but for now from v.w. to south africa you can catch the last story used on our website on the face of take time so next time i find out. fake hair and real starry. where i come from a lot of women like me have fake hair sometimes the hair style takes up to two days that's a lot of time that needs to be filled so people at the salon talk about what's happening in their lives. i became a journalist to be a storyteller and i always want to find those real authentic stories from everyday people who have something to share. with all the time i spend at the salon i know a good quality here when i see ads and read a good story when i hear. my name is elizabeth shaw and i work at studio albums.

one day in the not too distant future. nobody ordered this package but amazon knows you is going to need it. beauty is pregnant and amazon knew even before she did. could this be possible in the future. a company that knows us better than we know ourselves that fulfills our wishes before we've even thought of them will we soon be living in this shiny new amazon world to tough it could one day numbers on trucks will circle people's homes and then have someone needs a diaper they'll get it in three seconds equipment ready for it. i think we can

only underestimate how well the system knows. a company with a smile in its logo that provides us with everything we desire but are we delivering ourselves into its hands when it delivers things to watch. i'm driven out of fear of what it could be if we do not engage if we give up if we become complacent and there is dangerous one power centrally controlled and that's amazon today as. we go to the oldest university in england to meet this man. i'm going to victor meyer professor of internet governance and regulation at oxford his special field is dacha capitalism how google facebook apple microsoft and amazon shaped the

world. of film industry in the change from the industrial to the data age is a very fundamental one. greater than the change from an agricultural to an industrial society in this league a sense of but he's methodical amazon is at the forefront of the radical change to this data age that we're experiencing right now amazon guns for and. then you either to understand amazon or just take a look at the marketplace amazon is one of the largest markets in the world that. started let's find ourselves a marketplace anyone will do a. let's say if wires and sellers made it the marketplace will find an incredible amount of goods here. exactly what you're looking for if you like. a traditional market like this has twenty or thirty stalls and if you only advice to apples here she might find a dozen different varieties but an online marketplace is completely different back

look through amazon is a marketplace like amazon is gigantic with millions and millions of different products so this in the early days of the internet when many people tried to replicate the market digitally they just. tried to offer a lot of products but that didn't really work out that well to me only amazon succeeded. so what's amazon secret it controls almost half of online trade in the u.s. its main building is called day one because on your second day at amazon you might already be slacking off a bit amazon expects its staff to keep working as hard as they did on the thursday that's what amazon boss jeff bezos wants so what are his plans for the future. we would have liked to have talked to amazon about it but amazon won't allow any interviews no permission to film and says only in writing so let's get amazon's

virtual assistant alexa to read them to us. instead of speculating about the future we prefer to focus on the things that certainly won't change for us that means the talk customers will always want a large selection of products a good prices with faster livery. and if nobody at amazon is allowed to talk to us what about former employees we contacted a number of them but only one is willing to be on camera. my arm is my name is underway as vigeland i used to be amazon's chief scientist. he started the job in two thousand and two. i was ballmer to underfund that van when i started at amazon there were less than a thousand people like him from my office was on the same floor as jeff based on

meeting was even after every meeting i had with him i went out more energized than when i went to who jeff is highly intelligent he's thinking about details and the ten year plan at the same time yet seno it's on that's what i think makes him stand out that's with a mixture of awesome. when he worked for jeff bezos they were turning an online bookshop into a vending machine for everything the everything store. and that's why i'll be stevie's you on for fifty years or for that was jeff bezos is a vision for the very beginning amazon the one stop shop and it's all about learning from data is that nowadays recording data cost practically nothing are so deciding in advance watching to record and then doing it is much more expensive than simply recording everything utah idaho i did off the charts simply record everything from an online market when put up with things on an online market there were never put up with on

a normal market. of india if we imagine amazon doing what it does on a traditional markets and then market for it would be like walking around with a little jeff bezos behind us always watching what we're looking at what they've always been trying on or prizes we're comparing the qualities we want and preferences we're. writing it all down on you for leaving and then he would use this information to show us what your products best fit our preference was. psyching very hip we'll talk to him but if we're going for all you can pass maybe that doesn't really sound so bad letting jeff bezos know what we're looking at in his marketplace. but not everyone sees it that way. right now and cut to the you know a data protection activist and author. for the us national to research my

