all. the feats in the pantheon of the great tenors certainly he's one for the ages. to. come my tender for the. stars july 10th on d w. a costly copyright infringement lawsuit you don't want to find one of them in the mail i'm talking about all those images you share on social media breaking the law or has someone stolen you'll work hands off copyright i'm been this is made thanks for joining us copycats nothing new it's just got easier in this brave new world

but also easier to track down offenders thanks to your digital take we'll get to that later in the show 1st to the valuable one offs still produced according to their original designs 100 years on furniture and household objects from the legendary ballet house so sort out the that unfortunately fakes about our reporter tony la stuck with the next installment in our series the business about house branding the zeitgeist. started with the design school this is what it's not just the stories and legends it became a brand the bow house was to change the world. it lives on in our product. and there's a battle over the name. got a warning letter from the powerhouse d.i.y. chain issue hadn't even occurred to us because. the name bauhaus is

a money spinner even a century later. no one copy something boring. this lamp is a classic it was designed in 1924 by bauhaus student vilhelm felt it was not commercially marketed at the time but today it is one of the most popular bauhaus products and one of the most copied the table lamp is now manufactured by techno lumen in greyman it's the only company in the world to have an official license to do so it was granted by viking felt himself the head of the company has been fighting against counterfeits for years. we estimate that the sale of fakes generates at least as much money as we make with our products in the book. for

a bargain filled lamp to count as authentic it has to be constructed according to the original design details count the metal parts a nickel plated the stem and base of this variant a made of glass the cable is cloth covered and the foot of the lamp has about techno human stamp on the internet countless vendors sell bauhaus classics you can buy what is called of arc and failed lamp for 70 euro's the real thing costs more than. 6 times as much. the only objects that are copied this also furniture like the barcelona chair by miss found are. tilting at windmills more and more fakes are always appearing all licensed manufacturers like us have to fight them if we didn't it would probably mean the end of often tic replicas like ours. it wouldn't be possible to manufacture a real vacuum filled lamp for 70 euros the production is

a labrat each lamp is assembled by hand the parts come from regional suppliers and authentic licensed land sells for around 450 euros. copyright law is complex and differs from country to country techno lumen pays a lawyer to pursue the makers and marketers of an authorized replicas. often they're just letterbox companies one might say it's a limited company based in london but there isn't actually anyone there it's warehouse full of fakes might be in italy and the phone number you find that it's online shop might be in germany and the money often flows all around the world by a panama or wherever there are definitely criminal outfits behind all those. teachers and students at the bauhaus design products and buildings they put on

exhibitions and published magazines it's not just its product designs all the architecture that has become legendary the entire movement is considered visionary powerhouse has come to stand for freedom non-conformist i'm thinking outside the box it has also become a brand when you buy a powerhouse product today you're also paying for it salustri is history. to mark the centenary and agency for brand development was hired to create the 100 years of powerhouse campaign. the agency's creative director says their strategy and both to bring the brand up to date and to evoke the authentic spirit of the house. they took great delight in experimentation and bouncing ideas off each other across disciplines the amazing quality of what they came up with has to

do with this continuous debate and interaction among the different fields. the balance is sometimes considered to have been ostia and severe but it also had its colorful and playful side andreas weber's says the zest for life it embodied has often been looked. they had fun they partied they were disciplined in their work and the way they pursued their ideas but they were personalities and they had a lot of fun with each other. because once i realized that the heaviness was gone when. suddenly i could totally relate to it and that helped me make something new out of our time. between artistic. new tendency is a design studio in berlin that sees itself in the tradition of the bauhaus revolutionary idea. is applies modernist principles

conceptual design clean a statics and functional form the products are hand crafted in germany it was founded by 2 brothers manuel and christoph manuel studied at the bauhaus university environment he does not recreate bauhaus products he designs new ones in the spirit of his allies. we didn't want to make things the way they had always been made but to wipe the slate clean. and really start over. mentality in that approach is extremely inspiring. i see reduction caring down as a megatrend in society. less is more. it was intended to be an ironic catchy slogan my bauhaus is better than yours.

the design studio got into trouble for that bauhaus is the name of a chain of d.i.y. stores in germany that company took them to court because it had obtained the rights to use the name back in the 1960 s. . this cease and desist order and we had to rename ourselves. that was a catastrophic start to our new business. retrospect i'd say that energized us and really got us going up the company. without violence often on the change of name to tendency the company as it is today probably wouldn't exist who saw as much money. with success comes the risk and the honor of being imitated only copied counterfeiters make life tough for those who make the real thing it's a testimony to the intellectual and emotional power of the powerhouse that it still

inspires both emulation and fakes. intellectual property theft is a reason behind the us china trade war not all economies follow the rules but at least there is a legal framework to protect innovators and investors it wasn't always that way imitation is this is serious form of flattery and studying the masters was the custom is a short history of copyright. where did the concept of copyright originate. in ancient times the notion of intellectual property was unheard of any could be copied by someone else then sold and distribute it. the advent of the printing press came mass production. that came badly made or inaccurate reprints this was very annoying for authors even if royalties didn't yet exist back then.

