what makes the boat house and its traditions. to this fair. it sound a part of. the way. the three men train starts in january thirteenth w. . rome has so many fascinating things to discover. the video conducting is near the famous spanish steps it's one of the top shopping streets in the eternal city and that's where i'm headed to meet up with another top european lifestyle and culture celebrity.

everyone welcome to this very special edition of your own max coming to you from the italian capital rome we have a very special guest on our show today the italian fashion designer. let's go inside and say hi. and here she is our very special guest and co-host today love vino visuality thank you so much for having us in your beautiful home right in the middle row thank you so much for coming today was looking so much forward to this special day we do yes and we're looking forward to you helped us put the show together today so we're going to be taking a look at some of the reports that are important to you all right but the first question i'm sure many of our viewers would like to know what are you wearing today but i'm wearing something from our full winter eighteen nineteen collection and it's a cream two which has some english roses and my mom signature so it keeps her always on my heart three and you have any favorite fashion accessories. well i'm crazy

about passion and i believe that passion is to be and i either outfits clothes or. the staff to make you feel better right now i'm crazy for this is my belt moment makes me share more feminine ok now you just mentioned your mother you know you've grown up in the cradle of fashion your mother was the famous fashion designer. and she was also a pioneer in the fashion world so for you is her daughter was there really any other option career option for you well first of all i was so blessed to be my mother and my father son daughter they were an amazing amazing parents and never felt they were v.a.p. they were so special to me and they were always caring for the people of pings which i think you saw important in my and they let me free to decide to do whatever i wanted in my life but then i chose fashion so what is a day in the life of love like well i think in the countryside that's where we are at court so i wake up in the green in the morning prepare the i take

a walk me with my dogs and my cats i believe that you know having a relationship with nature keeps you calm and keeps you create heave and balances your energy and then i start to you know going crazy with my two phone ninety one e-mails and phone calls and i drive my golf cart to young base and i'm in there about ten hours. a day for me and i'm in the fashion business sports business art business and i work with amazing people so to be fair i do enjoy most of the time i spend with office and then i go back home i think all kind of how about demerol with food from the kountry side and i love to watch movies they're very inspiring for me and read books i do and honestly do spend a lot of my spare time in the night. loving you took over the business from her mother after mother passed away in may of two thousand and seventeen and since then she's been working to keep the label and the collections of moving forward we want

to take a closer look now at our hosts today. the designs are elegant and casual glamorous and romantically feminine. ruffles and the color white play a major part in any fashion show including the first collection by living in twenty seventeen. accessories and a louder at applications on fabrics are real eye catchers. the show was a tribute to lauer who died in may twenty seventeen her daughter lavinia wore her mother's dressmaking shears on a ribbon around the word mom on her heart. and lara and levy had worked side by side for over twenty years. introduced her only daughter to the runway at the age of four and learned the

business. in the one nine hundred seventy s. be a judge he became known as the queen of kashmir with her wall and cashmere designs mostly in white. top models like claudia schiffer naomi campbell and cindy crawford did catwalk shows for be a jockey and the one nine hundred eighty s. and ninety's he was never out to reinvent fashion. fine fabrics and designs not limited to women with a model's figure her classic pieces never go out of style to this day silk and cashier are lauer staples as seemed to read one of her last shows. the company headquarters is the family owned. about twenty kilometers from rome and surrounded by the company's own golf course. as a child. played golf here with her mother and father johnny.

she died when lavinia was just seventeen. she grew up in the coastal low and lives and works here to this day. golfing is her great passion in twenty twenty two the course is to stage the famous ryder cup competition. the lauer of the flagship store is in downtown rome near the spanish steps of the new boutique with two and a half floors of selling space opened in late twenty seventeen. the silk garments with motifs of rome are bestsellers along with lots of cashmere. accessories like handbags and jewelry are also popular. but the greatest share of revenue comes from the famous be a jockey persons. be a judge who created roma in one nine hundred eighty eight. the khans design is

a homage to her hometown roma remains one of the biggest selling perfumes in the world. lance piccolo tae afro has hosted be a joint the fashion shows for twenty years. lavinia be a jockey continues in this tradition and will keep using this special venue to present her creations. and now a reunion has invited me to take a quick look around the new shops that bears her late mother's name. we're now in the flagship store for. just a few metres away from the house or vision how's it been for you love you know to fill in your mother's footsteps well it was amazing to be my parents daughter

because i learned so much from them since i was a child and i travelled around the. oh they went to china japan america russia before day age of ten so it really tried to go as fast as they could because they knew at some point in my life had to take over the company. it was amazing to work with her we exchanged our roles who were like you know to soccer players that can play in the frontier areas in the playground so she passed away all of us had. no expectations she was doing great until five minutes before where you were pushed into the driver's seat pretty suddenly aside from your mother who would you say are your role models while i have so many inspired by women by women and power by women most so paul who can balance family and work i think that's the greatest power that women can achieve is not just sitting on boards or you know becoming famous pretty sense but handling you know your personal life and your success i think that's biggest achievement in life where your mother and your grandmother were real