book i did an experiment i wanted to buy as much as possible from amazon for one year and find out as much as i could about the company is part of this i wanted to know what information about me amazon was actually storing it and not only when i bought product but also when i just looked at things without buy. the company took a long time to release the data which it's required to do under european law after some back and forth they finally sent her a cd. i found a lot on this cd the last fifteen thousand clicks from the past year were on eric's and if you were to print out my amazon data set on paper you'd get about fifteen thousand pages. appear. but she hadn't actually even bought that many things from amazon just looking at them was enough to. click but there were fifty columns for every click seen on only the second i clicked on

something and what kinds of products i looked at but also where i was what telecoms provider i was using and which web page i was coming from. she hadn't watched amazon t.v. and she didn't have alexa but amazon still compiled a lot of data about her. amazon even knew when i was on vacation because of where the searches were made also some people use amazon prime as their main streaming service too so when you add it all together it can create a gigantic personality profile that goes into frightening detail about someone to. inform information about how customers is an important part of our business and we use data to make shopping at amazon and our products better and more convenient for our customers. amazon is a highly powerful data. it's naive to say my data belongs to me that sounds

good but most people aren't clear about the meaning of that. supposed to mean. andras was a chief scientist at amazon for only sixteen months and that was a decade and a half ago today he travels the world as a doctor expert and a walking doctor machine anyone can find out when where and what he's doing at any time. in greetings from lisbon world financial center here in new york one of the situations of not being able to be understood. get out of the. country is in great demand as a speaker he advises companies around the world on data matters. such as reputation as amazon's former chief scientist always follows him and gets

him along why even as far as the german chancellor. staff i'm convinced our government can only keep up with developments if we continue to seek external advice and that's exactly what we're doing by asking experts from the various fields to health and advise us in the digital council because it's a state and east andreas is one of them you will lead me to use a hundred because i consider the things that interest the chancellor for much because if i can convince her i can actually achieve more than i could at a university or in research for. the shed the good news as soon as he was appointed to the chancellor's committee. my own artist you fired i think if you want data to be used sparingly then you are picking the wrong back on who's on the real battle is to the mound more for the data you

produce that demand for it's your cubicle. and so he's off to bed early. but what can we really expect in return for. what's just baseless giving us in return for letting him watch us. and shift business it's a constant one step bezos has collected all this data about what we've been looking at on the market he starts to evaluate. the house he wants to use it to learn what preferences influence our surfing behavior on set himself and set him in for much you want. to. get the chip business. so what's he doing with all this information. he looks at which products are often bought with which other products from their range and then offers them to us he says i think people who bought this product also bought that product with many

consumers think this is something really great so. at the top of this. this is the key but i have sun surprisingly thirty percent of amazon's turnover allegedly comes from these recommendations they have us on realizes that we humans are much more predictable than we think we are seen as. you one is pregnant now how could just base also know that. defeat this week to get with the ability to find the right product is not only based on the comparison of a lot of factors but also on identifying patterns machines that increasingly learned from data over time can do this much better than humans and this allows them to pinpoint preferences that we ourselves didn't know we had. preferences that can change. if you don't want them to but that's pure science fiction

isn't it the model of a muslim country a height that was on can already tell whether someone is pregnant sometimes even before she knows it herself. small changes in her purchasing behavior klein in for in the woman. of the men. can amazon really do that we ask alexa. no. no you don't think so. i mean companies like amazon are very interested in finding out when a family has a new baby because this is a point in life where a lot drastically changes. and whoever manages to put their product there might win a new long term customer. so how do you know if a customer is pregnant ten years ago a large u.s. supermarket chain identified buying behavior patterns from a relatively small data set they even pinpointed the number of weeks.