the 1st copyright protection came in the form of privileges granted to printers which gave the 1st publisher of a work xclusive printing rights for 2 years. it wasn't until 1710 with the introduction of the statute of queen and in britain that authors were guaranteed protection for the 1st time. in france that came much later author's rights were and try and in civil law an author's work was considered a personal expression inseparable from their person in the united states copyright and to strengthen the rights of publishers to promote public education in 1037 the german confederation a precursor to the unified germany guaranteed author's rights china is different while there have been copyright laws since 1910 hardly anyone sticks to them and transcription and copying have always been a key part of learning. despite all these different regulations 1952 saw the

introduction of global rules giving unlimited protection to authors copyright law is constantly being updated to cover things like the various new media circulating on the internet today it makes copyright protection more important than ever. anyone who posts a copyrighted work online without the permission of the author can face a hefty fine even 3 years imprisonment. that you you once platforms such as facebook and youtube to prevent illegal downloads by their users even making the platforms legally liable for such abuse and wants to ensure that copyright owners such as writers musicians graphic artists journalists and photographers can make a living from their work by ensuring it's protected from theft and misuse. that's the idea that all reality imports of counterfeit and pirated products into the european union amount to around $121000000000.00 euros

a year that represents the value of almost 7 percent of everything imported into the e.u. rip offs include shoes toys mobile phones music movies computer games the list goes on they've got to think about all the time and money spent on creating a certain look for the products the branding of consumer items is big business when someone copies them and creates a substandard version that can hurt the reputation of the original goods and cut into sales the reason so much money goes into brands is to create something immediately recognizable that we've become connected to that can include the shape of a device or even the color it's white to global cosmetic companies have been fighting for you is over a certain shade of blue. navy a blue is the face of the brand. it has stood for its values since 1925 trust closeness and care this kind of mental association a certain color

a particular product is of real importance to the manufacturer marketing expert says the value of a brand has everything to do with the positive attitude of consumers as well but as regards neither here you couldn't put a number on what it's worth if you could say it's billions or millions the point is that a brand is a social phenomenon with commercial economic implications and not the other way around. that's between. navia is a social phenomenon as is the association with a certain shade of blue and white lettering on the i mean that's what we call an asset or brand equity though it's hard to quantify that how annoyed is that mark does in mill your list of to the east. at the navy a flagship store in hamburg you can acquire not only skin and hair care products but unrelated things as well. what they all have in common is that they're all the

brand shade of blue and the great thing about such brands is that they didn't simply emerge out of nothing all thanks to advertisement mark for ties and marketing can provide support but the key thing was the strategic decision to stick with blue line. sticking to its colors may have paid off for navia but other enterprises have chosen change georgia telecom for example for many years it was part of the past which sports yellow alexandra engelhard does brand management for deutsche telekom it was spun off when the state monopoly was privatized in 1906 the telecoms company then switched to magenta. telecom made a point of distinguishing itself from deutsche post and its characteristic yellow. aim to find a color that worked for it in its own right. the company's ads feature lots of

magenta the hue is now central to the brand around the world it has registered trademark for the color with respect to certain product groups in many countries if a competitor tries to use magenta till it comes lawyers go after it. that's placed for tide if we have to defend our right to the color if we hear of any firm using it in a product for which we have registered our trademarks we tell it to stop. if it doesn't comply it will be a matter for the courts. and the half of that competitor mobile come for example dared to use the color and lost when telecom sued trademark holders taking fractions seriously. when he. manages to establish an association with a certain color in the mind of the public it has to do whatever it can to defend it so right to it that's what branding is about it has to do so even if the media to

write it as pathetic little. defending a brand isn't always very pleasant but it certainly makes sense. stories of special interest. company colors are an asset worth protecting. the more firm expands into other countries the more likely it is to encounter others with the same or similar livery like spain's bunco sometime there which must know the battle in germany against savings banks involving their hue of red but back to me via. the company behind the brand bio stoff has been in a decade long dispute with you know lever over its blue. among the legal issues are whether a color alone can be a brand or only in association with say or a name neither company wanted to talk to us about the proceedings. since navy is seeks to promote wellbeing it probably doesn't want customers whether

at its flagship store or around the world to be thinking about legal conflicts when they see the blue at the heart of the dispute. just pick a different. the internet is made copy illegally even easier it can be a curse for professional photographers especially because this kind of copyright infringement can be difficult to trace and even more difficult to enforce but when it's not a free of charge help yourself all you can eat smallest board again there are laws so watch out this young company hunts down picture thieves. several 1000000000 images are posted to the web every day including countless photographs way over 3 quarters of them it's estimated are posted illegally.

