go through security question mark united nations. cannot have going to cheap so much more needs to be jammed and i think people have to be economical solution money was a macand cheese and i worked pretty down. my . if you remember this you are showing your age because this is a 1st generation apple computer who would have thought back then that digital devices would soon come in all shapes and sizes and would run away every day lives apps gadgets and other must have technologies are there to make our lives easier and safer most of us use digital aids every day with more appearing all the time

but is it all good do new apps also create new problems time for a mate to give you an update on the digital revolution and firstly what drives take engineers and entrepreneurs to come up with new ideas how many startup founders say they want to help do something good and that money isn't their primary concern to dig deeper we caught up with the founder of an online platform where people can donate to climate protection projects. you're done over was just to the take open air festival here in berlin where the best and brightest of the scene come together each year to present their projects and to brainstorm some are really very techie others seek to apply the latest developments and technology to pursue social political or environmental goals like your done over. but she's

not at all ashamed to show emotion we. don't. respect. your presents herself as a climate advocate but she's an entrepreneur she's also something of a celebrity and invited speaker at the tech open air festival in berlin. i want to find out if she's really motivated by wanting to make the world a better place as she claims. is typical of many startup founders showcasing themselves here somehow into sustainability and they say that money's not the most important thing so what he. says it's fighting climate change i have this kind of sense of justice within me that makes me feel quite sad about the flag but also. feeling quite responsible about the fact that i can do something about it so i take

it as an honor that i can respect the information that has been given to me to actually do something about fighting climate change with my own existence 2 years ago your nova launched a platform called. a reference to the notion that when it comes to our planet there is no plan b. anyone can donate money here for climate protection projects in regions vulnerable to global warming how would you. go a commission. if it was something you really thought was groundbreaking. do something for free. or to be honest with the fees that we charge at the moment which is like. the lowest fees in any kind of platform that helps companies are going to get funding we kind of are charging nothing and quite ok with this because i don't see the point of becoming. rich by the fact that i've dedicated myself to a cause that makes sense for all of us human. today kid ourselves to. plan a

charges a fee of 3 to 8 percent the startup is still mainly financed by jordan over savings . she earned the money working in investment banking and the fin tech sector. so basically you're about getting businesses on board the businesses want to look good today. we need to not work with me they only want to look good to they can see us in the purpose of this is that historically there's been a lot of green washing that has happened in companies that are involved in or you have been explaining how sustainable they are so the companies that we work we. did to sustainable mindset before we even kind of started talking to them and they are the ones that understand the responsibility the business is has to play in order to address climate change and also such that i understand how important this message is to their employees and their consumers one of the projects plan a collects money for supports reforestation in kenya the east african country has

little forest cover trees help to prevent erosion make the soil more fertile and improve groundwater quality environmental organizations in the countries themselves carry out the plan a project. how do you get here today. and by means of transport you by bike by bike yes i mean you know what about your place where you buy them i bought this is made out of recycled plastic. i bought it from a shop i found in berlin and then i had the shoes for the last 3 years and then i don't have anything else i mean. i get the impression a lot of these lofty minded entrepreneurs i don't like concerned about the long term perspective if a company isn't successful though close it down and start up a new one great for great ability out safely.

i plan on making plan a my life project i feel a lot of potential for the work that we do for it to start that then surely having . results across the other spectrum growth other industry unfortunately experience shows that many of these idealistic projects will fail but i think your nobles chances are pretty good she's authentic and seems like the real thing but not. i have to tell you but you're the nova is not your typical european found up one she's a woman and your typical founder is yes guested male in fact 83 percent of all european startup founders are men they usually have a university degree and they found they all start out at the age of 35 on average their most important soft skill is that they share critical information with their employees and they're almost all of a real team player at least 94 percent of all european startup founders are

considered to be just that did i just describe you well then good luck to you because your ability to find vestas is very important picturing is an art form that every startup has to master to make a name for itself. if you have a business idea good for you do you believe in it even better but the real test is convincing of a people what is my product do or does it solve what makes the company special what is not easy to copy those are the kinds of questions startup founders often find hard to answer even though they know the business models inside out for combat be the problem. on pictures i often see that startups are too focused on what they're doing and can't explain it to the audience because they're too to through insight to the topic that was the case with. the startup iconix uses hey i so

predict how people will react to videos explaining that in the short and snappy way something he still has to work on again and again. in getting pitch for the always have to have the right pitch for the right audience on the field pitch it differently to convince a customer as opposed to an investor to win over investors you have to get them to think you can do it it's less. about the actual topic. even a great idea can fail if it's poorly packaged which is why the tech startups are constantly tinkering with their pitches there is no magic formula but some helpful tricks pitch a good pitch as a story or problem i solve how can i do it and bring in some lively examples even for complex technical products you sometimes need to use analogies to finn.