following it's been shown that pregnant women change their consumer behavior and they switch to unscented cosmetic products they start buying cotton wool pads and wendy's customers then go on to buy products like baby clothes i just proving that they did have a baby you can look at what they bought before and say ok people who buy things like that are most likely pregnant. it's worth the time assuring. the secret lies in the evaluation of so-called big data autodidactic machines recognize the patents and amazon is considered the leader in this field the other ones and that's what i mean when we look at which technologies will be important in ten or twenty years time a large data set is actually the decisive factor and many retailers think they can't keep up unless they start screening their customers too they want to know how customers tick just as amazon doubts. in seattle amazon is testing

a process that may soon go global. simply go to a store or. log environ out. shop. being monitored and wander out again. three thousand of these stores are expected to open next year. at amazon pick up customers can go and fetch their online purchases. and the treasure truck will take the online offer of the day to individual districts. amazon book stores even sell books offline amazon also owns the world's largest organic market chain as well as its own fleece but it craft. amazon already sells insurance and medication operates publishing houses and

fashion my payment systems and cloud services and produces its own films and television programs it penetrates whole areas of our lives and collects data in the process everywhere. feel it's my jeff bezos the richest man in the world reportedly earning him one hundred million dollars a day as a hobby he has his own newspaper the washington post. his company blue origin is i need to launch two wrists into space. he's built a huge mechanical clock inside a mountain that's time to run for ten thousand years but what does the future really look like with amazon the city of seattle on the west coast of the u.s. has already had a little taste. but image of myself and others yeah the city council i'm also a member of socialist and then the. chip a source made seattle his h.q.

for a reason he hardly has to pay any taxes here. on the one hand seattle is booming and you can see this right. in find a few this go basal three years the amazon two years are a testament to that booming city but that is only for a few people for the rest of us seattle has become an auto fordable and unlivable place to live in and the working people who build these towers they got zero four to live in the same city that they build these buildings that. years of low wages have also cites the company money one study says that in some regions of the u.s. a third of amazon employees depend on government food stamps. what we see in the last ten years is an explosion in homelessness the regular people who go to work but their wages are so stagnant and their rents are skyrocketing so the combination of both of those things is a deadly combination and it ends up making you homeless seattle city council wanted

to introduce a tax for large companies the money to be used to build affordable housing the topic was soon dropped amazon employs forty five thousand people in seattle. there is no question that jeff bezos personally and amazon as a corporation enter view they behave like classic bullies in the schoolyard they said if you have the damage the guts to pass this smoke that's on us we're going to try to new with the closure of jobs that was what jeff bezos and amazon did to ensure that the stack did not pass instead of paying taxes amazon hands out bananas free of charge every day to anyone who wants them apparently over five million have already been given a why. german cities are also feeling amazon's influence at least according to people who know about retailing is the internet

giant accelerating the decline of small shops what does amazon itself think these didn't. we do not agree i can take a look at the opinion of the well known and respected industry insider professor dr gareth hines a man from the need to write in university of applied sciences you don't hide. yes let's do that we already have a date with him. right now mr i'm kind of retirement i manage the university web research center and i'm a retail expert. but the professor doesn't actually say what the company would like to hear on the contrary in fact just a toy to show in future the client many small and medium sized towns can still supply our daily needs for non-phonetic but we can no longer really shop there just as i called for your perhaps amazon will eventually be the only retailer you can still buy from if you can't because there won't be any others left. we haven't seen

it and it's like the enemy on the horizon creeping up towards us and we have to mobilize a movie we can't just shut the window that will just lead to more empty shops some small and medium sized cities already have vacancy rates of forty percent or more and it continues to rise that's the consequence who doesn't invite us who does this do for them. he doesn't even blame amazon for the disaster he just says others simply missed the boat when rates changed. wonderful to near true for local retailing still often functions as it did in the middle ages or even in the stone age on amazon is reinvented retailing is in it's a technical company and most traders don't understand this technology because it's a completely different world i'm not so on amazon sets the course and everyone else tries to keep up or catch up with off who are like i'm a little city centers are dying so does anyone who wants to compete with amazon

