pictures of the ship shaped things to cut the ball in the last few minutes we're shaping society. with ideas. small three part documentary starts january thirteenth on w. exhibit. today i'm in amsterdam a very creative city that is home to some very creative people and one of them will be helping me present the show. hello and welcome to this very special edition of euro max with me your host meghan lee and my co-host today designer interior designer and product designer myself on her thank you so much for being with us

longer hold to have me there now so that thank you and thank you for inviting us to your studio this crazy place this in your studio here we are in amsterdam you also helped us design our show today so we're going to see some of the reports which you helped put together pleasure you know you've been described as bold audacious sort of revel in the design world do you accept this title yeah i think i have to. in a way i think design is about innovations are about changing ideas it's about the inside of what's happening today and how we should maybe change that for the moral. things i have to say. rules that are said to have to be you know cut into pieces and we have to make rules so yes i'm probably a song that is making some people. a bit. for it what about your employees you have seven. around so many people working for you in this studio we're about

seven people divided most interior design approaches on that organization how do you organize them to not only maintain the business but maintain your concept and your and your brand. to start with it's a team of people i don't manage them if i would not is there we would do you worry smaller would be the worst but i have a really great people that help me with it and then obviously of course. from the creative product and i think to leave. five people about with the need to get to create. their creative direction of the studio of course. that's all the to happen but i think with these five people i can oversee all the process we do know what it's interior or per design obviously if you're longer designing at some point certain things you know you don't want to do again and

again and again it's a bit of for other people is really great for the first time to do this is drawings and so i think i think a different role and i like marcel fantasist been working in the industry for more or less twenty year over twenty years now over more than twenty years and we wanted always creating innovative products and interiors we want to take a closer look at his life and career so far. marcel wanders iconic knotted chair propelled the dutch design into frame in one thousand nine hundred six it's now exhibited in the new york museum of modern art. we're not a carbon fiber cord it has aligned very quality to it yet it's also sturdy. wonders designs are playful emotional and often opulent with lumps of gold accents.

these modern creations often drawn the past for inspiration. he said to be a workaholic who never seems to run out of ideas and one of his ideas is that rules are there to be broke. in his amsterdam studio wonders and his team work on new designs for customers around the globe wanders counts many big brands among his clients. in two thousand and one he founded the movie label it's a platform for young designers it's show room is located just below his studio mooing is quite fittingly the dutch word for beautiful. marcel wanders there's also made

a name for himself as an interior designer he's created the look of seven different hotels across the world each one is unique. the interior of this doha hotel his latest project evokes one thousand and one nights. while the design of this era kotel draws inspiration from typically swiss products like chocolate. he mixes mediterranean flair with ivan garde styling. oil amsterdam's undocked prince and grokked otel features delft blue tiles bell shaped lamps and two live shaped chairs. marcel wonders is an eclectic mind who seamlessly blends the old with the new. marcel and i decided to take a walk through amsterdam's popular your don district he tells me more about his work. and what it is about the city which inspires him. so you've created an

enormous body of work what would you say the unifying element is in all of it. this isn't the same but i think there is the underlying vision by the work there's a lawsuit on the issue of flossie's about. the business it's a creative type of design that's more durable more romantic more history and therefore and gazes to people in a deeper and longer way so work that finds. trads a way with people long term that's i think hopefully abides is things well what would you say is your signature in all of your designs what i hope it's exactly that and i hope to for the rest we find as much as possible diversity i don't want to you know per se have or that people can visually easily recognize i

mean we have words that are very different some are. clearly in. the design some are for a while or. has different references and i think that's a good thing i don't want to have a type a word that's always there saying i want to give them the lives of i'm sure i'm inventing myself over and over again well then how does this being given in effect how do you how does the creative process for you begin. i mean who do products every day and there's and there is a very different them and products if you do and there's a really started investigating where are we. if we do a pricing though i really have to understand that people are going to go out for what's what's happening what is people work and i do this to us a future. on my breathing and if you do product you really need that idea. you need

to investigate you need to really find a great idea or spirit of ideas i mean it seems that this is we're here we are in the middle of answer and this city is filled with history and ideas how much of it does it impact your work. it's a while ago. and he died in design and i was asked. to write something to me that he's a newspaper about about life. and i wrote a piece as if i present him as my uncle that was always with me that i always look over my shoulder a little my drawings they give me advice and i've used the relationship you harvard peers are amazing his use of example for me and so i started to look at the creatives around me i start to look at them in a different way and i look at them as family so here in the city i have so much family in the past remember those in the streets of the mirrors in the streets you

know amazing creative family has lived and that to me is something that i feel you know i walk these bridges. with here because. this is all for us for free we did nothing for this so one of these is water someone else made these bridges we can just be here. it's amazing it's amazing gift part we want to take a closer look at this amazing city and some of the dutch history that has inspired our guest today. picture perfect can now see. last pieces and economic prosperity symbols of the dutch golden age. in the seventeenth century amsterdam's population rapidly expanded as the netherlands naval american town power was sold to new heights new affluent districts united.

