone and welcome to this very special edition of your own max coming to you from the italian capital rome we have a very special guest on our show today the italian fashion designer. let's go inside and say hi. and here she is our very special guest and co-host today levying visuality thank you so much for having us in your beautiful home right in the middle row thank you so much for coming today i was looking so much forward to this special day we do yes and we're looking for to you helped us put the show together today so we're going to be taking a look at some of the reports that are important to you all right but the first question i'm sure many of our viewers would like to know what are you wearing today what i'm wearing something from our fold when eighteen nineteen collection and it's a cream which has some english roses and my mom signature so it keeps her always on my heart three and you have any favorite fashion accessories. well i'm crazy about

passion and i believe that passion is to be and i either outfits close or. have to make you feel better right now i'm crazy for my belt moment makes me share more feminine and female you just mentioned your mother you know you've grown up in the cradle of fashion your mother was the famous fashion designer. and she was also a pioneer in the fashion world so for you is her daughter was there really any other option career option for you well first of all i was so blessed to be my mother and my father since i've heard they were an amazing amazing parents and never felt they were v.a.p. they were so special to me and they were always caring for the people of pings which i think you so important in life and they let me free to decide to do whatever i wanted in my life but then i chose fashion so what is a day in the life of love like well i think in the countryside that's where we have a right so i wake up in the green new morning pretty early i take

a walk me with my dogs and my cats i believe you know having a relationship with nature keeps you calm and keeps you create heaved and balances your energy and then i start to you know going crazy with my two phone no one e-mails and phone calls and i drive my golf cart to the on base and i'm in there about ten hours. a day for me and i'm in the fashion business sports business our business and i work with amazing people so to be fair i do enjoy most of the time i spend with office and then i go back home i think and i don't walk and have dinner with food from the kountry side and i love to watch movies they're very inspiring for me and read books i do and honestly do spend a lot of my spare time in the night. now lavinia to go over the business from her mother after mother passed away in may of two thousand and seventeen and since then she's been working to keep the. abel and the collections are moving forward we want

to take a closer look now at our hosts today. the designs are elegant and casual glamorous and romantically feminine. ruffles and the color white play a major part in any fashion show including the first collection by living in twenty seventeen. accessories and a louder of applications on fabrics are real eye catchers. the show was a tribute to lowry who died in may twenty seventeen her daughter lavinia wore her mother's dressmaking shears on a ribbon around the word mom on her heart. and lara and levene he had worked side by side for over twenty years.

introduced her only daughter to the runway at the age of four and learned the business. in the one nine hundred seventy s. be a judge he became known as the queen of kashmir with her wall and cashmere designs mostly in white. top models like claudia schiffer naomi campbell and cindy crawford did catwalk shows for be a jockey in the one nine hundred eighty s. and ninety's he was never out to reinvent fashion. fine fabrics and design is not limited to women with a model's figure her classic pieces never go out of style to this day silk and kashmir are the staples as read one of her last shows. the company headquarters is the family owned democracy monet about twenty kilometers from rome and surrounded by the company's own golf course. as a child be a jockey played golf here with her mother and father johnny. she

died when i was just seventeen she grew up in the lives and works here to this day . golfing is her great passion in twenty twenty two the course is to stage the famous ryder cup competition. the lowry the flagship store is in downtown rome near the spanish steps the new boutique with two and a half floors of selling space opened in late twenty seventeen. the silk garments with motifs of rome are bestsellers along with lots of cashmere. accessories like handbags and jewelry are also popular. but the greatest share of revenue comes from the famous be a jokey person. long or be a jockey created in one nine hundred eighty eight. the cars design is

a homage to her hometown roma remains one of the biggest selling perfumes in the world. lance people otay afro has hosted be a jaunty fashion shows for twenty years. continues in this tradition and will keep using this special venue to present her creations. and now a reunion has invited me to take a quick look around the new shops that bears her late mother's name. that we're now in the flag ship store for. just a few meters away from the house or visuality how's it been for you love you know to fill in your mother's footsteps well if. was amazing to be my parents' daughter

because i learned so much from them since i was a child and i traveled around the world i went to china japan america russia before day age of ten so it really tried to go to fast as they could because i knew at some point in my life had to take over the company. it was amazing to work with her we exchanged our roles we were like you know two soccer players that can play in the frontier areas in the playground so she passed away all of us had. no expectations she was doing great until five minutes before where you were pushed into the driver's seat pretty suddenly aside from your mother who would you say are your role models well have so many inspired by women by women and power by women most so poor who can balance family and work i think that's a greatest power that women can achieve is not just sitting on boards or you know becoming famous pretty sense but handling you know your personal life and your success i think that's biggest achievement in life where your mother and your

