old order is history the world is reorganizing itself now the video is rolling this kid playing fifteen cowards the topic in focus at the global media forum twenty nineteen told a laboratory for the digital age kids. who are we following him do we trust to debate and shape the future at the georgia hello global media forum twenty nine t. the place made for my. old. one day in the not too distant future. nobody ordered this package but amazon knows uni is going to need it. can't believe.

you he is pregnant and amazon knew even before she did. could this be possible in the future. a company that knows us better than we know ourselves that fulfills our wishes before we've even thought of them will we soon be living in this shiny new amazon world to tough it can one day numbers on trucks will circle people's homes and i mean if someone needs a diaper they'll get it in three seconds equipment for it. i think we can only underestimate how well the system knows us skipped a company with a smile in its logo that provides us with everything we desire but all we delivering ourselves into its hands when it delivers things to was. driven out of fear of what it could be if we do not engage if we give up if we become complacent and since there is dangerous one power can centrally control it and that's am.

today. we go to the oldest university in england to meet this man and. let me sleep the laotians going victor meyer sure and professor of internet governance and regulation at oxford he's special field is dr capitalism how google facebook apple microsoft and amazon shaped the world. from industry to the in the change from the industrial to the data age is a very fundamental one. greater than the change from an agricultural to an industrial society in this league is interest but isn't that odd because amazon is at the forefront of the radical change to this data age that we're experiencing right now amazon guns for and that. the new i must understand amazon just take

a look at the marketplace amazon is one of the largest markets in the world. so let's find ourselves a marketplace anyone will day. let's say if wires and sellers made it the marketplace you'll find an incredible amount of goods here and maybe exactly what you're looking for if you like. the traditional market like this has twenty or thirty stalls and if you only advice to apples here she might find a dozen different varieties but an online marketplace is completely different and back through amazon i think our marketplace like amazon is gigantic with millions and millions of different products so this in the early days of the internet when many people tried to replicate the market digitally they just tried to offer a lot of products but that didn't really work out that well only amazon succeeded. so what's amazon secret it controls. almost half of online trade in the us

its main building is called day one because in your second day at amazon you might already be slacking off a bit amazon expects its staff to keep working as hard as they did on their thursday that's what amazon boss jeff bezos wants so what are his plans for the future. we would have liked to have talked to amazon about it amazon won't allow any interviews no permission to film and says only in writing so let's get amazon's virtual assistant alexa to read them to us. instead of speculating about the future we prefer to focus on the things that certainly won't change for us that means the top customers will always want a larger selection of products good prices with fast delivery. and if nobody at amazon is allowed to talk to us what about former employees we

contacted a number of them but only one is willing to be on camera. my novel is my name is underway as vigeland i used to be amazon's chief scientist. he started the job in two thousand and two. i think but i want to underfund that. when i started it amazon there were less than a thousand people like him for my office was on the same floor as jeff based on meeting was after every meeting i had with him i went out more energized than when i went to who is jeff he's highly intelligent he's thinking about details and the ten year plan at the same time seno it's on that's what i think makes him stand out that's with which to force my. when he worked for jeff bezos they were turning an online bookshop into a vending machine for everything the everything store. and that's why i'm the steve

is you on for if you sort of that was jeff basis is a vision for the very beginning amazon the one stop shop and it's all about learning from data is that nowadays recording data costs practically nothing so deciding in advance what you want to record and then doing it is much more expensive than simply recording everything utah idaho i did off the charts. simply recording everything from them online marked when put up with things on an online market there were never put up with on a normal market that's been here if we imagine amazon doing what it does on a traditional markets and then market for it would be like walking around with a little jeff bezos behind us always watching what we're looking at what they've always been trying on or prizes we're comparing the qualities we want in preferences we're. writing it all down. before leaving and then he would use this information to show us which products best fit our preference was. psyching bill he