and three new canals were laid out the princeton kaiser's and heaven arc which the city's famous today. the newer expansions the more recent expansions were usually the places where the most fluent people would move to because then it had become too crowded in the end all the parts of the city and the new parts obviously gave the possibilities to build on a grander scale like this elegant house built in sixteen some two one for a wealthy merchant. behind the spacious home there's a garden and coachman's house a typical set up back then to ensure overcome first desired by a prosperous merchant and his family in one thousand nine hundred four the house was acquired by a powerful merchant family the van loons. they were involved in the international trade and also in insurance policies so over the course of time due to

these. trade activities they were. gaining some fortune and wealth. today part of the home is a museum the finally furnished rooms bring to life the grand lifestyle of the wealthy dutch merchants. when you enter you enter through a seventeenth century facade and then you walk through the eighteenth century and the nineteenth century and you see all the additions that the different owners including the following family have made to them. as international trade flourished exotic goods flooded into the country like fine porcelain from china which gave rise to new domestic pottery industry. journeys boresome it goes really popular in the lands and it's highly the. and but

there's not a lot on the market and especially from the sixteen twenty civil war in china and exports stops it's forbidden to export chinese porcelain so what do the people in delft they start copying the chinese porcelain white and bright as possible and this thin as possible and also the decorations where asian chinese. today instantly recognisable blue and white helped porcelain remains a popular classic the golden age was also the heyday of dutch painting the world's finest collection is held in the reichs museum it's home to such masterpieces as when bronze nightwatch. and yen to me is made. it was an explosion of genius that lasted some hundred twenty years that's why we call it the golden age not just an up but in everything.

experts estimate that seventeenth century artists created an amazing ten million words in all. that is in the title is the life of the artist in the golden age wasn't exactly romantic but they were salesmen with clients that buyers had power and cash in commission not works that reflected their status within their own everyday lives on so break first and still lives the whole train some landscapes will marry a delinquent normal everyday subjects'. echoes of the golden age still shape life in the netherlands today to design a muscle bundles they have served as a source of inspiration on many of his projects. staying with the gold. we have a masterpiece of sorts here which you have created

a book dedicated to the old masters tell me how this project came about. friend of mine stephen home to cambridge the idea to make the book. was made the book and the table and to make a book that really can live in the shadow of these works i really want to make a super interesting book and the special about paintings is course they have size photography doesn't have size pages of size so what is big book we can show that of course you see always the full image like you see in every our book then in this book. the first thing we do is you go through one hundred percent cutout so this is a cut out of the painting a real size so you are now standing basically where rembrandt stood when he was painting so you really have the same intimacy of the painting. that is something that i was super happy that we could innovate the books on the level right before of course after one hundred seventy go to bigger and larger why don't we go more

detail as i think is interesting i want is not the enlargement it just was the real one i was the response from the rex museum the resident super happy we've been with them over the course of three have years while making we every time we showed them the progress more and more and more they started to be happy and now they fully embrace it and spread it over here i see something that actually launched your career in one thousand nine hundred six do not need to hear this put you on the international design map tell me all of it more how that happened. it was a brownie that we did with the drew design. duds gallery you could say and they were inviting for president was called dry tech. president really basically go is about super strong fibers and regard to educate at the university and based on that i understood wow this is not some.

