up next a reporter meets an american fashion designer trying to transform the fur industry and she's doing it with. ok stay tuned for that and we'll be back with more news at the top of the hour i'm called assman thanks watch. the show. during the chain reaction of. the go. around six hundred years ago in the midst of the revolution and saw this many people became aware of their abilities and strengths and a new way there was an outpouring of self-confidence i mean transits the.

culture the darkest. d.w. . this rabbit probably had thirty seconds of life after it was hit. and that was it. u.s. designer pamela pickwick turns road kill into stylish accessories. she creates her unique fashion items in her studio in selfridges massachusetts. love them others loath them either way her business model could revolutionize the first industry.

pamela always keeps a close eye on the road when she's driving looking for roadkill. in springtime in the u.s. state of massachusetts many wild animals come out of winter hibernation and get hit by cars during this period pamela carefully scans the road for dead animals. from here out is rural so this is all forests and fields and so on so the animals that live in this area come down into town possums particularly coyotes for cats to see for the food sources but. this is the

spot where they meet the chain link fence the water the houses and the road. it's estimated that in the u.s. one million animals are killed by cars the. animal rights groups are outraged by this. pamela roadkill is good for business. provided the fur can be recovered. oh no i can't use this. oh my god. now to what i mean about bunnies getting totally squashed. bunnies tend to not fare well he really got squashed i can't really use that he's older too. but he's also presents

a risk for scavengers coming in the road and getting hit when they look to eat him so i'm just moving him off the side of the road so that if any scavengers come they don't get hit also. now. pamela produces some two hundred first per year though she doesn't fund all of them herself. sometimes she buys them from george killing in the middle. of. the. george is a butcher by training and sells first on the sun today pamela is collecting on you . you know remember your again. so this is your flushing board george soros these cowhides from the start of you know from very beautiful. oh yeah that's right this is from free. these recoups were shot by a hunter but pamela prefers road kill.

call your grade in your week or so which ones are mine and you want to. order one of the grocers these are all broken or the story. i would think this one oh yeah this one is a good one it's a pretty color that gray and there that's really pretty so i'm just looking at the different colors here on the patterns. because if i can match them then i can make those big neck muffs and i would. take it and essentially i put them but to but. when they come around. to knows something like that. pamela lives in south bridge of former industrial toll near boston today the old factory buildings are generally. and she said of her studio you know good for each

factory. her label is called peace for. there are two things i like about this. and one. one is doing something that matters providing a real option something that animal activists who care and love animals can get onboard with and something about for industry can get onboard with i'm not demanding the end to their industry i'm simply suggesting another sourcing methodology. these are baby gear obviously this one's

a bit bigger you can see right here where he got scraped on the road and see where he got a little injury right there let me show you this girl i picked this girl up in new hampshire and you can see you see right here she had actually been hit when i picked her up off the road and her whole back hind quarter was really severely damaged so i had to cut around it so when i don't get to it in time and it's a little bit rotten. the bacteria has had a chance to work and the hair slips out and you get these big giant bald spots. so that's why timeliness matters we only do it in the winter that's when i collect the animals it's essentially november to march. turns a run over martin into a cube scarf and a possum into a pair of gloves her accessories sell for between eighty five and two thousand five hundred dollars she wants to cater to customers who would normally never dream of

flying up for a product. this was something that would make a difference in the world that would provide a third option you could have biodegradable sustainable of jarius heirloom material and you wouldn't have animals dying for fashion or in cages or anything like that but it can't be done with old gloves that's part of her concept at the open the old sturbridge village pamela demonstrates how to skin. she will never forget the first time she did this. i had about six shots of whiskey and the raccoon was putrified liquid inside and i was semi vomiting into my mask i had essentially a hazmat suit on at the time i've gotten a lot more comfortable with it now because i know what i'm doing now she wants to get others comfortable with the idea of skinning road kill. for little things that

hit in the. new seat. so i'm just working on getting off some of the furniture so good. to see as much as i like that i live just around the corner here so we're putting her in the last demonstration is great advertising for her unconventional fur business she's convinced there is demand for her. so but first season is basically over they're all shedding now you know they're losing their fur after the winter and you know that it's a chance for them relate to see animals killed on the roads to not be disgusted to be curious to see that they're still of value and that there's something to be recovered from that animal and so it becomes not just about fur in and of itself but the the mindset that allows you to see value in something that others consider waste. parents

were farmers she grew up surrounded by nature. and human sitting around the fire that was mac. so until recently she worked as a business consultant. after divorcing from her husband she bought her parents land and build a little fly. she's a single mom and used to taking matters into her own hands just like your parents taught her. growing up on a farm has influenced her way of seeing in treating animals for their family only rarely does she kill animals to eat them we had a goat and he started attacking my daughter and bruising her legs and i tried to work with him we tried to keep him in fencing he'd plow through the fence thing so finally we ate him you know so that's that's the way it is if you're not nice what would it be nicer be dinner. be nicer be dinner

that's the rule. of my farm you don't have to do. and that's why we work with other farmers locally. bring went into the side so i can get at the gate. later horses are herded into the paddock. and. daughter always helps out around the farm her mom wants her to learn that keeping animals is a privilege but also comes with responsibilities right out. it's mud season you can't tell. why i grew up on a farm and the rule was you can't eat it unless you take part in raising it and then killing it and processing and so as a rule from when i was a little girl and i was very fortunate you know to have access to so farm and to

see where my food came from. final preparations are being made for a photo shoot him pamela studio she's hired a model and a photographer and so she can showcase her for products on her website. so. yeah a lot of these actually get hit down on cape cod because there are living now in the. what you call it in the canal the authors are living in the canal and they're coming up and they're getting hit on roofs x. yeah it's. turning in. through. but don't look at her actually i want you looking eyes away i don't want you looking at the photographer or. close your eyes. there that's good that's good my goal ultimately is to change the furnace tree for the better so that they can

stay profitable and also that their clientele doesn't have to feel guilty about far and where it comes from because whether or not it's my opinion or the furrier's opinions a lot of urban living people don't want to be associated with caging and so i'm trying to be help the fur industry be responsive to that that critique. pamela doesn't mind that some people go ahead mentally oppose all of her products because she's convinced she's running an ethical business. that's helped out and then kris kross in front there. and who knows maybe pelosi roadkill big nose really will help revolutionize the fur industry. or. kick

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