will talk to him but it's going for all you can possible maybe that doesn't really sound so bad that's when jeff bezos know what we're looking at in his marketplace. but not everyone sees it that way. right now with catalina no call a data protection activist and author. for the of us nationals one to research my book i did an experiment i wanted to buy as much as possible from amazon for one year and find out as much as i could about the company as part of this vast i wanted to know what information about me amazon was actually story and not only when i bought product but also when i just looked at things without buy. the company took a long time to release the data which it's required to do under european law after some back and forth they finally sent her a cd. i found

a lot on this cd the last fifteen thousand clicks from the past year were on eric's and if you were to print out my amazon data set on paper you get about fifteen thousand pages. appear. but she hadn't actually even bought that many things from amazon just looking at them was enough to. click but there were fifty columns for every click seen on only the second i clicked on something and what kinds of products i looked at but also where i was what telecoms provider i was using and which web page i was coming from. she hadn't watched amazon t.v. and she didn't have an extra time but amazon still compiled a lot of data about her. amazon even knew when i was on vacation because of where the searches were made also some people use amazon prime as their main streaming

service too so when you add it all together it can create a gigantic personality profile that goes into frightening detail about someone. in information about how customers is an important part of our business and we use data to make sure. our products back to a more convenient for our customers. amazon is a highly powerful. feature it's naive to say my data belongs to me that sounds good but most people aren't clear about the meaning of that. supposed to mean. andreas was a chief scientist at amazon for only sixty months and that was a decade and a half ago today he travels the world as a doctor expert and a walking doctor machine anyone can find out when where and what he's doing it any time. and greetings from the lispund world

financial center. in new york one of the situations of the distributors that get out of the. country as is in great demand as a speaker he advises companies around the world has. bought his reputation as amazon's former chief scientist always follows him and gets him a long way even as far as the german chancellor. i'm convinced our government can only keep up with developments if we continue to seek external advice and that's exactly what we're doing by asking experts from the various fields to health and advise us in the digital council. to think east andreas is one of them if you were league media one because i consider the

things that interest the chancellor for much because if i can convince her i can actually achieve more than i could at university or in research for. the shed the good news as soon as he was appointed to the chancellor's committee. my own office fired i think if you want data to be used sparingly then you are picking the wrong back on who's on the real battle is to be mounted more for the data you produce that you went for this year to become for. that and so he's off to bed early. but what can we really expect in return for. what's just based on giving us in return for letting him watch us. and shift business it's a constant one stuff bezos has collected all this data about what we've been looking at on the market he starts to evaluate it so. he wants to use it to learn

what preferences influence our surfing behavior. and set it in from let's. get the chip business. so what's he doing with all this information. he looks at which products are often bought with which other products from their range and then offers them to us he says i think people who bought this product also bought that product but again it's how many consumers think this is something really great. it just told. me i have sun surprisingly thirty percent of amazon's turnover allegedly comes from these recommendations that he doesn't realize is that we humans are much more predictable than we think we are seen as. you would in his fragment now how could just base also know that. defeat this week to get with the ability to find the right

product is not only based on the comparison of a lot of factors but also on identifying patterns machines that increasingly learned from data over time can do this much better than humans and this allows them to pinpoint preferences that we ourselves didn't know we had. preferences that can change. this to you but that's pua science fiction isn't it on the model of a muslim country a height on can already tell whether someone is pregnant sometimes even before she knows it herself. small changes in her purchasing behavior klein in for end of all and in coffee that mention can really do that we ask alexa. no i. know you don't think so. i mean companies like amazon are very interested in finding out when a family has

a new baby because this is a point in life where a lot drastically changes. and whoever manages to put their product there might win a new long term customer. so how do you know if a customer is pregnant ten years ago a large u.s. supermarket chain identified buying behavior patterns from a relatively small data set they even pinpointed the number of weeks. following it's been shown that pregnant women change their consumer behavior they switch to unscented cosmetic products they start buying cotton wool pads and when these customers then go on to buy products like the baby clothes just proving that they did have a baby you can look at what they bought before and say ok people who buy things like that are most likely pregnant. it's worth trying to show. the secret lies in the evaluation of so-called big data autodidactic machines recognize