and these 2 have down paths some people might say you scoop is just a news page but they call the wiki pedia for the news that young journalists from around the world can publish on the platform the aim is to break the monopoly of big media companies more than anything it includes the stories of people around the world who are living the news so i feel little bring about democratization of new bring in masses from around the world to create new. business concepts that impressed the jury at this year's global media forum or was it just a convincing presentation ultimately a good pitch is half the battle. and the other half of the battle that comes down to luck and the ability to take challenges head on take the logistics sector for example it's struggling with too many empty trucks on the roads usually on their way back from a delivery how the best start up cargo next came up with

a great idea that won them a nomination for this year's german entrepreneur award they came up with a tool that helps reduce the number of empty runs thus alleviating traffic congestion and air pollution take a look. it might be hard to believe but one in 3 trucks out on the roads of germany has no freight on board in many cases after dropping off cargo drivers have nothing to pick up for the return journey that's bad for business and the environment. but hope is at hand in the shape of multi dimensional artificial neural network intelligence all money for short money is an algorithm that works autonomously with the help of several 1000000 items of data provided by shipping companies. it learns from experience it learns to predict where the trucks will be headed and

how to determine prices in advance it also learns how to combine trips. because we have the technology on the one hand and real world trucks on the other. so joining the 2 is pretty complicated as. an example a fully laden truck drives from a to b. normally it would return empty but money knows that transportation will be needed not far from the end just a couple of hours time that enables the truck to make the return trip with cargo on board. this sector has a very traditional structure. people tend to be wary when we talk about using ai. in what way or the very skeptical about whether it works whether it's reliable whether you can trust it. another potential hurdle to use money companies have to access a website operated by carbon x. customers and to the specifics of

a decided transport request online and money determines the most suitable option for a fee the system determines what the trucking firm earns based on past rates. so how does this artificial intelligence. on it in the real world this trucking company in hamburg started using money a few months ago it has trucks on the road all over europe. so those cargo next thanks to cargo next we've been able to reduce our empty runs to 15 percent. uncanny live with the prices. is mind very well it's not like we're getting overpaid that's for sure. take up the price is pretty close some firms will benefit others not so much for the market but it's worth it for us. 6000 freight companies have already

signed up with the system finding it to be effective however could make them dependent on money given carbon next 3 rein to become the uber of the logistics sector. nataly kind of the rules and of the horse where you don't want to see a monopoly but demand is so high that everyone can work it out for themselves machine or you know if they did and straight forward is can decide for themselves how much business they do with us if there are no contractual obligations each trip is negotiated from scratch. so it's up to each company how they use it. more uses the money means fewer empty trips and hopefully less traffic a system with the potential to revolutionize the freight hauling sector. as more and more aspects of our lives become digitalized things become easier and more efficient but also more vulnerable to disruption cybercrime is a big problem for the economy companies often underestimate the danger of cyber

attacks especially small firms tend to be ill equipped making it easy for hackers to get into the systems and to tamper with crucial data to prepare for the worst case scenario managers can now seek advise from professionals at i.b.m. . in this special equipped truck they simulate every company's worst nightmare. today i'm playing a see of a company that is facing a lot of problems because it's being attacked from the internet. the other journalists here are playing department heads at his company a major bank alexandra cruz is a cyber security expert at i.b.m.

. let me thank you. god. hackers have taken control of a cash machine. where is the idea. ok to get their money as soon as possible the case for germany is that. 67 percent does not even have a plan in place for responding to a cyber attack and the feel of the schoolhouse only half of them train it when people are under pressure in a critical situation like a cyber attack is if it's written somewhere that has taken down the company then they are not prepared to respond in a way that will reduce the impact on the company or government in our simulation the question the journalists face now is to shut down the banks i.t. systems and reboot them in real life such a situation might well trigger a panic with senior staff members reluctant to take responsibility and take charge

that is a chain of jewelry stores in germany in early july hackers took over its servers and encrypted all its data they reportedly demanded and received a ransom in because i'm to restore the company's access to it. data. but we also advise companies to have a doc website that my son has a website you've already prepared and now you can taunt it for what he wrote it when you go out. in the simulation the bank doesn't have a backup website like that the situation is getting worse a photo pops up on twitter the hackers have hijacked a lift at headquarters. 2 years ago danish shipping company mask was hit by the not petty way because days of global havoc mask was eventually able to re-install thousands of servers and computers from backups that well almost up to

date for a while it had to communicate with clients via wats up. there is never any parent see or 100 percent security as there is always less well with risk it's always a matter of how much risk are you willing to take on but we can say that there is a certainty that you can train some of these things down to a level where you can reduce the impact of pretend the bank now gets an e-mail apparently from one of its executives he says hackers not demanding money or they'll attack and cause huge damage luckily the participants determine that the email is a fake. we just see this red landscape golding very rapidly and even in i.b.m. we see the vulnerabilities to take this is on the rise because now we have more digital societies so a larger attack surface and that tech is obviously they they try to make use of

