i know nothing but jennings. sometime down place and nothing with. anything deep into the german culture. to get to the ground they all believe it's all that good next time rachel join me to meet again sunday of course. the recent vote in india the world's biggest democracy was dropped the election in america it has been said that trump would never have become president without the help of facebook and in germany and the run up to the european parliament election when you posted a video railing against the conservative c.d.u. party it dominated the final days of its complaint what effects to social media have on the market see you tube facebook and co threatening free society our topic unshift today.

2.6000000000 people worldwide use facebook instagram i was up at least once a day i know i do social platforms actually the main place where many teenagers get their news but it's important to take sources and facts because especially in social media it's often unclear where a post comes from what comes up on the news feed isn't random facebook and poll carefully tailored content to individuals interests and tastes the companies have a profile on every user each time we click on something we leave clues about our likes and dislikes and our profiles get more and more detail so if you think you're in full control of what you see online i'm afraid that you're mistaken. all social media companies make money with effectively placed ads that are individually tailored. user profiles they know what kind of car users drive who's just had

a baby and who is planning a world trip so called micro-targeting can sway a user without them even noticing politicians also target their constituents but online it's often hard to recognize political ads. when the margin of an election is narrow with just a few votes tipping the scale like what just happened in michigan and wisconsin it's all about mobilizing every last voter a solid data analysis can make a political communication strategy more effective than us perfect astonished. this is where social media profiles become a tool for focusing campaign ads car drivers want lower fuel costs young parents want safer neighborhoods and someone planning a world trip is probably well off and would be happy if taxes were lower targeting ads have long played an important role in campaigning. micro-targeting

micro-targeting is constantly developing for george w. bush is that during his 2004 campaign as it obama in 2008 and hillary clinton and donald trump and 26 teams at least in a market now you could argue that microtargeting is a good thing for instance i don't own a car so i don't care about new car ads. but what if that makes an algorithm think i'm not interested in any current news what about exhaust fumes on you immobility technologies but knowledge is power and people should be able to choose what information they access plus they should be provided balance views on social media this is often not the case like on twitter where a far right german minority repeatedly manages to skew discussions. this is how it goes so i'm posting a news item saying that muhammad is the most popular name in germany's capital berlin. different nation goes for. in social media and takes on new meaning which

fire right users saying confuse their fear that germany has been flooded by foreigners. according to a new study almost half of the items posted in social media platforms lean towards the extreme right and yet only 10 percent of users belong to that stream right parties. the 5 that's the danger is that posts that reflect people's anger create even more anger which then ends up an established. this happened after a far right politician had posted another news item and disparaged the fact that there was no how loud version of the famous with chocolate prepared according to the precepts of islam. the post was shared thousands of times and even turned up in serious daily papers. in this case social media help far right politicians spread the world view. social media play an

important role in political discourse and uses and politicians alike need to know how to handle that one great example for how not to handle things is what happened in germany and the run up to the european parliament election result as 1600000 followers and is known for his political commentary you normally find him rapping or telling jokes but shortly before the election he posted a video that quickly went viral a modified politicians and a blistering tirade reso dismantled germany's largest conservative party the c.d.u. of course they were not amused but what the parties reaction to the video really showed was most german politicians still don't know how to deal with social media does the internet is still uncharted territory for us my favorite quote by merkel what's it like in your country. are your politicians also still overwhelmed with

the internet it's very new i'm going to show how city you politicians live how they like basic skills for their job how they make policies against expert opinion that they've participated and walk rhymes and how they use propaganda and misinformation against younger generations. strong words followed by an awkward aftermath the c.d.u. responded to the you tube video with p.d.f. 11 pages long and then the party's leader called for rules for digital spaces defied the state the question is clear if you consider populism what rules do we apply in the analog spear and which rules apply to digital space it's time to hide and critics say this means parties supports online censorship but reso did exactly what daily newspaper commentators would do his stated his opinion paradoxically politicians then began discussing whether results commons warrant being discussed

at all quite a foolhardy approach meanwhile the online community began discussing what resort has not how he had said it is video was shared commented the sector and praised most content related debate took place online without politicians german politicians have a lot to catch up on i think it's definitely better to join a conversation than to censor it controlling social media and restricting freedom of expression already exists in china social media is much more a part of everyday life over 800000000 people logged on each day but the government closely monitors what users do with their. international social media companies grew immensely over the past decade but in china western platforms are not used the country has its own. instead of facebook you tube and what we chat see no way of our. and you. this is the activists see out here and give some insight

as to why. the advantage of those chinese companies are the promise of the government they harbor compasses to control our line contacts so they will not they will listen to the government or they will actually preemptively deleting lot of accountants before the internet police even take a look chinese social media providers monitor their own platforms and censorship is getting stricter shopping and browsing are permitted but content which could shed public political opinion is closely sense it and anyone who directly criticizes the chinese government faces harsh sanctions like junk a human rights defenders sentenced to 19 years imprisonment he had criticised beijing's persecution of weaker muslims his we've had messages we used as evidence

against him in court after the arab spring turns government that's where they really felt. threatened. any information any activities you see in the social media to correlate the collective action to express that kind of political opinion is under a severe punishment. government has largely succeeded in eliminating the topics of data protection and privacy from public debate privacy is no discussion in china because the government preventing such a large scale discussion in civil society for ordinary chinese consumers they have no option this is how china has created a system in which social media does not promote democracy. but what about countries without the same centralised censorship as china a social media more neutral reliable their. safe place for politico. opinions let's

look at south america uses their can access any social platform they like and they do often 246000000 people use facebook and co at least once a day in south america far more than that in the us or you so it's not surprising that social media has a big impact on political opinion but it seems state interference is also a problem and as a whalen human rights activist majano yes one does explains that the american government our biggest been the source of information and this happens with governments with political forces also from opposition parties within that in america and also of course with big media conglomerates but they have their broadest aspects of this information to not come from society. digital rights activists marianna d.s. or none of these says that a new latin american governments do not sense use social media but that does not mean freedom of speech is under threat. governments are you seeing there it's cues

for touring revelations about hate speech and information the sort of there's a way. of being in the government to decide what counts as fake news and hate speech no evidence required in effect this allows them to regulate social media content. for instance if you say something about the press that that is that you sort of hate the president can be hate speech then it becomes but it doesn't mean and that's not what hate speeches about hate speech that about some part of course but that's not a. critical opinions converse simply be dismissed as hate speech or misinformation and the government monitoring what should be a free space in this way can keep politicians in power while undermining the principle of democracy social media and democracy difficult topic can social media strengthen democracy on the positive side. social platforms make it quick and

easy for anyone to exchange ideas join discussions and gather information they can actively take part in political debate on the negative side companies and politicians are controlling what content receipt micro-targeting makes it easier to manipulate people than ever before right wing populist can skew public debate by constantly bringing their topics to the forefront of our discussions plus governments like china i'm monitoring and limiting it to vittie what do you think is social media helping or hurting democracy i love exchange as long as we stay aware that facebook and call don't offer a balanced view and you can find more digital topics on our you tube channel see you there. i buy.

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