have to fight fire with fire and that's what one company is trying to do with food or draw on the internet with next day delivery. and. in the customer can do their complete weekly shopping at two or three men. and we achieve this by cleverly offering certain products if you buy a certain kind of milk then perhaps you'll also buy a certain kind of pump and that's what we're trying to do here use data to make the customer shopping experience as efficient as possible sense of. quick delivery routes a few staff hardly any storage costs is this like amazon light. isn't . we're already developing our first fully automated warehouse we're much more efficient in delivery and we can ultimately offer it to the custom of free of charge on the amazon approach is completely different. and that's it started with

you look there's currently a supply problem in rural areas because of the exodus from those areas and amazon won't go there because it's too expensive for their concept and. that's exactly what picnic is doing now moving into this niche. taking on the giants but only in me schmock it's picnic has some seven thousand customers so far but what will happen when it becomes much bigger in the past amazon has simply goes off aspiring competitors. calm songs and seeking to mention at no time in history have markets become so concentrated so quickly the spittal you know a few years we may face a situation that there is no viable alternative for people to shop online other than with an ounce of it at the if you mention online and so cough must buy amazon . just makes the rules his rules if you don't stick to them you're out

jeff what they need you seek in math jemez enormous power but i use it which allows him to push down prices and set conditions for traders and producers one fifty put us in. the media amazon amazon is also manufacturing more and more products and selling them under the amazon name for and amazon will then take over the market stalls themselves will no longer be any diversity as an aside to some kind of nightmare market with jeff bezos behind every stand. it's a planned economy with someone in the middle who knows everything and do everything on a list come. it's not gone unnoticed. here

for example more and more money is being spent in online trading and amazon share is growing and so is brussels the skepticism. muse them a great if they stay at and i'm the commissioner for competition in the european commission. it's not the fact that they grow because in europe you're more than welcome to be successful the question is of course what means are they using is this competition by the book the book or are they cutting corners we made a full study of e-commerce in europe bits and pieces you know had to r.'s electronics all kinds of things that we buy online and in that we found a number of things but one of the things we also found was a concern about amazon and that has been coming back over the last year and now we found that there were grounds also to do a more specific look into how does this work. in google recently found out what can

happen when moderator vestavia gets involved the u.s. corporation was fined four point three billion euros the commission also made amazon pay a quarter of a billion euros in back taxes. now she's investigation with the amazon is using its dollars a pound against small online merchants we get very serious suspicion that something is wrong then we have access to knock on doors six thirty in the morning teams come in we can take a copy of your server your laptop your phone to find your do. evidence and then we will try to find a smoking gun because of course we have to find the evidence because this is an investigation it's not gone that far yet first of all she sent out questionnaires to merchants who sell their goods through amazon at the same time she's also

looking at the ever increasing services and goods that amazon itself office. yes that is concerning because when you are in so many different markets but you have the same customer then one very basic thing is of course how to make sure that data doesn't travel from one part of the business to the next part of the business how are you going to make sure that you don't just gets the amazon offered by amazon offered by amazon in all the markets are obvious and so and this is why of course we take an interest in. the digital council is meeting for the first time today and on trail is getting ready to meet the chancellor. yeah let's see what the day brings. angela merkel has called on just ten experts to ensure that germany does not miss the digital connection there's another familiar face there too. and if you did would it be out before the meeting with mrs merkel victim what should be

said. and by yes how are you today didn't like it i'm great. the meeting in the digital council is strictly confidential of course. but also on his agenda today posting something with the chancellor and his book and even shooting a video with the late chancellor konrad adenauer. i know i'm addressed by you and then this is the end of the meeting of the first day of the day get tired out digitizer bored of germany because i've got a burglar at the cabinet morning with some interesting ideas. about the value of those and now we're debriefing him to figure out what shall we do the next time. andreas thinks we need better education if way to live alongside docile machines like amazon. v. could in your view if we used to have geography botany zoology and so on how can we

make data a real subject now of years in the digital studies to equip us with the basic skills to make decisions in this digital world as if it. he has a different idea. of goodness than that we've got to tackle the problem at its root which is in the information in the incredible amount of data that amazon collects cent only uses for itself for vain that amazon has a huge competitive advantage because it keeps the data to itself. the i'm to give if you can the only way is to force amazon to share this precious data with others this is going to amazon making some of its data available to competitors and small startup companies every day. and impose them up into a few hours if we don't do that we could soon end up in a world without markets amazon would be completely unchallenged and why bother