that for example a phishing campaigns is something that is reaching very broad and one 3rd of all attacks are phishing these simulations help i.b.m. clients prepare for possible design. in the real world. one of the techniques they use here is to target business travelers on their behaviors in the airport and that could for example be. setting up fake wife eyes so that when you connect to the airport wife are you think it's an airport by 5 but it's actually an attacker that has said wife i that imitates the airport wife i. thought it was and nor exciting as i expected to be but in the end i have to say i've proved a lot of things for example a c.e.o. has to handle a lot of information all it wants and you have to act as

a process you can't because every minute counts sometimes it's such a relief not to be a c.e.o. plus a journalist. and if that report got your alarm bells ringing things could get even worse changing a password on a regular basis can help but hackers tend to catch up quickly data shows that cyber crime is on the rise hurting individuals companies and whole societies eros on facts and figures. how steep is the rise in cyber attacks. very steep attacks on ransomware increase by around 350 percent a year and on the much hyped internet of things it's a whopping 600 percent. where the hackers come from in 201720 percent came from china 11 percent from the u.s.

and 6 percent from russia. who are the victims 2 thirds of companies with fewer than 1000 staff and experts say that in the next 2 years attacks on medical technology are likely to quadruple. how much economic damage does it cools. it's estimated that from 2021 onwards it will exceed 5 trillion euros a year and still in company data accounts for 43 percent of that damage. the digital revolution has created new challenges and new opportunities just think of all those new careers that were created like you tube bloggers or social influences or everyday services like online banking inconceivable before the internet and in the next step money became digital to cryptocurrency is like bitcoin

a seen as highly volatile but as the system doesn't require a central authority it can offer an alternative to the restrictions posed by the regulated banking sector of something many filipinos without bank accounts could benefit from. well it was so bad my choice to clean the house because i'm the only girl in the family that's why i have to learn how to clean. the my. rubella cruises growing up without her mother and taking on the responsibilities of an adult. in my last moments not in the philippines. i miss her because it feels like i don't have a mother. and sensing mama she's working in dubai for.

she's working to pay for school. she's working to be able to give us what she dreams of for. this in the. arab emirates mother is one of 10000000 filipinos working abroad because of the lack of jobs in her own country she sends money home every month it's usually a little more than 200 euros arabella and her father go pick it up in the city. she uses private companies to send the money rather than banks and they take a 10 percent commission. 80 percent of filipinos can't open a bank account and get cash from an a.t.m. start ups that work with crypto currency can help it go is really a decentralized financial system doesn't need a government it doesn't have central authority it's interoperable it's global it's

borderless basically it's an option for people who. are excluded from the existing systems customs. as can use me where creators platform to buy and transfer bitcoin at a reasonable rate the startup makes most of its profit from trading with the crypto currency he's betting on prices going up in the philippines there's 50000000000 people younger than that are 24 and below and. they are tech savvy they're not afraid of technology they're not afraid of fish old you know world because of don't trust the banks. it's kind of like brewing you know like. we see it a perfect storm for this kind of technology to take hold. even established institutions like the country's central banks the potential it's approved more than

30 cryptocurrency platforms but it also wants to have some control over the technology. we did this allow the use of virtual currencies like. this what they have done is that the regulate the entities that actually accept and sell these sky virtual currencies close once we regulate the. requirements. the philippines has approved more cryptocurrency providers than practically any other country on the planet. the prevalence of mobile phones in today's world has been a massive boon to financial startups. is so big that people thought that a virus. was 1st put banking there. soon not the banks of genie contract. by putting. them back in the smartphone it's so much more accessible canuto

launched his app this year it allows users to pay for things and transfer money directly via smartphone you know we're not here to. existing systems are here to work with them and to connect with them and we want everybody to benefit oh and by connecting our up to existing systems that you know it makes it it makes up transition easier. bella's parents also have fun so they could soon benefit from the technology although that's small consolation to the family right now there are below hopes that when she has children she won't have to leave home to find work she just wants to see her mother again. i wish we can all understand now you're up to date on the digital revolution that's it from made this week we look forward to you joining us again next week until then

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early the local tourist guide for a reason to me trouble i love berlin the scope of the multicultural metropolis you know where your attack series the land on the planet the sunlight streaming in. i love you even once showed once again so it's a new look the toughest what it's like to meet the spices of the 50 nations the 50 story. and 50 fairly personal tips on berlin some very best to choose from the food . looking down in the firmament of greenwood kong d.w. . the green beyond again. soon this was bad media. to. be assumed from comes to come up to me. me

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