the patents and amazon is considered the leader in this field other. than when we look at which technologies will be important in ten or twenty years time a large data set is actually the decisive factor and many retailers think they can't keep up unless they start screening their customers too they want to know how customers tick just as amazon does. in seattle amazon is testing a process that may soon go global. simply go to a store. environ app shop. be monitored and wander out again. three thousand of these stores are expected to open next year. at amazon pick up customers can go and fetch their online purchases. hand of the treasure truck will take the online offer of the day to

individual districts and. amazon book stores even sell books offline amazon also owns the world's largest organic market chain as well as its own fleece but their craft. amazon already sells insurance and medication operates publishing houses and fashion my payment systems and cloud services and produces its own films and television programs it penetrates whole areas of our lives and collects data in the process everywhere. it's made jeff bezos the richest man in the world reportedly earning him one hundred million dollars a day as a hobby he has his own newspaper the washington post. his company blue origin

is i need to launch two arrests into space. he's built a huge mechanical clock inside a mountain that's time to run for ten thousand years but what does the future really look like with amazon the city of seattle on the west coast of the u.s. has already had a little taste. but even shovel snow on the feet of the city council and also a number of socialist and then the. shift base was made seattle his h.q. for a reason he hardly has to pay any taxes here. on the one hand seattle is booming and you can see this right in front of you the cigar basal shields the amazons two years are a testament to that booming city but that is only for a few people for the rest of us seattle has become an auto fordable and unlivable place to live in and the working people who. build these towers they can't afford to live in the same city that they build these buildings that. years of low wages

have also save the company money one study says that in some regions of the u.s. a third of amazon employees depend on government food stamps. what we see in the last ten years is an explosion in homelessness the regular people who go to work but their wages are so stagnant and their rents are skyrocketing so the combination of both of those things is a deadly combination and it ends up making you almost seattle city council wanted to introduce a tax for large companies the money to be used to build affordable housing the topic was soon dropped amazon employs forty five thousand people in seattle. there is no question that jeff bezos personally and amazon as a corporation entered they behave like classic bullies in the schoolyard they said if you have the domestic the guts to pass this small tax on us we are going to cut

in you with the closure of jobs that was what jeff bezos at amazon did to ensure that this tactic not pass instead of paying taxes amazon hands out bananas free of charge every day to anyone who wants them apparently over five million have already been given away. german cities are also feeling amazon's influence at least according to people who know about retailing is the internet giant accelerating the decline of small shops what does amazon itself think of used in the decline we do not agree to take a look at the opinion of the well known and respected industry insider professor dr gary graham and from the need to write in university of applied sciences need to hide. yes let's do that we already have a date with him. when i'm in school i'm in care retirement i manage the

university research center and i'm a retail expert. but the professor doesn't actually say what the company would like to hear on the contrary in fact just a toy to show in future clyde many small and medium sized towns can still supply our daily needs and predict but we can no longer really shop there has to sheinkopf thank you for your perhaps amazon will eventually be the only retailer you can still buy from if you go because there won't be any others left. we haven't seen it so i know it's like the enemy on the horizon creeping up towards us and we have to mobilize we can't just shut the window that will just lead to more empty shops some small and medium sized cities already have begun see rates of forty percent or more and it continues to rise that's the consequence one doesn't try to it's what does this do for them. he doesn't even blame amazon for the disaster he just says others simply missed the boat when rates changed. hundreds from two new true for