pioneers in the fashion industry your mother back in the seventy's your grandmother before that. that was back then what is it how is it now for women in the fashion industry particularly here in italy today if you look at the fashion industry or not so many women really leading roles which sounds quite unusual because you would say that you know the mother fast is a female's world but still we have to compete in every other field i was lucky enough to be inspired by leading women like my grandmother and my mother but this is not as easy for a young generation you know oldest tried to be true to myself i'm not looking at people if they're male or female and i believe in energy i believe in being able of you know carrying on your job so you have energy you're also sponsoring one of the biggest golf tournaments in the world the ryder cup how did that come about well we're actually hosting there either cup marcos imani which is another adventure of

my life in it's a beautiful thirty six holes. of course that my parents be out in the ninety's and at some point four years ago i decided to manage it because they figured out golf could shared so many values and you know adding more and bring to our country was very important you know giving a legacy to children that's my you know because because commitment so you tell it was bidding toaster either cup against germany or in spain and then we won after eighteen months of you know bidding and now we're living there at the cup in twenty twenty two i'm very excited for my continent suits from a business especially something to look forward to we want to take a look at the city you call home in the city that your family has remained so loyal to rome let's have a closer look. a walk through rome is like a visit to a vast open air museum of three thousand years of history. millions

of tourists come to the eternal city every year. to marvel at famous landmarks like the pantheon with the world's largest unreinforced concrete dome. and michelangelo's p.-r. del campi dalia. local resident christiane serrano thoroughly enjoys showing tourists his city. here on how to get here in rome we not only have stretches from antiquity but also quite a lot from the middle ages and from the renascence in the sources rome is a kind of historical is an area because they always built on top up and next to the old rome everywhere you look you see different eras of. preserving it all is a never ending task and financing it an endless challenge to god or not to underwent restoration some thirty years ago funded by allow to be a jockey a pioneer of fashion industry sponsorship. of the

colosseum too is a bright and shiny as in its days of gladiator glory. its restoration was funded with twenty five million euros from italian leather goods label diego delaval a. restore is a hard work in the narrow streets of the old town. the pier vanno family business stands woodcutting mosaics and gold plating. the father and two daughters have clients from all over the world and also carry out renovation work for the city of rome. celibacy belief that we carry enormous responsibility. when working on historical artworks. we have to bring out the usually of these sad preserve them without counterfeiting what low fat low. up people get restoration lends additional

value to an object ball or. in the heart of the old town yet all the beaten tourist trunk lines the piazza naisi and its collapse are said to be one of rome's most beautiful renaissance buildings. here the locals come to enjoy frank first and read newspapers in the cafes. city guide christians around our likes to bring the tourists here it's just a few steps from the famous campo de fury. yes i see everything spoiled but over there there's so much commotion with all the pubs over the american students like to go there in. the wrong piazza navona is only this peaceful early in the morning the majestic fountain of the former rivers is one of rome's most photographed signs. of course locals will also end up in some holiday snapshots of rome is

a city full of surprises sets archaeologist and tall guides to find your dimaggio. you'll want to you know on that i discover something new in rome almost every day it's unbelievable you never get enough of wrong i always tell tourists that one lifetime is not enough to see all there is to see in rome. that we did it with the will of itself all tourists and romans alike enjoy an evening stroll on the piazza navona. people come here to admire the fountains and their sculptures and water showers the restaurants and cafes here are open late into the night. rome is also busy during the day as thousands of visit. take in its rich history. so back in the future of the house as we just saw in that last report the piazza

navona is a super popular tourist destination but since you're a true ramen what place would you recommend for a tourist to experience the real world well never have enough full grown i love my secret so much so i'd like to be a tourist forever in my seat and i still get lost in a kind because you know the center of this city is so. so mazing and every time i look up i see in the tape that i've missed you know in my previous for one of my favorites is they cut the cutting square where we stored how i put it there not by design by michelangelo and there are a few secrets in that that's actually to walk through this player behind the beautiful statue of marcus so radius so you can see a wonderful terrace on the forum sometimes you know walking through the farms it's very crowded you can just go on the terrace which is right behind distraction you can get one of the most beautiful students of the farm and they're going to see you

and then you can walk back to them and say could be could be me which are not so seen and you can find some amazing pieces in there now venice is also a huge tourist magnet and also we see that your family is closely connected with why it's back i love that it's so much i used to with their invocation when i was a child with my grandparents my parents and it was like being in a theatre a little man you know the gong the labs and the water and the cars are so amazing and inspiring for me i think the water it's a very creative element because you can move things any kids and different perspective and i like the museum i love the ancient park and i grew up the contemporary art my house and then he says close to the guggenheim museum and every time i go and visit it i take some great inspiration back with me i want to turn our attention a little bit too. fabrics you know venice is well known for the art of silk and velvet weaving which dates back centuries but when you look at to date how hard or easy is it for you to find good seamstresses well i would share

