tv Made in Germany Deutsche Welle October 9, 2019 6:30am-7:01am CEST
6:30 am
list and explorer. your son the original alexander from the board's 250th birthday we're embarking on a voyage of discovery. expedition voyage on t.w. . what's up there to sling in the past it's not neat that much is certain but is it tasty and tell think it's probably best to try to outdo yourself because times are changing growing need to consumption is harmful to the environment and the climate and some say in future we may well be eating meat
6:31 am
a that is neat free it's crunch time for the food industry welcome to mate now a number of startups world wide have caught the eye of investors with their plans to feed the planet instead of meat from the farm they're growing it in laps or designing substitutes that pretty secretive about is all because they hope that their innovative food products could soon be worth billions my colleague ben for sudan managed to get this exclusive look at the start ups attempts in spain. ringback feeding the world is on everyone's lips scientists say the planet's doomed if we keep eating meat. a viable alternative could transform the way we use our resources. industry is closely watching to see who will solve this 1000000000 euro question. the high stakes mean secrecy at the startups developing
6:32 am
a substitute many wouldn't let us film but the founder of nova meets in barcelona offered to show me his printable steak it's not real meat but just to be shown he says it tastes just like it as an avid meat eater i'm going to take a lot of convincing. so how long is this going to take this one in this process is going to take around 10 minutes 10 minutes this process creates special michael filaments and this microfilm is try to mimic henri sam but what is actually. moscow's in story for the chickens. is it exactly the same. as the muscle tissue that you would get in the tissue after name is very complex is created in a year's very organized way and so. in our case. we found this very thing but there was able to order these micro fibers as if they
6:33 am
were muscular white mimic meat why why not create something totally new is there is a lot of people in our society they're looking for an alternative to meat but still would like to avoid sacrificing meat so having a socket is bent base that itself is safe and is it that they stop me is what a big part of the pleasure. dr new right because how easy is it to. it's on the stage. and we have to make it real which is the hard part to created sure the structure. it's quite easy but. it's perhaps it sounds quite complicated all in all and it's not even meet the end of the day what's the advantage when we think about the way we are producing meat that it's quite complex know how we have to go of the crop that will feed. how we have to manage to combine the protein from the crop so the
6:34 am
cow that's for me that's complex. that is not that complex because we are taking. from vegetables. we are just combining the right ones and putting that together really bring to. the power of protein makes from bryson peas is cheap the test machine costs 5000 euros a bigger one for mass production would be half a 1000000 no for me it's raised a big chunk of funds but won't reveal how much the savings on grazing and storing life stop though is immense. once you really have a different start ups are different companies bringing this to the supermarket you will lead a price which we go lower than actual meat and one of the savings for the environment
6:35 am
because it is quite energy intensive and we use something at room temperature and now we've got much pressure we don't control and the you mean that you have seen the machine is quite simple and we believe would be more efficient also in terms of energy costs so all in all how much less energy and water should be around 95 percent more efficient in terms of both of. wire less water required and less greenhouse gas emissions. the big taste test. well it's only a little piece of steak but it's the prototype. while. it's surprising it's not new don't think of plants immediately think that it's a meat but you read. my 1st 3 d. printed steak. and survived you ate my pieces oh sorry. i was unaware of in filming all day. the 1st step and then we think it's special in
6:36 am
some way so awfully we broke again next year and see if we really get to the next level do you think you can make me a big steak next year i'm sure this is that this will be their problems at least one on the ground and something that can fill your stomach even here but with a start it was about the boys had better get to work investors are waiting and i'm not the only hungry one the population is exploding. we keep ripping up forests to plant the crops we need to feed the animals that end up on our plates. planet is in peril. now let's face it eating meat every day is not exactly a happy to that's representative of every person on the planet there are many vegetarians and vegans out there some for religious reasons others for the health
6:37 am
of the climate what is best for our planet here are some facts and figures. abstain from meat and save the world forget batman superheroes are vegetarians they're really doing something to help the environment right whether classic vegetarian vegan or fruitarian more and more people all over the world are giving up meat. vegetarianism has even become a status symbol in many countries but are they really making a difference. let's look at the data. livestock farming has a terrible carbon footprint look at that 1000000000 cattle worldwide. and raising them produces vast clouds of greenhouse gases twice as much as is a myth and by planes globally. and the industry also uses an immense amount of water around 3000 liters of h 2 o.
