you're going to. miss a master he took part in the greatest adventure in history. are. the armstrong starts july 20th on t.w. . a costly copyright infringement lawsuit you don't want to find one of them in the mail i'm talking about all those images you share on social media breaking the law or has someone stolen you'll work hands off copyright i'm been this is made thanks for joining us copycats nothing new it's just got easier in this brave new world

but also easier to track down offenders thanks to your digital take we'll get to that later in the show 1st to the valuable one offs still produced according to their original designs 100 years on furniture and household objects from the legendary ballet house so sort out the that unfortunately fakes about our reporter with the next installment in our series the business of bauhaus branding the zeitgeist. it's all started with the design school this is what it's not just the stories and legends it became a brand the bow house was to change the world. it lives on in our product design and there's a battle over the name. got a warning letter from the powerhouse d.i.y. chain issue hadn't even occurred to us. the name is

a money spinner even a century later. no one copy something boring. this lamp is a classic it was designed in 1924 by bauhaus student vilhelm felt it was not commercially marketed at the time but today it is one of the most popular bauhaus products and one of the most copied the table lamp is now manufactured by techno lumen in greyman it's the only company in the world to have an official license to do so it was granted by viacom felt himself the head of the company has been fighting against counterfeits for years. we estimate that the sale of fakes generates at least as much money as we make with our products.

for of our can filled lamp to count as authentic it has to be constructed according to the original design details count the metal parts a nickel plated the stem and base of this variant a made of glass the cable is cloth covered and the foot of the lamp has a techno human stamp on the internet countless vendors sell bauhaus classics you can buy what is called of arc and failed lamp for 70 euro's the real thing costs more than. 6 times as much. the only objects that are copied this also furniture like the barcelona chair by miss found are. tilting at windmills and more fakes are always appearing all licensed manufacturers like us have to fight them if we didn't it would probably mean the end of often tic replicas like ours. it wouldn't be possible to manufacture a real bargain filled lab for 70 year as the production is

a labrat each lamp is assembled by hand the parts come from regional suppliers and authentic license lamp sells for around 450 euros. copyright law is complex and differs from country to country techno lumen pays a lawyer to pursue the makers and marketers of an authorized replicas. often they're just letter box companies one might say it's a limited company based in london but there isn't actually anyone there it's warehouse full of fakes might be in italy and the phone number you find that it's online shop might be in germany and the money often flows all around the world by a panama or wherever there are definitely criminal outfits behind all those. teachers and students at the bauhaus design products and buildings they put on

exhibitions and published magazines it's not just its product designs all the architecture that has become legendary the entire movement is considered visionary powerhouses come to stand for freedom non-conformist i'm thinking outside the box it has also become a brand when you buy a product today you're also paying for it's a last tree is history. to mark the centenary and agency for brand development was hired to create the 100 years of powerhouse campaign. the agency's creative director says their strategy and both to bring the brand up to date and to evoke the authentic spirit of the powerhouse. they took great delight in experimentation and bouncing ideas off each other across disciplines the amazing quality of what they came up with has

to do with this continuous debate and interaction among the different fields. the bauhaus is sometimes considered to have been ostia and severe but it also had its colorful and playful side andreas weber's says the zest for life in him bodied has often been looked. they had farm they partied they were disciplined in their work and the way they pursued their ideas but they were personalities and they had a lot of fun with each other. because once i realized that heaviness was gone when . suddenly i could totally relate to it and that helped me make something new and of our time. between artistic. new tendency is a design studio in berlin that sees itself in the tradition of the powerhouse revolutionary idea. is applies modern principles

conceptual design clean a statics and functional form the products are hand crafted in germany it was founded by 2 brothers manuel and christoph kala manuel studied at the bauhaus university environment he does not recreate bauhaus products he designs new ones in the spirit of his illustrious precesses. we didn't want to make things the way they had always been made but to wipe the slate clean. and really start over. mentality and that approach is extremely inspiring. i see reduction caring down as a megatrend in society. less is more there to me. it was intended to be an ironic catchy slogan my bauhaus is better than yours.

