those are big changes and most start with small steps globally 2 years tell stories of creative people and innovative projects around the world like to use the term climate change to green energy solutions and reforestation. to create interactive content teaching the next generation about environmental protection and we're determined to build something here for the next generation global ideas the multimedia environment series on d.w. . his goal is to make the fish trade better fresher more sustainable fare and that's the concept behind mohamedan by its business to perish. tomorrow the fish will be in frankfurt and the day after that restaurant gas will be able to enjoy fish from to a pet shop. but the international competition is fierce will the senegalese fisherman

be able to maintain his high standards. in about. as hands or empty as he visits one of his customers today. business has been slow lately. hope up. where have you been you hammad i've been expecting you why haven't you been coming over here i'm on this right away is even here in my in bed i'm always in berlin. but why didn't you bring any fish rice i'm very sorry about that business has been difficult lately. here everyone knows him as moma

today he brings bad knees since he hasn't been receiving enough oh it is he will have to hold to live for us with the time being. it's just not worth it and we need a lot of around 400 kilograms to make a profit. but remember won't give up hope. he's sure he can get enough over this. is one of my looking for more customers with high ordinance but we manage. to shop and. shop to do. i wish you all the best thank you thank god it is dark isn't there always here if you have more fish. but. the above is a. mother's partner supports him wholeheartedly she is just him whenever she can and firmly believes in his business idea.

together the couple came up with a plan to win a major customer. with a little luck they might soon reel in a really big fish. may try one of germany's largest grocery chains has expressed interest. sybian. it's great to be in touch with a huge store like metro. grow. both now we have to make sure where well prepared for. but 1st moment needs to prove that his product is up to par with the high standards metro sets for hygiene. visit. they want evidence of the company in senegal and his to hygiene regulations and that all staff is trained regularly you know standards i know. and they want to see what the hygiene

standards are like. everything being disinfected regularly. how often is everything cleaned i need if they want to see a schedule. can we manage that. well let's draw the plans 1st and then we'll know. the bureaucracy alone is a huge challenge without it to support the flood of papers would be sheer unmanageable. and day to day life beyond obscure bureaucratic formulations and germany's obsession with certificates members content living in germany but even after 10 years he doesn't quite feel at home. there i go. senegal is still my own island my mother and father my brothers and sisters everybody lives there and i will always miss senegal. and i wish i could visit every 2 or 3 months. yeah it would that's what we want.

and they wish does indeed come true much sooner than expected just a few weeks later moma is on his way to the car metro has placed a trial order they want to see the quality of his fish. to make sure everything runs perfectly normal wants to go there to support his brother adama who manages the business in senegal. the next morning he's at the port of a small seaside town south of the car this is where the pirogue small traditional boats set out to catch fish for members company. today the boss himself is also on board. a small shrimp is hooked to spate members fishes don't use nets they stick to fishing lines it's more work to catch fish this way but it's also more sustainable and that's really important to moma. in on line a better. way i don't know because they work to squash the net. then

the idea is there's 2 years old he's been looking for to be a pest for 3 years it's finally given him a prospect in life. there will then be like i've already tried to go to europe twice and each time i failed it was you know. she was limited in my. father and my father left me his parole somewhat i did you know. now that i work for 2 pash i've been able to afford an outboard engine with and even buy a 2nd parole. and. a lot of business is going well. at least. in the late afternoon the fishes return to port with a catch as soon as they reach dry land they have to hurry average temperatures here are around 40 degrees celsius making it quite a challenge to maintain the cooling chain the fish isn't deep frozen but it needs

to stay under 2 degrees to meet metro's quality standards. the 1st stop the fish make on their long trip to germany. this company was also impacted by the slow business will to bypass the manager hopes things pick up for most soon. this. is important to our business. right now they make up a quarter of our fresh fish export. just imagine losing 25 percent of your turnover . the feed. see that has major consequences. well up it starts with having to let go of workers here in senegal losing your job causes huge problems don't having to lay off multiple people has a deep impact on the community. in senegal almost half the population is unemployed young people in particular often set out

for europe in hope of a better future. i want my business to give young people in senegal a chance to work. more slowly don't have to migrate to europe and can stay and support their families it is similar. if western african countries could manage to set up their own sustainable fishery they would be able to create up to $300000.00 jobs. but so far they mostly sell their fishing licenses to the e.u. to china or to other countries. with a huge troll is and fishing nets these then quickly stifle smaller local competition. unlike other colleagues in their field fishes working for to be a pest don't need to worry about their future on average than about 20 percent move if they learned the metro deal that security will stay at least for another few

months and if. i. right now the company supports about 20 families that's 20 families that don't need to worry about leaving senegal. to me. something that. the steady income that fishes like bumba can bring home to their families provide stability and opportunities. for. those illegitimate in our own our own little and i explained to them that we won a new client and released. the business grows. be able to grow with us a bit look at. us. to grow.

this wonderful news. for me for my parents and for my entire family. i'm going to do everything we can to make sure the business keeps running. back. that evening momo brings home the remaining fish that couldn't be loaded onto the plane to germany in time for. our liking you know. the most sisters approach if they brother the successful businessman. i do there's no moves ever since he founded to about pests the family has been much better off you know we used to like so many things now we have everything enough food and electricity and if things go on like this we hope we can renovate our house next year we're so proud of momo as mike and i'm not. just like

every visit saying that bali is the hardest part. but business comes 1st. the 1st delivery went well but no no no wants to oversee the 2nd delivery being dispatched in fact that it's 4 in the morning at mattress fresh fish near frankfurt airport from here the kids are distributed throughout the country. mohamed i don't. feel yucky menko is the quality manager here only the best products pass his watchful eye. it looks good and it smells just as good that's the most important this is the 2nd box it's the same here it's no problem that some pressure bigger and some are smaller the quality is what matters and in this case it's good. if margaret and i like it when the fish look so fresh and lovely and doesn't cause any trouble and the customer always likes being served nice fresh fish right. just

because the other. the 1st delivery from senegal was a success. because he's. a pretty easy. time so glad at the speed with the quality. of it. the very 1st delivery made a good impression it will need and i'm going to make an effort to keep things that way suze see if you're on call poor briss was being fair. they've passed the 1st hurdle metro's happy with the quality of the fish from now on most to deliver fresh fish to france for twice a week in total up to one tonne his expectations were to have heads have become reality fishing can be sustainable and fair.

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