tv Shift Deutsche Welle May 5, 2019 11:15am-11:31am CEST
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yes you have photos and if it is. up next three have. shifted which will be looking at a living in the digital age i'll be back with you with more news at the top of the al the forward to seeing you that i'm back. we're not here to judge you but to eliminate prejudices. we're not here to change your opinion but to open some space for different points of view we're not here to speak on behalf of anybody but to let everybody speak for themselves. not here to give the right answers or to ask the right questions. we're not here to
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indoctrinate but to listen. plus ninety connect to an unbiased agenda subscribe now on you tube. when i was a teenager kids my age wanted to become pop stars all go to hollywood but today many creative teams dream of making it in the world of gaming some game designers have enjoyed huge overnight success and their products i enjoyed by millions of people around the world but what is it that makes games so fascinating and what makes a game a real hit today on sim. in twenty eighteen the glow. gaming industry generated say is a forty billion euros
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a new record and talk among go which is one of the best known smartphone games around has made the develop as one point eight billion euro so far games have become a global cultural phenomenon more than two hundred million people play fortnight even i have tried out some of the games called victory dances even though survival games really my thing actually my thirteen year old nephew said my dancing was. embarrassing but maybe that's exactly what makes games so popular today. to make such a big impact on mainstream culture. you might be familiar with these dance moves they're part of the global fortnight community. to survival games battle royale mold is hugely popular with the players unique outfits and dances. some of them were
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inspired by movies music videos and even ordinary people. one of you tube's ingenious dance inventors even the game developer for plagiarizing his. fortnight has made dancing one of its trademarks and the internet is now full of tutorials on how to look like your favorite character. in february there was even a fortnight in game concert by d.j. marshmallow the first of its kind in the world. and thought might also set a new record on the twitch live streaming video platform last year six hundred twenty eight thousand people have watched a fortnight stream by program of thailand and. part of the reason for this success
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is called game as n.f.l. star juice in the schuster rep a try to scott and pop star drake games have the power to unite people from all areas of society. games evolve into much more than that pokémon started as a game in one thousand nine hundred sixty and the little pocket sized monsters became a global icon as well as movie stars. and totally irresistible. game design also helped make money good with people of all ages all around the world. became a part of our entertainment culture. and just a matter of time before the first fortnight. and fortnight movies hit the big screen there are already fake fan made trailers online. but lesser known games can be lucrative too in twenty six student. started
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a small gaming company called fluffy fairy games with some friends the company grew and they later renamed it cody games today they make almost forty million a year and employs some one hundred full time staff members the company's games. and i. have been downloaded more than sixty five million times and colibri games of this success without the help of investors are still selling with no investor would have given us money anyway we were a startup student and we'd never developed a game before he was. they had no history in game design and his friends one day started to work on one and. it probably helped that they had to learn to engineering students in the team. did lots of their free time and eventually released i don't mind. players
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carrying out simple tasks and i don't mind it talking to dig up and sell natural resources you can get hooked on these kinds of games even as people and you tend to spend short periods playing them they're not going to be games has now released a second game i don't actually talking it's also free to download the company money through. just. their focus give back the focus isn't on selling games because now the players download them and companies have to keep them happy for months or years there are special events for the live ops for example that whole week of christmas there's something new for the player every weekend of us ourselves in there put games are constantly undergoing development and changing got to. develop this feedback about games so they no longer have to come on such huge sums of money for the development stage
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to keep tweaking the game when it's already out this model requires flexibility but can be issues advantage. she says reduced you need to get the game out quickly to see how players interact with it what they like and dislike instead of working for half a year with no feedback we're going to have to say i stay in character for sixty. two games has only two games so far. they've got plenty of ideas but i focused on keeping the eleven million active players if i don't mind and factory talk to me happy. big games have embraced one of the industry's new trends live ops that means releasing games as early as possible and using player feedback to constantly improve the product gaming platform steam even has a special early access area players can try out games in the very early stages though there's no guarantee they will catch on and become the next big thing. some