the design studio got into trouble for that. is the name of a chain of d.i.y. stores in germany that company took them to court because it had obtained the rights to use the name back in the 1960 s. . this cease and desist order and we had to rename ourselves. that was a catastrophic start to our new business. but in retrospect i'd say it energized us and really got us going in the holding up the company. without a change of name to tendency the company as it is today probably wouldn't exist who dissent and saw as much and. with success comes the risk and the honor of being imitated only copied counterfeiters make life tough for those who make the real thing it's a testimony to the intellectual and emotional power of the bauhaus that it still

inspires both emulation and fakes. intellectual property theft is a reason behind the u.s. china trade war not all economies follow the rules but at least there is a legal framework to protect innovators and investors it wasn't always that way imitation is the sincerest form of flattery and studying the masters was the custom is a short history of copyright. where did the concept of copyright originate. in ancient times the notion of intellectual property was unheard of any could be copied by someone else then sold and distribute it. the advent of the printing press came mass production with that came badly made or inaccurate reprints this was very annoying for authors even if royalties didn't yet exist back then.

the 1st copyright protection came in the form of privileges granted to printers which gave the 1st publisher of a work xclusive printing rights for 2 years. it wasn't until 1710 with the introduction of the statute of queen and in britain that authors were guaranteed protection for the 1st time. in france that came much later author's rights were and try and in civil law an author's work was considered a personal expression inseparable from their person. in the united states copyright and to strengthen the rights of publishers to promote public education in 1037 the german confederation a precursor to the unified germany guaranteed author's rights china is different while there have been copyright laws since 1910 hardly anyone sticks to them and transcription and copying have always been a key part of learning. despite all these different regulations 1952 saw the

introduction of global rules giving unlimited protection to authors copyright law is constantly being updated to cover things like the various new media circulating on the internet today it makes copyright protection more important than ever. anyone who posts a copyrighted work online without the permission of the author can face a hefty fine even 3 years imprisonment. you wants platforms such as facebook and youtube to prevent illegal downloads by their users even making the platforms legally liable for such abuse and wants to ensure that copyright owners such as writers musicians graphic artists journalists and photographers can make a living from their work by ensuring it's protected from theft and misuse. that's the idea that all reality imports of counterfeit and pirated products into the european union amount to around $121000000000.00 euros

a year that represents the value of almost 7 percent of everything imported into the e.u. rip offs include shoes toys mobile phones music movies computer games the list goes on they you've got to think about all the time and money spent on creating a certain look for the products the branding of consumer items is big business when someone copies them and creates a substandard version that can hurt the reputation of the original goods and cut into sales the reason so much money goes into brands is to create something immediately recognizable that we've become connected to that can include the shape of a device or even the color it's white to global cosmetic companies have been fighting for you is over a certain shade of blue. navy a blue is the face of the brand. it has stood for its values since 1925 trust closeness and care this kind of mental association a certain color

a particular product is of real importance to the manufacturer marketing expert on seizures says the value of a brand has everything to do with the positive attitude of consumers as well as regards navia you couldn't put a number on what it's worth if you could say it's billions or millions the point is that a brand is a social phenomenon with commercial economic implications and not the other way around. the. viewer is a social phenomenon as is the association with a certain shade of blue and white lettering that i know that's what we call an asset or brand equity though it's hard to quantify that how annoyed that market does in me your list of t.v. . at the navy a flagship store in hamburg you can acquire not only skin and hair care products but unrelated things as well. what they all have in common is that they're all the

brand shades of blue and. the great thing about such brands is that they didn't simply emerge out of nothing all thanks to advertisement mark advertising and marketing can provide support but the key thing was the strategic decision to stick with glue. no sticking to its colors may have paid off for navia but other enterprises have chosen change don't you telecom for example for many years it was part of the past which sports yellow alexander engelhard does brand management for deutsche telekom it was spun off when the state monopoly was privatized in 1996 the telecoms company then switched to magenta. telecom. made a point of distinguishing itself from deutsche post and its characteristic yellow on aim to find a color that works for it in its own right. the company's ads feature lots of