choosing things when amazon's algorithms already know what we want. to hear click the three of us have by a stroke of luck jeff bezos has only been trying to sell us products that have a cult it's current the tools amazon has developed for the market it could also be used for a completely different purpose except that it could use them to aid police work for example and that's a problem with them public. the police force in washington county in the us has recently become an amazon customer. my name is jeff hawkins and they definitely have a lot. she came the sheriff's office in oregon. and was on his develops new special recognition software and it's supposed to help catch criminals here in tranquil hillsboro. now more than ever

a lot of people have cameras installed at their home security stores have more cameras installed that are better quality cameras and because of that or see it a lot more crimes occur that are captured on camera with the suspects on really high quality video when we collect video or photos of someone committing a criminal act and we don't know who they are. to make. this woman has filmed a want to chop things down. to go take a photo of. you we're right here i'm going to go check we're able to take a still image from that video we're able to get to our computers that we all have we have inside of our police cars put it into the system and compare it against our three hundred thousand or so booking photos. you see used to be done manually which took an incredible amount of time then they contacted amazon.

essentially you just take a whole bunch of pictures that you have run them through a process that creates a mathematical algorithm for each picture and that allows you to search it quickly it's all done on the back of an amazon takes care of all of that but the essentially all i had to do was. index all of those images the mathematical representation of the picture goes to two amazon servers but actual image does not . this system is already working so well that it can even identify identikit sketches with some accuracy it would be very practical if the police could search not just it's unclear when old times advice but also social media. on the docket bases we have to abide by the laws so the law says we can't do it so our policy says we can't laws can be changed and so can policies but that's why we say in our policy that we abide by the law and if the law changes then that's the voice of the

people saying they want to change. we recognize we have a great deal of power and there is a potential when you have a great deal power for abuse and we want to use this technology responsibly want to use in a way that the public appreciates expects and break that trust me as a private citizen i have those same concerns that they have. but now thanks to amazon the police time. only a couple hundred u.s. dollars to deploy and initially developed an upload our booking photo database and our monthly bill to use a software is right around twelve dollars so for twelve dollars a month if we can solve gosh even one crime a month for that it is a financial win for us what if you could also troll social networks in the same way . we had a female we only knew her first name that she had

a warrant and we knew her profile on facebook which was not her real name. her facebook video that she had posted on her profile take a still image from that video running through recognition and find out her true identity her first day match she had a warrant we later with her house and arrested her. we have been very impressed with the technology and some photos it might seem like they're grainy or don't have a lot of quality to them how i can still find those facial features and match them to people they have in our custody before. many people on the upper hand believe the temptation to abuse the new technology will be too big to resist. i'm not and i'm not a technology and civil liberties attorney out of d.c. are you of northern california. not just civil rights organization in the us. is often deployed first in places where there's

a plausible public safety justification and where it's convenient for people and then it's expanded to encompass more and more and more modern people's daily lives it's important to stop the technology as it is beginning to be deployed. carefully about whether those public safety just for traditions are really valid. amazones facial recognition of allows police to monitor the entire. i expect this is already being done in other parts of the us too but the police there as they are in washington county and want to talk to us. when i was on runs a large cloud service and they're providing that cloud service to governments and they're also providing surveillance technology to governments and so you know what is concerning about that partnership is that the information that companies gather could be combined with information that governments gather and the power and quite

honestly the ability to control society could become truly profound and really disturbing let's see amazon's opinion on peterson as a technology solution imus and recognition already has many useful applications in the real world we'll continue to look forward to seeing how image and video analysis can contribute to the common good including in the public sector under law enforcement. are any of these protesters wanted by the police amazon could filter this out in real time and also keep a record of who was at the demonstration today the most the misaligned i was asked i want to society where i can do freely and participate in demonstrations without being registered anywhere and that's the only country you know could was here today . as is. it's completely

