pictures showed quote a high sense of dignity. if you're washing it every new year's is still to come. a new generation of tech savvy environmentally aware africans tackles waste and other social problems on a gaming platform. that story coming right out from iowa rock and i'm thank you so much for spending this part of your day with us have a great weekend. earth . home tunes of species. a home worth saving and. getting those are big changes and most start with small steps and big global interiors tell stories of creative people and innovative projects around the world. to use to control the congress used green energy solutions and reforestation. community interactive content teaching the next generation programs

in fundamental protection. using all channels available to inspire people to continue connection and we're determined to do something here for the next generation along the indias the environment series of global three thousand on d w and online. it's the african amazon giulia the confidence biggest e-commerce operate a launches its initial public offering if you don't. and how young african techies turning open to reality games into a way of addressing the world's problems. i've been physical and it's their business it could be the african i.p.o. of the year leading online retailer jamia has gone public shares in the nigerian company shooting up by about sixty percent on the new york stock exchange besides

raising money the firm is all. looking at raising its profile and boosting growth potential is huge a market is developing across africa faster and larger than many other parts of the world and when jimmy it was founded back in twenty twelve it launched in the four biggest countries in africa rocco egypt south africa and nigeria now it's active in fourteen nations they are not the only guys in the market and africa's logistical challenges are immense. clothing household goods mobile phones t.v.'s if it can be sold to me is likely to have us. for african shoppers tired of encountering a limited range at their local stores and malls the e-commerce giant's large product offering gives it a competitive advantage that helped to grow quickly. the group has

eighty one thousand active sellers and four million customers online in two thousand and eighteen sales of mine to two hundred thirteen million euros but high investment costs mean jimmy is still in the red it actually lost one hundred seventy million euros last year but on lists are betting on solid growth in the future at present only one percent of retail sales in africa take place online as internet access continues to grow e-commerce is likely to expand to in recent years to me it has entered the logistics and payment system sectors to prior to today's i.p.o. analysts peg timea to be worth one point five billion dollars. in skoda joins us from wall street for the latest how's africa's amazon being received. it's a very of warm reception here on wall street and it's always tricky to find the

right price we've seen that recently it was a lift they probably were a bit too aggressive but actually they picked the price right at the middle of the price range and there did seem to work over where we were also the stock trading right next to me here being up by fifty eight percent. tell me about this company's strategy because it can't just copy amazon's recipe for success candidate in africa that's not going to work. no certainly not one thing is that. it in a certain way actually profits that amazon and also some other global players are not really present in some of those african countries so that's where it comes in and one of the challenges is for example it's always tricky to get the stuff and bring the stuff where it needs to be so for example as you need to have some pick up and drop of locations sort of independent so those are some of the challenges and then certainly also if you compare it to other countries like china for example

not that many people have access to the internet even if that is changing quite generally things are changing history rapidly especially in africa too but. it is a bellwether for africa's tech sector how healthy is it according to new york. well there seems to be a lot of growth potential i mean that's what people are betting on and if you look at the investor structure from some of the bigger corporations i'm spending or having invested into a job we have goldman sachs we have a master card we have. know for example giving money so that shows that there is hope and that people believe in this company and by the way this is also quite interesting to see it through my year is the very first african company being listed here at the new york stock exchange that does not come from south africa we have seven african companies so far trading here all from south africa still. is

the first example that there are also other countries there was growth of perspective in africa exactly right it's quota for us all straight thank you very much. now the world's electronic trash often ends up in huge dump sites. burning it is a health and environmental hazard to young designers from god i want to do something about it for them and the players this is just a game. imagine you are a space command and responsible for keeping. what would you do. this is a trailer for the video game the chronicles of the game is set in. a district in the southwest of central. this area is home to the in famous crop yet known as sodom and gomorrah it's a vast dumping ground for easy ways to. game developers prince