magenta the hue is now central to the brand around the world it has registered trademarks for the color with respect to certain product groups in many countries if a competitor tries to use magenta telecoms lawyers go after it. that's placed we have to defend our right to the color if we hear of any firm using it in a product which we have registered our trademarks we tell it to stop. if it doesn't comply it will be a matter for the courts. and as a. competitor mobile com for example dared to use the color and last one till the com sued trademark holders taken fraction seriously when he lifted the fifa manages to establish an association of a certain color in the mind of the public it has to do whatever it can to defend it so right to it that's what branding is about it has to do so even if the media

derived it as pathetic or laughable. defending a brand isn't always very pleasant but it certainly makes sense. stories of special interest. company colors are an asset worth protecting. the more firm expands into other countries the more likely it is to encounter others with the same or similar livery like spain's bunco sometime there which must know the eagle battle in germany against carson savings banks involving their hue of red but back to new via. the company behind the brand bio stoff has been in a decade long dispute with funeral lever over its blue. among the legal issues are whether a color alone can be a brand or only in association with say go or a name neither company wanted to talk to us about the proceedings. since navy is seeks to promote wellbeing it probably doesn't want customers whether

at its flagship store or around the world to be thinking about legal conflicts when they see the blue at the heart of the dispute. just pick a different bill or the incident that has made copping a legally even easier you can be a curse for professional photographers especially because this kind of copyright infringement can be difficult to trace and even more difficult to enforce but then it's not a free of charge help yourself or you can eat smaller sport again there are laws so watch out it's young company hunts down picture thieves. several 1000000000 images are posted to the web every day including countless photographs. over 3 quarters of them it's estimated are posted illegally.

copied track is a company here in berlin that's developed software to identify such abuse. for signs up with this creates a user profile which takes just a few seconds and then uploads his or her photos. we get to work on the next day he will find in his inbox on our site all the hits that is copies of his original photo. the clever software also identifies how long an image was online and who posted it then copy tracked demands a license fee on behalf of the photographer and threatens legal proceedings if it's not paid. process 2000 cases a week 210008 month. each is worth an average of $350.00 euros

so we're talking about trying to collect license fees to the tune of $350000.00 euros a month. says one of copy tracks 20000 clients. the photographers on paper that work in the publication of their work it's not fair and can cause them serious financial pain. as a spacious studio in berlin he renovated it himself. i love being here it's my place of work but it's also my place of refuge. carlos doesn't want to forego license fees copy truck helps him get what to him. this photo was stolen used without authorization or payment. at some point it popped up on a government website the economics ministry but without

a credit nobody had ever contacted me about it. carlos also works outside his studio travel photography is one of his passions. he took these pictures of arctic fishing in canada. these are from south america. this photo of a town in colombia was also stolen it was found on a travel website. overnight copy track scanned millions of sites with similar images by morning the identity of the culprit had been established. that. it was a commercial traveller blog not a private individual clearly had ties to travel agencies so it was definitely a money making enterprise i got a 465 euro license fee after the fact. they had it up for

a certain period of time and copy track worked out a suitable for. the deal is that 70 percent of the total feat goes to the photographer or image owner and 30 percent to copy track. young kraus likes the arrangement he doesn't have to get involved in hunting down photo feeds or hiring a lawyer to press his claims. now patients are created to protect brilliant original ideas ways to implement them and with a bit of luck make a lot of money. but the surprising number of patients languish in obscurity because they're simply not relevant at all would never take it up and acted on what about giving them a 2nd chance well that's exactly what a startup in berlin does it gathers and analyzes peyton's old and new i report. joined the search for hidden gem. it feels like these

pages are whispering at me the rows upon rows of files the patent office 10 stories of brain waves and strokes of genius of ideas that change the world of inventions that revolutionized research innovation that drove progress. every idea every invention inspires further invention take the transition from more strong carts to cars right now we're in the process of taking another innovative step toward alternative fuels will eventually be seeing electric cars on the streets running on batteries and fuel systems and these systems will give rise to further inventions. but not all patents prove profitable some are rendered obsolete by progress others registered simply to hinder rivals research then they end up languishing in obscurity like the 1625415 which was registered 7 years ago.

