i lost message to the people he served. the watching to dublin years life from but it still to come the pressures business community passed for the worse fast they spread to folks of mischief that you see in the firms will go unscathed by christopher coke but we'll have more dots on the rest of the day's business news in just a moment and i'll be back at the top of the hour after death. how about taking a few friends who could even take a chance on was. preparing to leave. don't expect a happy ending. don't the church or let's just. celebrate one hundred years of toil and join our photo competition show us called up our house movement impact your world for

a chance to win one of three like the cameras follow us on instagram tag and post your pics using hash tags powerhouse one hundred so get snapping. my goal terms and conditions at d w documentary on instagram. crunch time in westminster a day of reckoning for british prime minister theresa may will she get her brakes a deal through parliament when dozens of her own m.p.'s are threatening to vote it down and what happens next also on the program too much of a good thing u.s. consumer products giant procter and gamble is in hot water over their latest ad for trashing their own customer base.

of color in berlin walk into the program. with three semi's breaks a deal said to be rejected by parliament today many british businesses are preparing for months of chaos many have been stockpiling shifting investments relocating jobs though no one knows what the true extent of the damage could be and the european union certainly won't escape scot free either by the end of twenty twenty the union could see a budget deficit of around sixteen billion euros with germany expected to find about a quarter of it the association of german chambers of industry and commerce warns that german businesses may have to fork out three billion euros each year just to pay new export tariffs on goods headed to britain. the earlier we spoke to lord malloch brown he is an i.t. entrepreneur and advocates against and we asked him whether he felt satisfied with how the u.k. government and opposition have of the matter. we are going to leave. the

leadership. neither has risen. which. many treats. its maturity. you know. with oh grabs it bob. aspirants is a business. jobs. for. quite opinionated lord browne speaking their lobbying congress from the biggest trading partner overnight without a deal would be catastrophic the head of the u.k. car industry body says many businesses in germany are also woefully unprepared for breaks that with smaller companies finding it easier to adjust the fresh faces keep

coming at this custom support agency in hamburg they've hired ten new people in the last few weeks tossed in poor rats company helps businesses both large and small with their customs issues if the u.k. ends up with a hard hit german companies could soon face mountains of paperwork. is a disaster for everyone but especially for europe. that is a company working in customs along with seven other consultants and lawyers we're among the only ones who profit from it. at the moment he employs fifty people in hamburg but he could do with fifty more because he believes that a disorderly brecht's it will cause chaos at many german companies. new figures from the german economic institute to back him up a survey conducted late last year indicates that seventy percent of german companies who will be affected by breck's it are unprepared there's not going to

get you into a new it could be a question of companies not having enough information or that they might not have enough time to prepare because it's a complex issue or maybe they've been hoping an agreement could be met so i know i need. large companies like auto buyer and air bus say they've already made steps to brecht's it proof their businesses but they're keeping their preparations under wraps for now electronics firm philips produces x. ray machines in hamburg and exports them to the u.k. it says it's prepared for every eventuality we harmonise you know we've developed sensible workable solutions for every possible breck's it scenario solutions that make sense for us and for the brand globally in relation to the british market will react accordingly depending on which part of the u.k. decides to take we've been well prepared for months now right but philips won't

divulge any further details about their plans meanwhile thorsten poor that is carefully following the events in the u.k. parliament he hopes tuesday's vote will finally bring clarity over great britain's future. the german economy continues to grow but the strength it hasn't joyed over the past few years seems to fade that's according to figures published by the federal office to sticks overall in twenty eighteen the german economy expanded by one point five percent over the previous year marking the ninth year of growth for europe's biggest economy in the last that's slower than the two point two percent growth of the previous two years and notably the economy contracted in the third and fourth quarter of twenty eighteen raising concerns the slowdown comes as the european central bank gradually starts halting its crisis students measures.