sheet material this is this is textile so i really rather make a textile design. so i started to make instead of. sheets i started to make ropes with ropes i could make a space for a very open structure became this piece. and it became reality and so i came in through head and it all is also a museum piece so how does something become iconic and everlasting what did what are the elements that are needed well if i would really know i would do that all the time and it's not so easy of course but in a way it helps if something is maybe very new at the moment of offensive it could be technical or so. it's helps if flossie behind it is maybe you know a breakthrough in the history of design and it helps of course if the image itself is like striking this this piece has kind of all these three things which is great

but i'm sure there's also other things that have become really important piece and design on one or two of these elements but that's basically i think how it works right now is what we want to take a closer look at some of the objects which have made it into the history books of designing. this is the vittra design museum in vile i'm a high southwestern germany its collection includes some twenty thousand watts that span two hundred years of design history and it exhibition features about four hundred classic items. mattel cleese's one of the museum's directors. so what exactly is a good design. is a kind of form of which is there's no one formula for good design but of course there are elements that you'll see in many of the most outstanding designs for

example functionality a certain timelessness a use of new materials it is often about expression and originality. in the nineteenth century was a mishmash of styles and eras. the profession of design only emerged as industrialization got underway. the red and blue chad designed in one thousand nine hundred seventeen by. is an early milestone in design history and interaction of vertical and horizontal planes which that is in terms of design history it's significant because it completely revolutionized the idea of what a chair can be in the decades later designers exploring the potential of the chair we're still referencing pieces like this new and innovative materials have always been a source of inspiration to designers working at the bow house in the one nine hundred

twenty s. marcel boyer broke new ground for furniture experimenting with steel tubing. you can see through it all it consists of the frame and the surfaces the surfaces are all made of text. charles like sails on a must it's a very lightweight construction who. wanted you to feel like you were sitting on a pillow over bad. after world war two designers returned to traditional materials such as wood forms became more organic and design slowly began to filter into the lives of ordinary people. the next revolution in design was looming in the shape of plastic. in the one nine hundred fifty s. danish design event a pantheon and arrow from finland introduced

a new aesthetic that was bright colorful and futuristic. society was in flux the younger generation was rebelling against the older generation and the way their homes looked designers seized on that a name to create objects that ushered in a new era in interior design in. design is always a reflection of society by the one nine hundred eighty is the decade when conspicuous consumption held sway design became a way of expressing individuality. longer tended to be a dominant style the way there had been in previous decades designers developed their own signature look it set them up part of the design became more about brands . nowadays technologies such as three d. printers is once again revolutionizing the field of design and also widening its potential designers today have ever greater social responsibility.

we're all aware that there's now a surfeit of goods far too much is being produced but there are all sorts of social and political problems that need solving so design is can't afford to say oh i'm not interested in all that i'm only interested in a statics. it remains interesting to see how designers will continue to tackle the problems of today. back in amsterdam i visit the more you design studio where you can find marcel's creations along with other famous designers. so you've been called the designer of a new age would you think that this is a good example of what that needs well designers designed for tomorrow we're basically and. these things obviously are you know for us for our

new age they're based on the past the based on the culture that we have the now that's the blue. painted ceramics and i think that's further in my own way as designers in the way where we have perhaps are arguably one of your signature works you might say one minute sculptured you really do this in one minute or you see industry is great and i working for the industry and it creates objects repeatedly perfect and always the same the wonderful yet they're always the same and they have no personality they have no flaws so that someone that i started to make things where there's a flaw in the product is a little mistake and so every object that you have functions but is different and so here i am the machine myself and i make a flaw every time i make a different they have them every time or here every time it's

a little sculpture but every time automatically it becomes different and so as a person for that and they're flying this sort of. we're standing in the midst of your showroom mores. this was created more or less as a platform for young designers wasn't it tell me a little bit more about that yeah it was great it was nobody was making all my work so i thought. myself and and still today the boy has that function for other designers i remade the first works of important designers these days. and i think that's that's a good thing it's difficult for a designer to get a podium rephrase of them and who are some of the international designers you featured here oh really we were a group of out of the vase for the best sample to you for the. work. and so on from design you've got to plan a lot of great things big names when it comes to design it seems many people

including our viewers might think that design is something exclusive and extremely expensive in only reserved for in the elite level one how would you respond to that design is culture design is culture. and i think it's free designs for free. you all of just been watching. you you're not interested in buying so far you're interested in design maybe it's interesting maybe it is doing something maybe is his brother maybe changes my life maybe i can do change my life to be more interesting so the zine is about that is not about. the so far is about what it means for you ownership is not for free but ownership is only a very difficult part of the design it's a very different part of so i think it's great. but it's for free.

maybe some might argue that but i think that's a very interesting way of putting it. myself i know we're out of time but i want to thank you again for co-hosting your own macs with me today in having us into your show room in your your studio. and to the rest of you yours if we come to the end of the show i want to say thank you all for tuning in and if you want to keep up with the program you can always check out our social media pages. for me and the rest of the crew here from astrodome thank you very much for tuning in mostly again .

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