local retailing still often functions as it did in the middle ages or even in the stone age i'm not certain amazon is reinvented retailing is it's a technical company and most traders don't understand this technology because it's a completely different world i'm not so on amazon sets the course and everyone else tries to keep up or catch up with two who are like i'm on city centers are dying so does anyone who wants to compete with amazon have to fight fire with fire and that's what one company is trying to do with food or draw on the internet with next day delivery and that they are. in the customer can do their complete weekly shopping two or three men. and we achieve this by cleverly offering certain products if you buy a certain kind of milk then perhaps you'll also buy a certain kind of pump and that's what we're trying to do here use data to make the

customer shopping experience as efficient as possible sense of. quick delivery routes a few staff hardly any storage costs is this like amazon light. isn't . we're already developing our first fully automated warehouse and we're much more efficient in delivery and we can ultimately offer it to the customer free of charge on the amazon approach is completely different. it started with you look there's currently a supply problem in rural areas because of the exodus from those areas and amazon won't go there because it's too expensive for their concept. that's exactly what picnic is doing now moving into this niche. taking on the giant but only in nice markets picnic has some seven thousand customers so far but what will happen when it becomes much bigger than the cost amazon has simply bought shop aspiring

competitors. column songs and seeking to mention at no time in history have markets become so concentrated so quickly the spit i know a few years we may face a situation that there is no viable alternative for people to shop online other than with analysts at the if you mention online and so cough must but amazon. just makes the rules his rules if you don't stick to them you're out jeff what they need you seek in math jemez enormous power but i use it which allows him to push down prices and set conditions for traders and producers one fifty posts in. nielsen media emma so amazon is also manufacturing more and more products and selling them under the amazon name for and amazon will then take over the market

stalls themselves will no longer be any diversity as an industry to some kind of nightmare market with jeff bezos behind every stand. it's a planned economy with someone in the middle who knows everything and do everything on a list. it's not gone unnoticed. here for example more and more money is being spent in online trading and amazon share is growing and so is brussels the skepticism my name is them a great if they stay and i'm the commissioner for a competition in the european commission. it's not the fact that they grow because in europe you're more than welcome to be successful the question is of course what means are they using is this competition

by the book the book or are they cutting corners we made it for study of e-commerce in europe bits and pieces you know had two hours electronics all kinds of things that we buy online and in that we found a number of things but one of the things we also found was a concern about amazon and that has been coming back over the last year and now we found that there were grounds also to do a more specific look into how does this work. google recently found out what can happen when moderator vestavia gets involved the u.s. corporation was fined four point three billion euros the commission also made amazon pay a quarter of a billion euros in back taxes. now she's investigation with the amazon is using its dollars of power against small online merchants we get very serious suspicion that something is wrong then we have access to knock on doors six

thirty in the morning teams come in we can take a copy of your server your laptop your phone to find your did. evidence and then we will try to find the smoking gun because of course we have to find the evidence because this is an investigation it's not gone that far yet first of all she sent out questionnaires to merchants who sell their goods through amazon at the same time she's also looking at the ever increasing services and goods that amazon itself office. yes that is concerning because when you are in so many different markets but you have the same customer then one very basic thing is of course how to make sure that data doesn't travel from one part of the business to the next part of the business how are you going to make sure that you don't just get the amazon offered by amazon offered by amazon you know all the markets are obvious and

so and this is why of course we take an interest in. the digital council is meeting for the first time today and on trade is getting ready to meet the chancellor. yeah don't let's see what the day brings. angela merkel has called on just ten experts to ensure that germany does not miss the digital connection there's another familiar face there too. and if you did would it be an hour before the meeting with mrs merkel viktor what should be said. and by yes how are you today didn't like it i'm great. the meeting in the digital council is strictly confidential of course. but also on his agenda today posting a selfie with the chancellor and his book and even shooting a video with the late chancellor conrad adenauer. hello i'm addressed by you and

