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all the wonderful stories that make the game so special. for all true for. my. more than football on mine. a giant stumbling shares in apple take a tumble a sales figures show chinese losing their appetite for the i phone. also on the show how a hot summer has boosted germany switched to renewable energy. and how german industry hopes to tackle console for the ongoing challenges posed by trade routes and brics. welcome to do business now one

of the world's most valuable companies tech giant apple has seen its share tumble down seven percent in after hours trading after the company cut its sales forecast for the last quarter apple chief executive tim called blaming slowing i phone sales in china but apple is also struggling in some developed markets where the number of i phone upgrades was lower than expected. apple's bad news seems to confirm what investors have feared for some time the i phone hype could be over and so far there doesn't seem to be a solid plan coming out of cupertino to re excite consumers for years the i phone has been apple superstar the device brings a solid sixty percent of apple's revenue but if those sales fall as they did over the christmas quarter it hits apple hard the company's problems have been looming for months after reaching a high last summer the share price has fallen by thirty percent since september

back then analysts reported that asian i phone suppliers were cutting back production because apple needed fewer parts news that sent out an alarm signal. the company says demand has weakened particularly in china apple c.e.o. tim cook blames the trade dispute between the u.s. and china for causing some customers to avoid buying u.s. products but analysts say another reason is apple's pricing strategy while prices are dropping on many smartphones from other companies apple has continued to raise its prices the most expensive costing more than sixteen hundred euros but fewer customers are willing to pay such costs for their device. it appears tim cook strategy of looking to charge a high price to achieve high profits despite lower i phone sales has failed. the development could sign the end of a success story that began twelve years ago. well earlier i spoke to craig

ara market analyst at atlanta in london and i asked him what this captain sales forecast tells us that apple and the smartphone market especially in china but if it confirms some of our fears that we've been to realize the over the last month we've had reports from suppliers the one of our largest clients of court orders this largely points waffle in many cases so this is not necessarily an entirely unsurprising story but coming straight from the horse's mouth as it were is quite a shock now what it tells us is that apple faces many challenges we could look at some of the deep rooted issues which may lead to the op is not quite the innovative it once was and the excess is not the upgrade from the acts that people wanted to say so that's going to impact the number of people upgrading from one hundred sets of the other compared to maybe what we would have seen in the past i think there is a deeper rooted issues again with the global economy which is what's been called polluted so it's actually in china where we are seeing much fuss that the

celebration and we maybe would have expected a couple of years ago but again the pottery issues the what grades that the company offered bazza reason from the all the handsets maybe that some people from grading but my fear is they sold so many to the fact they're just not innovating like it once did and there are all the competitors out there particularly in china where we look in a hallway as one example but there are a number of all those that are innovating at a fast pace and the gap between the two phones is not as great as the prices and therefore there is a majorly price sensitive issue and with craig and i'm talking to us in london going by the ongoing market volatility it looks like investors will have to brace for a continuation of last year's rollercoaster ride a major trade conflict between the world's top two economies. uncertainty over breaks it and also divisions within the euro zone twenty nineteen inherits quite a few unsolved problems if there's one thing the markets cannot stand it's

uncertainty and in twenty eighteen there was no bundles of s. . u.s. president donald trump kicked off the year by signing off on a host of tariffs on foreign made products his biggest target china beijing responded with levees on u.s. goods. month of squabbling followed finally towards the end of the year after dining together at the g. twenty summit in argentina the leaders of the world's two biggest economies agreed to a ninety day truce. but after so much turbulence investors aren't convinced their trade conflict is really coming to an end. another issue keeping investors up at night breakfast with less than three months to go before the u.k. leaves the european union it's still entirely unclear what the impact will be on global trade. and elsewhere in europe it hasn't been plain sailing either