6:38 am
go into the production of a single beefsteak enough to take a shower every day for 3 months. and raising animals for meat takes up a lot of space if we all stopped eating at some morrow it would free up an estimated 30000000 square kilometers. that's an area roughly the size of africa. in all those ways meat really is terrible for the environment but it's also relative for example buying an avocado that's been shipped half way around the world is worse for the environment than buying your steak from a local farmer not least due to the transport involved. so it really makes the most sense to ask where is my food coming from. local free range animals steps largely on grass hovan rich the soil with their
6:39 am
manure. and that's good for the environment. some activists even claim that free range cattle could actually help slow global warming. water consumption in every area of agriculture depends largely on the farming methods being employed in the regions of chile for example where many of a condos are produced it takes around 320 liters of water to produce a single fruit that's not exactly low impact agriculture. in other words to make a difference you should eat things that are in season and that come from your region so consume less meat and when you do eat it check its origins maybe it's time to come up with another category of environmental heroes no less meat or terry on. ok so been a vegetarian for some 30 years now doesn't automatically make me an environmental hero but it makes me
6:40 am
a pretty atypical german people here simply love their meat and sausages and that's part of their staple diet but here to change is coming even major fast food chains famous or notorious for their burgers and are changing their ways it has been a slow process but it is picking up pace still if you look at a typical german christine you might think the switch to meet lists will be quite a challenge. around and sizzling straight off the grill. for well smokes this is the way the germans like their meat and they do like their meat. pleasure spread to me just part of our food our nutrition that's the way it's always been most of the. germans consume almost 60 kilograms of me to gear on average that's considerably higher than the world average of $34.00 kilos. but even in the land of the car even worse
6:41 am
things are changing. consumers are chewing over the idea of going meatless tobacco animal rights environmental protection and elf take this green food truck at a farmer's market in 5 board it's sausages are oddly angular they're made of tofu. and this man is sampling them for professional reasons he's head of sales for the company that makes the tofu. and i think it's a general trend actually plant based diet is a mega trend more and more people especially young people are getting on the bandwagon but some call it a gret effect and people are questioning their consumption habits and plan proteins are big opportunity and buckets and we see that in the rising hunger for totals like. real biggins make up just one percent of the population in germany the proportion of vegetarians is somewhat higher between 6 and 10 percent but the
6:42 am
biggest change is in a 3rd of the population who say they intend to eat less meat. this is a new target group for traditionally meat centric fast food chains mcdonald's for instance which has nearly $38000.00 outlets worldwide launched a new product in germany this year. alongside the $40000.00 tons of meat that the hamburger. giant processes every year in germany alone it now offers of the converter as part of the standard menu. it's fried separately from the product so it is officially begun. what does it consist of we wanted to know. emphasis and picked it's a paddle based on so and we thought that looks very neat like and has a relatively meat like taste a lot if actually expect to see things i suppose customers have asked for it 10
6:43 am
years ago back to them i could have made it sooner. today the stage seems to be set for meat that isn't meat. and that has turned soit from the villain of the piece to a star among crop plants. it's so protein rich that it's far too valuable to be used as animal fodder. here soybeans are being milked for use in tofu. in the next step will be he says empress to create a mask that can be seized and informed into any shape. and i'm thinking of your mom obviously a boy in the beginning of our company developed our own tofu sausages to allow people to make an association with something they already knew that you want to make it easier for them to switch in like that up to banks and other things but now
6:44 am
it's important for us to develop foods are distinctive and became good i can stand despite. what does a plant based substitute even have to look like meat that's still a debate among vegetarians and it was back when typhoon tofu was founded more than 30 years ago the family run business now produces 100 tonnes of tofu every week. that's far less than it could given the current jump in demand. put it certified organic tofu is made to a large extent by hand and tofu is still a nice product in germany unlike in other regions of the world. also in this it's a soggy just this motel on the danger is the motherland or the mother continent for all kinds of soy products that people i know from feed and tofu is one of the many varieties and sight seeing tofu has been eaten for centuries there so it pretty much has the status of