then this is the end of the meeting off the first day of the day get tired out digitizer bored of germany because i got to work at a cabinet morning with some interesting ideas. the value of good in us and now we're the reefing and speaking out what shall we do the next time. andreas thinks we need better education if way to live alongside darker machines like amazon. ve could in your view if we used to have geography botany zoology and so on how can we make data a real subject now of years in the digital studies to equip us with the basic skills to make decisions in this digital world towards a fit. he has a different idea. of goodness than that we've got to tackle the problem at its root which is in the information in the incredible amount of data that amazon collects and only uses for itself for van that amazon has

a huge competitive advantage because it keeps the data to itself. i'm sick of it and the only way is to force amazon to share this precious data with others disagree mommas on making some of its data available to competitors and small startup companies every day. and in pay some of them through a few hours if we don't do that we could soon end up in a world without markets amazon would be completely unchallenged and why bother choosing things when amazon's algorithms already know what we want. to click the three of these here by a stroke of luck jeff bezos has only been trying to sell us products that's of a cult its current the tools amazon has developed for the market it also be used for a completely different purpose a sapphic and under its biggest day it could use them to aid police work for example and that's a problem with them public. and the police force in

washington county in the us has recently become an amazon customer. my name is joe i'm the deputy of the. she county sheriff's office or. amazon has developed new facial recognition software it's supposed to help catch criminals here in tranquil hills for a. now more than ever a lot of people have cameras installed at their home security stores have more cameras installed that are better quality cameras and because of that or see the lot more crimes occur that are captured on camera with the suspects on really high quality video when we collect video or photos of someone committing a criminal act and we don't know who they are. to make. this woman has filmed a want to shoplift out. to go take photos of it yes. you're

right here i'm going to go shopping or able to take a still image from that video rebel take it to our computers that we all have we have inside of our police cars put it into the system and compare it against our three hundred thousand or so booking photos. to see used to be done manually which took an incredible amount of time then i contacted amazon. essentially you just take a whole bunch of pictures that you have run them through a process that creates a mathematical algorithm for each picture and that allows you to search it quickly it's all done on the back of an amazon takes care of all of that but essentially all i had to do was. index all of those images the mathematical representation of the picture goes to two amazon servers but actual image does not. this system

is already working so well that it can even identify identikit sketches with some accuracy it would be very practical if the police could search not just it's unclear. but also social media. we have to abide by the laws so the law says we can't do it so our policy says we can't laws can be changed and so can policies but that's why we say in our policy that we abide by the law and if the law changes then that's the voice of the people saying they want to change. we recognize we have a great deal of power and there is a potential when you have a great deal power for abuse and we want to use this technology responsibly want to use in a way that the public appreciates expects and not break that trust me as a private citizen i have those same concerns that they have. but now thanks to amazon

the police time. only a couple hundred u.s. dollars to deploy and initially develop an upload our booking photo database and our monthly bill to use a software is right around twelve dollars so for twelve dollars a month if we can solve gosh even one crime a month for that it is a financial win for us what if you could also troll social networks in the same way . we had a female we only knew her first name that she had a warrant and we knew her profile on facebook which was not her real name. her facebook video that she had posted on her profile take a video running through recognition and find out her true identity her first day match she had a warrant we later went to her house and arrested her. we have been very impressed with the technology and some photos it might seem like they're grainy or don't have a lot of quality to them how i can still find those facial features and match them

to people that have been our custom before. many people on the other hand believe the temptation to abuse the new technology to be to receive. i'm not i'm not a technology and civil liberties attorney. northern california. rights organization in the us. knowledge is often deployed first in places where there's a plausible public safety justification and where it's convenient for people and then it's expanded to encompass more and more and more modern people's daily lives it's important to stop the technology as it is beginning to be deployed. carefully about whether those public safety justifications are really valid. amazones facial recognition of allows police to monitor the entire pop. expect this is already

being done in other parts of the us too but the police there aren't as open as they are in washington county and want to talk to us. to run a large cloud service and they're providing that cloud service to governments and they're also providing surveillance technology to governments and so you know what is concerning about that partnership is that the information that companies gather could be combined with information that governments gather and the power and quite honestly the ability to control society could become truly profound and really disturbing let's see amazon's opinion. peterson as a technology solution imus and recognition already has many useful applications in the real world we continue to look forward to seeing how image and video analysis can contribute to the common good including in the public sector under law enforcement who.