ringback this patent for example belongs to a tailor called it's a new method of location tracking must be a good idea the company isn't using it what does that mean is now the end for this patent or does it maybe get a 2nd chance. need a 2nd chance or a 3rd or even a 4th. tim palmer has a soft spot for neglected patents in fact he makes money with them his start up by political skills uses up to date information on the patent market the data is loaded into a gigantic database then turns into graphics customers can understand if for example he's compared patent registrations from google microsoft and apple but couldn't the companies themselves do this kind of thing. is growing increasingly important there are nearly $100000.00 new international

patents registered a month and no one can keep up so there's a demand for software that can intelligently evaluate that they can understand what they're about and determine if they're relevant and valuable for. customers mainly come from research heavy sectors id companies for example. helps them keep tabs on the competition and also keep track of their own and use patents for license or sale. so is there any hope for our neglect of patent. politics can help us find out. in front of this information the content of the patent the to work out whether other similar patterns exist whether other companies are active in this field because their potential customers . for them. it turns out a location tracking patterns could well find a taken a different sector. game designers for example are researching similar technologies

as a car manufacturers as they seek to design autonomous vehicles. doesn't it that's a positive sign and shows me ok these are sectors where we could try to position the patent i could license it to relevant companies and give the patent a 2nd chance and hopefully monetize that. so it could to really well yes it could do really well perhaps not in the way the inventor originally intended but it could be put to a different use. so e.p. 162-5415 might just get a 2nd chance and with temple months help other news patents could also find a new lease on life and no longer gather dust in the patent office good ideas are always appreciated straight away sometimes you just have to hang on. and hang on in there that's all for today all made i can show you this has been an

original on falsified and off in addition of detail news in-depth business shark next week we focus on carbon dioxide the notorious greenhouse gas too much is harmful but it's also a valuable resource explain see this. laundry

go international talk show journalists discuss the topic of the week shut down the world one person is forcibly displaced nearly every 2 seconds that amounts to over 70000000 people claim to safety often risking their lives trapped or refugees rescue forbidden topic on country in china. quadriga 30 minutes on d w. e has

a virus like no other than that in any these days now that's only if you get a clue because we know jack and we. didn't he didn't need. the voice did you good bumps and no. man hey you sure load is all the ways of the ella fitzgerald. 75 minutes on t.w. a warm warm warm. quiet melody resounds michael light of the mood ready. and it soon repeat resonate within its soul. the mind and the music. to open 1st 12019

from september 6th to september 29th. the dish nothing happens the general well i guess sometimes i am but i found nothing which would happen with a gentle think the can for gemma culture looking at the scariest 5 questions that any of think this beautiful country that i now live. via nudity the biggest drama there you go yes it's all that there bob no i'm a joke join me for me to jeff and beat up your post earth home to hundreds of species of home worth saving. here which of those are big changes and must start with small steps and global warming tears to. those stories of creative people and innovative projects around the world like to use to protect

the climate is to green energy solutions and reforestation. they create interactive content teaching the next generation about environmental protection and we're determined to build something here for the next generation the ideas the multimedia environment series on d.w. . the more. british marines have cease and oil tanker loaded with iranian crude off of gibraltar it suspected the oil was on its way to syria in violation of european union sanctions the seizure was supposedly requested by the united states iran state run news agency has described the incident as illegal in the. 55 migrants have been rescued by the italian coast guard in the mediterranean sea off the coast of the italian island of lampedusa.