6:45 am
a food staple fish and it's often combined with animal products tofu and fish or tofu and meat are a matter of course in asia it's in austin said president bush. in fact the meat portion in asia is getting bigger and bigger in china for example there's a direct correlation between meat consumption and economic growth the more money people make the more meat is on the table chinese per capita meat consumption has already surpassed that of germans. as a result german pig growers are exporting their surpluses to china while his home there are more and more flexitarian are semi vegetarians he says the few stars. i don't eat much meat. maybe once or twice a week but not much more 5 hours of or. less meat a small but potentially healthy development for individual consumers and the global climate. to think that when i ate out i used to have to explain that
6:46 am
chicken or fish does not fit into a vegetarian diet. times have changed now one of the big players joining the club is nestle the conglomerate is investing in meats replacement products on a grand scale we caught up with christiane adams marketing director often vegetarian and vegan unit to find out more. this needs and this lady's controversial and it has lots of brands and makes a huge range of products and from what was a supermarket here in frankfurt only sell stuff made by nestle now it's getting into view can foods has that going to go to. criticism of nestlé has focused on various issues including its use of scarce water resources on its indirect involvement in the clearing of tropical rain forests. it doesn't cut down trees itself but it does buy lots of palm oil from plantations on
6:47 am
the land. to swiss giant wants to be seen as benevolent and not a force of evil that is perhaps one reason for its new concentration on plant based foods christian adams is the public face of garden gourmet nestlé vegetarian and vegan unit it has recently developed sawyer based mince meat. we already saw a boom in alternatives to meet several years ago but then it faded do you think it'll be different this time as this model of difficulty couple to figure out the quality of the product is much better now back then when you say a tofu sausage at a grill party it didn't taste of much on the consistency wasn't so great either because of the content but it's not today's products but is for example the really not so different from their meaty counterparts. we kind of people will accept them
6:48 am
physically but look at us to go to the bible and. my 1st days. is very salty. that's good. but it's still not like meat. nestle spent years developing its vegan mince burgers and meatballs it's an investment it hopes will pay off. i was doesn't cost as much as meant because it's what it costs more in germany the recommended retail price for a 200 gram pack is 3 euros 49 depending on the quality mincemeat costs between 6 and 8 euros a kilo so yes it is a bit more expensive. for many nestlé is still one of the major bad eggs of the food industry espresso coffee pods and drinks bottles generate vast amounts of plastic waste 1700000 tonnes and 2017 how is that compatible with nestle is efforts
6:49 am
to be seen as a force for good does she oftentimes image people associate begin with eco friendly and good for the climate leslie still makes lots of products that aren't so green. how do you deal with this image problem that you know flip to feel good things. that. mr schneider recently said that nestle is committed to 0 net greenhouse gas emissions by 2050 of a list of all parts of the group and to do better for the sake of the environment of course that is quite a challenge at a brand does still sell meat but the trend is certainly towards plant based products that it started off to a tangent with why does not use its was the idea behind the garden gourmet brand to create some distance from the nestle brand for marketing purposes. just a hunch it's no secret that it belongs to nestle it says so on the website and on the packaging. yes and. some people who aren't exactly fond of knowsley
6:50 am
probably won't buy the products but ultimately it's the quality of the product that will determine long term whether they sell or not but i don't know if. this company canteen already serves the meatless meat. major players in the food industry such as nestlé could do a lot for the climate if they terribly change their ways but time is short and the changes needed are great. in many sectors it's rarely the big players that initiate change it's the small ones the young ones those who think outside the box and come up with new ideas in short startups they tend to be attuned to what people like to buy and eat and that can be quite lucrative and that is why a 1000000000 base company is investing and startups to bring about what it calls the food revolution. german candy manufacturer concious has started a venture capital fund in downtown berlin the family owned firm hope scotches green
6:51 am