grandmother were real pioneers in the fashion industry your mother back in the seventy's your grandmother before that. that was back then what is it how is it now for women in the fashion industry particularly here in italy today before the fashion industry or not so many women really need leading roles which sounds quite unusual because you would say that you know the mother is a female's world but still we have to compete in every other field i was lucky enough to be inspired by leading women like my grandmother and my mother but this is not as easy for a young generation you know i would just try to be true to myself i'm not looking at people if they're male or female and i believe in energy i believe in being able of you know carrying on your job feeling of energy you're also sponsoring one of the biggest golf tournaments in the world the ryder cup how did that come about well we're actually hosting there either. money which is another adventure hope you

may live in it's a beautiful thirty six holes golf course that my parents built in the ninety's and at some point for years ago i decided to manage it has a figured out golf could share it so many values and you know adding more and bring to our country was very important you know giving a legacy to children that's my you know because because commitment so you tell it was building towards their other cup against germany and spain and then we won after eighteen months of you know bidding and now we're delivering there at the cup in twenty twenty two i'm very excited and that's huge from a continent suits from a business especially something to look forward to we want to take a look at the city you call home in the city that your family has remained so loyal to rome let's have a closer look. a walk through rome is like a visit to a vast open air museum of three thousand years of history. millions

of tourists come to the eternal city every year. to marvel a famous landmarks like the pantheon with the world's largest under a enforced concrete dome. and michelangelo's p.r. del campi dalia. local resident chris johnson rano family enjoy showing tourists his city. here on how to get here in rome we not only have statues from antiquity but also quite a lot from the middle ages and from the renascence in the sources rome is a kind of historical isn't here because they always built on top of and next to the old rome everywhere you look you see different eras of. preserving it all is a never ending task and financing it's an endless challenge the golden hour to underwent restoration some thirty years ago funded by allow to be a jockey a pioneer of fashion industry sponsorship. of the

coliseum to is a bright and shiny as in its days of capacity eight or glory. it's restoration was funded with twenty five million euros from italian leather goods label diego delaval a. restorers are hard at work in the narrow streets of the old town. to be over no family business stops woodcutting mosaics and gold plating. the father and two daughters have clients from all over the world and also carry out renovation work for the city of rome. celibacy belief that we carry enormous responsibility. when working on historical artworks. we have to bring out the beauty of the sound preserve them without consciousness while low fat low. people get restoration once additional

value to not ticked by law. in the heart of the old town yet on the beach and tourist attraction why is the piazza fun a.z. and its plants are said to be one of rome's most beautiful renaissance buildings. here the locals come to enjoy breakfast and read newspapers in the café. city guide christians around our likes to bring tourists here it's just a few steps from the famous campo de fury. yes i see everything spoiled but over there there's so much commotion with all the pubs all the american students like to go in. the wrong piazza navona is only this peaceful early in the morning the majestic fountain of the four rivers is one of rome's most photographed signs. of course locals will also end up in some

holiday snapshots of rome is a city full of surprises says archaeologist an tall guy and steffanie i'd imagine. i'll continue on that i discover something new in rome almost every day it's unbelievable you never get enough of wrong i always tell tourists at one life time is not enough to see all there is to see in rome. but we did it with the with all tourists and romans on line enjoying evening stroll on the piazza navona. people come here to admire the fountains and their sculptures and want to show us the restaurants and cafes here are open late into the night. rome is also busy during the day as thousands of visit. take in its rich history.

so back in the future of the house as we just saw in that last report the piazza navona is a super popular tourist destination but since you're a true ramen what place would you recommend for a tourist to experience the real world well never have enough or grown i love my secret so much so i'd like to be a tourist forever in my seat and i still get lost some of the times because you know the center of the city is so. so mazing and every time i look out i see in some of the tape that i've missed you know in my previous for one of my favorite part is they cut the cutting square where we stored that's how i put it down out i designed by michelangelo and there are a few secrets in that that player actually if you walk through this player behind you get to the fraction of the market so radius so you can see a wonderful terrace on the forums and pans and all walking through the farms it's very crowded you can just go on the terrace which is right behind distraction you can get one of the most beautiful the students of the farm and they're going to see

you and then you can walk back to them and say cookie codine which are not so seen and you can find some amazing pieces and now venice is also a huge tourist magnet and also we see that your family is closely connected with why he's back i love that he's so much he used to live there invocation when i was a child with my grandparents my parents and it was like being in an era with man you know the gong the labs and the water and the cars are so amazing and inspiring for me i think the water it's a very creative element because you can move things i think gives a different perspective and i like the museum i love the ancient park and i do love the contemporary art my house and then it's just close to the guggenheim museum and every time i go and visit it i take some great inspiration back with me and want to turn our attention a little bit to. fabrics you know venice is well known for the art of silk and velvet we being which dates back centuries but when you look at to date how hard or easy is it for you to find good seamstresses well i would share

a secret with you when i lost my mother in law seventeen the first being the idea was hiring three new seamstresses because i believe they needed patents you know he's made a break he's made up numbers is made of marketing and managers but most of all is made of hands is made of every day's work is made of stitching so i found three amazing women in rome and i had them immediately and that made me feel stronger and gave me the chance to share beauty. now in terms of fabrics where do you normally go shopping for your fabrics for the clothes well you do buy i mean the kind of fabrics as you know my mother was the first time in this manner to do a fashion show in china in one thousand nine hundred eight was very early but then you know now that everybody goes to china even programmed by the one nine hundred eighty eight was pretty early and she was invited by the minister of closer so we do still buy a lot of kashmir from china to new york times named the queen of kashmir because