italy presented a budget the e.u. called on acceptable. the two sides have since come to a compromise but with the country's populist government determined to deliver on its promise to boost spending on the poor and lower the retirement age e.u. officials remain concerned over mounting debt. trade tensions back that chaos on deficiency within the eurozone perhaps it's no wonder investors are feeling the rope a. so another bumpy year head for business let's ask for the tired chief economist of the ace association of german chambers of industry and commas good to have you with us and first of all happy new year to you of course the keil institute for the world economy has just lowered its growth forecast for germany to one point eight percent was much higher around and a lot of economists now say well the fact yes certainly for germany might be over do you agree. to start with a positive signal for the year we have

a very vital domestic economy when it comes to consumption when it comes to the housing market and the investment in houses and accommodations so. it's not the start of the recession but nevertheless there's a cyclical cooling down of the economy and this comes from abroad for example i mean we've heard this report just a few of those problems created a broad u.s. and china trade route i know that there is a kind of sort of cease fire situation right now but the problem isn't solved how does it impact german business. it is more the impact is more on the mood the sentiment among the intrapreneur spawn of the less there are five thousand companies german companies work working in the u.s. and more or less five thousand in trying not so they are affected but what is even

more worrisome is that the mood is now worsening quite a lot due to this risk this high risk of trade tensions of a trade war and this is not only true when it comes to u.s. chinese relations this is also. still ongoing when it comes to u.s. european. nations we are still speaking about the threat of punitive tariffs on cars and how would that impact us. quite a lot so germany is very dependent on exports on the international trade and and so it is europe and we have more and more widespread nationalism protectionism worldwide think about some new leaders in latin american countries for instance and other parts of the world so it's not only only focused on the usa and their behavior when it comes to trade policy so this threat is is is

a major threat and this is also true when we think about the internal affairs in europe when it comes to the brics and for instance yeah i mean this is something of course i mean this is less than three months away now breaks and we still don't know how it's going to play out if i was a businessman in britain somewhere in england i mean is now the time to pull out and say i cut my losses or should i wait and see. pulling out is far fetched but trink ing activities maybe it's a proper on right now and preparedness and contingency planning when it could come to a hard and this is ongoing in among german companies they are preparing for hard bricks and that's good because it's a cap trick situation in london. and it already affects

our business relations exports to u.k. is shrinking. the u.k. has lost its dominance in our export rankings from rank sri to now the fifth so so and it won't get better you know so but companies have to be prepared and have to make their contingency planning right well i wish you a fantastic year ahead and i hope that a lot of those challenges that we discussed will turn out better than we might think about now for the time i thank you so much for your time thank you. well there's another big challenge for germany and it's the green energy revolution because the country has big plans it wants to increase the share of renewable energy power grids to sixty five percent that by the twenty thirty and it looks like the country is getting closer to achieving that goal sends to the climate. the

future is looking brighter for solar energy in germany coming off of one of the hottest summers in german history the renewable energy industry has several reasons to celebrate the number of hot sunny days helped produce a staggering increase in the solar power generated climbing to sixteen percent last year that helped increase the contribution of renewable energy and germany's power grid to more than forty percent for the first time and that's good news for the clean energy industry and lawmakers. that's because germany still needs even more sources of clean energy as more gas and coal fired power stations are shut down to help meet the nation's emission reduction goals. ok.

we're. going. to. have. to see all her patients nurse and lena must walk up to twenty kilometers a day she can't afford a car. she's the only medical professional available and one is from a historic district often she can only provide basic care it's just one of many examples of how many us health care system is failing to.

enter the conflict zone confronting the powerful. subir is pushing ahead with lou's join the european union for brussels who so far unimpressed with its reforms might dismiss recruiting violations the serbian prime minister i'm afraid my beach. why so little progress oh so many key issues. conflicts so far in sixty minutes on the first. first home to millions of species a home more safety. here's what you and those are big changes and most start with small steps global ideas tell stories of creative people and innovative projects around the world like news has come to the climate used to green energy solutions

and resource to. be created interactive content teaching the next generation about environmental protection and more determined to build some thinking for the next generation called life deals the multimedia environment series on t w. o n a very warm welcome from the peter craven to the first edition of focus on europe in twenty nineteen and with the beginning of the new year romania has taken over the european union's rotating presidency bunted remains one of the poorest countries in the e.u. and faces grave challenges the health system to take just one example is a huge mess the main.