a secret with you when i lost my mother in law seventeen the first thing they did was hire a new seamstresses because i believe they needed patents you know he's made the point he's made of numbers it's made of marketing and managers but most of all is made of hands is made of everything's work is made of stitching so i found three amazing women in rome and i had them immediately and that made me feel stronger and gave me the chance to share beauty. now in terms of fabrics where do you normally go shopping for your fabrics for the clothes well you do buy i mean the kind of fabrics as you know my mother was the first italian designer to do a fashion show in china in one thousand nine hundred eight was very early but then you know not everybody goes to china had been programmed by the one thousand eight hundred was early and she was invited by the minister of culture so we do still buy a lot of kashmir from china to new york times named the queen of kashmir because

she had the new contemporary approach and i love kashmir because it's great for a woman that is sort of traveling like me where in the daytime and in the evening. now in venice those supply for centuries of clothing and fabrics for normal men and church men alike we want to take a look at some of the factories that still remain today. the tourists who flock to venice normally come to see the most famous sights. but there are quieter corners where you will find venetians displaying centuries old handicrafts . some of the small shops around the color deliver take a house genuine treasure. damask and hand printed fabrics. and usual accessories made of costly hand-woven scraps.

the rebellion we visit keep an archive of historical fabrics they date back to the golden age of silk weaving in sixteenth century then yes. the luigi bevilacqua weavers give some idea of what it must have looked like back then. they were at three hundred year old pedal driven looms the exclusive velvets can only be achieved by hand at the race of about thirty centimeters a day. they're sent all over the world gracing interiors from the white house to the kremlin in moscow. and fashion designers turn them into. the women here are weaving red silk belted to be used in the restoration of the royal palace interest in. what's known as. it was invented here in venice. it's made up of several

layers of fabric to create a relief like a fact. and at the same time with changing colors. another hidden treasure is that had not so fortunate now a museum in what was the private residence of spanish textile artist and art nouveau painter marianna foote to me from eight hundred ninety two. he also developed new photography techniques and design stage sets having fifty inventions patented including printing processes that remain a trade secret to this day. marianna for to me gained fame for his process for producing is shipping say his wife henrietta hughes did in the early twentieth century to create the iconic delphos gown.

the production was done on cylindrical rollers to make that not only gave the fabric its a vertical. but also its horizontal crimping. that a lens in the dress and a greater allure and. only a few steps further on is the last in each opera one of the world's finest opera houses it took several years of work to repair the damage caused by a major fire in one thousand nine hundred six the gold plated decoration in the rico theater hole is true to the original. even the exquisite curtain is a perfect copy of the original it was recreated by the b.s. forty fashion house and donated to the opera to the delight of tourists and venetians alike. so as we heard in the last report your family made

a fairly large donation gift to the city of venice tell us more about that relationship but as i told you before where i was loved benny so much it's such a beautiful city and at the same time it's so far gyal. and i feel as any taliban that have to protect some not so going back to did a nation in one thousand and six my father passed away in fortune of he was amazing and young he was only fifty nine and that's the same year when they tear their life in each i was born in the future belongs to the world everybody has been i mean everybody went to venice the scene the wonderful place mother and i decided to donate the cars because we believe that's a wonderful sign of life when the car thing goes up the shows starts you know the shows begins the magic comes to you and the energy so we figured out that was a way to keep life carrying on. now you said you're a huge fan of the theater any genre in particular well i love italian opera i love music in general it's so inspiring for me and it's so emotion and i do need emotions to be creative so you creative you know in the stage and since your family

is so connected to the theater do you also get inspiration from the costumes that you might even see in venice especially because they're known for their balls in the costumes well i'm fascinated like a child you know every time they go to the their own forts and i said on up that much time to go but i love to watch it on you tube sometimes as well when in the sun wonderful play and fascinated like a child by their mazing work and we spoke about seamstress says and there are so much so much leave behind if you are costume and it's very interesting for me to look at that now if you weren't a fashion designer and busy ten hour working days in if you were to slip into a role on the theater this stage where would it be well first of all they could never be so bad at being but they do love to dance take dance lessons that's one of my secrets and it helps me to feel balance with my body and mind but i'm not definitely a classical dancer were kind of dance you. know you know i

was told when i was a child i want to become a classical dancer at some point as every little girl but i was never you know the right size. the right kind of freedom ok now back to reality is that i'm from slipping into different roles of looking at your brand and roma perfume and just celebrated a milestone thirty years as you look at the entire company and the brand as a whole where would you like to see it heading in the next thirty years but i'm really happy to share with you our thirtieth anniversary. that's an amazing achievement as you said it's a milestone if you think the average life of a fragrance right now on the market is from eighteen to twenty four months so you know being loved by men and women all around the world from thirty years it's a great great achievement now what do i want to do with my company well the company was founded by my grandmother in rome but we are right now in one thousand nine hundred sixty five so i've got an amazing heritage beyond my shoulders and i want

to do what she did and what my mom the it is making women and men all around the world feeling more confident more conscious i think fashion i hate the word fashion victim by just to be a victim of their past and i think fashion is to be an ally so my everyday goal is to share beauty and to share braveness in caracas sounds like a very good go and we thank you so much for having us here in the house in rome and for hosting us. and with that we have come to the end of the show as always you can keep up with us on social media facebook and instagram for me and the rest of the crew here and from my love in your vision to thank you so much for tuning in we're seeing and see.

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