she had the new contemporary approach and i love kashmir because it's great for a woman with the sort of traveling like me where in the day i'm in the evening. now venice those supply for centuries of clothing and fabrics for no woman and churchmen alike we want to take a look at some of the factories that still remain today. as the tourists who flock to venice normally come to see the most famous sites. but they are quieter cohen is where you will find phoenicians displaying centuries old handicrafts. some of the small shops around the college didn't have a ticket house genuine treasure. damask and hand printed fabrics. and usual accessories made of costly hand-woven scraps.

the rebel revisit keep an archive of historical fabrics they date back to the golden age of silk weaving in sixteenth century venice. gives some idea of what it must've looked like back then. they were a three hundred year old pedal driven. the exclusive velvets can only be achieved by hand at the race of about thirty centimeters a day. and all over the world gracing interiors from the white house to the kremlin in moscow. and fashion designers turn them into. the women here are weaving red silk felt it to be used in the restoration of the royal palace interesting. it was invented here in venice. it's made up of several layers of fabric to create

a relief like a fact. and at the same time with changing colors. another hidden treasure is the pallets of for twenty now a museum in what was the private residence of spanish textile artist and painter marianna fortunately from ninety two. he also developed new photography techniques and design stage sets having fifty inventions patented including printing processes that remain a trade secret to this day. mariano fortini gained fame for his process for producing issue of peace a. his wife henrietta hughes did in the early twentieth century to create the iconic delphos gown.

the production was done on cylindrical rollers to make that not only gave the fabric and vertical aplysia plates. but also its horizontal crimping. that a lens in the dress greater allure. only a few steps further on is the last in each oprah one of the world's finest opera houses it took several years of work to repair the damage caused by a major fire in one thousand nine hundred six the gold plated decoration in the rico theatre hold true to the original. even the exquisite curtain is a perfect copy of the original it was recreated by the b.s. forty fashion house and donated to the opera to the delight of tourists and venetians alike. so as we heard in that last report your family made

a fairly large donation gift to the city of venice tell us more about that relationship but as i told you before where i was loved so much it's such a beautiful city and at the same time it's so far gyal and i feel as any thailand that have to protect some no so going back to did a nation in one thousand and six my father passed away in fortune of he was amazing and young it was only fifty nine and that's the same year when they tear their life in each i was born belongs to the world everybody has been i mean everybody went to venice in that wonderful place so mother and i decided to donate the car to town because we believe that's a wonderful sign of life when the curtain goes up the shows starts you know the shows begins the magic comes to you and the energy so we figured out that was a way to keep life carrying on. now you said you're a huge found. of the theatre in the genre in particular well i love italian opera i love music in general it's so inspiring for me and it's so emotional i do need emotions to be creative being creative you know in the stage and since your family

is so connected to the theater do you also get inspiration from the costumes that you might even see in venice especially because they are known for their balls in the costumes well i'm fascinated like a child you know we kind of go to the fourth and i said i'm not that much time to go but i love to watch it on you tube sometimes as well when i mean some wonderful play and fascinated like a child by the amazing work and we spoke about seems story says and there are so much you know so much details behind a future costs him and it's very interesting for me to look at now if you weren't a fashion designer and busy working days in if you were to slip into a role on the theater this stage where would it be well first of all they could never be seen so bad at me but i do love to dance take dance lessons that's one of my secrets and it helps me to feel balance with my body and mind but in not definitely a classical dancer what kind of dance you. know you know i

was told when i was a child i want to become a classical dancer at some point as every little girl but i was never you know the right size and the right kind of freedom ok you know back to reality and slipping into different roles of looking at your brand and the roma perfume and just celebrated a milestone thirty years as you look at the entire company and the brand as a whole where would you like to see it heading in the next thirty years but i'm really happy to share with you our thirtieth anniversary of roman drama that's an amazing achievement as you said it's a milestone if you think average life of a fragrance right now on the market is from eighteen to twenty four months so you know being loved by many. women all around the world from thirty years it's a great great achievement now what do i want to do with my company well the company was founded by my grandmother in rome but we are right now in one thousand nine hundred sixty five so i've got an amazing heritage beyond my shoulders and i want

to do what she did and what my mom the it is making women and men all around the world feel more confident more conscious i think fashion i hate the word fashion victim by just to be a victim of that fashion i think fashion is to be an ally so my everyday goal is to share beauty and to share braveness in caracas sounds like a very good go about living you know we thank you so much for having us here in the house in rome and for hosting us. and with that we have come to the end of the show as always you can keep up with us on social media facebook and instagram for me and the rest of the crew here and from a low vignette vigilante thank you so much for tuning in we're seeing m.c. .

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