copied track is a company here in berlin that's developed software to identify such abuse. for signs up with this creates a user profile which takes just a few seconds and then uploads his or her photos. we get to work on the next day he will find in his inbox on our site all the hit that is copies of his original photo . the clever software also identifies how long an image was online and who posted it then copy tracked demands a license fee on behalf of the photographer and threatens legal proceedings if it's not paid. processed 2000 cases a week 210008 month each is worth an average of $350.00 euros

so we're talking about trying to collect license fees to the tune of $350000.00 euros a month. says one of copy tracks 20000 clients. the photographers are paid for their work and the publication of their work it's not fair and can cause them serious financial pain. as a spacious studio in berlin he renovated it himself. i love being here it's my place of work but it's also my place of refuge. carlos doesn't want to forego license fees copy truck helps him get what's owed to him. this photo was stolen used without authorization or payment. at some point it popped up on a government website the economics ministry but without

a credit nobody had ever contacted me about a. class also works outside his studio travel photography is one of his passions. he took these pictures of arctic fishing in canada. visa from south america. this photo of a town in colombia was also stolen it was found on a travel website. overnight copy tracks scanned millions of sites with similar images by morning the identity of the culprit had been established. it was a commercial traveller blog not a private individual clearly had ties to travel agencies so it was definitely a money making enterprise i got a 465 euro license fee after the fact. they had it for

a certain period of time and copy track worked out a suitable for. the deal is that 70 percent of the total field goes to the photographer or image owner and 30 percent to copy track. young kraus likes the arrangement he doesn't have to get involved in hunting down photo thieves or hiring a lawyer to press his claims. now patients are created to protect brilliant original ideas ways to implement them and with a bit of luck make a lot of money. but a surprising number of patients languish in obscurity either because they're simply not relevant at all would never take it up and acted on what about giving them a 2nd chance well that's exactly what a startup does it gathers and analyzes peyton's old and new i report. joined the search for hidden gem. it feels like these

pages are whispering at me the rows upon rows of files the patent office 10 stories of brain waves and strokes of genius of ideas that change the worlds of inventions that revolutionized research innovation that drove progress. every idea every invention inspires further invention take the transition from more strong cards to cars right now we're in the process of taking another innovative step toward alternative fuels will eventually be seeing electric cars on the streets running on batteries and fuel systems and these systems will give rise to further inventions. but not all patents prove profitable some are rendered obsolete by progress some are registered simply to hinder rivals research then they end up languishing in obscurity like the 1625415 which was registered 7 years ago.

this patent for example belongs to taylor called it's a new method of location tracking must be a good idea the company isn't using it what does that mean this is now the end for this patent or does it maybe get a 2nd chance. need a 2nd chance or a 3rd or even a 4th. tim palmer has a soft spot for neglect of patents in fact he makes money with them his startup by politico uses up to date information on the patent market the data is loaded into a gigantic database then turns into graphics customers can understand if for example he's compared patent registrations from google microsoft and apple but couldn't the companies themselves do this kind of thing. is growing increasingly important there are nearly 100000 new international patents

registered a month and no one can keep up so there's a demand for software that can intelligently evaluate guys they can understand what they're about and determine if they're relevant and valuable for. customers mainly come from research heavy sectors i t companies for example. helps them keep tabs on the competition and also keep track of their own and use patents for license or sale. so is there any hope for our neglect of patent. can help us find out. in front of this information the content of the patent the to work out whether other similar patterns exist and whether other companies are active in this field because their potential customers. for them. it turns out location tracking patterns could well find a taken a different sector. game designers for example are researching similar technologies

as a car manufacturers as they seek to design autonomous vehicles. doesn't it that's a positive sign and shows me ok these are sectors where we could try to position the patent i could license it to relevant companies and give the patent a 2nd chance and hopefully monetize that. so it could to really well yes it could do really well perhaps not in the way the inventor originally intended but it could be put to a different use. so e.p. 162-5415 might just get a 2nd chance and with temple months help of unused patents could also find a new lease on life and no longer gather dust in the patent office good ideas are always appreciated straight away sometimes you just have to hang on. and hang on in there that's all for today all made i can assure you this has been

an original on falsified and authentic edition of detail news in-depth business shark next week we focus on carbon dioxide the notorious greenhouse gas too much is harmful but it's also a valuable resource explained this see that. summer

2018 in cape town is counting down to taste of. prison. try. some trompe from banking on those family members who sold some of. the food the town did presidency find missing without the actual. 15 minutes on d w.

6. burglars global tourist guide slim is booming little i love berlin the scope of the multicultural metropolis in our duramax series sleepless nights like this are simply me i love the show it was a 6 and looks like swiss like me says luck 15 nations 50 story. and 50 very personal tips on berlin's are very best features plain. looking down the berlin cover with condi w. . so what you'd have to get through the boom disney get break without a football thanks. again. the keep the islamists playing some excitement splish. not celebs to 19 limbs pledge

told the results on the jellied sled. or go by keep to safer food. police to prevent cuts. draw and cook foods to avoid cross contamination. 3rd to kill microorganisms. keep food safe temperatures. to prevent bacterial growth. use safe water and safer all materials to avoid content.

producers are the ones primarily responsible for the safety of the food. but you can protect yourself and your family from diseases in the home by applying the 5 keys to say for food use that you also have a role to play. e.u. leaders have decided on the most important job in the european union german defense minister funded len is due to become the new president of the european commission and christine the gone to carney head of the i.m.f. will become the leader of the european central bank if the european parliament agrees to both candidates. china has condemned what it's calling gross interference by outside countries in hong kong's affairs following the storming of the hong kong parliament by pro-democracy protesters beijing.