u.s. consumer products giant procter and gamble is in hot water over their latest ad in a social media campaign razor company gillette which is a subsidiary of procter and gamble seems to abandon its traditional celebration of macho role models this time around it calls for men to shift their behavior and reject patriarchal ideas and concepts the commercial says today's men should question their own male this in the wake of the me too movement chauvinists and macho simply no longer have a place in society to spot implies you. know so far so good but there has been some backlash from the target audience jared from our social media desk is here to tell me all about it what's the issue well i guess gillette is deliberately being provocative and it's attracted a lot of attention good attention people are saying they're supportive of the message that men need to call out other men for bad behavior because sexual violence is a problem but there are lots of people saying look we don't need politics without

shaving joe on you tube the ad has had around two million views but two hundred thousand dislikes which is quite a loss lots of comments there from people known as men's rights activist blah. one use the sign to add emasculates men apparently they've done engineering raises now it's time to engineer society and reprogram men conservative t.v. personality piers morgan has called it. p.c. guff and that's fueling the current pathetic global assault on masculinity he writes let boys be boys and he's going to take his business elsewhere and many men appear to be following his lead dozens of videos of being posted on social media people are just throwing the edge of the products in the trash gillette says it wants to promote healthy versions of what it means to be a man and it's

a very clever campaign i guess but one that he's designed to to be provocative. certainly in the wake of the me too movement has become somewhat of a questionable claim let me hit you with some numbers here advertising and social media has become a major part of ad budgets in the u.s. alone company invests around thirty two billion dollars each year on social marketing now these can backfire though why is it so hard to predict it will look sometimes it works and sometimes it doesn't it just really depends on what they're latching on to one example of something that didn't work came from pepsi in twenty seven to align themselves with the black lives movement and that was met with an outcry with which stock kendall jenner who is a. company was accused of trying to make a mockery of the movement and pepsi pepsi alternately pulled the ad in the face of calls for a boycott another more recent example of nike with the football player colin

kompany he's become something of a lightning rod for taking in need during the national anthem to protest police brutality cooperation angered a lot of people and americans some americans thought. even burning the nike shoes bought was a bit risky but it seemed to have worked out in nike's favor because one estimate showed that sales went up by thirty percent so sometimes it works sometimes it doesn't work how much damage can such a complaint actually do well in the case of pepsi if we look at pepsi you can have severe reputational damage and you are. the target of campaigns the internet never forgets basically so this is something that will hang over pepsi and in the case of nike sometimes it does go very well so you just really depends on your message and how you react to the backlash to. mixing shaving cream with politics. from our social media desk thank you so much. a bit of news from the automotive sector for

your german car maker fox wagon and u.s. competitor ford have announced a much anticipated plan to forge an alliance the two companies will work to together to develop commercial vans and medium sized pickups while exploring cooperation on electric and driving cars company heads made the announcement at the motor show in detroit and said the first vehicles from the effort could hit markets as early as twenty twenty two the confirmation comes as international trade conflicts are triggering carmakers to rethink where they built their vehicles as a way of avoiding tariffs and also said it wants to invest eight hundred million dollars in a new plant in chattanooga and the u.s. state of tennessee. german airports are mostly out of commission today as security staff strike over pay hundreds of national and international flights have been canceled at a german airports including the country's busiest hobb in frankfurt at least two hundred twenty to two hundred twenty thousand travelers are said to be hit by

cancellations and delays security staff want pay to be raised to twenty euros an hour across the board president there are large discrepancies in salaries across germany with workers in these still earning less than those in western parts of the country thirty years after germany's reunification. and business update here on d w as usual you can always find more on our website that's d.w. dot com for now for me and the entire team here in berlin thanks for watching have a successful day.

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what it could do was doing backflips basically the same as today's. metropolis of crime. starts january twenty ninth on d. w. . welcome to global three thousand this week we're off to a casa could the indonesian capital soon be. strengths in the ring and out of it women in egypt have just.