but all indications are they will throw it out. and with that you're up to date now on d w i'm sorry kelly in berlin after a short break christophe cobar as a hold on one. of the. great yourself. interior design channel on. the great one hundred years of tower and join our photo competition show us the photos movement impacts your world for

a chance to win one of three like the cameras follow us on instagram tag and post your pictures using hash tags powerhouse one hundred so get snapping. like all terms and conditions at d w documentary on instagram. crunch time in westminster it's the day of reckoning for british prime minister sorry so may where she got her breaks a deal through parliament when dozens of her own m.p.'s are threatening to voted down and what happens next also the program too much of a good thing on the u.s. consumer products giant procter and gamble is in hot water over their latest ad trashing their own music customer. i'm

christopher coburn berlin welcome to the program with teresa mayes breaks a deal said to be rejected by parliament today many british businesses are preparing for months of chaos many have been stockpiling shifting investments relocating jobs though no one knows what the true extent of the damage could be and the european union certainly won't escape scot free either by the end of two thousand and twenty the union could see a budget deficit of around sixteen billion euros with germany expected to float about a quarter of the socio of german chambers of industry and commerce warns that german businesses may have to fork out three billion euros each year just to pay new export tears and goods headed to britain. now all that doesn't really appealing for a quick market update before this crucial vote let's cross over to our financial correspondent dana cold in frankfurt daniel the decision will be made investments later tonight how nervous are markets before that. yeah there chris if i can

tell you that the traders here on the trading floor they are nervous i can see many of them they are having a very close eye on what is happening there at the moment and we have to remember that the crucial vote will be taking place at around eight pm german time by that time the markets here and frankfurt will be already closed but at the moment it seems that every outcome is possible and that is making investors certainly in overs they want clarification what is going to happen when we take a look at the market at the moment the blue chip index stocks is in the red at the moment down with a volunteer zero point two five per cent this was happening even though the signs from asia looked pretty promising this morning the footsie one hundred in london pretty much unchanged the power is down at the moment then you know prime minister of tourism a made a last ditch effort to persuade lawmakers all for the less

a heavy defeat for the prime minister is expected is this the most likely outcome that investors are going with and what do they think will be the impact. well investors are pretty sure that there is no way that she's going to get this a true through parliament to night so the fear off the heart of brecht's that is certainly coming up again and if there's something that investors certainly don't want is a hard because as you said this would most likely create a lot of chaos in the u.k. and also around europe so they are hoping that there could be possibly a new or referendum maybe even with the result that at the end we won't even see this scenario would certainly be appreciated by investors then you're covered frankfurt thank you. well the european union braces itself for britain's exit from the blog many of the continent's businesses is already causing damage and have put costs and jobs but being cut adrift from the biggest trading partner overnight

without a deal because traffic that's the head of the u.k. car industry pointing out and many business in germany also woefully underprepared for breaks it was smaller companies finding it somewhat easier to adjust the fresh faces keep coming at this custom support agency in hamburg they've hired ten new people in the last few weeks toast imports company helps businesses both large and small with their customs issues if the u.k. ends up with one hundred bricks it german companies could soon face mountains of paperwork. bricks it is broken it is a disaster for everyone but especially for the euro. it is a company working in customs along with seven other consultants and lawyers we're among the only ones who profit from it. at the moment he employs fifty

people in hamburg but he could do with fifteen more because he believes that a disorderly brecht's it will cause chaos that many german companies. new figures from the german economic institute back him up in a survey conducted late last year indicates that seventy percent of german companies who will be affected by brics it are unprepared there's not going to get you into a new it could be a question of companies not having enough information or that they might not have enough time to prepare because it's a complex issue or maybe they've been hoping and agreement could be met so i know i need to launch companies like auto buyer and air bus say they've already made steps to breaks it proof their businesses but they're keeping their preparations under wraps for now electronics for philips produces x. ray machines in hamburg and exports them to the u.k. it says it's prepared for every eventuality we harmonise you know we've developed

sensible workable solutions for every possible breck's it scenario solutions that make sense for us and for the brands globally in relation to the british market will react accordingly depending on which part of the u.k. decides to take we've been well prepared for months now right but philips won't divulge any further details about their plans meanwhile thorsten paul that is carefully following the events in the u.k. parliament he hopes tuesday's vote will finally bring clarity over great britain's future. now the german economy continues to grow old but the strength strength is enjoyed over the past few years is on the way that's according to figures published by the federal officers to state overall last year the german economy expanded by one and a half percent of the previous year marking the ninety year of growth for europe's strongest nevertheless that's slower than the two point two percent growth of the

previous two years and notably the economy contracted in the third and last quarter of twenty eighteen raising concerns among investors the slowdown comes as the european central bank gradually starts halting its crisis stimulus measures now in the united states alone companies invest around thirty two billion dollars each year in social marketing the aim is to reach precise target groups the emphasis is on relevance tuned in to social issues and trend aware so it looks like razor company gillette's done everything right in its latest commercial that seems that bad and its addition of celebration of macho role models this time around it calls for men to shift their behavior and reject patriarchal ideas and concepts concepts the commercial says today's men should question their own mail lists in the wake of the need to mention of an instant macho simply no longer have a place in society that's the implication of the spot.

so far so good but there has been some backlash from gillette's main target audience jared reader from our social media team is here to tell us all about it. so do tell us all about it what's the. procter and gamble who deliberately trying to be provocative with an ad like this they on the one hand have been praised for their message which is men need to hold other men accountable for bad behavior because sexual abuse sexual assault is a problem on the other hand groups of people who are saying it's accusing old men all of its customers of being sexual abusers which is probably a bit extreme but on the other lower level people saying it's too politically correct on you tube the video has had over two million views and two hundred thousand likes lots of comments from groups that are known as men's rights activists blasting gillette one used to sign me out emasculates men saying they had done engineering rises now it's time to engineer society and reprogram man who's

a conservative commentator has called it a good p.c. guy fueling the global assault on masculinity saying let boys be boys threatening to take his business elsewhere and lots of people are taking his lead i guess dozens of videos like this of men throwing their products in the trash gillette says it wants to promote what's healthy version of what it means to be a man but like i said it's deliberately being provocative and social media is i guess a hotbed of reactions and these reactions are to be expected i would think. it can backfire for companies it's hard to really gauge is that it is like we've got some examples to show you on the one how many. was accused of being trying to work in twenty seventeen when it's trying to align itself with the black lives not a movement that was met with an outcry when they released these ads starring.

kendall jenner the company was accused of making a mockery of black lives and it pulled the ads in the face of clothes for a boycott a more recent. with cullen captain nick a football player of course he's attracted lots of controversy since he started taking a name during the national anthem to protest police brutality some people were so angered that. this didn't really hurt nike in the end because this guy has been up thirty percent jerry from our social media thank you so much. and finally german airports are mostly out of commission today as security staff strike over pay hundreds of national and international flights have been cancelled at eight german airports including the country's busiest hobb which is frankfurt at least two hundred trains on time most are said to be hit by cancellations and delays security staff and pay to be raised to twenty euros an hour across the board

as well at present there are large discrepancies in salaries along across germany with workers in the east and the less than those in the western part of the country and that is thirty years after germany's free unification and that's your business update here on d.w. you can find more on our website. slash business or simply follow us on twitter i'm christopher werth thanks for the company c.e.o.'s of.

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