Skip to main content

tv   Business  Deutsche Welle  April 12, 2019 7:15pm-7:30pm CEST

7:15 pm
that portion of acacias for any breaking news you can also years they did every hour to send us your photos and video. is always up next i'll see you again at the top of the hour now by. the by. what secrets by behind means more. find out immersive experience and explore a fascinating blurred cultural heritage sites the b.w. world heritage three sixty the feeling. what a lot of people suffering from hunger. the world food program is fighting hunger.
7:16 pm
join the fight. it's the african amazon. the continent's biggest e-commerce operator launches its initial public offering. and how young african techies is turning open to reality games into dressing the world's problems. i've been physical and it's their business it could be the african i.p.o. of the year leading online retailer has gone public shares in the nigerian company shooting up by about sixty percent on the new york stock exchange besides raising
7:17 pm
money the firm is also looking at raising its profile and boosting growth to me is potential is huge a market is developing across africa faster and larger than in many other parts of the world and when jimmy it was founded back in twenty twelve it launched in the four biggest countries in africa rocko egypt south africa and nigeria and now it's active in fourteen nations but they're not the only guys in the market and africa's logistical challenges are immense. clothing has told goods mobile phones t.v.'s if it can be sold to me is likely to have us. for african shoppers tired of encountering a limited range at their local stores and malls the e-commerce giant's large product offering gives it a competitive advantage that it's healthy to grow quickly. the group has
7:18 pm
eighty one thousand active sellers and four million customers online. in two thousand and eighteen sales of ninety to one hundred thirty million euros. but high investment costs mean jimmy is still in the red it actually lost one hundred seventy million euros last year but analysts are betting on solid growth in the future at present only one percent of retail sales in africa take place online as internet access continues to grow e-commerce is likely to expand to in recent years to me it has entered the logistics and payment system sectors to prior to today's i.p.o. analysts peg timea to be worth one point five billion dollars. it's called it joins us from wall street for the latest house africa's amazon. it's a very of warm reception here on wall street and it's always tricky to find the right
7:19 pm
price we've seen that recently it was a lift they probably were a bit too aggressive but actually they picked the price right at the middle of the price range and there have seemed to work of where we well sold the stock trading right next to me being up by fifty eight percent. tell me about this company's strategy because it can't just copy amazon's recipe for success candidate in africa that's not going to work. no certainly not one thing is that. it in a certain way actually profits that amazon and also some other global players are not really present in some of those african countries so that's where it comes in and one of the challenges is for example it's always tricky to get the stuff and bring the stuff where it needs to be so for example as you need to have some pick up and drop of locations are sort of independent so those are some of the challenges and then certainly also if you compare it to other countries like china
7:20 pm
for example not that many people have access to the internet even if that is changing quite generous at least things are changing extremely rapidly especially in africa too but. it is a bellwether for africa's tech sector how healthy is it according to new york. well there seems to be a lot of growth potential i mean that's what people are betting on and if you look at the investor structure from some of the bigger call peroration spending or having invested into a job we have goldman sachs we have a master card we have. know for example giving money so that shows that there is some hope and that people believe in this company and by the way this is also quite interesting to see it through my ear is the very first african company being listed here at the new york stock exchange that does not come from south africa we have a seven african company so far trading here all from south africa still. is the
7:21 pm
first example that there are also other countries was growth of perspectives in africa exactly right it's called for us all straight thank you very much. now the world's electronic trash often ends up in huge dump sites. burning it is a health and environmental hazard to young games designers from ghana want to do something about it for them and the players this is just a game. imagine you are a space command and responsible for keeping. what would you do. this is a trailer for the video game the chronicles of the game is set in. a district in the southwest of central. this is home to the in famous known as sodom and gomorrah it's a vast dumping ground for easy ways to. game developers prince
7:22 pm
andrew out of de fuel and matthew hunter who grew up in gardena. they want to come up with creative solutions to one of their country's biggest challenges a waste of anyone playing the chronicles of peano needs to be on location at the site interacting directly with the environment. the game deals with the theme of recycling but in a playful way another task players might have to compete is taking pictures to document the pollution is no monitor and where you played your information we play games like. to broaden our how we understand things how we are whatever we need in the game. the chronicles of clean new is one part of a medal game called africa it consists of fifteen different location based mobile