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gaming ideas do quickly evolve into mega projects and can no longer be managed by a small group of friends in which case there are several ways of getting much needed capital. many indie game developers rely on crowd funding to get their projects rolling the kickstarter says only thirty percent of investors stumble upon good ideas by chance most find out about new gaming projects through advertising reports that means developers need to proactively build a community and the very start isn't always the best time for crowd funding. i would recommend who should be at least fifty percent of the way there you need to have a sizeable community you need to have a dame play and you i really also recommend having at least your first three at dates planned before you launch a campaign. pitching your new game to investors can be a way of securing money early on there are even special investment funds for the
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gaming industry london venture partners is one of the biggest it's currently involved with twenty game companies. we are early stage investors so a lot of the investments we do are based on maybe two guys with an idea on a page they haven't registered a company yet so really really really early. investors tend to be more focused on the market potential of developers and their product than on the content of the game itself. we don't invest in games per se we want to see that the plan you have house i'm based in to become a leader in that field if you own that category but you will know more and be better able to service customers in that segment on that model that you've identified than anyone else owns a kind of the key piece is for us to get excited. turned us getting an investor to
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spot your idea in the crowd can be tricky that's. honest many games are very simular in late twenty eighteen there were almost three hundred thousand gaming apps available on google play but despite the choice i only ended up with sixty one games on my smartphone what's important is to have a catchy idea like this. just a silly game with funny graphics but one of my favorites at the moment most developers targets what's believed to be the typical game wide western males aged fifteen to thirty five those are some companies are slowly looking for a new target audience as well finding a nice can be a recipe for success. shop has really months of messiah and nancy out here is from the confessional and they're also characters because legends of the game developed by canadian company match ups it was especially targeted towards young african they wanted to give young people
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a model first vision of what a superhero looks like this is very necessary to change the mindset of the younger generations to come we need to start seeing superheroes doing cool stuff with our fantasy is very powerful it can change people's mindset and give people hope. the game is designed to make african culture known worldwide. chairman gaming meanwhile target female players age forty five years and as a journey and pose peril on some of the biggest titles they're all about finding hidden objects they have cool graphics and a story line that progresses week by week. puppets in the game industry still has a lot of white men. trying to hire a range of our workforce is a third female and from forty different countries with about all sorts of nazi one
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hamburg based startup rachel brain is also tapping into new target audiences they create video games that can be played without a joystick or controller instead players use gestures to control the game which is thought to stimulate the brain. to be asked to calmly not so on combining majority neural physiological and cognitive challenges and memories that's what we're trying to achieve that's optimal for therapy and prevention. and so on. and so it seems that keeping physically and mentally fit through gaming has proven not only to be great fun but also to be a successful business. so what is it that makes the game a success it definitely helps if developers create a kind of community for example with only access and live ops though a real gaming it is one that manages to take the leap from the virtual world to the
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real world where everyone's talking about it and they know the characters moves and faces when even people who don't play it know all about it so what do you make of the rise of gaming what are your inside a gaming tips that isn't on facebook on d w dot com and on you tube well we have some sound scientific facts about why gaming is good for you take it out that's it for this week so you next time by.
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to know that seventy seven percent of africa are younger than. you know what on the seventy seven percent fee talk about the issues that matter to you. on this edition we tackle religious extremism. people join radical islamist groups. seventy seven percent next g.w. . he describes himself as. the special help. one of those top soccer coach is really just an ordinary guy. you're going to the german head coach of liverpool tells it mikey in an exclusive interview. in sixty minutes w.
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. what secrets lie behind these may. find. yourself experienced and explored as an aging cultural heritage sites. d w world heritage for sixteen. welcome to our new episode of the seventy seven percent o'brien news show for. iowans acoa. did you know that seventy seven percent of all africans are under thirty five that's a lot and on this new show we get to the heart of the issues here's what's coming up. we talk already just extreme is why do people join radical islamic schools and what can be done about it.
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