are any of these protesters wanted by the police amazon could filter this out in real time and also keep a record of who was at the demonstration today the most the most and i'm especially if i want to society where i can do freely and participate in demonstrations without being registered anywhere across the country going in oakland was here today top i think. it's completely impossible to go through inner cities without being filmed by at least ten cameras that monk exists it can also stay moppets on anything link facial recognition systems from amazon or another company with all of the surveillance cameras there you get comprehensive surveillance of the public space and you can't say what other systems will be linked into it in the future. and. if our behavior is being me. watched and the things we buy online being watched what sort

of dangers or problems does that really pose for us. couldn't but i stuck with you i thought i was in new zealand in the field of data protection the amazon is asian of the world means that i can no longer find a refuge where a company isn't finding out about me. this data could also be used to manipulate me at some point because anyone who knows my concerns or my fears can also very easily find out how to make me buy something or perhaps even vote for someone. who's. a professor at harvard business school has even given this phenomenon and name. my nature shine as you go off and i'm the author of the age of surveillance capitalism . the book on surveillance capitalism also includes alexa last year at

amazon applied for a patent on software to help alexa to recognize not only what we say but also how we feel. i have had to have a little model of alexa right here so you asked me of i would have an alexa in my home. the answer is my home is my sanctuary using this conversational interface for their supply chain and her behavioral data now for amazon for example the ambition is one less because it wants to saturate our homes it wants to saturate every environment where we learn to make it as pervasive as possible because the supply of that voice is priceless she believes the only present alexa is just a harbinger of a completely new form of capitalism one where we think we are just customers but in reality are most of all suppliers of raw material. which means we are paying twice

over. surveillance capitalism is a road to good capitalism and mutation of capitalism based on extraction of private experience for others profit others knowledge and power the economic imperatives that drive surveillance capitalism force it into the production of vast asymmetries unprecedented asymmetries of knowledge and therefore there is symmetries of power that follows from vast private knowledge surveillance capitalism is a profound threat to democracy in fact i call it a coup from above a market based from above. will there be a day when jeff bezos knows better than we know ourselves and also better than all our elected politicians put together what comes in.

is a sore does year maybe we'd be better off without democracy never disappear and. we could just go to amazon and facebook and google and say. d.m. is the base of the source mr zuckerberg if you know exactly what i want he cites i show you that every day who can't you just appoint the government for me and it makes it up but until i see potentially huge problems i had to sit with game one could even lead us to question our own free will or we can't help but turn to our design because we believe that we can only be happy they're. completely surreal. when a single company knows what groceries will need next week when it produces all the products we like when it along who knows what music we enjoy and when the heroes on their pedestals provide possibles instead of freedom will we denby in the new age

of amazon. we will pay a price for this future the price we pay will be in our freedom and in our social bonds and in the very possibility of our democracy i would not like to live in a in a world birds with just one company providing the wake up call the toothpaste and the milk in the fridge because i think that the risks are too high and i have i have a sense of privacy that is for me and biggest thing that convenience. good model you good morning to day is an important date for you you are in your sixty's week of pregnancy and have a gynecological of pleasure nine thirty at the time isn't health care clinic so i refill the milk in the fridge for you stevie she encouraged you to listen to.

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as our coffee and his friends can drink. his movie theater in kenya as dot dot the refugee camp. his life story may have ground to a halt. twenty seven years ago but there's no holding back his dreams. brian. thank you for watching. cinema stars may twenty seventh on t.w. . delegations from china and the united states have held last minute trade talks in washington just hours before the u.s. is set to impose higher tariffs if president donald trump again accused china of taking advantage of the u.s. he says he's reading the paperwork.