7:23 pm
games that are aimed at creating positive social change across the continent. a different approach to. problem solving has to communication through game mechanics thinking out of the box and sometimes thinking like there's no books are actually we want to see that approach a problem solving operator but. i think game current a focus is on point to shine but prince andrew at de feo hopes that in the future the game could tackle all sorts of important issues i want to see africa being sustainable in all areas. of job or sustainable at the system when it comes to business when it comes to other courts are when it comes to game development every industries the industrial revolution africa must be institutionalized right and if you feel a point to sustain that one it's one for you to be able to run so if anything that ends up because i want to see africa be that if you look at are we created. for the
7:24 pm
moments since vision of a clean africa is only a virtual reality can gaming help the vision crossed over into the real world. that question goes to bethlehem and today an experienced designer from out is abu abbas you're involved with this team of developers games developers and you actually develop the experience itself tell us can gaming help the real world most definitely this has been the thing that has been a bit forgotten about having an impact in the real life situations but this is what we're trying to do to push it so how does the game work you you pick up trash. and documented as well by taking photos but but how do you actually clean up the problem or get rid of the problem so there are different situations in steps that you go through playing the game but the core element about the idea that we're
7:25 pm
trying to say comes from the idea where were we want people to understand the situation the extent and see of the situation because when people live in a situation like that for so long it almost adapts to something normal and that's how this is unable to continue for such a long time as it is and we want to portray the other side of it as well the contrast of it so that people understand and see where this is so it's about awareness it's pointing out that this doesn't have to be your every day i've been to a crime i know. you see the evolution you you see the problem you smell the problem as well of this electronic waste being burnt off which is just terrible for your health and for the environment and yet people who lives there and experience it every day they don't know much about it you know this this is they today even better well on the positive side they try to make things out of it as well to try to find opportunities but there can be better ways and this is people who are
7:26 pm
trying to see a different better africa coming to see it and also trying to change the values of that and so you get game is to actually go there and see what it's like and then do something about it exactly and what's so great about that is when you're playing a game it's a convenient. different new world you're trying to do to go into a mission to try and see things differently and that changes a whole dimension how you see things i can play the game though here in berlin while we are trying to work on situations where people anywhere can actually experience a little bit of the situation there but it's basically based on g.p.s. data so yes the game is following you around and knows exactly where you are how the internet connection well because surely you would have to have really good internet to run them like that with all that data definitely but the good point is right now we're using our contract image management app which is able ing people players to actually download stuff at first that a wife i space for example and then take it on an offline journey so that helps
7:27 pm
about how difficult or how easy was it to develop it while we had actually had to partner up with people who maybe the quantum management and then afterwards scenario was that people like prince and matthew devised a way to translate the situation down in our consulates and. basically at the end of the day this is all about instead of just chasing around moans which is exactly what we all know reality is all about you're actually getting people to do something meaningful and to think about it what other examples do you have because you said you're interested in expanding this to other african countries or currently right now works with fifteen african countries so we want to the examples i could give you is on the contrast of cleanliness kigali is africa's cleanest city and it's growing with very advancements of. hubs but on the other hand they have
7:28 pm
a different problem which is having people to connect in a very emotional and intimate way and we are having to discuss that on a game level and the end of the journey people are actually brought in towards to meet the spoiler alert the makers of the game and this is more the recruitment of like minded people to come together as a community well so activism at work in the games world and making a better reality for us thank you for coming in thank you. very nice doing business with you enjoy your weekend again very soon here on.
7:29 pm
the phone. and all. the law. says to the news max you tube channel the. gold mine of struggling. with exclusive
7:30 pm
access to a must see concerning parts culture keep your a. place to be curious minds. do it yourself networkers the. subscribers and don't miss now for. the female. as africa will be getting into the next fifteen. five years i cannot think of the girls in nigeria one father on how his joy every union has turned two on which. in mozambique long. on the medicine more than a month off the cycle.

28 Views

info Stream Only

Uploaded by TV Archive on