food will encourage hip sustainable nutrition trends and make money at the same time as a. mango coconut milk here a banana vase or a lemon juice or all the powder like cold pressed not to pasteurize by heating the innovation in the sector is the pressure and so here's the world's 1st getting ready to eat as a whole. the manager of the fund who's been a vegetarian since childhood funds food projects that she believes are forward looking and environmentally friendly bacon chips without pork or hemp bars and she's prepared to invest between 200002 1000000 euros in them says mike it may sound as a nol but especially for investors from the tech side the taste test and top class in the food sector if the taste isn't great you won't get customers coming back for more sometimes we get companies with great ideas that take plant based issues or
6:52 am
meat alternative seriously but then the product doesn't taste good. it's a growing market sales a vegan and vegetarian products are rising significantly in germany 28000 the market was worth over 1200000000 euros. touches green food has so far invested in 8 startups among the firms they've invested in is the porridge maker. have. actually came across profited by accident they had a pop up store in the main train station and i walked past it on a sunday and tried it and found the taste fantastic i got talking to the founders and learned about their concept but we ended up investing because it was the 1st healthy for. breakfast to go on the market yes. as in marked
6:53 am
in 2014 on a shubert open berlin's 1st pardes bar with 2 friends they wanted to offer something different from the bakery chains and i thought it's always easier to sell something with meat a breakfast with hand will sell people want that but there are enough existing concepts that offer it already we don't have to. $40000.00 portions of powerage across hoffer counters counters every month odes fruit and nuts are challenging meats dominance. when we started we renovated a small kebab shop that we scraped all the fat off the walls and said let's start our parts business after a few months we took part in an accelerator program run by german rail they were looking for startups to make train stations more appealing it was mostly tech firms with a few food companies we were one of them and they were impressed by our part we operated a pop up location and berlin's main station for 6 weeks and it went incredibly well
6:54 am
for. their concept is simple take the old set of been in europe for centuries and add different toppings and fruits. when i know schubert and her co-founders were given the cash injection from catches green food they made the leap to become a chain. there paul ridge can now be bought in 5 german cities and 2 more will follow in 2019 this poses new challenges for the berlin startup. that it is it's more difficult because we're reaching many more people. surance is more complicated so as packaging we're mainly a take away business. sustainability and packaging is a bit of a contradiction of pick and although you could bring your own container and get it filled with these questions keep coming up and we try to find the right answers and keep on growing to him. you know if it's about hope not also by then selecting. the good food is now a trend in german cities this shows where most begin foodstuffs are being rolled
6:55 am
out 15 percent of global market launches take place in germany closely followed by the united kingdom in the united states in spain and france it's only 4 percent so a market for wealthy countries but there's more to it if anybody in the sky wish there was wider awareness of the relationship between nutrition and the environment that such an important point and we need to become more aware of it when i believe we're just at the beginning especially in germany was a bit of one in the united states people are already 2 years further along in terms of consciousness but confession a sofa. germany may be catching up fast but for the time being sustainable food trends remain a nice market for young and well heeled urban foodies. well maybe one day more people here in germany will catch up with us. tasty that's all for today i
6:56 am
6:57 am
6:58 am
culture that of us are. in support of. what's able. to deliver. awesome according. to. my own mail and i'm game and the brand new delusions alarmist all comes this post and it's divisive it's about topics that affect us all a lot of solution climate change and the return of. only brings us check out. os.
6:59 am
30 years after the fall of the berlin wall nov 9th w. frank food. international gateway to the best connection self road and rail. located in the heart of europe are connected to the whole world. experience on standing shopping and dining off 1st and trying our services. allan guest at frankfurt airport city managed by from bought.
7:00 am
the book. this is d w news live from valley ecuador's president leaves his government out of the capital and imposes an overnight curfew off to protest is still the congress they'll take thousands of demonstrators join rallies in quito with some clashing with police say the cuts to fuel subsidies and other austerity measures also coming up after a phone call between german chancellor i'm going to buckle in the u.k. prime minister for a strong sense and he can long then take nights claims that medical told johnson his plans to leave.
21 Views
Uploaded by TV Archive on