impossible to go through inner cities without being filmed by at least ten cameras that monk exists that can also steer moppets from anything link facial recognition systems from amazon or another company with all of the surveillance cameras there you get comprehensive surveillance of the public space and you can't say what other systems will be linked into it in the future. and. if our behavior is being. watched and the things we buy online are being watched what sort of dangers or problems does that really pose for us. to do. with i thought i was in new zealand in the field of data protection the amazon is ation of the world means that i can no longer find a refuge where a company isn't finding out about me. is about this data could also be used to manipulate me at some point because anyone who knows my concerns or my fears can

also very easily find out how to make me buy something or perhaps even vote for someone. who is. a professor at harvard business school has even given this phenomenon a name. i nearly as you bought off and i'm the author of the age of surveillance capitalism. surveillance capitalism also includes. last year amazon applied for a patent on software to help alexa to recognize not only what we say but also how we feel. i have had to have a little model of alexa right here so you ask me if i would have an alexa in my home. the answer is my home is my sanctuary using this conversational interface for their supply chain and her behavioral data now for

amazon for example the ambition is what less because it wants to saturate our homes it wants to saturate every environment where we lead to make it as pervasive as possible because the supply of that voice is priceless she believes the omnipresent alexa is just a harbinger of a completely new form of capitalism one where we think we are just customers but in reality are most of them suppliers of raw material. which means we are paying twice over. surveillance capitalism is a rogue capitalism and mutation of capitalism based on extraction of private experience for others profit others knowledge and power the economic imperatives that drive surveillance capitalism force it into the production of vast asymmetries unprecedented asymmetries of knowledge and therefore there is

symmetries of power that follows from vast private knowledge surveillance capitalism is a profound threat to democracy in fact i call it a coup from above a market based from a bar. will there be a day when jeff bezos knows us better than we know ourselves and also better than all our elected politicians put together what comes then. it is a sore does year maybe we'd be better off without democracy gnomish disappear and. we could just go to amazon and facebook and google and say. the base of jesus mr zuckerberg used you know exactly what i want he says i show you that every day who can't you just appoint the government for me and it makes it up but the.

potentially huge problems i had to sit with game one could even lead us to question our own free will or we can't help but turn to our design because we believe that we can only be happy there. completely surreal. when a single company knows what groceries will need next week when it produces all the products we like when it along who knows what music when joy and when the heroes on their pedestals provide instead of free will we don't be in the new age of amazon. we will pay a price for this future the price we pay will be in our freedom and in our social bonds and in the very possibility of our democracy i would not like to live in a world birds with just one company providing the wake up call to its pace

and milk in the fridge because i think that the risks are too high and i have i have a sense of privacy that says for me and biggest thing that convenience. good luck to you good morning you today is an important date for years you are in your sixty's week of pregnancy and have a gynecological a pleasure nine thirty at the amazon health care clinic so i refill the milk in the fridge for use with the steepish simply chalk it up to feel. whole.

course yulia wants to know if it will be a boy or a girl come on yulia. it's blue you can see for yourself. no i can't do all that yet but perhaps one day in the not too distant future. very i want to represent you so what do you want from the joint on the song france twenty four and don't chevelle as we put your questions it seems politicians from around the european union and across the political spectrum in our special debate will be hearing from young europeans voting for the first time in the new elections

in may voicing their biggest conserves face the voters in seventy five minutes t.w. . would like you to be our fighters want to start families to become farmers or engineers every one of them has a plan for your children. so nothing is just the children who have already been there all of you and those that will follow are part of a new process. they could be the future of. granting opportunities global news that matters d. w. made for mines and action packed life. anything's possible as long as our coffee and his friends can dream that is movie theater in kenya is to adopt a refugee camp. his life story may have grown into a. twenty seven years ago but there's no holding back his dreams.

thank you for. the dark starts of a twenty seven crew on e.w. play. this is the w. news live from berlin the united states escalates its trade disputes with china washington imposes new charis on billions of dollars worth of chinese goods to the two countries fail to resolve their differences beijing says it will retaliate so what will the impact on the global economy also coming out the first results of

south africa's election showed that the ruling a.n.c. is heading for its worst outcome in its twenty five years in government we also what's gone wrong.