andrew out of de fuel and matthew huntsman who grew up in garner. they want players to come up with creative solutions to one of their country's biggest challenges waste anyone playing the chronicles of peano needs to be on location at the site interacting directly with the environment. the game deals with the theme of recycling but in a playful way another task is might have to compete is taking pictures to document the pollution is no monitoring when. we play games like in fact. to broaden our how we understand how we are whatever we name in the game. the chronicles of clean new is one part of a mega game called enter africa it consists of fifteen different location based

mobile games that are aimed at creating positive social change across the continent . a different approach to. problem solving that is to get me to cation through the mechanics of thinking the books and sometimes thinking that there's no books are true we want to see that are poor to problem solving operators. i think game currently focuses on pollution but prince andrew at de feo hopes that in the future the game could all sorts of important issues i want to see being sustainable in all the. shop assistant at the system when it comes to business when it comes to reports are when it comes to. me and every industry is the industrial revolution africa must be institutionalized right twenty fifty or forty two system that we're going to be able to run. in twenty fifty look into africa i want to see if you look at are

you created. for the moment it's. only. can gaming help the vision crossed over into the heart of. that question goes to bethlehem and to the an experience design from out us out of us you're involved with this team of developers games developers and you actually develop the experience itself tell us can gaming help the real world most definitely this has been the thing that has been a bit forgotten about having an impact in their real life situations but this is what we're trying to do to push it so how does the game work you pick up trash. documented as well by taking photos but but how do you actually clean up the problem or get rid of the problem so there are different situations and steps that you go through playing the game but the core element about the idea that we're

trying to say comes from the idea where were we want people to understand the situation the extent and the of the situation because. when people live in a situation like that for so long it almost adapts to something normal and that's how this is unable to continue for such a long time as it is and we want to portray the other side of it as well the contrast of it so that people understand and see where this is so it's about awareness it's pointing out that this doesn't have to be your every day i've been to a cry and i know. you see the air pollution you you see the problem you smell the problem as well of this electronic waste being burnt off which is just terrible for your health and for the environment and yet people who live there an experience that every day they don't know much about it you know this this is they today even better well on the positive side they try to make things out of it as well to try to find opportunities but there can be better ways and this is people who are

trying to see a different better africa coming to see it and also trying to change the values of that and so you get game is to actually go there and see what it's like and then do something about it exactly and what's so great about that is when you're playing a game it's a completely different you world you're trying to do to go into a mission to try and see things differently and that changes the whole dimension of how you see things so i can play the game though here in berlin while we are trying to work on situations where people anywhere can actually experience a little bit of the situation there but it's basically based on g.p.s. data so yes the game is following you around and knows exactly where you are how the internet connection while because surely you would have to have really good internet runs like that with all that data definitely but the good point is right now we're using a condom which management app which is able ing people players to actually download stuff at first that a wife i space for example and then take it on an offline journey so that helps

about how difficult or how easy was it to develop that while we had actually had to partner up with people who made a quantum management and then afterward. scenario was that people like prince and matthew devised a way to translate the situation down in our consulates and. basically at the end of the day this is all about instead of just chasing around. which is exactly. the it's all about your actually getting people to do something meaningful and to think about it guess what other examples you have because you said you're interested in expanding this to other african countries or currently right now works with fifteen african countries so we want to the examples i could give you is on the contrast of cleanliness. is africa's cleanest city and it's growing with very advancements of cabs but on the other hand they have

a different problem which is having people to connect in a very emotional and intimate way and we are having to discuss that on a game level and the end of the journey people are actually brought in to words to meet the spoiler alert the makers of the game and this is more the recruitment of like minded people to come together as a community well you know so activism at work in the games world and making a better reality for us thank you for coming in thank you. very nice to enjoy your weekend.

to africa. guys here and. look at. the coffee makes sense. and environmental projects with sustainable energy. in sixty minutes. take it personally.

with the place to make the game so special. for all true for. the buck more than. africa will be getting into the next fifteen. five years after they cannot think of the girls in nigeria one father on how his joy reunion has turned two on. in was a meek long queues for doctors on the medicine more than a month off a cycle in the diet it's the country. where there is a cry for peace and medical needs. to go behind the scenes.